The document discusses using social media for trade show marketing. It provides tips on developing a social media plan before, during, and after a trade show. Some key points include setting goals for social media use at trade shows, promoting the event ahead of time on platforms like Facebook and Twitter, engaging attendees at the show through contests and promotions, and continuing conversations after the show through content sharing. Effective social media integration requires planning, listening to audiences, and creating compelling content for each platform.
The ten elements of a strong business modelGnowit Inc
Here are the ten basic elements of a strong business model. It is important for startups to understand the fundamentals of creating a sustainable business
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
Sales Training Seminar: CEO Sales Strategy Seminar
Business Owners, Presidents and CEO’s
Register for the CEO Sales Strategy Seminar
Transforming Lackluster/De-Motivated Sales People/Hiring Top Producers!
A Comprehensive Sales Strategy Seminar for Business Owners seeking Control & Sustainable Growth
Visit http://peakperformancesalestraining.us/CEOSolutions/ComplimentaryCEOSeminar
Innovation is the lifeblood of your brand, driving differentiation and directly impacting sales. But in a crowded marketplace filled with sophisticated and demanding consumers, it’s harder than ever before to identify and deliver innovation that offers real value.
Sales strategy example when deciding how to achieve sales growth. Real sales planning and sales strategies are founded on “Business Purpose”. Regardless of what sales strategy example you select, consider the fact that history has shown us that the No.1 sales and business killers are lack of market.
Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. Businesses use marketing to identify their audience before advertising to them. Today, this is most visible through social media interactions.
Creating the Trade Show Experience:
Want to know what to say after “hello”?
Presented to the Hampton Roads Chapter of the American Marketing Association (www.HRAMA.org) by Stephen Schuldenfrei, Trade Show Exhibitors Association www.tsea.org, October 2007
The typical marketing group spends a lot of time, effort and money producing their trade show experience. Sadly, many efforts fall far short of expectations and required results. It's time to change that!
The ten elements of a strong business modelGnowit Inc
Here are the ten basic elements of a strong business model. It is important for startups to understand the fundamentals of creating a sustainable business
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
Sales Training Seminar: CEO Sales Strategy Seminar
Business Owners, Presidents and CEO’s
Register for the CEO Sales Strategy Seminar
Transforming Lackluster/De-Motivated Sales People/Hiring Top Producers!
A Comprehensive Sales Strategy Seminar for Business Owners seeking Control & Sustainable Growth
Visit http://peakperformancesalestraining.us/CEOSolutions/ComplimentaryCEOSeminar
Innovation is the lifeblood of your brand, driving differentiation and directly impacting sales. But in a crowded marketplace filled with sophisticated and demanding consumers, it’s harder than ever before to identify and deliver innovation that offers real value.
Sales strategy example when deciding how to achieve sales growth. Real sales planning and sales strategies are founded on “Business Purpose”. Regardless of what sales strategy example you select, consider the fact that history has shown us that the No.1 sales and business killers are lack of market.
Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. Businesses use marketing to identify their audience before advertising to them. Today, this is most visible through social media interactions.
Creating the Trade Show Experience:
Want to know what to say after “hello”?
Presented to the Hampton Roads Chapter of the American Marketing Association (www.HRAMA.org) by Stephen Schuldenfrei, Trade Show Exhibitors Association www.tsea.org, October 2007
The typical marketing group spends a lot of time, effort and money producing their trade show experience. Sadly, many efforts fall far short of expectations and required results. It's time to change that!
The Comprehensive Guide to Trade Show MarketingCory Earl
A handy guide specifically built for marketers, sales executives and business owners at all levels and across all industries to ensure a successful trade show experience now and in the future. If you'd like to explore how we can help your company with trade shows, please shoot us a note at graphicadesign.com/contact and we'll be sure to follow up.
Social Media Strategy: The 12-Point Program for the Social EnterpriseDana Vanden Heuvel
The webinar is a play on the “12-Step Programs” out there, but seriously, we’ve found about a dozen elements that need to be considered in order to be effective in social media as an organization. In this webinar you’ll learn what you need to do to succeed with social media and when you need to do it. You’ll also leave with a comprehensive understanding of the subject and how you improve your social media efforts tomorrow.
Mike Leon
President and Chief Brand Hero
Brand Heroes Inc.
The university/college experience is a lot like a reality television show. The excitement! The drama! In this one hour interactive session, Mike Leon, President of Brand Heroes – a Toronto based digital agency – will provide tips, tricks and share some tales about approaches to create a direct experience to help win the hearts and minds of potential students. We will show you some experimental recruitment practices that provide potential students with a low commitment way of experiencing a program. Learn to use former students and current students to make applicants feel as though they are part of the university/college experience in two minutes or less.
101 Ways to Generate Publicity and Buzz for Your BusinessPenn Strategies
Shrita Sterlin, chief executive and brand officer of Penn Strategies, led an in-depth, interactive session at The Power Conference, the largest conference of women, small business owners in the Washington, DC metropolitan area. Roughly 800 attendees and 170 exhibitors attended this year’s conference, which was held at the Bethesda Marriott Conference Center on August 30, 2012.
Entitled “101 Ways to Generate Publicity,” Shrita Sterlin’s session included hard-hitting strategies that business owners and entrepreneurs can use to attract positive media attention and top-of-the-mind awareness with key markets.
SOCIAL MEDIA ATTITUDE ADJUSTMENT: We'll take you through the world of social media through the artist's lens so that with the practical skills under your belt, you can confidently listen, participate and engage in positive conversations on the social web.
Social Media Marketing for the National Bicycle Tour Directors Association (N...Dana Vanden Heuvel
Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA).
Presented by Dana VanDen Heuvel, President of the MarketingSavant Group, a social media consulting and training company in Green Bay, WI.
Social Media Optimization Strategies to Build Your BrandUnified Infotech
Social Media Optimization makes your brand become the word-of-mouth. How it works? What should be the tactics to drive more traffic from social media? Catch up with this Power Point Presentation for a brief overview.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
What Every School District Needs to Know About Social MediaDana Vanden Heuvel
Twitter, Facebook, RSS feeds…so many social media tools
out there to provide information in ways that your audience
finds fast and convenient. School districts are faced with
the challenge of deciding which tools to use for what
purpose. This session will provide a summary of the most
popular tools school districts are using, share case studies
from districts around the country that have had success
with social media, and give you the top 10 best practices
for employing social media in your school district.
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
Presentation to the Sheboygan Chamber of Commerce on 12/17 at their program: FOCAL POINT: Thought Leadership: Positioning Yourself as an Expert in the Marketplace.
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
When you need to get your marketing team focused and ready to move forward with new marketing technology like social media or thought leadership or you’re looking for a facilitator to help you get the most from a marketing breakout session, The MarketingSavant Group is ready with workshop sessions that range from a half day to two days. These customized workshops, seminars and boot camps address your specific priorities, marketing environments, and challenges. Our events are educational and action-oriented.
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step AheadDana Vanden Heuvel
Start planning for your next seasonal marketing campaign now so that you’re well prepared when back to school bells ring and the colors start to turn. This webinar will walk you through a checklist of things you can do now to prepare for next season’s promotion. Here’s a quick look at some of the topics we’ll cover in the webinar:
* Pick seasonal themes to base your marketing message around
* Select seasonal products/services to promote
* Set up your promotional calendar
* Reference Chase’s calendar of events for additional promotional opportunities
* Create a strategy to implement seasonal marketing year round
* Effectively integrate social media into all of your seasonal marketing efforts
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...Dana Vanden Heuvel
One of the most incredible things that any professional can do to boost their career, credibility and professional potential is to take to the stage as a public speaker. While not everyone desires a career as a professional speaker, nearly every professional can gain from acquiring the skills necessary to command a room from the podium.
Make no mistake; this is not a presentation on how to be a great speaker, or even a competent speaker. Rather, Speakership is a presentation on how to be seen as the expert, how to earn your place at the front of the room and how to develop your career, business or cause with purpose through the power of speaking.
This one-hour webinar dives deep into the art of speakership. We’ll talk about how to leverage public speaking to position yourself as an expert or trusted resource in front of a room of ideal prospects.
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceDana Vanden Heuvel
Have you ever had a social media customer service experience? According to one recent poll on customer service online, 83% of business respondents said they answer customer complaints via social channels in less than six hours. What’s your response time? If you’re reading this and think “hey, I don’t really monitor social media that closely, let alone respond” you’re not alone. In fact, only about 40% of retailers actually monitor what their customers say online.
It’s no longer enough to sit on the sidelines. When your target customer spends five hours a day on Facebook; sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock; “checks in” regularly using Foursquare at favorite retail locations to become “mayor”; relies on a plethora of mobile apps like Google Maps to get from one place to another, you can bet that they expect you to be there in social media when they want service!
This one-hour webinar covers the fundamentals of social media customer service, the best practices to employ and shares cases and examples the good, the bad and the ugly of social media customer service.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Leveraging the Power of Social Media for Trade Shows
1. Let’s Get Engaged! The MarketingSavant Group
www.marketingsavant.com
888.989.7771
Social Media + Trade Shows dana@marketingsavant.com
hveeser@exhibit-resource.com
speters@exhibit-resource.com
www.exhibit-resource.com
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
2. Download the Social Media for Trade
Shows Playbook following the webinar!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
3. The Social Trade Show Works!
• 31% of respondents have incorporated social media into their exhibit marketing
efforts, along with 24 percent of respondents who have used social media as part
of their company’s B2B and/or B2C corporate events.
• 57% have used social media for more general marketing and branding purposes,
excluding exhibits and events.
• One-third of respondents who have used social media as an exhibit-marketing tool
set measurable objectives prior to implementing their social-media campaigns.
• 90% of those respondents indicated their social-media efforts met or exceeded
their preshow objectives.
• 32% of respondents believe social media has “limitless” potential in the context of
exhibit and event marketing. 58% believe it has “moderate” potential.
• 22% percent of companies that have not used social media as part of their
marketing efforts cite “lack of time to dedicate to social media” as the primary
reason.
• 75% of respondents expect the value and importance of social media as a
marketing tool to increase “strongly” or “somewhat” in the coming year.
According to a report by Exhibitor Media Group
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
4. What to Expect
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
5. What are some unique
ways to drive qualified
booth traffic?
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
7. Get a Baseline Measurement
SOCIAL MEDIA IMPACT
Source: Oliver Blanchard
“The Basics of Social Media ROI”
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
8. Set Your Show Goals
– Pre-show buzz
– Integrate social media into your show plan
– Sales, current customers
– Lead gathering & nurturing
– New product launches, thought leader interviews
– Sponsored guest speakers
– In-show giveaways & buzz generators
– Post-show – continuing the conversation
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
9. Don’t Commit Random Acts of
Social Media Marketing!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
11. Build Your Dream Team
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
12. Get Social BEFORE the Show
• Begin releasing some of your social media plans for the show a few weeks before
“It is absolutely crucial to engage in social media before, during
the show. Social is still buzz worth and you want your special efforts to go noticed.
and after the trade show - it's essentially a futile effort if it's not
• Converse regularly with the trade media and registered attendees (by responding
done this way.” -Upasna Gautam, Magic Logix
to tweets and re-tweeting and commenting on blogs).
• Release pre-show videos of product and interviews to encourage attendees to ‘get
to know your show personalities).
• Schedule Facebook and Twitter posts highlighting your new products, prominent
speakers and in-show events such as parties and demos.
• Use social media channels to announce your contests, incentives, special offers
and deals and other promotions that you will be running during the event.
• Tell interesting stories about people, products, history or anything else that gets
you away from selling and into sharing value.
• Introduce your show staff – let attendees know a bit more about who they’re
going to meet at the event and build up a bit of anticipation, especially if you have
a thought leader on your staff or are sponsoring an industry celebrity at the show.
• Integrated seamlessly into your marketing efforts including things like hotel door
hangers, ads, public relations and events.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
13. Get Your Plan Together
Show
Blog Twitter Facebook LinkedIn YouTube
Countdown
4 Weeks to Social media 1 Tweet /day Post sneak Post show Company
Go announceme about show, peak photos of highlights in thought leader
nt using show upcoming relevant interview
Guest blog hashtag show industry group introducing
from Tweet out blog show theme
sponsored posts and
speaker Facebook
posts
3 Weeks to Post a list of Listen to the Photo post on Answer Post video of
Go the most show years past questions product teaser
important conversation developments about show,
development and create a Post question product
s in the list of show- or survey on
industry this related people upcoming
year on twitter show plans
2 Weeks to Thought Post updates Post links to Sales team Post a short
Go leader blog about parties social and invites key ‘webinar’ or
post from and show media contacts for at slide deck
product events coverage show meetings screen cast
manager Post relevant product
info about the overview
venue city
1 Week to Blog post 5 – 20x daily Post links to Sales and Live video
Go mention of tweets, relevant venue marketing post leading up to
early industry interacting top on profiles and the show
press with restaurants in groups touching on
attendees, about show the most
media, important
vendors topics
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
14. The At-Show Plan
• Launch a promotional Facebook or Twitter giveaway to
grow traffic and fans (iPads?)
• Use Facebook and Twitter as a real-time news feed to reach
out to the show audience by delivering up-to-the-second
content, photos and videos
• Schedule tweets to augment your minute-by-minute
interaction
• Secure back-office support to ensure your ability to keep up
with the pace of the show
• Capture footage, photos, interviews and other media only
available at the show
• Live stream sponsored presentations and keynotes for your
sales force and non-attending customers
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
15. Post-Show Deliverables
• Follow up with contest winners – make them
famous!
• Continue the conversation
• Connect sales with social
• Leverage awards, experiences, show photos,
videos and other captured content
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
16. What is the best way to
connect with clients in
such a short meeting?
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The MarketingSavant Group 888.989.7771
17. How to Be the Most
Engaging Brand on
the Show Floor!
18. Incent Social Sharing & Interaction
• ING Cafe in Chicago offered a free cup
of coffee to people who checked in
somewhere nearby their venue.
• This got customers in their door who
may not have known about ING Cafe
or simply hadn’t planned to go there.
• Kraft’s new MiO product, a water
enhancer, gave away free full-sized
samples from their Facebook page.
• Chipotle gave away a free burrito to
people in return for watching a
promotional video.
• Simply put, offering consumer freebies
has been wildly successful in recent
social campaigns.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
19. Social Promotions
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
21. Use Fan Generating Apps
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
22. Tweet With the Tags
• Create or follow the
event hashtag (#CES)
• Tag every post as part
of the conversation
• Interact with the Twitter
community
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
24. Take People Behind the Scenes
Ann Handley suggests in her book Content
Rules to use video to show behind the scenes at
your company. “Businesses can show what goes
on in their day-to-day world that people don’t see
but might be interested in. What about showing,
for example, how a popular product goes from
concept to rolling off the assembly line? Something
that seems completely everyday to you could be
exciting and fresh to your fans.”
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The MarketingSavant Group 888.989.7771
25. Turn Your Thinkers Into
Thought Leaders
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The MarketingSavant Group 888.989.7771
26. Have a LinkedIn Action Plan
• Linkedin 250 contacts • Searching in LinkedIn – Who do
– Professional contacts from your you want to find?
address book • Save searches
– Every satisfied customer
• Look at the network connections
– Anyone you meet of the individuals with whom you
– Professional personal brand have a first degree connection.
description
They might know of the ideal
• Personal headline candidate.
• Beef up your profile. (use the • LinkedIn Groups – finding the
checklist) right ones
• Get to 100% complete profile – Subscribing
• Search for prospects – Participating
• Find profiles of 5 competitors • Posting opportunities in
• Seek 5 recommendations from appropriate groups
satisfied clients • Answer questions, ask questions,
• Recommend 5 clients or peers participate
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The MarketingSavant Group 888.989.7771
27. Host a Tweetup for Your:
Company/Customers/Industries/Community/Groupies
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The MarketingSavant Group 888.989.7771
28. Twitter
How (not) To Use It
• Don’t talk down other companies or
individuals
• Don’t share detailed personal information
• Don’t use profanity
• Don’t post a large string of tweets in a short
amount of time
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The MarketingSavant Group 888.989.7771
29. Twitter – Twitter Terminology
• Tweet - When you post or write your 140 characters on twitter and hit send it’s called a
tweet or tweeting
• Handle – that’s your twitter name @danavan – balance short with descriptive and no matter
what your business handle is get your personal name if you can even if you don’t plan to use
it right now.
• Follow – this is simply the act of adding someone to your list of people you are following –
this makes their tweets show up on your homepage.
• Replies – this is what it is called when someone writes a tweet directly at your handle -
@danavan cool post today blah blah – this is often an invite to engage with a follower.
• Retweet – this is a tactic of republishing someone else’s tweet – the original tweet along with
author stays intact – many people find this a great way to add content and acknowledge good
stuff from the folks they follow
• DM – this is a message that is sent directly to another user. They must be following you for
you to DM them
• Hashtag – this is a way people categorize tweets so that others might use the same tag and
effectively create a way for people to view related tweets – it will something like #marketing
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
30. Is there a way to target a
specific groups that will
attend the show?
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
42. Ergotron
• Social media strategy is discussed at launch
meeting for show and fine-tuned through the
planning process (about six months in
advance of show)
• Two weeks prior to the event marketing
sends a social media recap email to events
teams and attendees with appropriate
hashtags, event social media opportunities
(Event social media sites, Tweetups, etc.)
• Team members on Twitter are encouraged to
start tweeting and event is introduced on
Facebook
• Appropriate team members get engaged
with any pre-show discussions on LinkedIn
groups or Event sites
• The team is encouraged to not only tweet
booth # and promotions but also engage
with attendees and colleagues
• Typically we have some kind of blog post
kick-off for major events but most "at the
show/behind the scenes at the show" pics
get shared on Facebook
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
43. Ergotron
• At CES, we used a Tweet2Win promotion
that was pretty successful in driving traffic
and engaging attendees. There was a
retweet option for those not attending,
and we used signage in our partner
booths and our own that drew people in.
• We've also done in-booth promotions,
with social media driving traffic and we
used it to help grow our account followers
and presence.
• Overall, we've discovered we are
significantly ahead of our competition in
our social media usage. We are helping
promote our partners as well as our own
presence so that has been great for
channel relationships.
• Overall, social media has helped
personalize our brand to both our
partners, and end users.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
44. McCann’s Guest Blog
• McCann’s blog covering
the Mobile World
Congress
• Maintain thought
leadership position
• Increase followership,
SEO and social
conversations
• Archived content for
customers & team
• Go-to social hub for show
attendees
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
45. Wired & AMD – Make a Scene
• Asked for attendees to
‘Make a Scene.’
• Booth, armed with powerful
computers and tech
experts, and its ‘Make a
Scene’ initiatives provided a
plethora of opportunities
for visitors to create content
and easily share it across
their social networks.
• Help attendees create and
share social objects
• Yield peer influence and
impressions
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The MarketingSavant Group 888.989.7771
46. Kodak + Geo + QR Codes
• Offer dedicated
touchdown space for
socialites
• Get them to participate
in a SCVNGR game with
QR codes and social
interactions
• Win prizes based on
participation
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
47. Good Advice From Around
the Shows
1. Deals matter most to your online community, and this is what gets shared more
often than anything else. Offer exclusive contests, deals and/or freebies to those
who attend the trade show and stop by your booth.
2. Tag everything. This is where search engine optimization (SEO) comes into play.
Using your strongest keywords, tag all of your content with them including blog
posts, photo captions, press releases, directory listings and all company pages on
Facebook, Twitter, LinkedIn and YouTube.
3. “Vlog” your event to reach those who are unable to attend, and broadcast video
updates during the event on your YouTube channel. Next to Google, YouTube is
the second largest search engine. You can even add the YouTube channel to your
Facebook page to syndicate content.
4. Encourage visitors to share content by adding the “Like” button on your event’s
website. Also add this to session descriptions, speaker profiles, blog posts,
videos, pictures, etc.
5. Recruit other exhibitors, sponsors and attendees by adding your event to
LinkedIn Events, and be sure to use keyword-rich content. This will enable your
event to rank high in Google’s search results for your event name and its
keywords.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
48. Good Advice From Around
the Shows
6. Search for and answer industry-related LinkedIn questions that you and/or
members of your company can accurately answer. You can also set up an RSS
feed for specific categories to go to Google Reader. When responding, be sure to
include a link back to your website.
7. Create a unique event hashtag for Twitter. This is an instrumental tool in building
your audience before, during and after the event. Use the hashtag every time
you tweet to help other attendees and exhibitors find you.
8. Keep your tweets short so they can easily be re-tweeted. This will allow followers
to add hashtags and short comments without exceeding the 140-character limit.
For the same reason, be sure to keep your Twitter name short, too.
9. Improve the attendee experience at your show by tweeting unplanned schedule
changes, reminders and notifications.
10. Add QR codes to marketing material (or virtually any material you want). These
can be linked to online information to engage Smartphone users. The sky’s the
limit with the level of creativity you can use with this new medium.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
50. The Next Level
• Inviting Influencers In: Instead of trying to
grab influencers’ attention as they walk by
booths on the trade show floor, brands have
begun inviting influencers to set-up shop
broadcasting within their exhibits.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
51. How do I get more people
to our in-booth events?
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
53. Social Media Meets or Exceeds…
• 93.3% of respondents in the Exhibitor Media Group survey
stating that they felt their social media marketing campaigns
are meeting or exceeding their event-related objectives
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
55. Getting Started in Social Media
1. Setup your social profiles
2. Tap in to the industry conversation
3. Build your show platform
1. Ideas, contests, tweets, posts, photos, personelle
4. Build pre-show buzz
1. Watch the show #hashtags for activity
5. Converse with your audience, competitors and
the show promoters
6. Establish a ‘during show’ presence
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
56. Getting Started in Social Media
7. Keep up the conversation during the show
with multiple forms of media
8. Invite the social media mavens into your
booth/showroom
9. Follow up with attendees as the show ends
10.Keep up on the conversation…until next year!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
57. Smile if you liked it!
The MarketingSavant Group
www.marketingsavant.com
888.989.7771
dana@marketingsavant.com
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
58. Download the Social Media for Trade
Shows Playbook following the webinar!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
59. Let’s Get Engaged! The MarketingSavant Group
www.marketingsavant.com
888.989.7771
Social Media + Trade Shows dana@marketingsavant.com
hveeser@exhibit-resource.com
speters@exhibit-resource.com
www.exhibit-resource.com
www.marketingsavant.com
The MarketingSavant Group 888.989.7771