This document provides an overview of social media and how to create an effective social media strategy. It discusses what social media is, why businesses should use it, how it has impacted marketing, and what elements a strategy should include. The key aspects of a winning strategy are to listen to your audience, talk about your brand and expertise, and energize loyal customers to spread word-of-mouth. The document provides tips on how to execute each of these elements successfully through social media engagement and content creation.

1. Social Media 101 How to create a winning social media strategy.

2. Topics covered today What is social media? Why should I care? How has it affected marketing? What does a social media strategy look like? What do I need to get started? How do I use social media in my business?

3. What is social media?

6. Why should I care?

9. SHOCKING, isn’t it?

10. How has it affected marketing?

14. What does a social media strategy look like?

17. Where do I start?

20. What’s next?