What did I Miss? 2013 SEO Review

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This document summarizes the major changes to search engine optimization that occurred in 2013. It identifies 6 major algorithm updates from Google that year, including Penguin updates that aimed to reduce low-quality links. It also discusses the rise of authorship and publisher accounts on Google+ to verify websites and content. Mobile website speed and performance became more important factors in search ranking as well. The document recommends focusing on creating high-quality, useful content for visitors and staying on top of algorithm changes.

WHAT DID I MISS?
2013 SEO REVIEW
Will Hanke

WhereIsMyBusiness.com

Search Engine Optimization

WhereIsMyBusiness.com

2013 Algorithm Changes

300+
WhereIsMyBusiness.com

Penguin Update 4 (2.0)

WhereIsMyBusiness.com

Penguin 1.0 – April 2012

WhereIsMyBusiness.com

Domain Crowding/Clustering

WhereIsMyBusiness.com

Google+/Publisher/Authorship

WhereIsMyBusiness.com

Claim & Verify Your Website

WhereIsMyBusiness.com

google.com/webmasters/tools/richsnippets
WhereIsMyBusiness.com

“Within search results,
information tied to verified
online profiles will be ranked
higher than content without
such verification... The true
cost of remaining anonymous,
then, might be irrelevance.”
- Feb 2013

WhereIsMyBusiness.com

Authorship = Links?

willhanke.com/blog/

WhereIsMyBusiness.com

Hummingbird Update

WhereIsMyBusiness.com

Context of a Query

WhereIsMyBusiness.com

Keywords: (not provided)

WhereIsMyBusiness.com

Secure Searches

https://

WhereIsMyBusiness.com

Conversational Search

WhereIsMyBusiness.com

Mobile Compatibility “Reward”

WhereIsMyBusiness.com

Mobile Speed Penalties

developers.google.com/speed/pagespeed/

WhereIsMyBusiness.com

Other Changes of Note

WhereIsMyBusiness.com

Other Changes & Notes

Payday Loans

WhereIsMyBusiness.com

Other Changes & Notes

Payday Loans
Advertorials

WhereIsMyBusiness.com

Other Changes & Notes

Payday Loans
Advertorials
Guest Blogging/Posting

WhereIsMyBusiness.com

Other Changes & Notes

Payday Loans
Advertorials
Guest Blogging/Posting
Time to Long Click
WhereIsMyBusiness.com

Content Marketing: Coming of Age

WhereIsMyBusiness.com

Summary of 2013
SEO Changes:
Build a site with great
content that your
visitors find useful.
WhereIsMyBusiness.com

Next Class – Feb 20
How to Show, Tell and Sell Online Using Video
7:00 PM – 8:30 AM - $10
Learn how to capture and retain the focus of your ideal
prospects regardless of their attention span using video.

WhereIsMyBusiness.com/meetup/

WhereIsMyBusiness.com

Next Workshop – March 20
Demystifying the Google Zoo
6:00 PM – 9:00 AM - $57 - $47 if you register tonight
This is a bring-your-laptop workshop! We will go through
all the Google properties that you need to use as a
business owner, and we'll help you sign up and configure
each of them!
Plus, we'll help you make sure that your Google Plus,
Google Publisher and Google Authorship accounts are
all set up right for maximum visibility!

WhereIsMyBusiness.com

Thank You!

WhereIsMyBusiness.com
314-496-8665
@WhereIsMyBiz

WhereIsMyBusiness.com

Inbound Marketing: Lead Generation at 60% Lower Cost Customers now have the power to screen out cold calls, cold emails and other unsolicited communication, making it harder and harder to get results with outbound marketing. Yet, thousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract customers. This presentation will include specific tips on using social media, SEO, blogging, lead nurturing, landing pages and analytics together as an inbound marketing strategy for radically better marketing. * Jeanne Hopkins, Director of Marketing, HubSpot

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What did I Miss? 2013 SEO Review

1. WHAT DID I MISS? 2013 SEO REVIEW Will Hanke WhereIsMyBusiness.com

2. Search Engine Optimization WhereIsMyBusiness.com

3. 2013 Algorithm Changes 300+ WhereIsMyBusiness.com

4. 6 Major Changes WhereIsMyBusiness.com

5. Penguin Update 4 (2.0) WhereIsMyBusiness.com

6. Penguin 1.0 – April 2012 WhereIsMyBusiness.com

7. Domain Crowding/Clustering WhereIsMyBusiness.com

8. Google+/Publisher/Authorship WhereIsMyBusiness.com

9. Claim & Verify Your Website WhereIsMyBusiness.com

10. Google Plus Page WhereIsMyBusiness.com

11. google.com/webmasters/tools/richsnippets WhereIsMyBusiness.com

12. “Within search results, information tied to verified online profiles will be ranked higher than content without such verification... The true cost of remaining anonymous, then, might be irrelevance.” - Feb 2013 WhereIsMyBusiness.com

13. Authorship = Links? willhanke.com/blog/ WhereIsMyBusiness.com

14. Hummingbird Update WhereIsMyBusiness.com

15. Context of a Query WhereIsMyBusiness.com

16. Knowledge Graph WhereIsMyBusiness.com

17. WhereIsMyBusiness.com

18. WhereIsMyBusiness.com

19. Keywords: (not provided) WhereIsMyBusiness.com

20. Secure Searches https:// WhereIsMyBusiness.com

21. WhereIsMyBusiness.com

22. WhereIsMyBusiness.com

23. WhereIsMyBusiness.com

24. Conversational Search WhereIsMyBusiness.com

25. Tell Me a Story WhereIsMyBusiness.com

26. Mobile Compatibility “Reward” WhereIsMyBusiness.com

27. WhereIsMyBusiness.com

28. Mobile Speed Penalties developers.google.com/speed/pagespeed/ WhereIsMyBusiness.com

29. Other Changes of Note WhereIsMyBusiness.com

30. Other Changes & Notes Payday Loans WhereIsMyBusiness.com

31. Other Changes & Notes Payday Loans Advertorials WhereIsMyBusiness.com

32. Other Changes & Notes Payday Loans Advertorials Guest Blogging/Posting WhereIsMyBusiness.com

33. Other Changes & Notes Payday Loans Advertorials Guest Blogging/Posting Time to Long Click WhereIsMyBusiness.com

34. Content Marketing: Coming of Age WhereIsMyBusiness.com

35. Summary of 2013 SEO Changes: Build a site with great content that your visitors find useful. WhereIsMyBusiness.com

36. Questions? WhereIsMyBusiness.com

37. Next Class – Feb 20 How to Show, Tell and Sell Online Using Video 7:00 PM – 8:30 AM - $10 Learn how to capture and retain the focus of your ideal prospects regardless of their attention span using video. WhereIsMyBusiness.com/meetup/ WhereIsMyBusiness.com

38. Next Workshop – March 20 Demystifying the Google Zoo 6:00 PM – 9:00 AM - $57 - $47 if you register tonight This is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them! Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility! WhereIsMyBusiness.com

39. Thank You! WhereIsMyBusiness.com 314-496-8665 @WhereIsMyBiz WhereIsMyBusiness.com

What did I Miss? 2013 SEO Review

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