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7 FRUSTRATIONS
BUSINESS
OWNERS HAVE
ABOUT THEIR
WEBSITE
Will Hanke
Questions
1. It’s a Necessary Evil
“I don’t really want it anyway…”
“My competitor had one so…”
2. Cost
Pick Any Two
3. Ease of Use
“My web guy is always busy…”
“It’s hard to update …”
4. No Traffic
“I don’t really get marketing…”
“It’s just a brochure anyway…”
5. Blog? Who Cares!?
“Who cares what I had for lunch…”
“Who cares what we did today…”
“Our work is boring…”
6. Keeping Up
“I’m busy running a business…”
“Google keeps changing…”
“Write fresh content?! Ha!”
7. Don’t know where to start
“Have you seen my desk?”
1. Necessary evil
2. Cost
3. Ease of Use
4. No Traffic
5. Blog
6. Keeping Up
7. Not sure where to start
1. Necessary Evil
“In the future there will be two
kinds of businesses: those online,
and those out of business.”
~ Bill Gates, 1999
People are Researching Online
People are Researching Online
Make Your Site a Showcase
Your competitors are doing it!
Your competitors are doing it!
DO IT
BETTER
2. Cost
3. Ease of Use
Gone are the Days…
redcanoemedia.com/web-guy-lying/
Content Management System (CMS)
WordPress Plugins
4. No Traffic
SEO Doctor Addon for Firefox
Is Your Website Boring?
Is Your Website Stale?
5. Blog? Who Cares!?
Blogging got a bad rap
Call it what it really is…
Answers Questions Your Market Has
Lets You Teach
You’re the Authority
6. Keeping Up
Two Ways to Keep Up
Do It Yourself
Pay Someone Else
Pay Someone Else
Online Marketing
redcanoemedia.com/hiring-seo-expert/
7. Don’t know where to start
Tutorials
Private Facebook Group
Unlimited Access
Questions Answered by Pros
Simliar-Minded Business Owners
1. Necessary evil
2. Cost
3. Ease of Use
4. No Traffic
5. Blog
6. Keeping Up
7. Not sure where to start
Just $1
RedCanoeMedia.com/start/
Free copy of my book
“Defeating an Internet
Boogeyman”
redcanoemedia.com/start/
Free 30 Minute
One-on-One Recorded
consultation with me
redcanoemedia.com/start/
Just $1
RedCanoeMedia.com/start/
Questions
redcanoemedia.com/start/
Thank You!
314-514-5SEO

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7 Frustrations Business Owners Have About Their Website