The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
Social Media Synergy Group - Session #1
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated marketing strategy using social media. You need to change your mindset... Stop Thinking Traditional Campaigns and Start Thinking Valuable Conversations!!
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
Social Media Synergy Group - Session #1
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated marketing strategy using social media. You need to change your mindset... Stop Thinking Traditional Campaigns and Start Thinking Valuable Conversations!!
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
Digital Strategy - Lecture 1 - The New Digital LandscapeAndy Lima
Lecture delivered on 28/09/2106 - format: debate and discussion
Leeds Business School
Exploring the new digital environment, disruption and innovation
(It works better when used with articles, reports and videos about disruption)
Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Digital Marketing ROI: Which Half of My Digital Is Working?David Rogers
Amidst a slew of data from new digital tools, even successful marketers find it hard to know "which half of my marketing is working?" – or to explain to the CFO where they should next invest in digital and why. Instead of searching for a universal ROI solution, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensures marketing will matter for their business in the digital age.
Reinventing Marketing for B2B Services - One North ConferenceDavid Rogers
David Rogers is a globally recognized leader on brands and digital business strategy, known for his pioneering model of customer networks. He teaches digital marketing to executives at Columbia Business School, consults to startups and Fortune 500 companies, is founder of the acclaimed BRITE conference, and is author of three books, most recently, “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.” His current research, and next book, focus on why some businesses are able to adapt and survive in an era of constant disruptive change.
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media Synergy Group - Session #1 - Presented by Ira Kaufman
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated media marketing strategy.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
Digital Strategy - Lecture 1 - The New Digital LandscapeAndy Lima
Lecture delivered on 28/09/2106 - format: debate and discussion
Leeds Business School
Exploring the new digital environment, disruption and innovation
(It works better when used with articles, reports and videos about disruption)
Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Digital Marketing ROI: Which Half of My Digital Is Working?David Rogers
Amidst a slew of data from new digital tools, even successful marketers find it hard to know "which half of my marketing is working?" – or to explain to the CFO where they should next invest in digital and why. Instead of searching for a universal ROI solution, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensures marketing will matter for their business in the digital age.
Reinventing Marketing for B2B Services - One North ConferenceDavid Rogers
David Rogers is a globally recognized leader on brands and digital business strategy, known for his pioneering model of customer networks. He teaches digital marketing to executives at Columbia Business School, consults to startups and Fortune 500 companies, is founder of the acclaimed BRITE conference, and is author of three books, most recently, “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.” His current research, and next book, focus on why some businesses are able to adapt and survive in an era of constant disruptive change.
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media Synergy Group - Session #1 - Presented by Ira Kaufman
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated media marketing strategy.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Should Your Company Use Social Media Marketing?Sallie Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters?
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Michael Hackmer
If your company is focused on B2B and B2G sales, using social media for engagement is critical to your success. You need to build a strong brand identity, gather knowledge about your customers and make sure you are engaging in conversations and meeting customer needs at all times. And social media is the most effective way to accomplish all those goals.
However, social media to many companies is still an enigma. Many businesses use it to react to news or push out sales notifications with limited success. Others get started in a number of networks, but do not know what platforms they really need to invest their time in, how to measure success, or properly manage strategy, time, resources and their levels of engagement. What’s more, the lean financial times all our companies live in mean you have to do more with your limited marketing budget every year.
So, what can you do to crack the social media puzzle and make it work for your business?
During this advanced Webinar, the experts at Social Web Tactics will examine what social media platforms businesses and government agencies are using and how they are using them. We will discuss how your company can effectively use social media for valuable market research, join the conversation in a meaningful way and build real relationships online and in-person that can help your business grow.
Webinar Agenda
Background On Key B2B and B2G Marketing Trends
Social Media And Messaging: How Different Is Government From Business?
Where Is The Government And Where Are You? How Effective Is Everyone At This Social Media Stuff?
How Do You Begin To Plan Your Social Media Strategy?
What Tools Should You Consider?
Time And Resource Management
How To Measure Results
How Can You Connect Social Media To Lead Generation?
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
How to Use Social Media to Engage & Build Your BusinessPatsy Stewart
Social Media Workshop for Nelson County Small Business Development Center & Economic Development Authority presented by Patsy Stewart, Social Buzz Lab.
Creating Value for Your Business using Social MediaPatsy Stewart
This presentation was made to the Virginia State SBDC Convention in Roanoke, VA. The Small Business Development Centers work with small business owners to help them be successful and utilize Chamber resources. Social media when integrated with other digital media and traditional media can help you maintain your competitive advantage and increase your customer touchpoints.
Facebook Training Presentation for Social Media Synergy Session, includes how to set up a page and 5 ways to promote it using social media marketing. Presented Patsy Stewart and Ira Kaufman of Entwine Inc.
Personal and Business Branding using Social MediaPatsy Stewart
Personal and Business Branding Through Social Media - Presentation to Salem Roanoke County Chamber of Commerce at the Salem Civic Center by Patsy Stewart and Janeson Keeley. A 3 part series on Using Social Media to create a powerful digital footprint.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. About the Presenters
Ira Kaufman, President, Ira combines 30 years of rich experiences with businesses and non-
profits to guide them to leverage the power of social media for marketing, recruitment and organizational
development. Ira collaborates with a team of experts to design interactive environments to by integrating
traditional advertising, online marketing, public relations and social media. His strong values and
sensitivity to organization innovation and change are the foundation of his work. Ira has a PhD in
Marketing and serves as a consultant, public speaker, and lecturer for companies and Senior Executive
programs.
Patsy Stewart, Director Social Media, Patsy is responsible for designing and implementing
social media strategies as part of an Integrated Media Marketing plan. She specializes in working with
clients to generate conversations that create relationships. Patsy is well known throughout Virginia as a
speaker, trainer and thought leader in Social Media. She manages a recruitment team that was
recognized as one of the top 50 recruiters nationally using Twitter/social media. She authored the
ebook, "How to Grow Your Digital Footprint".
Amy Tuggle Brand Developer, Amy combines a sharp eye for design with her extensive
knowledge of social media and current web innovations to create a strong brand presence throughout
the project. She is a talented media professional with extensive branding, web, motion graphics and
social media experience. As multimedia lead and creative director her consulting portfolio includes
marketing for Holland America Line, Blue Cross Blue Shield and Microsoft. Amy integrates these
experiences with her knowledge of optimal web and social media practices to provide a captivating look
to the clients marketing strategy.
www.entwineinc.com
3. Changes in the Marketplace
… Customer’s Mindset
• Globalization… Interdependence
• Control of media; consumer is publisher
• Conversations generate exposure, sales
• Transparency –open source
• Collaboration rules
• People use technologies to get things that
they need from each other, rather from
corporations
6. Marketing 2.0
Value Builder User
- Company
- Employer Product (WEB2.0 Brand) Job Seeker
- Partner
Place (online, offline)
Price ($, time, ease)
5Ps
Promotion (Integrated Marketing)
Participation (Conversations)
Publisher
Thought Leaders
7. Marketing Rules are Changing
It was It’s now
Pushing message to client Pulling client to the message
One way message Interactive conversation
Business generated content User generated content
Interrupt client- direct immediate action Engage, build relationship
Attention economy Attraction economy
Hard to measure results Real time metrics
Coveting information Sharing information
Charging for entry – block entry Giving free ebooks, product
8. Is Social Media A Hype?
• 80% Adult Internet Users have used Social Media
• 72% been using Social Media < 90 days
• Demographics +10hrs/wk: 30-39yrs (45%), 50-59 yr(39%)
• Social Media Industry Report 2009 by Michael Stelzner
• Total US minutes devoted to social media surged 210% (> 2008)
• 80% female Internet users are a fan of a product or brand on a social network
• 60% of Ad Agencies support clients with social media
• 76% small business not found social media useful in generating business. (Citi
Survey)
• Facebook 300 million users
• Twitter 52 million users
• LinkedIn 48 million users
9. Social Media Provides Value
• Kellogg COO - we are tripling social media spending
over the past three years and experiencing "great returns
on this investment.”
• Tony Hsieh, CEO Zappos “We are about 3 Cs: Clothing,
Customer Service and Culture… Gross sales grew from
$1.6M (2000) to $1+ billion (2008) by focusing
relentlessly on customer service and culture – a potent
digital marketing tool.”
• McDonald’s “Our head of Social Media is the customer”
• Lenovo “We achieved cost savings by a 20% reduction
in call center activity as customers go to community
website for answers “
12. What Are The Results?
• Generated Exposure 81%
• Increased my Website Traffic 61%
• Increased Search Engine Rankings 52%
• Generated Qualified Leads 48%
• Reduced Marketing Expenses 45%
• Helped Me Close New Business 35%
*Source is Social Media Industry Report 2009 by Michael Stelzner
13.
14. Social Media Live Update
• http://www.personalizemedia.com/garys-
social-media-count/
16. Strategy… not an Option
“Instead of researching the best ways
to engage, many businesses create
accounts across multiple social
networks and publish content without
a plan or purpose. However,
businesses that conduct research will
find a rewarding array of options and
opportunities.”
Brian Solis, Mashable, 1/11/10
17. Powerful Social Media Strategy
Obama has 380% more Obama has 403% more subscribers
supporters than McCain than McCain & 905% more
Obama: 2,379,102 supporters Viewers than McCain
McCain: 620,359 supporters • “Race” Speech 3.8 MM YouTube
• 4 MM Cable-3 channels
Obama has 380% more Obama has 240 times more
supporters than McCain followers than McCain
Obama: Friends: 833,161 Obama: @barackobama has 112,474 followers
McCain: Friends: 217,811 McCain: @JohnMcCain 4,603 followers
http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
19. Integrated Media Marketing
Strategy
Five Steps
• BASELINE (Assessment)
• WHAT (Branding)
• WHO (Strategic Positioning)
• HOW (Marketing Mix)
• ROI (Evaluation, Metrics)
23. Integrated Media Marketing
Synergize … Build on each other
traditional online
advertising marketing
social public social
relations media
BUZZ
24. Track – Evaluate- ROI
• Webstats- Google Analytics
– Demographics
– Site activity and analysis
• Track results/call to action
– Tracking URLS
• Evaluate
– Benchmark-competition vs
projections vs goals
25. If you think and operate with
new models, you will realize
new results
• The next three years businesses will
Integrate Marketing Strategies to realize a
powerful competitive edge
• You are about to change how your company
relates to its customers
26. Integrated Media Marketing
Best Practices
• Change your mindset; think collaborative and transparent
• Monitor competition’s digital footprint
• Design a strategy reflecting customer touchpoints
• Review your corporate legal framework
• Integrate and synergize your media
• Develop social media employee policy
• Design a proactive crisis strategy
• Incorporate links as metrics
• Evaluate RGVsm (Resources Generating Value)
• Regularly re-access; make improvements
27. Strategy
• Knowing who your ideal customer is
• Knowing how that person interacts
online currently
• Know what your goal is with social
media, you can evaluate your ROI &
update strategy
30. Review your corporate legal framework
Always start with your legal team to review
your corporate non-compete and IP
policies. They can help with trademark and
domain questions that often arise. You want
this team involved early to help inspire
non-compete and IP policies. They can help
with trademark and domain questions that
often arise. You want this team involved
early to help inspire marketing programs
that follow FTC guidelines and your own
policies.
36. Regularly access & make improvements
• You may start off with only 1 or 2 social media sites
• Do not grow faster than you can maintain
• As you become more involved with your
community you may recognize a new need
• Build from your brand
37. What is Social Media?
Social media is
a means to generate conversations
Stop thinking campaigns
Start thinking conversations
Translate conversations into Results
39. What is a Digital Footprint
• Traces left by someone’s activity in a
digital environment
• Passive – “Data collected about an
action without any client activation” (e.g.,
IP information collected by a web server)
• Active – “Created when personal data is
released deliberately by the user for the
purpose of sharing information about
oneself”
http://en.wikipedia.org/wiki/Digital_footprint. 20 Aug 2009.
40. Assess your digital footprint
Google your name
or company name.
Print out the first
two pages of results
and save them for
later.
10 Steps to Create a Powerful Digital Footprint
44. Just Released
• Go beyond status messages
• Share updates, photos,
videos
• Start conversations
• Available for mobile
45. Prepare social networking profiles
Consistency
• Avatar or photo
• Keywords
• 140 characters
• 100 words
• novel
46. Who’s on LinkedIn?
• 60 million Professionals
• Avg income $109k
• Avg age 37 - 52
• Executives from all Fortune
500 companies are LinkedIn
members.
• Entrepreneurs – 31%
• Executives – 18%
• Decision Makers – 42%
*From LinkedIn.com Advertising
47. Why Should You Be On Linkedin?
• Laser Marketing and Warm Market Sales
• Be Found = More Sales and Exposure
• A huge time-saver, aggregating information
• Hire A+ employees or land your dream job
• 3 Degrees Separation (Kevin Bacon)
48. How Do I Get Started?
• SEO Your Profile
• Set preferences
• Invite your friends and colleagues
• Join groups with your prospects
• Invite people from your Niche
• Build Relationships through
Communication
3 Degrees Separation (Kevin Bacon)
49. LinkedIn… Professional Connections
• Complete profile
• Add connections 100+
• Get recommendations
• Join and create groups 50
• Ask and Answer questions
• Add applications
• Add Events
50. Should I Be Marketing on
Facebook?
Yes
Facebook is the #1 social destination
51. More than 400 million active users
2nd most trafficked website
The fastest growing demographic is those 35
years old and older
Average user spends 55 minutes/day on FB
More than 1.5 million local businesses have pages
on Facebook
More than 20 million users become fans of Pages
each day
The Nielsen Company found that the average time
users spend using Facebook per month grew
nearly 10%, topping seven hours.
52. What are they looking for?
• Getting news or product updates (67%)
• Having access to promotions (64%)
• Viewing or downloading videos/music (41%)
• Submitting opinions (36%)
• Connecting with other consumers (33%)
If your business has prospects on Facebook and
they would find any of the above interesting, you
should build a business fan page.
SOURCE: Pace University study, 12/08
53. Fan Page vs Group
Fan Page Group
Indexed by search engines Not indexed
Not linked to you personally Connected to Administrators
Can message ALL fans (list) Message up to 5000 (inbox)
Have access to applications No applications
Promote with Ads / fans Promote with ADs
Visible through URL Only visible to FB members
Metrics through insights No means to measure
Vanity URL Ugly URL
Promote Website (widgets) No widget
54. What is Twitter?
Twitter is a free social networking and
micro-blogging service that enables its
users to send and read messages known
as tweets. Tweets are text-based posts
of up to 140 characters displayed on the
author's profile page and delivered to the
author's subscribers who are known as
followers. … From Wikipedia
55. Why Twitter?
• Twitter has 40 million users who spent 300
million minutes on the site in April 2009, 3712
% more time than in April 2008
• Twitter users spend 66% more dollars on the
Internet than non-twitter users
• Largest age group on Twitter is 35-49
• Twitter members are sending out 50 million
tweets per day, an average of 600 tweets per
second
56. Look and Listen
• Monitor twitter for a few days
• Add your first few tweets
• Don’t sell
• Engage in conversations
• Use http://search.twitter.com
• Download twitter desk client (Seesmic,
Tweetdeck, Twirl)
57. Social Video
• Use video for blogs and
websites, facebook, twitter
• Create a YouTube channel
• Syndicate Your Videos
• Use videos for events,
special services, customer
service, how-to