SMX Israel 2014 - Ari Nahmani | Future Proof Link Earning: Automation, Acceleration, & Seeding | Kahena Digital Marketing
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Ari Nahmani discusses various strategies for content marketing, seeding, and automation. He suggests seeding content on networks like StumbleUpon to gain views and links. Paid acceleration tactics like targeted ads can help content go viral faster. Automation using tools can help find journalists, manage image rights, and monitor keywords. The overall message is that content marketing requires an ongoing effort and experimentation with different tactics.
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SMX Israel 2014 - Ari Nahmani | Future Proof Link Earning: Automation, Acceleration, & Seeding | Kahena Digital Marketing
- 1. Future Proof Link Earning: Automation, Acceleration, & Seeding Ari Nahmani
- 2. Hi! Good Morning. Ari Nahmani CEO / Founder Kahena Digital Marketing We are up the street. @AriNahmani | #SMX
- 3. THE WEB IS NO LONGER THE GREAT EQUALIZIER @AriNahmani | #SMX
- 7. WE NEED TO START ACTING LIKE THE BIG BRANDS! @AriNahmani | #SMX
- 8. “ I WANNA BE #1 IN THE GOOGLE MACHINE FOR ‘SHOES’! ” @AriNahmani | #SMX
- 9. “WE SHOULD BUILD 50 USED CAR WEBSITES THAT LINK TO EACHOTHER!” @AriNahmani | #SMX
- 10. AGENCIES / CONSULTANTS: STOP WORKING WITH BULLSH*T COMPANIES If we are going to evolve as marketers from SEO ‘tactics’ to holistic inbound marketing campaigns, we must be selective about who we work with (there is enough pie out there). Not just small or big – but quality that you can believe in. @AriNahmani | #SMX
- 11. DEMAND & DISCOVER UVP What does the company or product offer that is unique? Why should the target audience care? What makes us better and is worth 30 seconds of our audience’s time? @AriNahmani | #SMX
- 12. IN-HOUSE MARKETERS TOO Take 5 minutes of your C-level exec or VP of marketing and ask challenging questions about your company / brand UVP & USP. If there’s *really* nothing, … what are you doing there? @AriNahmani | #SMX
- 16. STOP IT. IT DOESN’T WORK. ARTICLE MARKETING SPAM @AriNahmani | #SMX DIRECTORY SPAM
- 17. STOP IT. YOU’LL GET SLAPPED PAID LINKS @AriNahmani | #SMX “GUEST BLOGGING”
- 18. LET THESE GUYS DO THE “LINK BUILDING TACTICS” @AriNahmani | #SMX
- 19. CONTENT IS STILL KING (‘here he goes…’) @AriNahmani | #SMX
- 20. CONTENT IS STILL KING (‘here he goes…’) @AriNahmani | #SMX
- 21. CONTENT IS STILL KING (‘here SHE goes…’) @AriNahmani | #SMX
- 22. REAL MARKETING IS NOT SET IT AND FORGET IT @AriNahmani | #SMX
- 23. NEITHER IS MARKETING CONTENT, SEO, INBOUND. @AriNahmani | #SMX
- 28. YOU EITHER HAVE TIME OR YOU HAVE MONEY If have a limited budget, you most likely have time to market your site and its content. Seeding that content in high-visibility, relevant places can be the difference between success and failure. @AriNahmani | #SMX
- 29. CONTENT DISCOVERY NETWORKS AND TOOLS Why beg a few bloggers manually to share your great stuff when you can get 10s of thousands of views simply by seeding your content in the right places? @AriNahmani | #SMX
- 35. STUBMLEUPON Build up a profile sharing valuable content (not just your client / brand’s stuff!). Build up ‘karma’ and authority on the network [watch and learn] Seed it! @AriNahmani | ….. AND links too! #SMX
- 36. I CAN HAZ MOAR SEEEDZ? @AriNahmani | #SMX
- 45. PRO TIP: SLIDESHARE Chop up and repurpose an infographic, list post, or other content and post on slideshare. Optimize title, description, categories, etc. Embed on your original post too! @AriNahmani | #SMX
- 48. PRO TIP: BuzzFeed Build up authority on BuzzFeed (takes time! Don’t rush it). Write those silly posts J Eventually write a list post that contains your content as one item. @AriNahmani | #SMX
- 49. PRO TIP: BuzzFeed Build up authority on BuzzFeed (takes time! Don’t rush it). Write those silly posts J Eventually write a list post that contains your content as one item. [don’t ruin it] @AriNahmani | #SMX
- 52. YOU EITHER HAVE TIME OR YOU HAVE MONEY If have a good budget & good content, pay for targeted views that will help accelerate shares and links! @AriNahmani | #SMX
- 56. CHEAP, TARGETED PAID EYEBALLS TO ACCELERATE CONTENT MARKETING @AriNahmani | #SMX
- 57. OPTIMIZE FOR CTR TO GET BEST TITLES @AriNahmani | #SMX
- 60. GOOGLE APPROVED PAID LINKS? WELL… YEA! A hybrid solution of getting content in front of bloggers at the moment at which they would naturally add value to their users by linking externally. Link inception! @AriNahmani | #SMX
- 63. RETARGETING FOR EYEBALLS AND LINKS Forget using banners to message about your main product or service. What about messaging with your most recent awesome content? @AriNahmani | #SMX
- 68. STEP 4 Content URL here @AriNahmani | #SMX
- 70. Cheap, extremely targeted clicks on your most recent content. Expand to similar audience lists or even contextual targeted display. Do this for every quality post. @AriNahmani | #SMX
- 71. DEMOGRAPHIC & PSYCHOGRAPHIC TARGETING Target people most connected to your brand, their friends, and the people most likely to share, engage, and link to your content. @AriNahmani | #SMX
- 73. DON’T CLICK THIS FREAKIN BUTTON! @AriNahmani | #SMX
- 79. @AriNahmani
- 81. Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie!. @AriNahmani | #SMX
- 82. Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie! @AriNahmani | #SMX
- 86. Find journalists or writers looking for a story or interviews for specific topics. H/T Will Reynolds / SEER @AriNahmani | #SMX
- 97. Advanced Search Operators Google Alerts RSS à IFTTT "SMX Israel" -site:searchmarketingexpo.com -site:rustybrick.com -site:seoroundtable.com ”Barry Schwartz" -site:searchmarketingexpo.com -site:rustybrick.com -site:seoroundtable.com @AriNahmani | #SMX
- 100. @AriNahmani | #SMX
- 101. @AriNahmani | #SMX
- 102. @AriNahmani | #SMX
- 104. Thanks! Contact Me: Ari Nahmani Founder / CEO Kahena Digital Marketing @AriNahmani ari AT kahenadigital.com We are hiring. @AriNahmani | #SMX