When you need to get your marketing team focused and ready to move forward with new marketing technology like social media or thought leadership or you’re looking for a facilitator to help you get the most from a marketing breakout session, The MarketingSavant Group is ready with workshop sessions that range from a half day to two days. These customized workshops, seminars and boot camps address your specific priorities, marketing environments, and challenges. Our events are educational and action-oriented.
Smoking Gun PR: an introduction to social media for businessSmoking Gun PR
An overview of the current landscape and practical advice for businesses looking to launch themselves into social media from an award winning PR and social media agency.
Präsentation und Gesprächsgrundlage für PRleben an der FH Joanneum in Graz. Public Relations heisst im Web: sich unters Volk mischen, interagieren und Wert schaffen. Wert, der für die Community von Bedeutung ist. Motto: zuerst Holz in der Ofen legen, dann gibt er Wärme.
Smoking Gun PR: an introduction to social media for businessSmoking Gun PR
An overview of the current landscape and practical advice for businesses looking to launch themselves into social media from an award winning PR and social media agency.
Präsentation und Gesprächsgrundlage für PRleben an der FH Joanneum in Graz. Public Relations heisst im Web: sich unters Volk mischen, interagieren und Wert schaffen. Wert, der für die Community von Bedeutung ist. Motto: zuerst Holz in der Ofen legen, dann gibt er Wärme.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
What if consumers took over the business of building brands?Nurun
Does it still make sense to launch a new product or service with traditional media? Or can brands now dispense with billboards, print, TV… and rely exclusively
on digital channels to conduct a successful launch? One thing our strategists agree on: it’s a subject for debate.
Social Media Marketing Fall 2011, Whatcom Community CollegeTerence Klein
Business owners and
entrepreneur s--Terence
Klein invites you to
discover the power of
web-based marketing and
gain strategies for building
your business and growing
your revenues. He is an
independent social media consultant and social media
coordinator at Barlean’s Organic Oils in Ferndale. He
won the Social Media Conference NW 2010 “Rock
Star” award for his exceptional social media strategy
implemented at Barlean’s.
Social Media Workshop for Brands in October - Delhi, Mumbai WATConsult
A one day advanced level social media workshop for brands in Delhi (9th Oct 2010) & Mumbai (30th Oct 2010) is being organized by IAMAI & WATConsult.
Gear up for an interactive session on social media marketing for brands from our speaker Rajiv Dingra - a social media evangelist & CEO WAT Media Pvt Ltd.
Ideal for brand managers, PR & communication pros, social media enthusiasts, media planners, digital media managers, creative heads & product managers.
*Participation certificates will be given by IAMAI.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
What if consumers took over the business of building brands?Nurun
Does it still make sense to launch a new product or service with traditional media? Or can brands now dispense with billboards, print, TV… and rely exclusively
on digital channels to conduct a successful launch? One thing our strategists agree on: it’s a subject for debate.
Social Media Marketing Fall 2011, Whatcom Community CollegeTerence Klein
Business owners and
entrepreneur s--Terence
Klein invites you to
discover the power of
web-based marketing and
gain strategies for building
your business and growing
your revenues. He is an
independent social media consultant and social media
coordinator at Barlean’s Organic Oils in Ferndale. He
won the Social Media Conference NW 2010 “Rock
Star” award for his exceptional social media strategy
implemented at Barlean’s.
Social Media Workshop for Brands in October - Delhi, Mumbai WATConsult
A one day advanced level social media workshop for brands in Delhi (9th Oct 2010) & Mumbai (30th Oct 2010) is being organized by IAMAI & WATConsult.
Gear up for an interactive session on social media marketing for brands from our speaker Rajiv Dingra - a social media evangelist & CEO WAT Media Pvt Ltd.
Ideal for brand managers, PR & communication pros, social media enthusiasts, media planners, digital media managers, creative heads & product managers.
*Participation certificates will be given by IAMAI.
Digital Marketing has soared in popularity in recent years, due to the massive increase in digital methods to reach people. With apps, social media and search engines all forming a part of most peoples’ daily lives, Digital Marketers have never had more ways to reach new and existing customers. This presentation contains some ideas to jumpstart your digital marketing career.
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!
David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
The Power of Social Media - Practical Dissertation EssayBrandon Boyd
The Power of Social Media - Practical Dissertation Essay
What is social media?
What are the main benefits?
Personal Branding
Why use social media for personal branding?
Which social media platform is the best for personal branding?
Tips for using social media effectively
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
Presentation to the Sheboygan Chamber of Commerce on 12/17 at their program: FOCAL POINT: Thought Leadership: Positioning Yourself as an Expert in the Marketplace.
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
SOCIAL MEDIA ATTITUDE ADJUSTMENT: We'll take you through the world of social media through the artist's lens so that with the practical skills under your belt, you can confidently listen, participate and engage in positive conversations on the social web.
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step AheadDana Vanden Heuvel
Start planning for your next seasonal marketing campaign now so that you’re well prepared when back to school bells ring and the colors start to turn. This webinar will walk you through a checklist of things you can do now to prepare for next season’s promotion. Here’s a quick look at some of the topics we’ll cover in the webinar:
* Pick seasonal themes to base your marketing message around
* Select seasonal products/services to promote
* Set up your promotional calendar
* Reference Chase’s calendar of events for additional promotional opportunities
* Create a strategy to implement seasonal marketing year round
* Effectively integrate social media into all of your seasonal marketing efforts
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...Dana Vanden Heuvel
One of the most incredible things that any professional can do to boost their career, credibility and professional potential is to take to the stage as a public speaker. While not everyone desires a career as a professional speaker, nearly every professional can gain from acquiring the skills necessary to command a room from the podium.
Make no mistake; this is not a presentation on how to be a great speaker, or even a competent speaker. Rather, Speakership is a presentation on how to be seen as the expert, how to earn your place at the front of the room and how to develop your career, business or cause with purpose through the power of speaking.
This one-hour webinar dives deep into the art of speakership. We’ll talk about how to leverage public speaking to position yourself as an expert or trusted resource in front of a room of ideal prospects.
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceDana Vanden Heuvel
Have you ever had a social media customer service experience? According to one recent poll on customer service online, 83% of business respondents said they answer customer complaints via social channels in less than six hours. What’s your response time? If you’re reading this and think “hey, I don’t really monitor social media that closely, let alone respond” you’re not alone. In fact, only about 40% of retailers actually monitor what their customers say online.
It’s no longer enough to sit on the sidelines. When your target customer spends five hours a day on Facebook; sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock; “checks in” regularly using Foursquare at favorite retail locations to become “mayor”; relies on a plethora of mobile apps like Google Maps to get from one place to another, you can bet that they expect you to be there in social media when they want service!
This one-hour webinar covers the fundamentals of social media customer service, the best practices to employ and shares cases and examples the good, the bad and the ugly of social media customer service.
What Every School District Needs to Know About Social MediaDana Vanden Heuvel
Twitter, Facebook, RSS feeds…so many social media tools
out there to provide information in ways that your audience
finds fast and convenient. School districts are faced with
the challenge of deciding which tools to use for what
purpose. This session will provide a summary of the most
popular tools school districts are using, share case studies
from districts around the country that have had success
with social media, and give you the top 10 best practices
for employing social media in your school district.
Ready to commit to social media in your trade show strategy, but not sure how to get your target audience to say “yes”? It’s time to stop flirting with social, and get engaged!
This webinar will walk you through the social media for trade shows planning process, discuss the specific tools that you will use and how you can use them to maximize your results and provide some concrete case studies of organizations that have experienced success with social media marketing for their shows and events.
Social Media Strategy: The 12-Point Program for the Social EnterpriseDana Vanden Heuvel
The webinar is a play on the “12-Step Programs” out there, but seriously, we’ve found about a dozen elements that need to be considered in order to be effective in social media as an organization. In this webinar you’ll learn what you need to do to succeed with social media and when you need to do it. You’ll also leave with a comprehensive understanding of the subject and how you improve your social media efforts tomorrow.
Social Media Marketing for the National Bicycle Tour Directors Association (N...Dana Vanden Heuvel
Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA).
Presented by Dana VanDen Heuvel, President of the MarketingSavant Group, a social media consulting and training company in Green Bay, WI.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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2. Social Media & Marketing: Workshop and E-Course Catalog
2012 Workshops At-A-Glance
Date Event Location*/Time Fee
July 26 Non-Profit Social Media Boot Camp (p. 4) The Docking Station $79.95
8:00AM – 2:00PM
August 9 Facebook and Social Media Marketing Boot Camp (p. 5) The Docking Station $99.95
8:00AM – 2:00PM
August 29 Get on the Business Blogging Bandwagon (p. 6) The Docking Station $39.95
8:00AM – 10:00AM
September 13 Email Marketing for Small Business Boot Camp (p. 7) The Docking Station $69.95
8:00AM – 12:00PM
September 25 Big Impact Social Media Marketing for Small Business (p. 8) The Docking Station $69.95
8:00AM – 12:00PM
October 17 Social Media and the Holidays – Ring the Cash Register with Holiday The Docking Station $39.95
Social Media Marketing (p. 9) 8:00AM – 10:00AM
December 12 2013 Social Media Marketing Planning – Set Your Strategy! (p. 10) Docking Station $49.95
8:00AM – 11:00AM
*The Docking Station is located at: 111 N. Broadway, Green Bay, WI 54303 www.thedockingstation.net
2012 Online E-Courses At-A-Glance
Date Event Location/Time Fee
July 31 Social Media ROI: Identifying Optimal Social Media Success Metrics and Online/E-Course $99.95
Applying Them to Your Company (p. 12) 12:00PM – 1:30PM (CST)
August 21 Mastering Google Analytics: Know What Drives Your Website and Social Online/E-Course $99.95
Media Results (p. 13) 12:00PM – 1:30PM (CST)
September 20 Building on the Big 6: Creating a Complete Integrated Social Media Mar- Online/E-Course $189.95
keting Program Using Facebook, Twitter, YouTube, Blogging, LinkedIn 10:30AM – 1:30PM (CST)
and Pinterest (p. 14)
October 18 Social Media for Trade Shows Master Class: Developing an Integrated Online/E-Course $129.95
Social Media Program for Trade Shows (p. 15) 11:30AM – 1:30PM (CST)
2
3. Social Media & Marketing: Workshop and E-Course Catalog
Workshops
Non-Profit Social Media Boot Camp
Facebook and Social Media Marketing Boot Camp
Get on the Business Blogging Bandwagon
Email Marketing for Small Business Boot Camp
Big Impact Social Media Marketing for Small Business
Social Media and the Holidays – Ring the Cash Register with Holiday Social Media Marketing
2013 Social Media Marketing Planning – Set Your Strategy!
3
4. Social Media & Marketing: Workshop and E-Course Catalog
Social Media Marketing for Nonprofits: A Sound Strategy for Success
July 26, 2012 8:00AM - 2:00PM The Docking Station
Overview ● ow to increase online visibility via search engines (both locally
H
The key to a successful nonprofit organization is building aware- and nationally)
ness and support for the cause. There is a lot of information out ● ays to incorporate social networks like Facebook, YouTube
W
there on how to use social media to market for-profit businesses, and Twitter into your programs
but there are some key differences when it comes to marketing ● How to avoid social media mistakes and campaign killers
a non-profit organization. This course will teach you to use social
media to market your cause and do some real social good. Cost:
$79.95 (non-profit rate)
This course is geared toward professionals working to promote a
non-profit organization. Course attendees will walk away with a Who Should Attend?
solid understanding of how to leverage the power of social media ● Nonprofit executive directors
to market their non-profit and a sound strategy to raise awareness ● Marketing committee chairs and members
for the cause. The audience is there, it’s up to you to tap into that ● Development directors
market and get the word out about your nonprofit organization. ● Marketing team
● Association/Nonprofit executives
What Will I Learn?
Attendees will walk away with ready-to-use tools, tips and tricks to Course Pre-requisites
make social work for their Nonprofit. This workshop is interactive Prior to attending these course attendees should have:
and will walk attendees through: ● Good general knowledge of using Mac or PC
● Have a good understanding of the web as a whole
● A sound social media marketing strategy for your non-profit ● ave a basic to good understanding of their marketing can com-
H
● ozens of ideas for making social media work (or work better)
D munications goals
for your cause
● A simple system to make social media more efficient
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
4
5. Social Media Marketing: Workshop and E-Course Catalog
Facebook and Social Media Marketing Bootcamp
August 9, 2012 8:00AM - 2:00PM The Docking Station
Overview ● How to setup and maximize your Facebook Timeline
We want YOU ... for Facebook and Social Media Marketing Boot- ● How to turn your fans into an active community
camp. Enlist today to learn the ropes for launching and maintain- ● How to maximize event marketing on Facebook
ing a successful social media marketing strategy. We’ll help you ● How to run an effective Facebook ad campaign
whip your Facebook page into shape and teach you how to recruit ● How to integrate Facebook into your overall marketing plan
an army of fans. You’ll graduate from Bootcamp with a solid under- ● ow to read Facebook analytics, and use the data to tweak your
H
standing of the fundamentals of social media marketing, and an marketing efforts
artillery of skills, drills and thrills to combat any marketing task that
comes your way. Cost:
$99.95
How Will I Benefit?
Attendees will walk away with ready-to-use tools, tips and tricks Who Should Attend?
to make Social Media, and more specifically, Facebook work for ● Small Business owners
them. Facebook and Social Media Marketing Bootcamp is perfect ● Marketing professionals
for those marketers and business owners who have dabbled in so- ● Association/Nonprofit executives
cial media but have done so without a strategy and without a great
deal of specific direction. This workshop is hands on and will walk Course Pre-requisites
attendees through: Prior to attending these course attendees should have:
● Good general knowledge of using Mac or PC
● he fundamentals and success principles behind a great social
T ● Have a good understanding of the web as a whole
media strategy ● Have a basic to good understanding of their marketing goals
● How to setup your business for success in social media
● ow to maximize your marketing on Facebook, Twitter, You-
H
Tube, Blogs, Pinterest and other social networks What to bring
● ow to make social media part of your business without wasting
H Laptop suggested, although not mandatory
time
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
5
6. Social Media Marketing: Workshop and E-Course Catalog
Get on the Business Blogging Bandwagon
August 29, 2012 8:00AM - 10:00AM The Docking Station
Overview ● How to make time to blog when you think you have no time
Everyone’s doing it. And by ‘everyone’ I mean your competitors, ● How to build your following
your vendors, your clients, and probably even your mother. Not
that peer pressure is the reason you should get on the blogging Cost
bandwagon, but it certainly does put the pressure on. Blogging is $39.95
a great way to set your business apart as a thought leader, drive
traffic to your website, and keep your customers informed. We’ll Who Should Attend?
teach you everything you need to know to launch and maintain a ● Small Business owners
thriving business blog. ● Marketing professionals
● Association/Nonprofit executives
How Will I Benefit?
Attendees will walk away with ready-to-use tools, tips and tricks to Course Pre-requisites
make blogging work for their business. This workshop is hands on Prior to attending this course attendees should have:
and will walk attendees through:
● Setting up your blog ● Good general knowledge of using Mac or PC
● Developing an editorial calendar ● Have a good understanding of the web as a whole
● Finding inspiration for topics ● Have a basic to good understanding of their marketing goals
● Establishing yourself as a thought leader through blogging
What to bring
What Will You Learn? Laptop suggested, although not mandatory
● How to finding inspiration for new and interesting content
● Blogging best practices
● How to create an editorial calendar
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
6
7. Social Media Marketing: Workshop and E-Course Catalog
Email Marketing for Small Business Boot Camp
September 13, 2012 8:00AM - 12:00PM The Docking Station
Overview 9. How to measure and report on email effectiveness to improve
The consumer of today is constantly plugged into their email. results
Thanks to cell phones, laptops and tablets, we can now reach 10. How to segment email lists and grow your understanding of
out to customers and potential customers 24/7. Email marketing subscribers
should be a staple in your Internet marketing diet, as it serves as a 11. The criteria to use when selecting and email sending solution
cost-effective way to reach a targeted group of people and eas- 12. Case studies of successful email campaigns and tactics to
ily convert them into customers. Attend this seminar to learn how improve your email
your small business can benefit from using Email marketing to
connect with current customers and gain new ones. Cost
$69.95
How Will I Benefit?
Attend this four-hour email marketing intensive training course and Who Should Attend?
walk away with an intimate knowledge of the top 12 things that ● Small Business owners
email marketers need to know to be successful. ● Marketing professionals
● Association/Nonprofit executives
1. The current state and future growth of email marketing
2. How to grow a responsive house email list Course Pre-requisites
3. How to develop effective email strategies and campaigns Prior to attending this course attendees should have:
4. How to create subject lines and copy to maximize response ● Good general knowledge of using Mac or PC
5. How to stay in compliance and avoid SPAM filters ● Have a understanding of the Internet as a whole
6. How to increase email conversion rates through testing ● Have a basic to good understanding of their marketing goals
7. hen to use triggered, drop and auto responder email cam-
W
paigns What to bring
8. ow to design emails that are compatible with today’s email
H Laptop suggested, although not mandatory
reader clients
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
7
8. Social Media Marketing: Workshop and E-Course Catalog
Big Impact Social Media Marketing for Small Business
September 25, 2012 8:00AM - 12:00PM The Docking Station
Overview ● lan and promote local events using Facebook Events and
P
Small business and social media go together like peanut but- Facebook ads
ter and jelly. It’s a classic combination that leads to the ultimate ● stablish yourself as the local thought leader via your blog and
E
marketing strategy. This course will teach you how to make a big other social networks
name for your small business on a local level, using the latest so- ● ow to use the Internet to target customers in your geographic
H
cial media tools out there today. location
How Will I Benefit? Cost
Attendees will walk away with ready-to-use tools, tips and tricks to $69.95 for one session
use social media to market their small business to the local mar-
ket. This workshop is hands on and will walk attendees through: Who Should Attend?
● Small Business owners
● What is the best strategy to attract and retain customers online? ● Restaurant owners
● ow to leverage online review sites and local Internet business
H ● Local franchise business owners
listings
● Internet marketing vs. traditional print, radio and TV Course Pre-requisites
● ow to best use social media and online word-of-mouth market-
H Prior to attending this course attendees should have:
ing ● Good general knowledge of using Mac or PC
● How to get more people to visit my website and generate leads ● Have a good understanding of the web as a whole
● Have a basic to good understanding of their marketing goals
What Will You Learn?
● Leverage Email marketing to reach a local customer base What to bring
● Use location-based tools to bring people in to your business Laptop suggested, although not mandatory
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
8
9. Social Media Marketing: Workshop and E-Course Catalog
Social Media and the Holidays – Ring the Cash Register with Holiday Social Media Marketing
October 17, 2012 8:00AM - 10:00AM The Docking Station
Overview ● ow to give back to your fans and followers - After all, ‘tis the
H
The Holiday season is a great time to go above and beyond with season!
your social media marketing strategy. People are excited about the ● ow to make your brand stand out on the crowded social net-
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Holiday season and ready to spend money. It’s up to us as mar- works
keters to make sure we are on the receiving end of that increase in ● ow to use features within your existing social networks to carry
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spending. Attend this seminar to learn how to position your brand out your Holiday promotion
accordingly while your social media followers are gearing up for
the Holidays. Cost
$39.95 for one session
How Will I Benefit?
Attendees will walk away with ready-to-use tools, tips and tricks to Who Should Attend?
leverage the spirit of the Holidays to market their business using ● Small Business owners
social media. This workshop is hands on and will walk attendees ● Marketing professionals
through: ● Association/Nonprofit executives
● How to capitalize on the Holiday season to market your business
● reating a creative marketing plan based around the theme of
C Course Pre-requisites
the Holidays Prior to attending this course attendees should have:
● sing Facebook, Pinterest and Twitter to stand out during the
U ● Good general knowledge of using Mac or PC
biggest retail season ● Have a good understanding of the web as a whole
● Have a basic to good understanding of their marketing goals
What Will You Learn?
● ow to figure out and meet consumer demands during peak
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spending season Laptop suggested, although not mandatory
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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10. Social Media Marketing: Workshop and E-Course Catalog
2013 Social Media Marketing Planning – Set Your Strategy!
December 12, 2012 8:00AM - 11:00AM The Docking Station
Overview ● What are the latest social media marketing strategies
Out with the old, in with the new! It’s time to wrap up 2012 and ● ow to incorporate seasonal marketing into your marketing
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start looking ahead to what’s in store during 2013. As marketers, strategy
we must always position ourselves two steps ahead of the rest of ● Identify promotional opportunities for the upcoming year
the world if we wish to get our message out on time. That means ● How to set up your content calendar for the year
planning ahead and getting your ducks in a row for the entire year,
starting now. Cost
$49.95 for one session
How Will I Benefit?
Attendees will walk away with a sound marketing game plan that Who Should Attend?
they can take back to the office and implement throughout the ● Marketing coordinators, managers and directors
upcoming year. This workshop is hands on and will walk attendees ● Service marketing professionals
through: ● Small business owners
● Setting up your social media marketing strategy for the year Course Pre-requisites
● Analyzing your current strategy and figuring out ways to improve Prior to attending this course attendees should have:
● Spotting seasonal opportunities to help market your business ● Good general knowledge of using Mac or PC
● ntegrating seasonal marketing into your social media marketing
I ● Have a good understanding of the web as a whole
strategy ● Have a basic to good understanding of their marketing goals
What Will You Learn? What to bring
● Which social networks and marketing tools you should be using Laptop suggested, although not mandatory
● Which social networks are fading out
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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11. Social Media Marketing: Workshop and E-Course Catalog
Online/E-courses
Social Media ROI: Identifying Optimal Social Media Success Metrics and Applying Them to Your Company
Mastering Google Analytics: Know What Drives Your Website and Social Media Results
Building on the Big 6: Creating a Complete Integrated Social Media Marketing Program Using
Facebook, Twitter, YouTube, Blogging, LinkedIn and Pinterest
Social Media for Trade Shows Master Class: Developing an Integrated Social Media Program for Trade Shows
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12. Social Media Marketing: Workshop and E-Course Catalog
Social Media ROI: Identifying Applying Social Media Success Metrics
July 31, 2012 12:00PM - 1:30PM (CST) Online/E-Course
Overview What Will You Learn?
A common argument that organizations level against social media ● egin to close the loop on your marketing processes and under-
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is the challenge in determining real, tangible return on their social stand the role of social media
media marketing investment. This charge is not unfounded as ● Develop a social media engagement measurement framework
so many social media programs are started at the tactical level, ● Introduce social media marketing ROI to your organization
leaving decision makers with little to go on but the intangibility of ● nderstand the discussion between ROI and ROMI (return on
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friends, followers and fans - hardly the pillars of accountability nec- marketing investment)
essary to withstand a boardroom conversation. We will further take ● Adapt your current marketing measurement system using the six
social media measurement and turn it on its ear by showing how levels of marketing Key Performance Indicators (KPIs)
the investments that your customers are making in your brand by
engaging in social media are adding value for you each and every Cost
day. $99.95
How Will I Benefit? Who Should Attend?
Attendees will go back to the office with a sound understanding of ● Marketing coordinators, managers and directors
social media marketing success metrics and a plan for applying ● Service marketing professionals
those metrics to their company’s marketing campaign. This e- ● Small business owners
course will walk attendees through:
Course Pre-requisites
● Understanding social media ROI on your terms
Prior to attending this course attendees should have:
● Building a closed-loop marketing system
● Good general knowledge of using Mac or PC
● Understanding the social media ecosystem
● Have a good understanding of the web as a whole
● mplementing the six levels of marketing Key Performance Indi-
I
● Have a basic to good understanding of their marketing goals
cators (KPIs)
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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13. Social Media Marketing: Workshop and E-Course Catalog
Mastering Google Analytics: Know What Drives Your Website and Social Media Results
August 21, 2012 12:00PM - 1:30PM (CST) Online/E-Course
Overview ● ow to use the data in Google Analytics to create content your
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When it comes to tracking your online presence, Google Analyt- audience wants
ics is your new best friend. It provides you with valuable insight to ● ow to track your visitor’s path to your site and their activity
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your web traffic and shows you how successful you are with your once they get there
marketing efforts. The best part about it? It’s completely free! It’s ● igure out which social networks are bringing the most traffic to
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time to shed some light on your website and social media perfor- your site
mance with Google Analytics. Attend this 90 minute online course ● earn valuable information about the type of people visiting your
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to learn the ins and outs of Google Analytics. site
How Will I Benefit? Cost
Attendees will walk away from this 90 minute e-course with a firm $99.95
grasp of the data behind all of those page views, click-throughs
and inbound links you work so hard to obtain with your website. Who Should Attend?
This course will walk you through: ● Marketing coordinators, managers and directors
● Service marketing professionals
● The ins and outs of the Google Analytics Dashboard ● Small business owners
● sing the data available in Google Analytics to drive traffic to
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your website Course Pre-requisites
● asic principles of SEO and how you can use Google Analytics
B Prior to attending this course attendees should have:
to help optimize your site ● Good general knowledge of using Mac or PC
● Have a good understanding of the web as a whole
What Will You Learn? ● Have a basic to good understanding of their marketing goals
● How to install Google Analytics on your website
● ow to interpret the data that makes up the 85+ reports avail-
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able to you in Google Analytics
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
13
14. Social Media Marketing: Workshop and E-Course Catalog
Building on the Big 6: Creating a Complete Integrated Social Media Marketing Program Using
Facebook, Twitter, YouTube, Blogging, LinkedIn and Pinterest
September 20, 2012 10:30AM - 1:30PM (CST) Online/E-Course
Overview ● he latest tips and tricks to market your company on each social
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It’s time to put an end to the random acts of social media, and de- network
velop a sound social media marketing strategy that you can put in ● ow to develop a more structured approach to social media
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place today. Each social network serves a unique purpose. But, if marketing using a content calendar
used within a comprehensive strategy, each network can build off ● How to grow your following on each respective social network
one another to create the ultimate social presence. Attend this e- ● How to determine what type of content to share on each network
course and learn how to use “The Big 6” social networks to create ● ow to develop an active and engaged community online using
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an all-encompassing social media marketing strategy. social media
How Will I Benefit? Cost
Attendees will complete this e-course with a solid understanding of $189.95
the top 6 social networks and a plan to create an integrated social
media marketing strategy. This course will walk you through: Who Should Attend?
● Marketing coordinators, managers and directors
● he purpose of each social network and how each can be used
T ● Service marketing professionals
to market your business ● Small business owners
● How to find your target demographic on each network
● eveloping a plan to successfully integrate “The Big 6” social
D Course Pre-requisites
networks into a comprehensive social media marketing strategy Prior to attending this course attendees should have:
● Good general knowledge of using Mac or PC
What Will You Learn? ● Have a good understanding of the web as a whole
● he ins and outs of Facebook, Twitter, YouTube, Blogging,
T ● Have a basic to good understanding of their marketing goals
LinkedIn and Pinterest
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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15. Social Media Marketing: Workshop and E-Course Catalog
Social Media for Trade Shows Master Class: Developing an Integrated Social Media Program
for Trade Shows
October 18, 2012 11:30AM - 1:30PM (CST) Online/E-Course
Overview ● How to reserve your social media nameplaces
A successful trade show appearance not only requires you to ● ow to use Facebook, Twitter, blogging and videos to build a
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captivate attendees in person, but now you also have to find a way buzz before the trade show
to grab their attention online! This e-course will walk you through ● ow to set and achieve your trade show goals using social me-
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the process of using social media to market your next trade show. dia
Attend this course and you’ll learn the specific tools to use and ● ow to coordinate the front lines with the back office social me-
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how you can use them to maximize your results online and in your dia efforts
booth.
Cost
How Will I Benefit? $129.95
Attendees will complete this e-course with a sound understanding
of what it takes to create and execute a successful social media Who Should Attend?
marketing campaign for their next trade show. This course will ● Marketing coordinators, managers and directors
walk you through: ● Trade show coordinators
● sing social media to engage with event attendees before, dur-
U ● Service marketing professionals
ing and after the trade show ● Small business owners
● hich tools and tactics will help you stand out and engage with
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attendees on the social networks at the trade show Course Pre-requisites
● etting up a plan to create a successful trade show social media
S Prior to attending this course attendees should have:
marketing strategy that you can take back to the office with you ● Good general knowledge of using Mac or PC
● Have a good understanding of the web as a whole
What Will You Learn? ● Have a basic to good understanding of their marketing goals
● hich tools and channels will help your business stand out at
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the trade show
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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