This document provides 30 marketing ideas for businesses to reject the recession and profit in 2009, presented over multiple slides. Some of the key ideas discussed include leveraging price segmentation, launching new products/services, partnering with other businesses, focusing marketing efforts on existing customers through communication and incentives, gathering customer testimonials, avoiding being stuck in the middle without competitive advantages, partnering with non-profits, and starting a cause marketing campaign. The overall message is that recession-proof marketing involves innovation, adding value for customers, building trust and relationships, and finding ways to work together with other businesses.
The Winter '08 edition of BCMS Corporate's magazine iDEAL featuring market news, deal news from the UK and USA, case studies and related M&A information.
Consumer behavior has been dramatically impacted by the recent financial crisis. In this white paper, we share insights into changes in consumption and how to position your product to earn the right to win in the post-recession marketplace.
The Winter '08 edition of BCMS Corporate's magazine iDEAL featuring market news, deal news from the UK and USA, case studies and related M&A information.
Consumer behavior has been dramatically impacted by the recent financial crisis. In this white paper, we share insights into changes in consumption and how to position your product to earn the right to win in the post-recession marketplace.
Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it's often the element that gets left behind and not really identified. But how can you tell an investor what business you are in, if you don't really know yourself? It's a vital step in creating the company identity.
There are lot of changes in the retail space. There are better ways to engage customers and be smarter in achieving sales targets. Please email us with your name and company name to sales@ideazfirst.com for a downloaded copy of this presentation.
Focusing the Brand for the Coming Recoverytslim2009
Ipsos Marketing, Consumer Goods shares strategic advice on how to poise your brand for success during the recovery. The post-recession consumer, the role of value, and how brand perception and customer loyalty should be evaluated in the new economic environment are all important aspects of recovery and subjects of this paper.
The annals of commercial history are full of anecdotes about the B2B buyer-seller relationship. Variously described as a contest, a war, a win/win partnership, a value-adding collaboration, a strategic venture, there are very few sales people who don’t have an epic tale to tell about an encounter with a purchasing manager. And, on the other side of the fence, most procurement professionals have plenty to say about sales people!
We wanted to find out how the sales function interacts with procurement in 2012, and for this reason, we decided to re-run a survey we carried out in 2007 which revealed some stark messages about Sales’ preparedness for dealing with this rapidly evolving function. We also added some new questions to the original survey to make for a richer picture.
In essence, the research showed sales people being reactive, transactional, overly focused on face-to-face behavioural negotiation tactics, and unaware of the strategic, analytical and longer term methods being employed by, arguably, a superiorly-educated procurement profession.
Our conclusions are that sales and account management must:-
•Do their homework; undertake Analysis Before Action
•Recognise procurement is after your job as The New Trusted Advisor
•Understand the Levers of Power and Value at play in their key relationships
•Ditch any avoidance behaviour and accept that it’s now Time to Engage with Procurement
We debate the survey results from both the Sales and Procurement points of view, and suggest that no longer this issue can be ignored by suppliers where procurement is in the game.
www.fourpillars.co
How to Harness the Power of Promotional ProductsExhibit Craft
This presentation was given at ProFest 2012, Promotional Products Tradeshow in Wayne, NJ. The presenter and Master Advertising Specialist, outlines how you can harness the power of promotional products and add them into your marketing mix, particularly at trade shows.
Retail Road to Recovery - a 6 step methodology to increase sales.Desley Cowley
Using the acronym RETAIL the six steps move the retail community through the three phases of theory, reflection and practice, initially through a series of ‘discovery’ group workshops and one on one meetings with the property owner/developer, centre management, retailers, suppliers, customers, local community and sporting groups.
Community buy in is the real and genuine secret sauce in the formula. The time taken to build community ownership in the early months, even years will ultimately pay real dividends.
AutoCon 2012 Conference and Exposition Magazine AdRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. If you are an automotive professional, then you must consider attending this important event... Learn more about it and be able to register online at http://AutoCon2012.com
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
Retailers are under pressure from all sides today, from the empowered consumer to increased competition. Leading retailers have joined the revolution to harness the power of their data assets to improve their merchandising and marketing actions that drive real business value.
Hear DemandTec, an IBM Company and a recognized Retailer discuss the revolution that is driving superior decisions across price, promotion, and assortment by introducing science to put the shopper at the center of each decision.
In this webinar you will learn the value of integrating your merchandising and marketing decisions, and effectively collaborating within your organization and with your manufacturer trading partners. We will discuss how to
Use shopper insights to make better merchandising decisions
Localize your assortment through optimization and collaboration
Deliver relevant, targeted promotions
Make pricing decisions that drive category and customer goals
Partner with your manufacturing partners across all your activities
Essential of Technology Entrep. & Innovation- Chapter six creating business ...Motaz Agamawi
In chapter six, we are introducing the concepts of how to create business from opportunities.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
The Friendship Model: How to build brand advocacy in a consumer-driven world.Brandon Murphy
The Friendship Model: How to build advocacy in a consumer-driven world. This presentation is an orientation for the philosophy and practical approach that changed an advertising agency to an advocacy agency.
This is the presentation which I made for a Paper presentation competition. and i won the 1st prize.. wat better way to start my life on slideshare...
The topic was "India in Recession?". the question mark in the end signified that we could take our stand whether India was in a recession (that's in early 2009)... I took my stand, presented hypotheses, and proved it..
Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it's often the element that gets left behind and not really identified. But how can you tell an investor what business you are in, if you don't really know yourself? It's a vital step in creating the company identity.
There are lot of changes in the retail space. There are better ways to engage customers and be smarter in achieving sales targets. Please email us with your name and company name to sales@ideazfirst.com for a downloaded copy of this presentation.
Focusing the Brand for the Coming Recoverytslim2009
Ipsos Marketing, Consumer Goods shares strategic advice on how to poise your brand for success during the recovery. The post-recession consumer, the role of value, and how brand perception and customer loyalty should be evaluated in the new economic environment are all important aspects of recovery and subjects of this paper.
The annals of commercial history are full of anecdotes about the B2B buyer-seller relationship. Variously described as a contest, a war, a win/win partnership, a value-adding collaboration, a strategic venture, there are very few sales people who don’t have an epic tale to tell about an encounter with a purchasing manager. And, on the other side of the fence, most procurement professionals have plenty to say about sales people!
We wanted to find out how the sales function interacts with procurement in 2012, and for this reason, we decided to re-run a survey we carried out in 2007 which revealed some stark messages about Sales’ preparedness for dealing with this rapidly evolving function. We also added some new questions to the original survey to make for a richer picture.
In essence, the research showed sales people being reactive, transactional, overly focused on face-to-face behavioural negotiation tactics, and unaware of the strategic, analytical and longer term methods being employed by, arguably, a superiorly-educated procurement profession.
Our conclusions are that sales and account management must:-
•Do their homework; undertake Analysis Before Action
•Recognise procurement is after your job as The New Trusted Advisor
•Understand the Levers of Power and Value at play in their key relationships
•Ditch any avoidance behaviour and accept that it’s now Time to Engage with Procurement
We debate the survey results from both the Sales and Procurement points of view, and suggest that no longer this issue can be ignored by suppliers where procurement is in the game.
www.fourpillars.co
How to Harness the Power of Promotional ProductsExhibit Craft
This presentation was given at ProFest 2012, Promotional Products Tradeshow in Wayne, NJ. The presenter and Master Advertising Specialist, outlines how you can harness the power of promotional products and add them into your marketing mix, particularly at trade shows.
Retail Road to Recovery - a 6 step methodology to increase sales.Desley Cowley
Using the acronym RETAIL the six steps move the retail community through the three phases of theory, reflection and practice, initially through a series of ‘discovery’ group workshops and one on one meetings with the property owner/developer, centre management, retailers, suppliers, customers, local community and sporting groups.
Community buy in is the real and genuine secret sauce in the formula. The time taken to build community ownership in the early months, even years will ultimately pay real dividends.
AutoCon 2012 Conference and Exposition Magazine AdRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. If you are an automotive professional, then you must consider attending this important event... Learn more about it and be able to register online at http://AutoCon2012.com
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
Retailers are under pressure from all sides today, from the empowered consumer to increased competition. Leading retailers have joined the revolution to harness the power of their data assets to improve their merchandising and marketing actions that drive real business value.
Hear DemandTec, an IBM Company and a recognized Retailer discuss the revolution that is driving superior decisions across price, promotion, and assortment by introducing science to put the shopper at the center of each decision.
In this webinar you will learn the value of integrating your merchandising and marketing decisions, and effectively collaborating within your organization and with your manufacturer trading partners. We will discuss how to
Use shopper insights to make better merchandising decisions
Localize your assortment through optimization and collaboration
Deliver relevant, targeted promotions
Make pricing decisions that drive category and customer goals
Partner with your manufacturing partners across all your activities
Essential of Technology Entrep. & Innovation- Chapter six creating business ...Motaz Agamawi
In chapter six, we are introducing the concepts of how to create business from opportunities.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
The Friendship Model: How to build brand advocacy in a consumer-driven world.Brandon Murphy
The Friendship Model: How to build advocacy in a consumer-driven world. This presentation is an orientation for the philosophy and practical approach that changed an advertising agency to an advocacy agency.
This is the presentation which I made for a Paper presentation competition. and i won the 1st prize.. wat better way to start my life on slideshare...
The topic was "India in Recession?". the question mark in the end signified that we could take our stand whether India was in a recession (that's in early 2009)... I took my stand, presented hypotheses, and proved it..
In periodontology, classifications are widely used to categorize defects due to periodontitis according to their etiology, diagnosis, treatment and prognosis.
Several classifications have been proposed in the literature in order to facilitate the diagnosis of gingival recessions.
5 Ways To Recession Proof Your Business (What a pretentious title) Jeph Maystruck
In Fort McMurray on Feb 18, 2016 the Wood Buffalo Economic Development team had a lovely night planned with a little somebody giving a workshop titled "5 Ways To Recession Proof Your Business". We had an absolute riot talking about ways to make our organizations better, 5 precisely.
1: My superpower is __________ .
2: I will build my tribe by__________ .
3: I will transform my industry by ______ .
4: I will get feedback by __________ .
5: I will change the world by _________ .
Again, sorry about the title.
Before we embark on the path to recession resistant marketing, we’ll set the stage with a framework that you can use to guide you marketing decisions, budget discussions and recessionary marketing strategy. Based on leading research from McKinsey & Company, AdAge and other thought leaders, this playbook will serve as your roadmap through the rest of the day.
There are simply some things that all marketers must do during a downturn. In this section we’ll cover the essentials of how to think about pricing, discounting and coupon strategies on a downturn along with some essential discussion on budgets and marketing spending. We’ll review case examples of what leading marketers from all industries have done in recessions and learn from their results.
Now is the time to separate myth from fact on what it takes to survive and thrive in a downturn. We’ll call on recessionary marketing research from the 1920’s to the 1990’s to glean insights on how successful marketers innovated, changed and thrived to emerge stronger and with greater market share than ever.
Marketing in the times of recessions reportIdentity Mena
The ongoing political and economical crackdowns in the Middle East are quite noticeable, in a way that was resulted in slow earnings last year and aggressive meltdown in the 1st quarter of this year.
The black swan theory or theory of black swan events is a metaphor that describes an event that comes as a surprise, has a major effect, and is often inappropriately rationalized after the fact with the benefit of hindsight.
With all the above mentioned situations, it seems as a whole flock of Black Swan events are circling the sky over the trade business and might at some point blot out the sun.
If your company’s revenues have been flat to declining over the past eight quarters you are probably ‘Stuck in Neutral.’ There are no magic bullets when it comes to reversing long term flat to declining revenue trends for tech companies. Companies get ‘stuck in neutral’ for a reason. Most of the time it is a market problem versus a ‘people’ problem. Breaking out of the rut, however, takes courage and decisive action. This presentation is an overview of three part strategy for getting your revenue growth back in gear. In the coming weeks we will explore each of the three strategies in depth.
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
Presentation to the Sheboygan Chamber of Commerce on 12/17 at their program: FOCAL POINT: Thought Leadership: Positioning Yourself as an Expert in the Marketplace.
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
When you need to get your marketing team focused and ready to move forward with new marketing technology like social media or thought leadership or you’re looking for a facilitator to help you get the most from a marketing breakout session, The MarketingSavant Group is ready with workshop sessions that range from a half day to two days. These customized workshops, seminars and boot camps address your specific priorities, marketing environments, and challenges. Our events are educational and action-oriented.
SOCIAL MEDIA ATTITUDE ADJUSTMENT: We'll take you through the world of social media through the artist's lens so that with the practical skills under your belt, you can confidently listen, participate and engage in positive conversations on the social web.
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step AheadDana Vanden Heuvel
Start planning for your next seasonal marketing campaign now so that you’re well prepared when back to school bells ring and the colors start to turn. This webinar will walk you through a checklist of things you can do now to prepare for next season’s promotion. Here’s a quick look at some of the topics we’ll cover in the webinar:
* Pick seasonal themes to base your marketing message around
* Select seasonal products/services to promote
* Set up your promotional calendar
* Reference Chase’s calendar of events for additional promotional opportunities
* Create a strategy to implement seasonal marketing year round
* Effectively integrate social media into all of your seasonal marketing efforts
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...Dana Vanden Heuvel
One of the most incredible things that any professional can do to boost their career, credibility and professional potential is to take to the stage as a public speaker. While not everyone desires a career as a professional speaker, nearly every professional can gain from acquiring the skills necessary to command a room from the podium.
Make no mistake; this is not a presentation on how to be a great speaker, or even a competent speaker. Rather, Speakership is a presentation on how to be seen as the expert, how to earn your place at the front of the room and how to develop your career, business or cause with purpose through the power of speaking.
This one-hour webinar dives deep into the art of speakership. We’ll talk about how to leverage public speaking to position yourself as an expert or trusted resource in front of a room of ideal prospects.
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceDana Vanden Heuvel
Have you ever had a social media customer service experience? According to one recent poll on customer service online, 83% of business respondents said they answer customer complaints via social channels in less than six hours. What’s your response time? If you’re reading this and think “hey, I don’t really monitor social media that closely, let alone respond” you’re not alone. In fact, only about 40% of retailers actually monitor what their customers say online.
It’s no longer enough to sit on the sidelines. When your target customer spends five hours a day on Facebook; sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock; “checks in” regularly using Foursquare at favorite retail locations to become “mayor”; relies on a plethora of mobile apps like Google Maps to get from one place to another, you can bet that they expect you to be there in social media when they want service!
This one-hour webinar covers the fundamentals of social media customer service, the best practices to employ and shares cases and examples the good, the bad and the ugly of social media customer service.
What Every School District Needs to Know About Social MediaDana Vanden Heuvel
Twitter, Facebook, RSS feeds…so many social media tools
out there to provide information in ways that your audience
finds fast and convenient. School districts are faced with
the challenge of deciding which tools to use for what
purpose. This session will provide a summary of the most
popular tools school districts are using, share case studies
from districts around the country that have had success
with social media, and give you the top 10 best practices
for employing social media in your school district.
Ready to commit to social media in your trade show strategy, but not sure how to get your target audience to say “yes”? It’s time to stop flirting with social, and get engaged!
This webinar will walk you through the social media for trade shows planning process, discuss the specific tools that you will use and how you can use them to maximize your results and provide some concrete case studies of organizations that have experienced success with social media marketing for their shows and events.
Social Media Strategy: The 12-Point Program for the Social EnterpriseDana Vanden Heuvel
The webinar is a play on the “12-Step Programs” out there, but seriously, we’ve found about a dozen elements that need to be considered in order to be effective in social media as an organization. In this webinar you’ll learn what you need to do to succeed with social media and when you need to do it. You’ll also leave with a comprehensive understanding of the subject and how you improve your social media efforts tomorrow.
Social Media Marketing for the National Bicycle Tour Directors Association (N...Dana Vanden Heuvel
Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA).
Presented by Dana VanDen Heuvel, President of the MarketingSavant Group, a social media consulting and training company in Green Bay, WI.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
30 Ideas in 40 Minutes for Marketing in a Recession Webinar
1. 30 Ideas in 40 Minutes to Reject the
Recession & Profit in 2009!
www.marketingsavant.com/30in40
2. Why are you in business?
“Because the purpose of business is to
create a customer, the business enterprise
has two—and only two—basic functions:
marketing and innovation. Marketing and
innovation produce results; all the rest are
costs. Marketing is the distinguishing, unique
function of the business.“
-- Peter Drucker --
3. After-Event Slides & Resources
The slides and e-book are available electronically
after the event:
www.marketingsavant.com/30in40
5. ...is about turning something
which is seen as a
negative...
...into a positive – more revenue /
sales, greater share of voice and
better consumer relationships
6. More than ever
before, it‟s
about working
together!
People working
together in a
structured and
customer centric
way to create
customer value
and achieve
results.
7. Reject the Recession!
Myrtle Beach, SC
printer partners with
local TV station in a
“Reject the Recession”
campaign
$$$ in free publicity,
250 businesses signup
to support, TV station
covers the “RTR”
campaign weekly
8. Build Trust
We are currently in a “Trust Recession”
Following is a small list of what‟s been lost to the trust recession:
Banks no longer trust other banks‟ balance sheets, freezing interbank loans;
Investors distrust most financial asset classes outside of US short-term
treasury notes, driving those rates down toward zero;
US voters don‟t trust their government to handle a bailout competently,
openly and fairly;
Financial asset managers don‟t trust risk models--neither do investors;
The investing public doesn‟t trust accounting firms to identify shareholder
risk (I know, it‟s arguably not their job…);
Financial asset ratings agencies‟ trustworthiness has been gravely
wounded;
We no longer believe that lenders wouldn‟t lend to un-creditworthy
consumers--because they did
9. Build Trust Through Honesty &
Transparency
Local bank puts CEO and president on the spot, in the
media and out in front to address today‟s challenges
Do your customers see you as a point of clarity
amidst chaos, creating order out of the disordered?
10. Change Your Internal Diagloue
Employee issues are critically important during
recessions and in preparation for recovery
Constant communications has been proven to sustain
high morale and maintain company strength
For Example: Black and Decker increases communications during times of recession in
order to maintain morale and credibility among their employees.
• The company alerts employees to changes in their respective departments
• They communicate up front what the managers see as areas for potential reductions in
employment or financial support
• Black and Decker continues its investment in organizational development
• The company philosophy is to promote employees from within, even during a recession.
11. Keep Team On Task & Upbeat
Don't sing the Recession Blues around any staff what-so-ever.
If people feel like they have a reason to fail some of them just
might - don't give them the opportunity.
It starts at the top. Don't ignore reality, be willing to speak
candidly about the changing circumstances that impact your
business, but don't emotionally quot;throw in the towel.quot;
With the exception of a handful of businesses...the market still
exists for what you sell. Somebody somewhere is buying what
you're selling.
The question is, are you positioned well enough to be the one
to sell it to em' and are you capitalizing on every opportunity?
12. Pricing decisions should be viewed not as Band-Aid
solutions for bleeding income statements but as part of a
long-term strategy for fiscal fitness.
- Reed K. Holden, Harvard Business Review
13. Leverage Price Segmentation
First class, business & economy = same
destination Accenture reports
that a price
Offer premiums for those willing to pay while
increase of just
moving others „upmarket‟ 1% can improve
operating profits
Dynamic pricing based on (any factor you
by 11% if sales
like!) time, location, quantity, derived benefits, volume remains
constant.
perceived value
“The more you can slice and dice your prices and offerings without
affecting your brand, the more you can sustain profitability.”
- Eric Mitchell, Professional Pricing Society
14. Cost Cutting Can Backfire
In 2002, Kimberly-Clark reduced
the number of diapers in each
package of Huggies in order to
improve margins.
Procter & Gamble could have
followed suit, but instead they
kept their pack size constant and
added the word “Compare” to
the label.
At the same time, they increased
discount coupons and store
displays for Pampers, effectively
spoiling the pricing power of
Huggies.
15. Make Products Accessible With Price
During the Argentinean economic crisis of
2002, Unilever made it possible for
people to buy the Skip laundry brand
by making small packages available,
which carried a low unit price. They also
introduced large economy sizes that
offered people a better deal.
Even if your brand is relatively high
priced, that high price, per se, need not
be a problem as long as people believe
your brand provides value for money.
Most people find security in buying an
established and reputable brand. What
you need to do is make your brand
accessible.
16. Innovate to Accelerate!
Historically, some of the best innovations come from
recessions
Less noise and clutter means more room for you
(increase SOV & SOM)
Innovations are proven to keep customers buying in
times that are otherwise slow
For Example: There are two examples of great interest:
1) Paychex, an payroll processor, launched Taxpay in 1990 as an additional service for
it’s existing customers on Paychex. It brought in a burst of new revenues from
existing customers while introduced new customers to both Taxpay and Paychex,
setting itself up nicely for the recovery
2) Black & Decker introduced a highly successful line of 33 new power tools during the
1990 recession that set it up to capitalized on the DIY boom of the next decade.
17. Launch a New Product/Service/???
Leverage „recession-oriented
The public is looking for
behavior‟
strength, stability and a
Nesting
positive message.
Video game system sales &
It‟s easier to cut through
DVD rentals are steady
some of the clutter in Competition- “Looking
recessions with a positive Good is Feeling Good”
message, as the MSM Pricey
acne treatment vs.
are seeking out things dermatologist
that aren‟t all „doom and Survivors
gloom‟ Escapism & Hope
18. 1975 Recession
General Motors
In 1975, during a
deep recession in the
automotive industry,
GM introduced Mr.
Goodwrench as the
“smiling, balding
mechanic (with clean
hands)” to help sell
their profitable
services and parts.
19. 1980‟s Recession
Softsoap out-innovated
giant Colgate-Palmolive in
1980 with “revolutionary”
liquid soap and was later
bought by C-P in „87.
Absolut vodka was brought
to the US in 1981 and had
#1 market share by 1985
Loyalty marketing was
launched with the first-ever
Carnation pioneered
frequent flier program by
premium cat food in 1980
American Airlines
20. Pop-up Retail
Get into that killer space for cheap
Commercial property owners willing to negotiate
Generate awareness & traffic for your main location
Implement an aggressive CRM strategy to keep
those new customers
informed
Fits right into the
„experience economy‟
21. Throw A Party
There's enough bad news circulating as it
is, don't add to it. Instead, create
something fun where people can get together.
Morgans Hotel Group is taking the recession head-on with anti-
recession themed parties at their hotels across the country. The parties
are part of their larger campaign, quot;RecessIsOn,quot; which includes a micro
site devoted to how people are not letting the recession talk keep them
down.
You can stand out from all the other brands complaining about how tough
things are going by throwing a party where your fans and customers can
come together.
Learn more: RecessIsOn
The Lesson: Lift the spirits of your fans by finding a reason to celebrate.
22. Go Direct
Branding and other forms of
push marketing drop in a
slowdown, while direct
marketing tends to rise.
Increase measurable and
relationship-based strategies
such as search marketing, email
marketing, lead nurturing, and
online communities.
Target + List + Offer
= REVENUE
23. Bail Out Your Customers
What if you could offer your customers a little taste of a
bailout?
Laguna Grille in New York selects a random table at every
lunch and dinner to be quot;bailed out.quot; The bailout covers the
winning party's tab (except alcoholic drinks) and comes
with a quot;Laguna Grille Bailoutquot; certificate.
You can bailout your customers by forgiving interest they owe,
extending their payment plans, or giving them a freebie.
The Lesson: Your customers will appreciate a bailout, even if
it's not in the billions.
24.
25. Take Off The Stress
Buying a car is stressful enough, so how do you sell one to someone who is
also concerned about losing their job?
If you're Hyundai, you offer a year-long return policy where customers can
return their vehicles should they lose their job or suffer some other quot;life-
altering circumstancequot; such as a transfer.
Take a look at your return policies, payment plans
and guarantees. Do they relieve the stress of
spending money on your stuff?
Learn more: Hyundai Assurance
The Lesson: Use your return policies
and payment plans to reduce the
stress of your customers.
26. Lasso Your Leads
Ensure every lead opportunity is being handled and
accounted for properly.
What many business don't realize they get good
leads, everyday, that quot;slip through the cracks“
If you can identify and quot;plug up the holesquot; in your
customer acquisition funnel - your lead generation
and sales process will become more efficient.
An efficient lead gen process will free up cash and
give you flexibility to put more resources into
advertising and sales initiatives.
27. Partner Up!
Leverage adjacent marketing and sales strategies.
Because everybody is quot;feeling the heatquot; or worried about the
changing economy develop relationships with other companies
to pool resources and refer internally.
Devise a strategy to offer your customers more service, special
offers or other incentives to do business with you because of
your relationship with fellow business owners.
For Example: If you sell auto parts, develop a relationship with a service station for
discounts on gas (of course only available through your store). Develop a relationship
with an oil change station, etc. Workout a mutually beneficial referral system that gives
each business a better shot at a customer. I guess you could call this a Co-Op Win-Win.
28. Mine The Gold At Home
Get more from what „ya got - focus on your existing client
base. According to the late Peter Drucker:
Your business has a 1:14 chance of doing business with someone with
whom you have never done business,
You have 1:4 chance of doing business with someone with whom you
have had a relationship but have stopped and,
You have a 1:2 chance of doing business with an existing customer.
So, what does this mean? A great recession proof strategy is
to communicate more with your existing customers - focus
marketing and sales resources inward.
Build a loyal tribe of followers and use your client base to
drive referrals.
29. Recession Busting At Hobart
Two Tactics Hobart Uses to Defy the Recession: 400 Customer Testimonials
and 0% Financing
Hobart gathered 400+ usable customer testimonials and case histories
during the promotion, which they used to create a quot;great database which is
a fabulous tool for selling for their distributors. This library includes
testimonials from just about every industry segment we are in around the
world.”
The online library of testimonials is also highly popular with Hobart's site
visitors.
Sometimes no amount of superior marketing can make up for all the sales lost to a shrinking
economy. A Hobart spokesperson said, quot;We've had some difficult times this year in terms of top-line
sales, but we're very positioned for recovery.quot;
Which is smart thinking: Right now it is not just about surviving the downturn, it is about putting
systems, relationships, and campaign tests in place so you can bounce into recovery faster the minute
the economy allows you to.
30. Avoid The Middle
My money is on strong brands with high net promoter scores
who are consistently delivering genuine and perceived
value.
This is a bad time to be Sears and a better time to be Best
Buy or Bergdorf‟s. Sears is stuck in the middle without
competitive advantage on price, value or service.
Best Buy offers both value and service (via Geek Squad)
and Bergdorf‟s regulars are unlikely to cut back
drastically.
Mass consumer brands with a wide range of products would
be smart to emphasize their high-end and entry-level
models again with the goal of avoiding the middle.
31. Partner With A Nonprofit
Non-profits will feel the
pinch as their supports
cut back on donations.
Mobilize your employees
and your customers behind the non-profits you truly believe in and
you will be amazed at the good will and good business you will do
as a result.
It may seem counterintuitive to increase your CSR (corporate social
responsibility) now BUT that is exactly why it is worth considering.
Your employees will undoubtedly respond with increased loyalty that
will also translate into higher productivity.
32. Start a Cause
Founding or aligning with a cause is a perfect way
to match your organization‟s passion with a worthy
pursuit that generates awareness, action and
revenue for all parties concerned
One of the first “cause marketing” campaigns
occurred in 1976 through a partnership between
Marriott Corporation and the March of Dimes
What‟s your cause? Pick a local, national or global
cause or start your own and devote your energy to
it. Get your customers, partners and vendors
involved too.
33. Start a Marketing War Room
Popularized by Wiston
Churchill in WWII
Emerson electric created an
“Innovation War Room” to help
innovate through a downturn and it
has make them one of the most
reliable earning machines in their sector
Hold every marketing and business building meeting in your
“War Room”
It will force your people to focus on reinventing your marketing
and devising bold approaches to building the business!
34. Engage in RELEVANT Social Media
Do you know where
your customers are
hanging out online?
Have you asked them?
Social media helps us
build relationships with
little financial outlay -
we only need to invest
our time.
Ask, Listen,
Participate, Profit!
35. Social Media for Small Business
Caminito Argentinean
Steakhouse is a single-
location restaurant in
Northampton, Mass
Using a website, local
ads, blogging, video,
Twitter, MySpace and
other digital tools to
drive business
38. Martell‟s Holistic Strategy
The strategy that dictates
Martell‟s business plan is not
focused on social media, it‟s
holistic.
Advertising, customer relations,
vendor relations, public relations,
website execution, social media
and more
Martell went through the
strategic process of defining
their audience, establishing their
objectives, developing strategies
to accomplish those objectives
39. Learn to Listen
Where are your customers online/offline?
Blogs, Social media tools (e.g. LinkedIn Answers),
Discussion Forums, Twitter, etc…/Events
Monitor these conversations:
Find your brand using Google Alerts, Keotag.com,
Boardreader.com and Technorati.com
Use a central tool to track the different conversations happening around
your company. Most online conversations are RSS enabled, barring a few
Yahoo! groups that don’t support RSS. Use a RSS reader (e.g.
Bloglines.com) to gather all these conversations into a central repository
and create a folder that you check on a daily basis.
For Example: Best-in-class organizations pursue social media listening as a daily
discipline and have a response strategy to engage in the conversation if necessary.
40. Get an Online Personality
Personality Toolkit
LinkedIn Profile
Facebook page
Personal or corporate blog
De.licio.us page for bookmarks
YouTube page (youtube.com/yourname)
Share photos online (Flickr, Photobucket)
Thou shalt have a complete profile
40x more likely to succeed when complete
Choose your own social media adventure!
41. Be the Media
Feature a link to the
blog on your company
home page.
Employ a team of
bloggers.
Provide guidelines to
bloggers.
Share company news and thought leadership.
Post a combination of written word, photos and video.
Link generously to other digital influencers.
Allow moderated comments to foster a two-way conversation.
42. Tap Into Your Community
Community members can
be worth 30% more
Tap the power of your
customer base
Increase long-term
lifetime value
Involve them in
something meaningful
Know what customers
really want to buy
43. Crowdsource Your Next Big Idea
Define an idea
management process.
Design and develop the
online community.
Promote the community
with your customers.
Invite them to contribute.
Post questions to spur
their thinking.
Celebrate great ideas.
44. A Crowdsourced Business
Seventh Generation, a leading green consumer
products company, used a crowdsourcing approach to
design an eco-friendly diaper bag as part of its Wee
Generation campaign. Mommies, children and leading
environmental experts collaborated to design a state-
of-the-art, limited edition bag, which Seventh
Generation now sells.
45. Harness the Power of Social Networks
Connect with your customers
in their network.
Facebook, LinkedIn, MySpace,
etc…
Build applications for them in
their networks.
Assign someone in your
organization as the
„community manager‟.
If you build it, they won‟t
come – put together a sound
seeding strategy
46. Share Your Assets!
Create a brand channel on YouTube,
a SlideSpace on SlideShare and so
on…
Upload your company‟s videos to
your YouTube channel
Adds to your search results
Promote your company‟s YouTube
channel or specific videos on your
Web site, emails, newsletters.
Engage your audience by
encouraging them to add comments,
rate videos, share video.
Update your content frequently to
keep it fresh. This is critical to keep
people coming back.
47. What Should Marketers DO?
Build cross-marketing relationships with a variety of partners
Actively encourage customer referrals
Take advantage of no-cost media publicity
Behave, company-wide, according to highly ethical and Green
principles
Use those principles to demonstrate points of difference that
cast the company favorably in the eyes of its customers,
suppliers, employees, competitors, media, and general public
Track, measure, and evaluate all paid advertising--looking
both at immediate results and at lifetime value
48. What Should Marketers DO?
Devise a strategy for marketing when times are tough, so you
can revisit it again in future slow downs
Evaluate where your marketing dollars are going and only
spend in the most effective places
Create new, meaningful ways to reach out to prospective and
existing clients
Focus on brand awareness
Increase your networking, including social networking
49. What Should Marketers DO?
Think like a winner.
Review their marketing expenditures and be prepared to shift
dollars around at short notice.
As the recession carries on, review their competitors marketing
efforts and determine where they are leaving the field open.
Shift marketing dollars to increase their presence slightly in
areas where their competition has backed off.
Encourage their marketing and customer service staff to see
this as an opportunity to shine. Award them for their efforts
and communicate with them, so they don't fear for their jobs.
50. Business Building Top 10
1) If you don‟t have a marketing plan, create one, even if it‟s really simple, to
keep you focused on what‟s most important. Having a plan means having a
budget, and that can actually help you reduce spending.
2) Avoid the knee-jerk reaction of eliminating marketing expenses just because
your accountant says they‟re discretionary.
3) Take extra care of your current customers, because others will be pursuing them,
and it costs less to take care of a current customer than finding a new one. Be
creative about finding ways to show appreciation that also reinforce how good
you are at what you do for them.
4) Examine your budget with a critical eye for how you‟ve allocated, looking at the
expected payback of competing line items. If you must cut, do a forced ranking
and delete whatever falls to the bottom of the list.
5) Sharpen your statements of competitive advantage (“Why buy from us?”
answers), including hard facts and meaningful customer testimonials. Replace “We
believe in quality” with “Our customers enjoy 30% less downtime.” Use that to
modify your messaging for greater relevancy in the current economy.
51. Business Building Top 10
6) Revisit customer pain points that your business can address. Refresh your
empathy for customers‟ current situations, and use that in dialogue with customers.
7) Consider incorporating more trigger marketing tactics in your arsenal, i.e. event,
life-stage, or interaction-triggered promotions or offers that hit your customer when
they‟re most inclined to respond (like promoting snow-blowers right after a blizzard)
8) Use social media tools to focus on topics and conversations about the role your
business plays in a difficult economy.
9) If you‟re a paid advertiser, try to renegotiate more favorable terms and more
added value components from media sellers facing a very soft market.
10) Don‟t forget to integrate public relations into the total mix, and don‟t let tight
budgets allow you to lose PR momentum. PR will enhance the credibility of
everything else you do. It‟s a tough world out there right now, with no safe places to
hide. If ever there was a time when your decisions can make a critical difference on
the vitality of your business, it‟s now. So what are you waiting for?
52. Prepare For Economic Recovery
Typical recessions are 6mos – 2 years … Prepare
your plans for a 2 year horizon
Look for bargain acquisitions, leases, employees,
whatever you need to be successful on the upswing
Marketplace protection moves rapidly to
marketplace expansion
You‟ll be flush with cash from the new customers
acquired in the downturn, ready to expand into the
recovery
53. A.G. Lafley
CEO, Procter & Gamble
“We have a
philosophy
and a strategy.
When times are
tough, you build
share.”
54. Marketing Tools, Tactics and Ideas for Rejecting the Recession
Thank
You!
Download slides at: http://www.marketingsavant.com/30in40
Need help after the presentation? Email dana@marketingsavant.com