Mind Mapping The MarketingSavant Group
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888.989.7771
dana@marketingsavant.com
Current
Young Professionals
Aug 8, 2012
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After-Event Slides & Resources
• The slides and resource links are available
electronically after the event:
www.marketingsavant.com/mindmapping
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Your Workshop Handout
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Map This Workshop!
• Before we begin – 2 minutes on how to mind
map
• Commit your notes from this workshop to a
mind map
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Mind Mapping in 2 Minutes
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Maps:
Defined
generally as a
representation
of the whole or a
part of an area…
They visualize
arrangements,
distribution, or
sequences…
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Origins of Mind Mapping
• First described by Tony Buzan, a psychologist
and brain scientist
• In 1974, BBC TV ran a series by Tony Buzan
called Use Your Head. This introduced the
term “Mind Map” for the first time
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The Creator: Tony Buzan
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The mind map harnesses
What IS Mind Mapping? the full
range of cortical skills—word,
• Mind mapping is a means of brainstorming
image, number, thoughts in a way that
and organizing your logic, rhythm, color
helps you betterawareness—in a single,
and spatial understand and retain
information
uniquely powerful technique.
• This versatile creative thinking tool makes use
In doing so, it givesnonlinearityfreedom
of free association and you the while
encouraging the mind to flow along the path
to roamhelping you to access your
of least resistance, the infinite expanse
best ideas efficiently of your brain
Tony Buzan
Author, The Mind Map Book
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Why?
1. Mind mapping provides us with an alternative to
typical, linear note-taking, and enables us to use
all parts of our brain.
2. Mind mapping leverages the power of
associative thinking, which is naturally how your
brain works.
3. Mind mapping follows your brain’s natural
inclination allows for more efficient
memorization
4. Mind mapping helps us to generate more
creative ideas efficiently
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Mind Mapping Theory
The theory behind Radiant Thinking or Mind
Mapping is:
• Radiant Thinking reflects you internal [brain]
structure and processes. The Mind Map is your
external mirror of your own Radiant Thinking
and allows you access into this vast thinking
powerhouse.
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Right Brain – Left Brain

The mind map harnesses the full
range of cortical skills—word,
image, number, logic, rhythm, color
and spatial awareness—in a single,
uniquely powerful technique.
In doing so, it gives you the freedom
to roam the infinite expanse
of your brain.
Tony Buzan
Author, The Mind Map Book

Keys to Learning –
Association and Emphasis
• Association
– Mind maps associate – based on logic of association
– Our brains tend to look for pattern and completion (one,
two, three…)
• Emphasis
– Mind maps allow you to differentiate branches based on
emphasis
• Can’t do this as well in linear notes
• BIG difference between constructing a mind map for
your own use, and using a mind map to convey
information to others who did not participate in
creating it
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Mind Mapping Workshop
The Enemy The Solution
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Linear Notes vs. Mind Mapping
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Mind Maps as Notes
• Note-making vs. note-taking
• Standard notes – a complete absence of:
– Visual rhythm
– Visual pattern, or any pattern
– Color
– Imagery (Imagination)
– Visualization
– Dimension
– Spatial awareness
– Gestalt (Wholeness)
– Association(s)
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How to Mind Map

Every time you have a thought,
biochemical/magnetic resistance along the
pathway carrying that thought is reduced, like
trying to clear a path through a forest.
Therefore, and of greater significance,
repetition in itself increases the probability of
repetition.
The more times a 'mental event' happens, the
more likely it is to happen again.
Tony Buzan
Author, The Mind Map Book

The Five Essential Characteristics
of a Mind Map
1. The main idea, subject or focus is crystallized in
a central image
2. The main themes radiate from the central image
as 'branches'
3. The branches comprise a key image or key word
drawn or printed on its associated line
4. Topics of lesser importance are represented as
'twigs' of the relevant branch
5. The branches form a connected nodal structure
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1. Start With a Central Idea or
Core Concept
• Typically this is an idea you want to expand on
or a problem you want to solve
• Ideally an image, but can be a keyword
• Closer to center = abstract
• In the branches = concrete
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2. Radiate Outward
• Basic Ordering Ideas (BOI)
• Great questions to get started on the branches of
a mind map:
– What knowledge is required?
– If this were a book, what are the chapter headings?
– What are my specific objectives?
– What are the most important seven categories in the
area under consideration?
– What are my basic questions? ‘Why?’, ‘What?’,
‘Who?’, ‘How?’, ‘Which?’, ‘When?’
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3. Add Keywords and Subtopics
• Use free association and write down all of the
ideas that come to mind
• Think in curved lines and images if you can
• No limit to the branches you can add
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How to Mind Map
4. Map Outside the Lines
There’s a time and a place for 8 1/2 x 11” paper - mind
maps aren’t one of them. Give yourself plenty of real
estate to work with so that your ideas aren’t restricted by
a tiny piece of paper. Try using ledger paper or better yet,
an entire whiteboard wall.
5. Remove Your Filter
As you brainstorm, write down all of your thoughts. Even
if your mind wanders off to what you’re having for dinner
tonight, write it down. If you don’t, you’ll keep coming
back to that thought until it is properly addressed. Write
first, edit later.
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How to Mind Map
6. Map the Rainbow
Give your mind maps another layer of organization with
color. Use at least 3 different colors in your mind map as a
way to further classify ideas and subtopics.
7. Use Images
Using images and graphics in your mind map is another
way to help your brain process and organize the
information. Draw or insert images whenever you think of
it to enhance the meaning of different keywords or
topics.
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How to Mind Map
8. Make Connections
As topics and subtopics emerge, you’ll start to
notice associations between ideas that aren’t
necessarily grouped together. It’s important to
note these relationships using additional lines
and arrows.
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Activity: Happiness Mind Map
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Your Happiness Map
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The Immense Value of Images in
Mind Maps
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The Immense Value of Images in
Mind Maps
• We must overcome our inhibitions about drawing
“bad images”
• The brain has near perfect recall of images –
recall of 2560 images with 85 – 95% accuracy
(and that’s an “average” person…not
photographic memory required)
• Images are more evocative than words
• Mind mapping can bridge the gap between
images and words – the full power of a mind map
is realized by having a central image vs. a word
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Activity: Happiness Mind Map –
CONTINUED
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Activity: Individual Mind Map
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The Map of YOU
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Activity: Group Mind Mapping
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What Does Current Mean to You?
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Mind Map Laws

Mind Map Laws
1. Use Emphasis
2. Use Association
3. Be Clear
4. Develop a Personal Style
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Use size to
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show impact
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Lines between topics
reinforce associations
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Images engage your mind!
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The only
‘rule’ to
follow is
‘break the
rules and do
what works
for YOU!’

Drawing Maps: Versatility
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Mind Map Examples

Sample Lecture Mind Map
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Thought Leadership Marketer
Pheedo
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Weblog Implementation Map
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Software-Based
Mind Mapping

Mind Mapping Software
& Tools
MindManager
and other
software based
maps are
interactive
diagrams that
represent ideas, concepts and data,
created by one or more people and/or
systems, linked around a central
theme.
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Mind Mapping Software
• MindManager (http://www.mindjet.com/) allows
users to brainstorm from the desktop or on the
web for accessibility anywhere.
• iMindMap (http://www.thinkbuzan.com/us/)
offers a visually appealing way to help stimulate
creativity and illustrate your ideas. Download the
free trial to see for yourself what iMindMap has
to offer.
• XMind (http://www.xmind.net/) is an open
source brainstorming software program, which
offers both personal and business packages.
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Web-Based Mind Mapping
• MindMeister (http://www.mindmeister.com) allows
users to create, share, and collaborate on mind maps.
The free edition allows for up to 3 mind maps
• Bubbl.us (https://bubbl.us) is a free mind mapping
application. Create mind maps quickly and easily on
the web, or create an account in order to save
unfinished mind maps
• Mindomo (http://www.mindomo.com) allows users to
share and embed mind maps onto web pages. The free
edition allows for up to 3 mind maps
• Mind42 (http://mind42.com) is a free collaborative,
browser-based online mind mapping tool
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MindMeister
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iPad Mind Mapping
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Tips, Tricks & Uses
for Mind Maps
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Apply the 3 A’s of Mind Mapping
• Accept
– Set aside preconceived limitations. Follow the laws of
mind mapping to where they take you.
• Apply
– Use what you’ve learned from this course and develop
your own mind mapping style. Use them until they
become a natural way of organizing your thoughts.
• Adapt
– Continue to refine and develop your mind mapping
skills through hundreds of mind maps.
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1. Get Focused

2. Brainstorm

3. Grow Your
Business

4. SWOT Analysis

5. Weekly Review

6. Organize Research

7. Plan an Event

8. Plan a Project

9. Write a Book

10. Present Your Ideas

11. Create Your Blog
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QUESTIONS?
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888.989.7771
dana@marketingsavant.com
Thanks You for
Attending!
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After-Event Slides & Resources
• The slides and resource links are available
electronically after the event:
www.marketingsavant.com/mindmapping
www.marketingsavant.com
The MarketingSavant Group 888.989.7771

Mind Mapping The MarketingSavant Group
www.marketingsavant.com
888.989.7771
dana@marketingsavant.com
Current
Young Professionals
Aug 8, 2012
www.marketingsavant.com
The MarketingSavant Group 888.989.7771