SOCIAL MEDIA ATTITUDE ADJUSTMENT: We'll take you through the world of social media through the artist's lens so that with the practical skills under your belt, you can confidently listen, participate and engage in positive conversations on the social web.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
ActionCOACH - Social Media Success - Mari SmithMari Smith
Mari Smith's presentation for ActionCOACH Annual Conference 2010 in Barcelona, Spain. These slides are loaded onto a private link - please only share with your fellow ActionCOACH coaches. Thanks!! :)
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
ActionCOACH - Social Media Success - Mari SmithMari Smith
Mari Smith's presentation for ActionCOACH Annual Conference 2010 in Barcelona, Spain. These slides are loaded onto a private link - please only share with your fellow ActionCOACH coaches. Thanks!! :)
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
A presentation on inbound marketing. Briefly covers high-level inbound marketing strategy, and dives into specific tactics for search engine optimization, blogging and social media. Presented at the Social Media Integration Conference in Kennesaw, GA on October 23, 2010.
Social media for Non Profits | ProjectGirl.org SuccessWendy Soucie
Wendy Soucie worked with founders Kelly Parks Snider and Jane Bartell to help ProjectGirl.org win a Best Buy/ @15.com philathropy grant using social media to gain trust, awareness, and generate action.
A presentation on November 3, 2011 at the Annual Conference of the National Association for the Education of Young Children in Orlando Florida by Fran Simon, Engagement Strategies
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...PR 20/20
Presentation originally given at the 2008 COSE Small Business Conference in Cleveland on Oct. 22, and then to the Cleveland Digital Publishing Users Group on Oct. 30. Audio to come.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
A presentation on inbound marketing. Briefly covers high-level inbound marketing strategy, and dives into specific tactics for search engine optimization, blogging and social media. Presented at the Social Media Integration Conference in Kennesaw, GA on October 23, 2010.
Social media for Non Profits | ProjectGirl.org SuccessWendy Soucie
Wendy Soucie worked with founders Kelly Parks Snider and Jane Bartell to help ProjectGirl.org win a Best Buy/ @15.com philathropy grant using social media to gain trust, awareness, and generate action.
A presentation on November 3, 2011 at the Annual Conference of the National Association for the Education of Young Children in Orlando Florida by Fran Simon, Engagement Strategies
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...PR 20/20
Presentation originally given at the 2008 COSE Small Business Conference in Cleveland on Oct. 22, and then to the Cleveland Digital Publishing Users Group on Oct. 30. Audio to come.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911Webmarketing123
In Webmarketing123′s upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you’ll learn how to generate sales leads with social media, build followers through communities for your target demographic, improve SEO and ROI through social media interactions, and promote your brand through social recognition and trust.
4 Advanced Tactics for Your SEO StrategyDemandWave
Social Media and SEO, together like bread and butter, should be a part of every company's digital marketing plate.
The buzz floating around marketers today is social media. Across all industries, marketers are competing in the drive to develop more innovative ways to spread brand awareness, generate quality leads, and influence their audience to take action in a meaningful way. Join us as we will guide you through the top 4 proven social media tactics for enhancing SEO results, advancing lead generation, and improving your overall marketing ROI.
In Webmarketing123's upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you'll learn how to:
- Generate sales leads with social media
- Build followers through communities for our target demographic
- Improve SEO and ROI through social media interactions
- Promote your brand through social recognition and trust
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.
This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Online PR Presentation. Discusses Social Media and SEO as elements of Online PR. Delivered by Jasmine Sandler, President, Agent-cy Online Marketing. Delivered at the 2009 NYXPO in NYC.
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
Similar to Social Media Attitude Adjustment - NEW Arts Council (20)
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
Presentation to the Sheboygan Chamber of Commerce on 12/17 at their program: FOCAL POINT: Thought Leadership: Positioning Yourself as an Expert in the Marketplace.
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
When you need to get your marketing team focused and ready to move forward with new marketing technology like social media or thought leadership or you’re looking for a facilitator to help you get the most from a marketing breakout session, The MarketingSavant Group is ready with workshop sessions that range from a half day to two days. These customized workshops, seminars and boot camps address your specific priorities, marketing environments, and challenges. Our events are educational and action-oriented.
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step AheadDana Vanden Heuvel
Start planning for your next seasonal marketing campaign now so that you’re well prepared when back to school bells ring and the colors start to turn. This webinar will walk you through a checklist of things you can do now to prepare for next season’s promotion. Here’s a quick look at some of the topics we’ll cover in the webinar:
* Pick seasonal themes to base your marketing message around
* Select seasonal products/services to promote
* Set up your promotional calendar
* Reference Chase’s calendar of events for additional promotional opportunities
* Create a strategy to implement seasonal marketing year round
* Effectively integrate social media into all of your seasonal marketing efforts
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...Dana Vanden Heuvel
One of the most incredible things that any professional can do to boost their career, credibility and professional potential is to take to the stage as a public speaker. While not everyone desires a career as a professional speaker, nearly every professional can gain from acquiring the skills necessary to command a room from the podium.
Make no mistake; this is not a presentation on how to be a great speaker, or even a competent speaker. Rather, Speakership is a presentation on how to be seen as the expert, how to earn your place at the front of the room and how to develop your career, business or cause with purpose through the power of speaking.
This one-hour webinar dives deep into the art of speakership. We’ll talk about how to leverage public speaking to position yourself as an expert or trusted resource in front of a room of ideal prospects.
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceDana Vanden Heuvel
Have you ever had a social media customer service experience? According to one recent poll on customer service online, 83% of business respondents said they answer customer complaints via social channels in less than six hours. What’s your response time? If you’re reading this and think “hey, I don’t really monitor social media that closely, let alone respond” you’re not alone. In fact, only about 40% of retailers actually monitor what their customers say online.
It’s no longer enough to sit on the sidelines. When your target customer spends five hours a day on Facebook; sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock; “checks in” regularly using Foursquare at favorite retail locations to become “mayor”; relies on a plethora of mobile apps like Google Maps to get from one place to another, you can bet that they expect you to be there in social media when they want service!
This one-hour webinar covers the fundamentals of social media customer service, the best practices to employ and shares cases and examples the good, the bad and the ugly of social media customer service.
What Every School District Needs to Know About Social MediaDana Vanden Heuvel
Twitter, Facebook, RSS feeds…so many social media tools
out there to provide information in ways that your audience
finds fast and convenient. School districts are faced with
the challenge of deciding which tools to use for what
purpose. This session will provide a summary of the most
popular tools school districts are using, share case studies
from districts around the country that have had success
with social media, and give you the top 10 best practices
for employing social media in your school district.
Ready to commit to social media in your trade show strategy, but not sure how to get your target audience to say “yes”? It’s time to stop flirting with social, and get engaged!
This webinar will walk you through the social media for trade shows planning process, discuss the specific tools that you will use and how you can use them to maximize your results and provide some concrete case studies of organizations that have experienced success with social media marketing for their shows and events.
Social Media Strategy: The 12-Point Program for the Social EnterpriseDana Vanden Heuvel
The webinar is a play on the “12-Step Programs” out there, but seriously, we’ve found about a dozen elements that need to be considered in order to be effective in social media as an organization. In this webinar you’ll learn what you need to do to succeed with social media and when you need to do it. You’ll also leave with a comprehensive understanding of the subject and how you improve your social media efforts tomorrow.
Social Media Marketing for the National Bicycle Tour Directors Association (N...Dana Vanden Heuvel
Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA).
Presented by Dana VanDen Heuvel, President of the MarketingSavant Group, a social media consulting and training company in Green Bay, WI.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Social Media Attitude Adjustment - NEW Arts Council
1. Social Media Attitude Adjustment
The MarketingSavant Group
www.marketingsavant.com
Social Media Channels + 888.989.7771
dana@marketingsavant.com
26 Concepts to Engage Your Audience
with Social Media
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
2. After-Event Slides & Resources
• The slides and resource links are available
electronically after the event:
www.marketingsavant.com/newarts
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
3. 3
Agenda
• Inbound & Email Marketing
• Social Media Tools
– Facebook
– Twitter
– Blogs
– YouTube
– LinkedIn
– Pinterest
• 26 Tips for Social Media Success (ABCs of Social)
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
4. Don’t Commit Random Acts of
Social Media Marketing!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
5. News/Media/PR
SEO Email
Blogs + Blogging Research/White Papers
Infographics
Comment Marketing
Social Networks
Online Video
INBOUND MARKETING!
Forums (AKA “free” traffic sources) Webinars
Social Bookmarking Word of Mouth
Direct/Referring Links Podcasting
Type-In Traffic Q+A Sites
http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
6. Build Your Email List
• Ensure opt-in
opportunities at the
website
• Conduct a touch point
review
– Online touch points
– Offline touch points
Source: http://www.intersectionconsulting.com/tag/touch-points/
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
7. Construct winning e-mails 7
• Attention
• Interest
• Desire
• Action
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
8. Using the Right Tools
• Create Your Fan Page
• Share Great Links on
• Publish Great Content on Your
• Use to Tell Your Story with Video
• Boost Your Profile
• Amplify Your Art with
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
9. Acquire the Skills
• The 2 pillars of social media
– Content - Content - Content
– Building Relationships
• The habit of using Social Media daily
• How to engage with your followers
• How to build your personal brand
• How to measure results from Social Media
communications
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
10.
11. Facebook Pages
• Publish content that naturally
encourages click-throughs or
creates discussion.
• Powerful way of engaging
customers, community, etc.
• Many options for sharing content
and media
• Connect it to your blog for a
constant flow of content
• Directly message & connect with
supporters around important
issues
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
12. 12
Basic Facebook Navigation
Personal profiles are for people
Business pages are for celebrity, band, business or organization
Groups are sponsored by an individual for specific topics
Personal Profile Business Page Group
o You can friend others o Visible to unregistered o Must have a personal
users profile
o You can “Like” a page • Can be indexed for
• Invitations can be
o Cannot use profile for SEO value
open to the public or
• Reputation
business management value closed
o Allows for “vanity” o Allows you to send
URL bulk invite to friends
o Can create events • Opportunity for
o Post messages that
o Can tailor to specific message to go viral
will be read by your needs o Does not support
“friends” • Over 500,000 applications
Facebook and 3rd party
o Create events applications o Can create related
o Share content, o Can promote with event and invitation
photos and video social ads o Cannot promote with
o Send private email o Offers Visitor statistics social ads
o Allows multiple o No visitor statistics
administrators not available (at this
attached to a profile time)
o Discussions
o Discussions
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
13. Facebook Communication Strategy
• Build an active wall • Use calls to action
– Encourage people to Like your page – Well designed, clear calls to action
– Monitor and participate in the – Market Facebook outside Facebook
comments on your Wall • Use photos
• Re-purpose content – Show off unique items at each gallery
– Post useful, interesting content from – Show the “behind the scences”
various sources, regularly
– Show events, awards, etc.
• Encourage experiential marketing – Post pictures of you at work
– Use welcome tabs
• Use video
– Deliver a unique experience!
– Post recording of shows, inter
– Experiment
– Interview your customers
• Use ads to drive traffic • Integrate off-line marketing
– Upcoming shows, new pieces, – Other media ads and content
exhibits, etc.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
14. Do the Facebook Combo
Page + Events + Ads + Fans = Success
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
15. Create a Proper Landing Page
Create Microsite Tabs
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
16. Run Facebook Photo Contests
RETURN ON Imagery
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
17.
18. Twitter for artists
• Establish a pattern of consistency in your
tweeting strategy
• Keep your “it is all about them” hat on
when tweeting
– RT other people’s stuff
• Follow social media best practices
– Follow those that follow you but maintain
balanced follower to following ratios –
recommend 1.25 to 1 or less
– Engage: Proactively and in response to RTs
(retweets) and SOs (Shout Outs)
• Tweet consistently and set up a good
maintenance schedule
• Measure which content resonates best
with your audience
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
19. What Is Twitter Good For ?
• Building Community- creating a strong community of followers that
ultimately help raise awareness, visibility and affinity for your business
• Media Relations – share updates, initiatives, ideas and relevant stories with
your local media on twitter
• Customer Relations - using Twitter to successfully engage with customers
who need regular updates
• Events - driving attendance to exhibits locally or out of town
• Early Alert – alert customers to new pieces, shows, exhibits, other new
items added, changes in schedule or other hot topics
• Branding & Awareness - employing Twitter in creative ways to increase
awareness around a specific event and for your business in general
• Fundraising - using Twitter to spread the word about important causes and
benefits that you’re participating in
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
20.
21. Build Your “Blog Hub”
• One place where your
content is housed
• Contains real substance,
not just links
• “Connectable platform”
(Wordpress, Typepad)
• You online home base
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
22. Create Useful Content
• Instructional - Instructional posts tell • Lists - One of the easiest ways to write a post
people how to do something. I find that is to make a list. Posts with content like ‘The
Tips posts are generally the ones that are Top Ten ways to….’, ‘7 Reasons why….’ ‘ 5
among my most popular both in the short Favorite ….’, are not only easy to write but are
term usually very popular with readers and with
• Informational - This is one of the more getting links from other bloggers.
common blog post types where you • Interviews - Sometimes when you’ve run out
simply give information on a topic. It could of insightful things to say it might be a good
be a definition post or a longer idea to let someone else do the talking in an
explanation of some aspect of the niche interview (or a guest post). This is a great way
that you’re writing on. This is the crux of to not only give your readers a relevant
successful sites like Wikipedia. expert’s opinion but to perhaps even learn
• Reviews - Another highly searched for something about the topic you’re writing
term on the web is ‘review’ - I know every yourself.
time I’m considering buying a new • Case Studies - Another popular type of post is
product that I head to Google and search the case study where you profile a client, a
for a review on it first. Reviews come in all peer, an organization or person that you
shapes and sizes and on virtually every admire either through direct contact or an
product or service you can think of. interview with them or by doing some of your
own benchmarking activity.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
23.
24. Podcasts & Vodcasts
• More human &
emotional than
blogging
• Low investment
• Easy distribution
• Differentiator
• Share more than text
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
25. Types of Video
• Photo Montage: This is a set of photos and transitions,
which will most often be accompanied by music or a
voice over. Generally the cheapest option. Think: real
estate videos.
• Q&A: A sort of mini-interview so you can highlight
important points about your art. Easy to produce.
• Documentary Style: A video that covers several areas
of your style or background. Scenes from exhibits, your
studio, maybe even customers.
• Testimonials: Video taken of actual shows and buyers.
Very powerful and inexpensive
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
26. Go Daddy VLOG
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
27.
28. First, A Bit About Profiles
• Your profile, on any network, is not a resume
• Your profile maps to your goals
– Network, job hunt, sell, attract, influence
• Thou shalt have a complete profile
– 40x more likely to succeed when complete
• Public profiles are productive profiles
– “But what about those creepy Internet
people?”
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
29. 6 Steps to LinkedIn Success
1. Complete your profile!
2. Join groups &
discussion
3. Connect with
professionals
4. Connect with
customers
5. Ask/answer questions
6. Approach prospects
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
30.
31. WHAT IS PINTEREST?
Pinterest is simply a pin-board style photo sharing network.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
32. What is Pinterest?
To Your Business:
Adapted from: pinterest.com/bulentkeles
• A fast-growing and powerful
platform for storing and
sharing your brand’s images
which helps drive traffic to
your company website or
even help sell products.
• A visual self-expression
engine based on the most
viral and shareable content
– images.
Adapted from: pinterest.com/bulentkeles
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
33. What Do We Find on Pinterest?
The most popular categories
found on Pinterest,
according to RJ Metrics, are:
• Home (17.2%);
• Arts and Crafts (12.4%);
• Style/Fashion (11.7%);
• Food (10.5%); and
• Inspiration/Education
(9.0%).
Pinterest data
Source: RJ Metrics
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
34. Pinterest is Aspirational
What I’m doing now… What I WISH I was doing!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
35. From Realtors to Retailers
How Can Pinterest Help?
• Realtors should be pinning the most
beautiful images of their listings with
notes about the design or unique
nature of the architecture.
• Retailers should be pinning photos of
their products and telling the back
story. Share the details!
• Animal services (vets, groomers,
sitters) should be posting fun pictures
of their animal clients without
referencing their people clients.
• Bloggers and writers use Pinterest as
inspiration for content!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
37. Social Art Sites
• deviantArt - With over 13 million registered members
and over 35 million unique visitors per month,
deviantART is one of the largest online communities for
artists and art enthusiasts to promote and sell art.
• Behance - The site provides a networking platform for
creative professionals across all industries. Members
can create multi-media portfolios to showcase their
work within the network, as well as on partner sites
and organizations.
• More social sites to sell art: http://bit.ly/IVMfd4
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
38. The ABCs of Social Media
26 CONCEPTS TO ENGAGE YOUR
AUDIENCE WITH SOCIAL MEDIA
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
39. Assets: Bring Everything You Have 39
to Social Media
Example: Technology Company’s Assets
Example:
Technology 14 Brand families
Company 12,732 Products and services
6 Broad go-to-market themes
42 Industry solutions
6.1MM Web pages
349 Case studies
1,942 Product data sheets
431 White papers
109 Webcasts
31,000 Press articles
219 Events with presence
13 Major sponsorships
432 Active employee blogs
395 Print ads
17 TV spots
421 Major global partners
227 HR initiatives
28 Languages
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
40. Take People Behind the Scenes
Ann Handley suggests in her book Content
Rules to use video to show behind the scenes at
your company. “Businesses can show what goes on
in their day-to-day world that people don’t see but
might be interested in. What about showing, for
example, how a popular product goes from concept
to rolling off the assembly line? Something that
seems completely everyday to you could be exciting
and fresh to your fans.”
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
41. Compelling Content
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
44. Social Media Effort
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
45. F-words in Social Media
Friend Follow
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
46. Google Loves Social Media
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
47. Hijacked Media – Beware!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
48. Incent Social Sharing & Interaction
• ING Cafe in Chicago offered a free cup
of coffee to people who checked in
somewhere nearby their venue.
• This got customers in their door who
may not have known about ING Cafe
or simply hadn’t planned to go there.
• Kraft’s new MiO product, a water
enhancer, gave away free full-sized
samples from their Facebook page.
• Chipotle gave away a free burrito to
people in return for watching a
promotional video.
• Simply put, offering consumer freebies
has been wildly successful in recent
social campaigns.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
49. Facebook is the 2nd Most Popular
Vehicle For Consumer Recommendations
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
50. Join the Right Groups
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
51. Knowledge Sharing in Social Media
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
53. Get Notified!
• Facebook not the only or the
right answer
• Hyper Alerts is the “feature that
Facebook forgot”
• Watch you pages, competitors,
pages you like and pages you
don’t
• Daily digest of updates (vs.
immediate emails)
• Alerts by URL or by FB User
– ASAP, Hourly, Daily, Weekly,
Monthly
– Select your time
– Also alerts on your own content
• http://www.hyperalerts.no
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
54. Get Notification all in a
NutshellMail
• Brings all social alerts
into one consolidated
email
• Track Twitter new
followers & un-follows
• Mostly for ‘personal’
use
• http://nutshellmail.com
• Free service
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
55. Mix it up Social Networks
Micro Blogs Social Bookmarks
Video/Photo Sharing Content
Blogs
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
56. Network Intelligently
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
57. Offline Social Skills - Host a Tweetup for Your:
Company/Customers/Industries/Community/Groupies
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
58. Publish on Schedule – “1-7-30-4-2-1”
• 1 = Daily
• 7 = Weekly
• 30 = Monthly
• 4 = Quarterly
• 2 = Bi-Annual
• 1 = Annual
Source: FusionSpark Media www.marketingsavant.com
The MarketingSavant Group http://www.fusionspark.com/blog/2009/10/13/content-marketing-secrets-part-iii-easy-as-1-7-30-4-2-1/ 888.989.7771
59. Map Out the Publishing Process
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
60. Questions: Ask and Answer
Ask Answer
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
61. Relationships are Better with
Social Media
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
62. Review If They Like You…
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
63. Satisfy Customers Through
Social Media
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
64. Secure Your Listings
• Secure the top business listings on
directory sites
• “Claim” your business
• Use http://getlisted.org/ to asses your
position
• Focus on the top local listings
• Be careful of what you pay for online
– Superpages
– Yellowpages
– Other scammer nonsense
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
65. Selling with Social Media
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
66. Turn Your Thinkers Into
Thought Leaders
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
67. Understand Your Audience in Social Media
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
68. Video Connects Emotionally
• More human &
emotional than
blogging
• Be found on Google
• Low investment
• Easy distribution
• Differentiator
• Share more than text
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
69. Word of Mouth & Social Media 70
marketer-generated consumer-generated
(Think “funnel”) (Think “megaphone”)
be aware talk
consider form opinion
buy use
word-of-mouth
Social content, networks, and interactions
brand awareness keyword
relative media spending
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
70. Social Media Excellence
• Coordination 5 C’s of Social Media Excellence
– Coordination of social media activities creates
excellence. Mastery of media flow is achieved though
deliberate orchestration.
• Commitment
– Commitment means engaging with your environment.
It means deliberately pursuing social interactions.
• Confidence
– Contagious confidence creates social media
excellence. You are interesting, with interesting ideas,
so go tell it on the mountain.
• Comprehension
– Perpetually develop and deepen performance
capacity. Comprehension drives social media mastery
and excellence.
• Cultivation
– Cultivate worthwhile and friendly relationships. Foster
interaction to develop overall well-being, social media
excellence and prosperity.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
71.
72. Zero Excuses!
Top 10 Social Media Barriers
1. Lack of internal resources/time
2. Lack of knowledge/expertise
3. Not convinced about the value/ROI
4. Lack of clear guidelines/policies
5. Lack of awareness of social media within
company
6. Lack of budget
7. Social media not appropriate for
company/brand
8. Fear negative reaction from customers
9. Lack of global reach/scale
10. Lack of appropriate agency partner
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
73. After-Event Slides & Resources
• The slides and resource links are available
electronically after the event:
www.marketingsavant.com/newarts
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
74. Smile if you liked it!
The MarketingSavant Group
www.marketingsavant.com
888.989.7771
dana@marketingsavant.com
Thanks You for
Attending!
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
75. Social Media Attitude Adjustment
The MarketingSavant Group
www.marketingsavant.com
888.989.7771
26 Concepts to Engage Your dana@marketingsavant.com
Audience with Social Media
www.marketingsavant.com
The MarketingSavant Group 888.989.7771