Dana VanDen Heuvel presented on how blogging can help companies become thought leaders in their industry. She discussed that thought leadership involves establishing trust and credibility by offering unique insights and ideas to position an organization as an authority. Effective thought leadership marketing employs tools like blogging, social media and digital channels to develop intellectual capital and shape market perceptions. She outlined strategies for creating high-quality blog content like reviews, case studies and research that demonstrate competence and establish a company as a knowledgeable resource. VanDen Heuvel stressed that thought leadership requires a long-term mindset of consistently sharing valuable information with audiences.
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
Presentation to the Sheboygan Chamber of Commerce on 12/17 at their program: FOCAL POINT: Thought Leadership: Positioning Yourself as an Expert in the Marketplace.
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
Becoming a trusted resource and perceived expert in a specific field or industry can bring great benefits to a brand. This presentation explains the strategy for becoming a Thought Leader among industry peers as well as a reliable information source for media.
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
Presentation to the Sheboygan Chamber of Commerce on 12/17 at their program: FOCAL POINT: Thought Leadership: Positioning Yourself as an Expert in the Marketplace.
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
Becoming a trusted resource and perceived expert in a specific field or industry can bring great benefits to a brand. This presentation explains the strategy for becoming a Thought Leader among industry peers as well as a reliable information source for media.
What a Tangled Web We'll Weave (without a Content Strategy)Stacey King Gordon
As companies discover the power of content to drive and nurture leads and deepen customer relationships, they’re looking at turning their marketing teams into content producers. But with content marketing comes great responsibility — and sometimes before they begin, brands don’t stop to think about the important things. Why are we doing this? How will we keep it going? How can we get the most out of our efforts? Are we really giving customers what they want and need?
In this session, we’ll explore how a solid content strategy can help your company nurture the good, tame the bad, and head off the ugly in your content marketing efforts. We’ll talk about:
• What a content marketing strategy is and how it supports successful content marketing initiatives
• How to create a content marketing strategy that improves customer experiences (rather than further muddying the waters with confusing, conflicting or unhelpful content)
• The unpleasant but very necessary topic of governance: ownership, standards and process
• Mining your company’s internal expertise — and making it relevant for customers
• Taking content marketing to the next level: how to use content strategy to evolve into a true thought leader
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Thought leadership: winning the battle for attention in B2B technology marketingDamo Consulting Inc.
Thought leadership is the fastest growing spend category in content marketing today. Here are some best practices to get the most out of your investments in thought leadership marketing.
EVENT: Social Media Breakfast Seattle, 12/1/09.
AUDIENCE: VPs and Directors of Marketing
TOPICS: Engagement, consumer behavior, social media, marketing approaches
AUTHOR: Eric Weaver, Tribal DDB
SYNOPSIS: There have been myriad presentations on "social media strategy" but few to none on how to actually craft one. This is Eric Weaver's take. He describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and steps to take in creating an engagement strategy.
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
The Stepstones to Real Content MarketingSimon Schwarz
This Slideshare presentation The Stepstones to Real Content Marketing provides a how to guide of what you have to consider in doing real Content Marketing.
30 min guide: Discover the ZEN of B2B marketingAnders Lindgren
The formula is as powerful as it is simple. To reach and captivate your most likely buyers in our new digital service economy, simply be more precise and more human in your communication.
Marketing for Startup Incubator - January 2012Rebecca Herson
This is an updated, shortened & interactive version of a lecture I presented one year earlier. The audience was startup company founders participating in TheHive@Gvahim, an incubator in Tel Aviv, Israel. The companies' marketing targets are a very broad range, including B2B enterprise, B2C, SaaS and social enterprises. The lecture included mini-assignments for participants to do for a few minutes between lecture segments.
Rethinking the classic marketing to sales funnel for the digital age and the demands of ROI in your marketing.
There are two important reasons we all need to revisit the classic marketing to sales familiar funnel: 1) the disruption of this digital age, not just the Internet but the Internet of Everything and digital’s disruptive effect on marketing programs and plans. 2) the mounting leadership demand for ROI and other metrics to prove the worth of our marketing and to calculate the effectiveness of our sales efforts.
You will learn:
–How to rethink the purpose of marketing as a lead generation engine and explain your marketing program to leaders
–How a digital sales force can allow marketers to go direct to prospects and create interest and leads without as much hands on effort from your busy or otherwise BD-challenged professionals
–The fundamentals of getting clear, noticed, and chosen and how those things help you get results.
–The importance of compelling content as digital jet fuel for a digital sales force
–The difference between branded anchor content and chatter content
The B2B Marketer's Lead Generation Field GuidePascal Bourhis
To learn how to track and identify your ideal buyer, amplify your efforts across multiple channels, and work with sales to capture different types of leads.
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMCAllFacebook.de
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing von Shankho Mukherjee auf der virtuellen AFBMC.
https://conference.allfacebook.de/
What a Tangled Web We'll Weave (without a Content Strategy)Stacey King Gordon
As companies discover the power of content to drive and nurture leads and deepen customer relationships, they’re looking at turning their marketing teams into content producers. But with content marketing comes great responsibility — and sometimes before they begin, brands don’t stop to think about the important things. Why are we doing this? How will we keep it going? How can we get the most out of our efforts? Are we really giving customers what they want and need?
In this session, we’ll explore how a solid content strategy can help your company nurture the good, tame the bad, and head off the ugly in your content marketing efforts. We’ll talk about:
• What a content marketing strategy is and how it supports successful content marketing initiatives
• How to create a content marketing strategy that improves customer experiences (rather than further muddying the waters with confusing, conflicting or unhelpful content)
• The unpleasant but very necessary topic of governance: ownership, standards and process
• Mining your company’s internal expertise — and making it relevant for customers
• Taking content marketing to the next level: how to use content strategy to evolve into a true thought leader
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Thought leadership: winning the battle for attention in B2B technology marketingDamo Consulting Inc.
Thought leadership is the fastest growing spend category in content marketing today. Here are some best practices to get the most out of your investments in thought leadership marketing.
EVENT: Social Media Breakfast Seattle, 12/1/09.
AUDIENCE: VPs and Directors of Marketing
TOPICS: Engagement, consumer behavior, social media, marketing approaches
AUTHOR: Eric Weaver, Tribal DDB
SYNOPSIS: There have been myriad presentations on "social media strategy" but few to none on how to actually craft one. This is Eric Weaver's take. He describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and steps to take in creating an engagement strategy.
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
The Stepstones to Real Content MarketingSimon Schwarz
This Slideshare presentation The Stepstones to Real Content Marketing provides a how to guide of what you have to consider in doing real Content Marketing.
30 min guide: Discover the ZEN of B2B marketingAnders Lindgren
The formula is as powerful as it is simple. To reach and captivate your most likely buyers in our new digital service economy, simply be more precise and more human in your communication.
Marketing for Startup Incubator - January 2012Rebecca Herson
This is an updated, shortened & interactive version of a lecture I presented one year earlier. The audience was startup company founders participating in TheHive@Gvahim, an incubator in Tel Aviv, Israel. The companies' marketing targets are a very broad range, including B2B enterprise, B2C, SaaS and social enterprises. The lecture included mini-assignments for participants to do for a few minutes between lecture segments.
Rethinking the classic marketing to sales funnel for the digital age and the demands of ROI in your marketing.
There are two important reasons we all need to revisit the classic marketing to sales familiar funnel: 1) the disruption of this digital age, not just the Internet but the Internet of Everything and digital’s disruptive effect on marketing programs and plans. 2) the mounting leadership demand for ROI and other metrics to prove the worth of our marketing and to calculate the effectiveness of our sales efforts.
You will learn:
–How to rethink the purpose of marketing as a lead generation engine and explain your marketing program to leaders
–How a digital sales force can allow marketers to go direct to prospects and create interest and leads without as much hands on effort from your busy or otherwise BD-challenged professionals
–The fundamentals of getting clear, noticed, and chosen and how those things help you get results.
–The importance of compelling content as digital jet fuel for a digital sales force
–The difference between branded anchor content and chatter content
The B2B Marketer's Lead Generation Field GuidePascal Bourhis
To learn how to track and identify your ideal buyer, amplify your efforts across multiple channels, and work with sales to capture different types of leads.
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMCAllFacebook.de
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing von Shankho Mukherjee auf der virtuellen AFBMC.
https://conference.allfacebook.de/
Content Marketing lecture to Griffith college Diploma in online marketing, sales and digital strategy. Gives an introduction toinbound marketing, atrraction marketing, content marketing, pull marketing etc....
Week2 Lecture in Griffith Online Marketing, sales and digital strategy - covers an overview of content and inbound marketing strategies, and case studies
Showcasing your experts to drive brand value and generate leads. In other words, boost brand awareness, brand authority, and learn about the importants of expert content marketing.
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
B2B companies that struggle to produce superior, timely thought leadership marketing content may find it useful to enlist the aid of a thought partner. Here's how a thought partner can help companies boost both the quality and quantity of their content.
The Definitive Guide to Engaging Content MarketingĐức Lê
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
In this comprehensive, 110+ page guide, we cover topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
You'll learn how to:
Identify and map your buyer personas and journeys
Develop your brand voice and style guide
Optimize your content mix and create an editorial calendar
Resource your team and extend the shelf life of your content
Measure and optimize your content
The Definitive Guide to Engaging Content MarketingAutonomy Hub
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
In this comprehensive, 110+ page guide, topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
You'll learn how to:
Identify and map your buyer personas and journeys
Develop your brand voice and style guide
Optimize your content mix and create an editorial calendar
Resource your team and extend the shelf life of your content
Measure and optimize your content
Maximize Your Pipeline_ 4 Tips for Generating Qualified Leads.pptxDaycrest
Unlock the secrets to a bustling sales pipeline with our cutting-edge slideshow, 'Maximize Your Pipeline: 4 Tips for Generating Qualified Leads'. This expertly crafted presentation is your roadmap to transforming your lead generation strategy, offering a deep dive into the art and science of attracting high-quality prospects. From honing in on your target audience to mastering content marketing, engaging potential leads, and refining your qualification process, each slide is packed with actionable insights designed to elevate your approach and supercharge your sales results. Whether you're looking to revitalize your current tactics or build a robust foundation from the ground up, this slideshow is an indispensable resource for businesses aiming to not just reach but exceed their sales targets. Get ready to inspire your team, impress your stakeholders, and most importantly, fill your pipeline with leads that convert."
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
The goal of “social selling” is to increase sales by fostering relationships with potential prospects and stimulating conversations with those customers through social media platforms. For
example, on LinkedIn, marketing specialists share advice with a targeted audience of firms in a specific area (e.g., eCommerce, SaaS, finance).
Consistent participation on the platform increases their credibility and eventually, their
clientele. This approach allows you to market your business without making your posts look
like ads.
The goal of both traditional social media marketing and social selling is to make a sale. Social media marketing focuses on branding and aiming to reach a wider audience rather than just deal closures. On the other hand, in social selling, you leverage your own personal brand to connect with potential buyers. To put it simply, social selling is sales-focused, while social media marketing is more concerned with expanding a company’s brand. It’s setting yourself up as a credible thought leader or industry expert to get more sales.
When you need to get your marketing team focused and ready to move forward with new marketing technology like social media or thought leadership or you’re looking for a facilitator to help you get the most from a marketing breakout session, The MarketingSavant Group is ready with workshop sessions that range from a half day to two days. These customized workshops, seminars and boot camps address your specific priorities, marketing environments, and challenges. Our events are educational and action-oriented.
SOCIAL MEDIA ATTITUDE ADJUSTMENT: We'll take you through the world of social media through the artist's lens so that with the practical skills under your belt, you can confidently listen, participate and engage in positive conversations on the social web.
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step AheadDana Vanden Heuvel
Start planning for your next seasonal marketing campaign now so that you’re well prepared when back to school bells ring and the colors start to turn. This webinar will walk you through a checklist of things you can do now to prepare for next season’s promotion. Here’s a quick look at some of the topics we’ll cover in the webinar:
* Pick seasonal themes to base your marketing message around
* Select seasonal products/services to promote
* Set up your promotional calendar
* Reference Chase’s calendar of events for additional promotional opportunities
* Create a strategy to implement seasonal marketing year round
* Effectively integrate social media into all of your seasonal marketing efforts
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...Dana Vanden Heuvel
One of the most incredible things that any professional can do to boost their career, credibility and professional potential is to take to the stage as a public speaker. While not everyone desires a career as a professional speaker, nearly every professional can gain from acquiring the skills necessary to command a room from the podium.
Make no mistake; this is not a presentation on how to be a great speaker, or even a competent speaker. Rather, Speakership is a presentation on how to be seen as the expert, how to earn your place at the front of the room and how to develop your career, business or cause with purpose through the power of speaking.
This one-hour webinar dives deep into the art of speakership. We’ll talk about how to leverage public speaking to position yourself as an expert or trusted resource in front of a room of ideal prospects.
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceDana Vanden Heuvel
Have you ever had a social media customer service experience? According to one recent poll on customer service online, 83% of business respondents said they answer customer complaints via social channels in less than six hours. What’s your response time? If you’re reading this and think “hey, I don’t really monitor social media that closely, let alone respond” you’re not alone. In fact, only about 40% of retailers actually monitor what their customers say online.
It’s no longer enough to sit on the sidelines. When your target customer spends five hours a day on Facebook; sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock; “checks in” regularly using Foursquare at favorite retail locations to become “mayor”; relies on a plethora of mobile apps like Google Maps to get from one place to another, you can bet that they expect you to be there in social media when they want service!
This one-hour webinar covers the fundamentals of social media customer service, the best practices to employ and shares cases and examples the good, the bad and the ugly of social media customer service.
What Every School District Needs to Know About Social MediaDana Vanden Heuvel
Twitter, Facebook, RSS feeds…so many social media tools
out there to provide information in ways that your audience
finds fast and convenient. School districts are faced with
the challenge of deciding which tools to use for what
purpose. This session will provide a summary of the most
popular tools school districts are using, share case studies
from districts around the country that have had success
with social media, and give you the top 10 best practices
for employing social media in your school district.
Ready to commit to social media in your trade show strategy, but not sure how to get your target audience to say “yes”? It’s time to stop flirting with social, and get engaged!
This webinar will walk you through the social media for trade shows planning process, discuss the specific tools that you will use and how you can use them to maximize your results and provide some concrete case studies of organizations that have experienced success with social media marketing for their shows and events.
Social Media Strategy: The 12-Point Program for the Social EnterpriseDana Vanden Heuvel
The webinar is a play on the “12-Step Programs” out there, but seriously, we’ve found about a dozen elements that need to be considered in order to be effective in social media as an organization. In this webinar you’ll learn what you need to do to succeed with social media and when you need to do it. You’ll also leave with a comprehensive understanding of the subject and how you improve your social media efforts tomorrow.
Social Media Marketing for the National Bicycle Tour Directors Association (N...Dana Vanden Heuvel
Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA).
Presented by Dana VanDen Heuvel, President of the MarketingSavant Group, a social media consulting and training company in Green Bay, WI.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Digital Transformation and IT Strategy Toolkit and Templates
Blogging For Thought Leadership
1. BLOGGING TO BECOME
A THOUGHT LEADER
TAKING THE HIGH ROAD TO MARKET LEADERSHIP
Rockford Social Media Bootcamp – 7/25/09
2. Dana VanDen Heuvel
Dana is the founder of The
MarketingSavant Group and a widely
recognized specialist in thought
leadership and emerging marketing
technologies such as blogging, social
media, RSS, Internet communities
and interactive marketing trends and
best practices and speaks regularly
on these topics at industry events.
Dana is the creator of the American
Marketing Association
“TechnoMarketing” training series
and the author of the AMA
Marketech ’08 guide to marketing
technology.
Need help after the event? Email -
dana@marketingsavant.com
3. After-Event Slides & Resources
The slides and resource links are available
electronically after the event:
clients.marketingsavant.com/socialmediabc
4. What is Thought Leadership?
“Thought leadership centers on earning trust and
credibility. Thought leaders get noticed by offering
something different—information, insights, and
ideas, for instance. Thought leadership positions
you and your company as an industry authority and
resource and trusted advisor by establishing your
reputation as a generous contributor to your
industry.”
RainToday.com
5. Thought Leadership Marketing
Thought Leadership Marketing provides a sustainable
go-to-market strategy based on your competence and
point of view by developing intellectual capital
Thought Leadership
Marketing employing elements of insurgent marketing principles
and creating clarity in the marketplace through a
balanced digital and traditional channel approach to
achieve market share and demand generation.
Thought Leadership Marketing turns organizational activity into
Insurgent/Under Social Media & intellectual capital that supports relevant advocacy positions, tacit domain
dog Marketing Digital Marketing
expertise and point-of-view platforms to shape and influence market
perceptions and establish your organization a thought leader, knowledge
resource, subject matter expert and ultimately, a trusted client advisor
Social media and digital marketing combine with trusted, classical
marketing tools to form a foundation for sharing and relevant dialogue with
clients and markets that builds market capital and provides the insights,
access, and influence required to create demand generation
Effective Thought Leadership Marketing employs insurgent marketing
principles that deliver immediate and measurable lead and prospect
opportunity improvements and drives demand generation by focusing on
delivering wins and competing on higher ideals, not lower prices, in the age of
the empowered buyer.
7. The Thought Leadership
Marketing Equation
Competence, purpose and Strategic use of TLM Thought leaders and trusted
core market understanding tools and channels with advisors occupy the
inform the point of view & media collaboration greatest share of mind
thought leadership garner your share voice in among business buyers.
platform. Thought leaders the industry and spark the Share of mind predicts
outshine their competitors industry dialogue around share of market. Thought
who compete on price and your ideas. Leadership Marketing
advertising. As buyers seek out more steadily increases your SOM
real market dialogue, SOV with buyers, growing your
is an increasingly important
share of market.
factor contributing to
marketplace success.
8. Thought Leaders
Have a Point of
View
Too often, firms
capture their ‘thought
leadership’ expertise -
articles, speeches,
newsletters, books,
press pitches and so
on—without a point
of view.
Source: The Bloom Group‟s 2006 survey “Attaining Thought
Leadership”
9. Thought Leadership Delivers
Coherency out of marketplace chaos
Diminished price resistance
Valid and credible value proposition
Self-qualified leads & opportunities
Shortened sales cycles
Value-forward marketing & selling platform
Ongoing market dialogue
Prospects experience your value before buying
Buyers invested in your ideas before purchasing
Growth in media placements & requests
Search engine find-ability
10. Thought Leadership is Attained
“Thought leadership is the recognition from the outside
world that the company deeply understands its business,
the needs of its customers and the broader marketplace in
which it operates.”
Elise Bauer
Your customers grant you TL status
You can influence using TLM tools & tactics
It’s not about budget – it’s about Intellectual Capital
and Content
Set yourself apart through mandatory TLM attributes
11. Thought Leadership Marketing Mindset
1) They love what they do – energy & motivation
2) They have the drive to teach – no strings attached
3) They reach out and communicate – to everyone
4) They take risks with messaging – on the edge
5) They balance confidence with curiosity & learning –
learn from everyone
6) They put in the time today (TLM activities) for
tomorrow’s benefit
7) They never stop working, connecting and
communicating – not drip marketing, but constant
education
15. Get Blogging (Transparency)
STILL a hot topic for marketers
16% of Fortune 500 on board
Metaphor for:
Transparent communication
Authenticity
Responsibility
Reputation
Blogosphere doubles: 5-7mos
18. Tune In! (It‟s NOT ABOUT YOU!)
Subscribe to content Share content right from reader
Consume feeds Form a reader-based social
network
19. Build Your “Blog Hub”
One place where your
content is housed
Contains real substance,
not just links
“Connectable platform”
(Wordpress, Typepad)
You online home base
20. Create Thought Leading Content
Instructional - Instructional posts tell Lists - One of the easiest ways to write a post
people how to do something. I find that Tips is to make a list. Posts with content like „The Top
posts are generally the ones that are Ten ways to….‟, „7 Reasons why….‟ „ 5 Favorite
among my most popular both in the short ….‟, are not only easy to write but are usually
term very popular with readers and with getting
Informational - This is one of the more links from other bloggers.
common blog post types where you simply Interviews - Sometimes when you‟ve run out of
give information on a topic. It could be a insightful things to say it might be a good idea
definition post or a longer explanation of to let someone else do the talking in an
some aspect of the niche that you‟re writing interview (or a guest post). This is a great way
on. This is the crux of successful sites like to not only give your readers a relevant
Wikipedia. expert‟s opinion but to perhaps even learn
Reviews - Another highly searched for something about the topic you‟re writing
term on the web is „review‟ - I know every yourself.
time I‟m considering buying a new product Case Studies - Another popular type of post is
that I head to Google and search for a the case study where you profile a client, a
review on it first. Reviews come in all peer, an organization or person that you
shapes and sizes and on virtually every admire either through direct contact or an
product or service you can think of. interview with them or by doing some of your
own benchmarking activity.
21. Create Thought Leading Content
Link Posts - The good old „link post‟ is a Research – Due some serious due diligence on
favorite of many bloggers and is simply a your industry, create a benchmarking report, or
matter of finding a quality post on another compile data that your readers would find
site or blog and linking up to it either with value in. Research posts can take a lot of time
an explanation of why you‟re linking up, a but they can also be well worth it if you come
comment on your take on the topic and/or up with interesting conclusions that inspire
a quote from the post. You can also people to link up to you.
automate this process. Memes and Projects - write a post that
Contrasting two options - Write a post somehow involves your readers and gets them
contrasting two products, services or to replicate it in someway. Start a poll, an
approaches that outlines the positives and award, ask your readers to submit a post/link
negatives of each choice. or run a survey or quiz.
Rant - get passionate, stir yourself up, say Hypothetical Posts – Write a „what if‟ or
what‟s on your mind and tell it like it is. hypothetical post by picking on something that
Rants are great for starting discussion and „could‟ happen down the track in your industry
causing a little controversy. and begin to unpack what the implications of it
would be. „What if….Google and Yahoo
merged?‟ „What if…
22. Hubspot says…
“Each thoughtful post on your blog is a public
demonstration of your thought leadership, personal
integrity, humor, and professional insights. You don’t have
to refute one of Einstein’s theories to get respect.”
23. Share, Link and Guide
What will your audience
find useful?
Share competitors info –
it drives them nuts, and
gets them to link to you!
Easy, time-conscious way
to stay relevant without
creating original content
26. What is Thought Leadership Blogging?
“Thought Leadership is exploiting your unique
position in your markets to generate valuable
insight and advice on issues your customers and
prospects care most about.”
Velocity (UK)
27. Thought Leadership Marketer
Indium Corporation
25% reduction in marketing spend
Major account wins
Entire organization involved
in the „community‟
28. Thought Leadership Marketer
Indium Corporation
“[Being a Thought Leader] is
being considered the best, most
authoritative, trusted source. It
means being the “go to” people.
It means being given the first
look, being invited into a
development project and asked
for advice. It means being the
organization that others MUST
HAVE involved with a project.
And it all leads to increased sales,
profits, and image or it simply
didn’t matter..”
Rick Short, Indium
29. The 4 A‟s of
Thought Leadership Marketing
Assets – Attitude – Acceptance – Alignment
Read the entire article: http://www.marketingsavant.com/articles/four-as-thought-leadership-marketing/
30. Are You Ready for Thought Leadership?
1) Do you love what you do?
1) Passionate enough to push TL
2) Sustain interest in years to come
2) Are you willing to teach?
1) “Educate the market” mentality
2) Do you “enjoy helping your customers & prospects”?
3) Are you comfortable with “reaching outside”?
1) Expand beyond your existing network
4) Are you will to take a stand with your message?
1) Do you have a unique position on industry issues?
2) Can you frame & express those views?
3) Can you get people to notice?
31. Are You Ready for Thought Leadership?
5) Are you a “confident learner”?
1) Balance your positions with listening
2) Ears to the ground for trend shifts & opportunities
6) Do you have a “long-term” perspective?
1) Spend time today for reward tomorrow
2) “Faith in the future”
7) Are you comfortable with “no end point” to TL?
1) Willing to work a long time toward this goal
2) Stay motivated!
32. Five Keys to Successful TLM
Be Generous With Your Knowledge
Share beyond the marketing speak
Be Consistent
Calendar your activities – daily, weekly, monthly
routine
Always Deliver Value
Listen, think, revise, teach, repeat
Take A Stand
Take your strong positions to market
Focus On The Long-term Benefits
Track your results in months & years
33. Altruism Before Capitalism
“In short, this is simply an organization putting the
needs of its constituents ahead of its own needs. Or,
aligning itself with advancing the welfare of its
customers before (and while) advancing its own. “
Dana VanDen Heuvel
34. Success Metrics
Reach
How many hear your message?
Acquisition
Who’s attention did you get?
Conversion
What information did you gather?
Who can you contact as a “lead”?
Retention
Who follows you after the acquisition?
35.
36. Blogging for Thought Leaders
Thank You!
Need help after the presentation? Email dana@marketingsavant.com