This document provides an overview of New Media Strategies (NMS), a social media marketing firm. Some key details: - NMS has been dedicated to social media since 1999 and has 90 employees across several US offices. - They have executed over 1,500 social media campaigns across many industries like telecom, energy, politics, and healthcare. - NMS uses approaches like digital PR, social media activation, grassroots messaging, and analytics to promote brands online. - The document outlines best practices for organizations to effectively use social media and discusses trends like the growth of mobile and augmented reality.

1. Kelly Olexa

2. The Social Media Revolution

3. “New Media Strategies has changed the jargon of Web 2.0” - wired magazineExecutive SummarySolely dedicated to social media since 1999. Founded by political pollster Pete SnyderTen Years10+Of innovation and defining social media marketing, metrics and best practicesNinety EmployeesArlington, Los Angeles, New York, Chicago, North Carolina and San Francisco90+Fifteen Hundred CampaignsExecuted by NMS’ subject-matter experts across more than 60 industries1,500+

4. Select ClientsTelecommunications

5. Tobacco

6. Automotive Manufacturing

7. Energy

8. Federal & State Taxation

9. Chemical Production

10. Environment

11. Pharmaceutical

12. Media & Entertainment

13. Electoral Politics

14. Labor

15. HealthcareEntertainmentCorporateCorporatePublic Affairs

16. Business & Public Affairs ExperienceMajor Garment Producer Facing Activist-led Boycott of GoodsTobacco Company Whose #1 Product is Facing Potential FDA BanCountry’s Leading Private Company Under Attack By Environmental Activists and the MediaTrade Association Whose Members are Targets of Public Health, Environmental and Parenting Activists + more bipartisan online talent than any firm in the country industry + over 10 years of experience = expertise on wide variety of challenging issuesAccounting Firm Embroiled in Lehman Brothers Collapse; Facing Congressional Investigation

17. Using Social Media Effectively for Business:The NMS Approach

18. NMS Service OverviewPROMOTEDigital Public Relations – Blogger EngagementSocial Media Activation and AdvocacyGrassroots MessagingANALYZEConsumer Analysis and Communications InsightsMeasuring EngagementCompetitor ResearchPROTECT – Wikipedia Management and Strategic ExecutionEarly Warning Monitoring and Strategic Rapid Response

19. Integrated ApproachBrandVIDEOSCreative OptimizationPlatform OptimizationPHOTOSARTICLESGIVEAWAYSPROMOTIONSBlogs & WebsitesMessage BoardsSocial NetworksAsset SharingInformation SharingGeo-Social Platforms