Twitter, Facebook, RSS feeds…so many social media tools
out there to provide information in ways that your audience
finds fast and convenient. School districts are faced with
the challenge of deciding which tools to use for what
purpose. This session will provide a summary of the most
popular tools school districts are using, share case studies
from districts around the country that have had success
with social media, and give you the top 10 best practices
for employing social media in your school district.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
Social media strategy for education sector Synopsis: Building and growing strategies for YOUR social media including Student Recruitment, Alumni Relations, Events Management, Promotions and Contests. Integrated with YOUR other existing digital and social media content. Drive traffic to your online preference and unify policy & processes to succeed!
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
Social media strategy for education sector Synopsis: Building and growing strategies for YOUR social media including Student Recruitment, Alumni Relations, Events Management, Promotions and Contests. Integrated with YOUR other existing digital and social media content. Drive traffic to your online preference and unify policy & processes to succeed!
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
How to develop a social media strategy including social marketing, content writing, content publishing, social listening, social analytics and social advertising.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses. In this presentation I cover the benefits of the main Social Media channels and demonstrate how effective usage of Social Media can increase customer loyalty whilst driving traffic back to your website
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
Social Media for School Districts: Legal Pitfalls and Best PracticesDiana Benner
Social media is here to stay but knowing how it can impact your district is critical as a leader. This session will highlight the top five legal pitfalls of social media for school districts as well as best practices for implementing social media in your district. Join us as we discuss topics such as managing the use of social media through district-owned technology resources, implementing social media and developing policies regarding its use, and responding legally to student and employee use of social media off campus.
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
How to develop a social media strategy including social marketing, content writing, content publishing, social listening, social analytics and social advertising.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses. In this presentation I cover the benefits of the main Social Media channels and demonstrate how effective usage of Social Media can increase customer loyalty whilst driving traffic back to your website
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
Social Media for School Districts: Legal Pitfalls and Best PracticesDiana Benner
Social media is here to stay but knowing how it can impact your district is critical as a leader. This session will highlight the top five legal pitfalls of social media for school districts as well as best practices for implementing social media in your district. Join us as we discuss topics such as managing the use of social media through district-owned technology resources, implementing social media and developing policies regarding its use, and responding legally to student and employee use of social media off campus.
Facebook is an online social networking service. Its name comes from a colloquialism for the directory given to students at some American universities.[5] Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.[6] The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before it opened to high-school students, and eventually to anyone aged 13 and over. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Social Media Strategy: The 12-Point Program for the Social EnterpriseDana Vanden Heuvel
The webinar is a play on the “12-Step Programs” out there, but seriously, we’ve found about a dozen elements that need to be considered in order to be effective in social media as an organization. In this webinar you’ll learn what you need to do to succeed with social media and when you need to do it. You’ll also leave with a comprehensive understanding of the subject and how you improve your social media efforts tomorrow.
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceDana Vanden Heuvel
Have you ever had a social media customer service experience? According to one recent poll on customer service online, 83% of business respondents said they answer customer complaints via social channels in less than six hours. What’s your response time? If you’re reading this and think “hey, I don’t really monitor social media that closely, let alone respond” you’re not alone. In fact, only about 40% of retailers actually monitor what their customers say online.
It’s no longer enough to sit on the sidelines. When your target customer spends five hours a day on Facebook; sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock; “checks in” regularly using Foursquare at favorite retail locations to become “mayor”; relies on a plethora of mobile apps like Google Maps to get from one place to another, you can bet that they expect you to be there in social media when they want service!
This one-hour webinar covers the fundamentals of social media customer service, the best practices to employ and shares cases and examples the good, the bad and the ugly of social media customer service.
Social Media Marketing for the National Bicycle Tour Directors Association (N...Dana Vanden Heuvel
Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA).
Presented by Dana VanDen Heuvel, President of the MarketingSavant Group, a social media consulting and training company in Green Bay, WI.
Ready to commit to social media in your trade show strategy, but not sure how to get your target audience to say “yes”? It’s time to stop flirting with social, and get engaged!
This webinar will walk you through the social media for trade shows planning process, discuss the specific tools that you will use and how you can use them to maximize your results and provide some concrete case studies of organizations that have experienced success with social media marketing for their shows and events.
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
Social Media Synergy Group - Session #1
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated marketing strategy using social media. You need to change your mindset... Stop Thinking Traditional Campaigns and Start Thinking Valuable Conversations!!
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
Presentation to the Sheboygan Chamber of Commerce on 12/17 at their program: FOCAL POINT: Thought Leadership: Positioning Yourself as an Expert in the Marketplace.
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
When you need to get your marketing team focused and ready to move forward with new marketing technology like social media or thought leadership or you’re looking for a facilitator to help you get the most from a marketing breakout session, The MarketingSavant Group is ready with workshop sessions that range from a half day to two days. These customized workshops, seminars and boot camps address your specific priorities, marketing environments, and challenges. Our events are educational and action-oriented.
SOCIAL MEDIA ATTITUDE ADJUSTMENT: We'll take you through the world of social media through the artist's lens so that with the practical skills under your belt, you can confidently listen, participate and engage in positive conversations on the social web.
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step AheadDana Vanden Heuvel
Start planning for your next seasonal marketing campaign now so that you’re well prepared when back to school bells ring and the colors start to turn. This webinar will walk you through a checklist of things you can do now to prepare for next season’s promotion. Here’s a quick look at some of the topics we’ll cover in the webinar:
* Pick seasonal themes to base your marketing message around
* Select seasonal products/services to promote
* Set up your promotional calendar
* Reference Chase’s calendar of events for additional promotional opportunities
* Create a strategy to implement seasonal marketing year round
* Effectively integrate social media into all of your seasonal marketing efforts
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...Dana Vanden Heuvel
One of the most incredible things that any professional can do to boost their career, credibility and professional potential is to take to the stage as a public speaker. While not everyone desires a career as a professional speaker, nearly every professional can gain from acquiring the skills necessary to command a room from the podium.
Make no mistake; this is not a presentation on how to be a great speaker, or even a competent speaker. Rather, Speakership is a presentation on how to be seen as the expert, how to earn your place at the front of the room and how to develop your career, business or cause with purpose through the power of speaking.
This one-hour webinar dives deep into the art of speakership. We’ll talk about how to leverage public speaking to position yourself as an expert or trusted resource in front of a room of ideal prospects.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
What Every School District Needs to Know About Social Media
1. What Every School District
Needs to Know About Social
Media The MarketingSavant Group
www.marketingsavant.com
888.989.7771
dana@marketingsavant.com
NSPRA 2012
July 9, 2012
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
2. Slide Deck & Resources
www.marketingsavant.com/nspra12
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
3. On Today’s Agenda
• Social Media – The Strategic Process
• Tools for School Districts
• Best Practices for Facebook, Twitter, and others
• Case study and Examples of School Districts Using
Social Media
• 10 Best Practices for School District Social Media
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
4. Connecting Content With
District Supporters
Source: Ogilvy
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
5. Don’t Commit Random Acts of
Social Media Marketing!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
6. Have a Well Defined Social Strategy
Delavan-Darien (WI) is Social!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
7. Define the Social Media Plan
1. Outline Your 7. District-wide Social
Objectives Media Opportunities
2. Determine Risk Profile 8. Policy / Protocols
3. Define Your 9. Choose Social
Audience(s) Channels (Tools &
4. Social Media Content Tactics)
5. Determine District 10. Social Media Systems
Integration Points 11. Measurement
6. Culture Change and
Adaptation?
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
8. Define the Social Media Plan
1. Outline Your 7. District-wide Social
Objectives Media Opportunities
2. Determine Risk Profile 8. Policy / Protocols
3. Define Your 9. Choose Social
Audience(s) Channels (Tools &
4. Social Media Content Tactics)
5. Determine District 10. Social Media Systems
Integration Points 11. Measurement
6. Culture Change and
Adaptation?
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
9. WRITE THE STRATEGY
What’s your Strategy Statement?
In What Way Does Social Media Help Us
Achieve Our Mission?
What Are 3 Expectations You Have for
Social Media in Your School District?
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
10. Balance Risk &
Reward
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
11. Use Personas to Bring Audience into Focus
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
12. Map the Sphere of Interest
& Influence
• Identify your target State & National
Parks
audiences and subgroups
Health
Enthusiast
Family Travel
Bike
Bike Clubs
Safety Bike
• Think in terms of what Shop
associated groups are
important to your Fitness &
Training
Bike
Racing
audience that connect to
(touch) your product or
service Healthy Eating Organic Gardening
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
13. Publish on Schedule – “1-7-30-4-2-1”
• 1 = Daily
• 7 = Weekly
• 30 = Monthly
• 4 = Quarterly
• 2 = Bi-Annual
• 1 = Annual
Source: FusionSpark Media www.marketingsavant.com
The MarketingSavant Group http://www.fusionspark.com/blog/2009/10/13/content-marketing-secrets-part-iii-easy-as-1-7-30-4-2-1/ 888.989.7771
14. Map Out the Publishing Process
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
15. Social Media Requires
Change Management
• Urgency!
• Guidance & governance
• Vision
• Communication
• Empowerment &
enablement
• Campaign wins +
competence development
• Build institutional
processes
• Create Social Media
Center of Excellence
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
16. Social Media Policy
Essential Before You Start in Social
• New media channels and internet services have changed the
way we communicate
– Personal information on display on blogs, Facebook etc.
– The line between the personal and the professional sphere gets
blurred.
– Corporate information available from lots of sources.
– Users spread information about brands, products and companies.
• Internet allows viral spread of information
– Bad news travels fast.
– Good news can also travel fast.
– Media and the blogosphere influence each other.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
17. Social Media First Responders
• Be transparent. Be open and
honest in all communication.
• Be ethical. Live by the WOMMA
Practical Ethics Toolkit
• Be relevant. Share information
and perspectives that are
valuable to the online community
• Personalize and be personable.
• Address negative discussion
head-on.
• Court evangelists & advocates.
Even if you’re not ready to join the conversation, it
pays to have a sound strategy for dealing with any
social media conversation taking place about your
brand.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
18. Social Media Toolset
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
19. Using the Right Tools
• Listen to Social Media Channels
• Create Your Fan Page
• Build a Fan Community on
• Publish Great Content on Your
• Use to Tell Your Story with Video
• Amplify Your Images with
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
20. Free Listening Tools
Scratch the Surface
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
21. Google Reader: The Hub
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
22. Facebook Pages
• Publish content that
naturally encourages click-
throughs or creates
discussion.
• Powerful way of engaging
parents, supporters,
community and alumnus
• Many options for sharing
content and media
• Connect it to your blog for a
constant flow of content
• Directly message & connect
with supporters around
important issues
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
23. Facebook Communication Strategy
• Build an active Timeline • Use Calls to Action
– Encourage people to Like your page – Well designed, clear calls to action
– Monitor and participate in the – Market Facebook outside Facebook
comments on your Timeline • Use photos
• Re-purpose content – If possible, use pictures to show how
– Post useful, interesting content from students are succeeding in your
various sources, regularly schools
• Encourage Experiential Marketing – Show events, awards, etc.
– Use Landing pages or welcome tabs – Post pictures of your team at work
– Product specific interaction • Use video
– Deliver a unique experience! – Post recording of school events,
– Experiment speeches
• Use Ads to Drive Traffic – Show your sports teams in action
– Open enrollment, sporting events, • Integrate off-line marketing
referenda, etc. – Other media ads and content
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
24. Twitter for School Districts
• Establish a pattern of consistency
in your tweeting strategy
• Keep your “it is all about them”
hat on when tweeting
– RT other people’s stuff
• Follow social media best practices
– Follow those that follow you but
maintain balanced follower to
following ratios – recommend 1.25
to 1 or less
– Engage: Proactively and in
response to RTs (retweets) and SOs
(Shout Outs)
• Tweet consistently and set up a
good maintenance schedule
• Measure which content resonates
best with your audience
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
25. What Is Twitter Good For ?
• Building Community- creating a strong community of followers that
ultimately help raise awareness, visibility and affinity for the district
• Media Relations – share updates, initiatives, ideas and relevant stories
with your local media on twitter
• Parent Relations - using Twitter to successfully engage with parents who
need regular updates
• Events - driving attendance at school events such as theater, sporting
• Early Alert – alert parents and the community when breaking news
happens, weather closes school or other such things happen
• Branding & Awareness - employing Twitter in creative ways to increase
awareness around a district program or initiative
• Fundraising - using Twitter to spread the word about important causes
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
26. Start a District Blog
• Platform for updates,
superintendent
opinions, PR content
• Feed Facebook and
Twitter accounts
• Share district success
stories
• Use as the foundation
for a social media
publishing plan
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
27. Start a Band of Bloggers!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
28. Embrace the Power of Video
• Tell your story with
video – most popular
platform (for Google,
after Google itself)
• SEO & SMO friendly
• Capture and share
experiences that other
SM channels can’t
duplicate
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
29. Pulaski on Pinterest
• Pinterest is a fast-growing pin-
board style social network
• The site is very visual in nature and
allows you to showcase:
– Events
– Faculty
– Students
– Share educational resources
– Community
• Pulaski School District has several
boards, highlighting:
– Graduation
– The Golden Apple Winner
– Around the Village
– Around the District
– Our Schools
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
30. HootSuite
• Manage Facebook and
Twitter
• Team social media
assignments
• Now handles “admin as
page” in Facebook
• Used by hundreds of
brands
• www.hootsuite.com
• Free to $$$
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
31. Postling
• Simplifies multiple
account management
• Blog right from Postling
• Upload photos & videos
• Reply to Facebook posts
• Daily email updates
• Track metrics for each
property
• http://postling.com
• Free to $49/mo
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
32. Sprout Social
• Manage social networks
in one place
• ‘Discover’ based on
search & mentions
(leads!)
• Connect FB, Twitter,
LinkedIn
• Great for personal brands
& small business
• Follower demographics
• Great charts & UI
• $9 - $49/mo
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
33. District Case Study – Minnetonka, Minnesota
Share Videos
Pictures from
Sporting Events
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
34. Minnetonka is Social!
• Facebook to share
videos, sporting
events, student
spotlights, etc.
• YouTube to
showcase students
and events
• Using RSS feed to
inform people of
breaking news
within the district
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
35. Minnetonka Case Study
• In education especially, there is always the concern
about teacher-student online communications
• Put policies in place to protect against inappropriate
behavior
• Talk to staff about repercussions is social media is not
used properly
• The Minnetonka School District has a policy in place
stating that educators can only engage in password
protected networks that are sanctioned by the school
district
• All messaging between faculty and students must be
public
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
36. 10 Best Practices in School District
Social Media
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
37. Following other people’s best
practices is the surest route to
mediocrity. Rewrite the rules of
engagement and build the
organization around the customer.
via: WWW.VIRTU-ASSIST.COM
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
38. 1. Guidelines, Policy, Education
Train school staff, parents
and students on the safe
use of social media
• Host a Tweetup
• Inform before punishing
• Policies should be
instructive
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
39. 2. Get Better at Social Media…
Through Social Media
• Social media changes
quickly – you should to!
• Follow the top blogs
• Follow the ad-age 150
• Google alert on “school
district social media”
• Social media users group
“In my professional role, I’ve become very quickly reliant on
Twitter and Facebook to inform me of trends and Web 2.0
tools I should be considering using with students/sharing
with staff.” —Marcia Dressel, K-5 librarian, Osceola, Wis.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
40. 3. Go Beyond
“Supply Side Content”
• Understand what your
audience wants in social
media – talk about that
• Use the ‘sphere of
interest’ to determine
allied topics for social
media
• “Atomize” your district
content to tell your
story
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
41. 4. Use Social Media as a Multiplier
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
42. 5. Understand and Adapt to Mobile
Behavior
Facebook, Twitter Reach among Smartphone Users
3-month average, ending June 2011
Source: Experian Hitwise
50.9%
31.7%
12.5%
7.4%
U.S. smartphone users European smartphone users
Facebook Twitter
The Social Media Data Stacks
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
43. 6. Understand the Finer Points of
Social Media Engagement
• What and when to post
content on social
networks?
• Mind your ‘share of voice’
on the social channels
• Read and heed the
research on social media
engagement
• Hashtags, photos,
conversation, tone, etc.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
44. 7. Mind the Social Metrics
Effective social media measurement should start by turning the
traditional ROI approach on its head.
That is, instead of emphasizing their own marketing
investments and calculating the returns in terms of customer
response, managers should begin by considering consumer
motivations to use social media and then measure the social
media investments customers make as they engage with the
marketers’ brands.
Can You Measure the ROI of Your Social Media Marketing?, MIT Sloan Management
Journa - Donna L. Hoffman and Marek Fodor
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
45. 7. Mind the Social Metrics (cont’d)
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
46. 8. Develop Your Social Media Voice
• Social media voice is
critical to engagement
and long term success
• Sorry, but there’s no
formula
• Mind the “style of your
brand/district” - Chances
are a style guide already
exists that communicates
brand presentation, usage
guidelines and other
forms of brand-related
marketing aesthetics.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
47. 9. Remember, It’s Not About
the Technology
Social media isn’t “about
the technology!” We need
to better understand:
• Psychology
• Sociology
• Anthropology
• (Digital) Ethnography
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
48. 10. Explore New Platforms
• Go beyond social media
for social media’s sake
• Explore the use value
beyond the “Big 5”
• Ask “How will this new
social media tool help
us to achieve our
mission”
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
49. 11. Follow Evelyn McCormack
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
50. QUESTIONS?
The MarketingSavant Group
www.marketingsavant.com
888.989.7771
dana@marketingsavant.com
Thanks for Attending!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
51. Slide Deck & Resources
www.marketingsavant.com/nspra12
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
52. What Every School District
Needs to Know About Social
Media The MarketingSavant Group
www.marketingsavant.com
888.989.7771
dana@marketingsavant.com
NSPRA 2012
July 9, 2012
www.marketingsavant.com
The MarketingSavant Group 888.989.7771