Presented to the Saint Louis Small Business Meetup Group on 4-21-11, covering topics such as why SEO is important, why shotgun advertising is a thing of the past, and a few tips on how to get your website to the top of Google.
How User Testing Makes Your Website More AwesomeWill Hanke
This document discusses how user testing can improve websites. It describes three ways to test a site: 1) test two nearly identical pages to see which performs better; 2) define a specific goal for the test; and 3) have users complete tasks while observing their actions. User testing involves setting up a scenario for testers, specifying requirements for testers, assigning tasks for them to complete, and then analyzing the results. The document promotes the user testing service UserTesting.com, which allows users to complete tests for $49-$39 each and provides video recordings of users' screens and comments.
Being Relevant & Found in the Search EnginesWill Hanke
This document provides 7 tips for businesses to be more relevant and found in search engines. The tips are: 1) Ensure your website is technically optimized; 2) Provide valuable, targeted content like blogs; 3) Leverage social media by defining your audience and using appropriate networks; 4) Make your website and content more engaging; 5) Highlight what makes your business unique; 6) Make it easy for visitors to purchase products or services; 7) Use rich snippets to provide detailed product information to search engines. The document emphasizes generating more traffic and sales through free, targeted content marketing and an optimized online presence.
Meetup link building techniques that increase your google rankingsWill Hanke
This document outlines the key points from a presentation on link building techniques to increase Google rankings. The presentation covers how SEO is like a high school popularity contest, the importance of content and links, different link building strategies like guest blogging, commenting on blogs, answering questions on answer sites, and fixing broken links on other sites. It also discusses what link practices to avoid, like reciprocal links, link farms, buying links, and forum spamming.
15 Websites That Will Change Your Businessrlestate2
The document discusses 15 websites that can enhance and grow a real estate business with a relatively low investment compared to potential return. Some of the websites mentioned are Animoto for making buyer and listing tours, ArmoredPenguin for puzzles at appointments and open houses, Issuu for publishing marketing documents online, Google Alerts for market research, Google Earth for street and aerial views of listings, YouMail for a voicemail service, PR.com for press releases, SlyDial for quicker calling, MagazineClosingGift for gifts, ToolkitCMA for branded materials, EmailIdeas for email templates, Obeo for virtual tours, Snagit for screenshots, and MyRandomActsofCardness for personalized cards.
Generating Warm Leads with an Active WebsiteWill Hanke
This document provides tips for using an active website to generate leads. It suggests optimizing a website to get out of "jail", clean up an image, become an expert to attract new customers, and generate warm leads. Specific tips include using funnels, blocking, search engine optimization, content marketing, email lists, and analytics to keep lines of communication open and track results. The overall goal is to make more money through an effective online presence and lead generation.
Boost your conversions by 40% and more with these 10 growth hacking tips!Polcode
This document provides 10 tips for growth hacking an ecommerce business: 1) Refine calls to action, 2) Remove barriers to conversion, 3) Leverage brand ambassadors, 4) Stand out uniquely, 5) Automate repetitive tasks, 6) Use specific metrics over general claims, 7) Optimize page load time within 3 seconds, 8) Frame offers through different perspectives, 9) Create a sense of missing out, and 10) Continually test optimizations through A/B testing. The overall message is that data-driven experimentation and refinement can significantly improve conversion rates.
A guide to vastly improving your eCommerce business by investing nothing more...Polcode
Are you running an online store?
Well then, we have a riddle for you!
What is cheap, risk-free and potentially extremely beneficial to your eCommerce business? Check that presentation and find out more.
How User Testing Makes Your Website More AwesomeWill Hanke
This document discusses how user testing can improve websites. It describes three ways to test a site: 1) test two nearly identical pages to see which performs better; 2) define a specific goal for the test; and 3) have users complete tasks while observing their actions. User testing involves setting up a scenario for testers, specifying requirements for testers, assigning tasks for them to complete, and then analyzing the results. The document promotes the user testing service UserTesting.com, which allows users to complete tests for $49-$39 each and provides video recordings of users' screens and comments.
Being Relevant & Found in the Search EnginesWill Hanke
This document provides 7 tips for businesses to be more relevant and found in search engines. The tips are: 1) Ensure your website is technically optimized; 2) Provide valuable, targeted content like blogs; 3) Leverage social media by defining your audience and using appropriate networks; 4) Make your website and content more engaging; 5) Highlight what makes your business unique; 6) Make it easy for visitors to purchase products or services; 7) Use rich snippets to provide detailed product information to search engines. The document emphasizes generating more traffic and sales through free, targeted content marketing and an optimized online presence.
Meetup link building techniques that increase your google rankingsWill Hanke
This document outlines the key points from a presentation on link building techniques to increase Google rankings. The presentation covers how SEO is like a high school popularity contest, the importance of content and links, different link building strategies like guest blogging, commenting on blogs, answering questions on answer sites, and fixing broken links on other sites. It also discusses what link practices to avoid, like reciprocal links, link farms, buying links, and forum spamming.
15 Websites That Will Change Your Businessrlestate2
The document discusses 15 websites that can enhance and grow a real estate business with a relatively low investment compared to potential return. Some of the websites mentioned are Animoto for making buyer and listing tours, ArmoredPenguin for puzzles at appointments and open houses, Issuu for publishing marketing documents online, Google Alerts for market research, Google Earth for street and aerial views of listings, YouMail for a voicemail service, PR.com for press releases, SlyDial for quicker calling, MagazineClosingGift for gifts, ToolkitCMA for branded materials, EmailIdeas for email templates, Obeo for virtual tours, Snagit for screenshots, and MyRandomActsofCardness for personalized cards.
Generating Warm Leads with an Active WebsiteWill Hanke
This document provides tips for using an active website to generate leads. It suggests optimizing a website to get out of "jail", clean up an image, become an expert to attract new customers, and generate warm leads. Specific tips include using funnels, blocking, search engine optimization, content marketing, email lists, and analytics to keep lines of communication open and track results. The overall goal is to make more money through an effective online presence and lead generation.
Boost your conversions by 40% and more with these 10 growth hacking tips!Polcode
This document provides 10 tips for growth hacking an ecommerce business: 1) Refine calls to action, 2) Remove barriers to conversion, 3) Leverage brand ambassadors, 4) Stand out uniquely, 5) Automate repetitive tasks, 6) Use specific metrics over general claims, 7) Optimize page load time within 3 seconds, 8) Frame offers through different perspectives, 9) Create a sense of missing out, and 10) Continually test optimizations through A/B testing. The overall message is that data-driven experimentation and refinement can significantly improve conversion rates.
A guide to vastly improving your eCommerce business by investing nothing more...Polcode
Are you running an online store?
Well then, we have a riddle for you!
What is cheap, risk-free and potentially extremely beneficial to your eCommerce business? Check that presentation and find out more.
The document discusses strategies for using web marketing to take advantage of opportunities in one's local territory. It recommends first analyzing the territory to understand the target audience and their needs. Then, businesses should create tailored offers for that target using strategies like street marketing, couponing, contests, loyalty programs, and affinity marketing. Examples are given for each strategy with the overall goal of using various online and offline tactics to engage customers and drive more business.
The document advertises an upcoming webinar on leveraging visitor behavior and social preferences to drive conversion. It discusses how personalizing the user experience based on analytics can increase engagement and conversion rates. It also promotes utilizing social data and networks to better personalize experiences for users and acquire new customers through their social connections. The webinar will cover four steps for using social media to boost conversions and discuss how understanding different user "tribes" can help tailor content and optimize experiences.
This document promotes an online business opportunity selling products through an e-commerce site called ZamZuu. It claims individuals can earn 50-60% commissions and cash back by referring customers to shop on their personalized ZamZuu site without carrying any inventory. The document highlights real customer stories of savings and emphasizes the growing online retail market as reasons to get started for a one-time $249.95 setup fee and $49.95 monthly hosting fee.
This document summarizes a webinar series on writing conversion copy from Brian Massey, a conversion scientist. It highlights Massey's expertise and background in marketing, advertising, and conversion optimization. It also provides information on an upcoming webinar from Massey on getting past psychological barriers in website visitors' minds to influence them to take the desired action.
why, why, why fail? Because they do not use Glabex! simple and straightforward. so no success! Because you use Glabex!
It is free
It helps you to establish you ecommerce
It helps you to sell!
It helps You to win your customer!
no what else? it help you to socialize!
But How?
by inviting Your friends, your friends friends.
For what?
for chat.. eeh - no
for picture sharing.. ? ehh - no
for selling Yes!
This document promotes sales and marketing services from Inventive SMi including B2B lead generation, appointment setting, and email marketing to help optimize sales performance. Inventive SMi can be contacted at their website www.inventive.smi.com or by phone at +1-609-945-1765.
Dale Calvert developed a marketing group that supports network marketing companies and six figure earners. The group helps with website development and expanding online presence for various businesses. Calvert Marketing Group is located in Georgetown, Kentucky and provides continuing education products and training on internet marketing techniques. The presentation discusses ways to generate website traffic, such as through blogs, article directories, classified ads, social media, and more. Special bonuses include a course on building a list of 100,000 in 90 days and a two month membership to an internet marketing training program.
Look for crafting engaging about us page with the help of eCommerce web development company that perfectly talks about who you are, what’s your story. Here’s how you could create an authentic experience for your eCommerce visitors:
This document discusses mobility in e-business and outlines strategies for successful online ventures. It begins with an e-commerce case study of a flower delivery company that achieved 45% annual growth without a physical office presence. It then discusses concepts like humanizing the web through virtual offices that allow businesses to be accessible to customers without geographic constraints. The document also outlines top strategies for e-commerce including prioritizing web real estate, search engine optimization, affiliate programs, providing valuable content, and implementing customer loyalty programs. It emphasizes using techniques like video to create personal connections with customers.
Automate Your E-commerce Operations: How to 4X Your revenueChad Rubin
For this webinar, Skubana CEO, Chad Rubin was able to sit down with Lyndsay McGregor of XSellco and explain how he does all he can to optimize, automate & outsource his business so he can scale quicker than others.
Check out each slide as he goes into his tips & tricks of how he outsources, you can even see his full tech-stack!
Enjoy!
The document discusses how local businesses can generate internet leads and sales through an online presence. It notes that over 80% of consumers now search online for local services. It recommends that businesses include their website details on all marketing materials to push people online. It also stresses the importance of an optimized website that engages visitors and includes a call to action for leads. Regularly evaluating and updating the website is important to keep the brand and content relevant and effective at attracting new clients.
The document discusses three ways to retire from real estate - walking away and earning nothing more, trying to sell the business with uncertain valuation and prospects, or joining the MyGreenParachute program. The MGP program claims to give retirees ongoing control and income through residual commissions by referring clients to active agents while collecting marketing fees. Becoming a member provides various residual income opportunities from client referrals even working only part-time.
This document provides information about making a real estate deal and buying a first property. It directs the reader to a website that offers coaching to help efficiently purchase a first real estate investment deal. The website www.multifamilycoachingprogram.com is listed as a resource for those interested in acquiring coaching to buy their first real estate deal.
This document discusses how Google AdWords/Pay Per Click advertising works and how it can benefit law firms. It makes three key points:
1. Google AdWords allows law firms to pay to appear at the top of Google search results on computers and mobile phones, driving more traffic to their website and generating more leads.
2. To be successful, a law firm's ad needs to be one of the top 4 results. Landing lower means the ad will not be seen or clicked on.
3. Optimizing the landing page that website visitors are directed to after clicking an ad is important to convert those visitors into clients or sales for the law firm. Dedicated, well-designed landing pages work better
Pyramads is an online promotional system that allows users to create a social media presence and earn unlimited money through digital marketing. It offers various digital marketing services like SEO, pay-per-click advertising, online branding, and email marketing. Users can purchase membership packages starting from Rs. 5,175 annually that provide credits to complete tasks daily and earn income. In addition to daily earnings, users can also earn direct, binary, and royalty income. The marketing model is based on a binary structure and offers weekly payments along with rewards like travel and luxury goods based on sales volume.
You already know content marketing in the New SEO. What are you waiting for? Every marketers need to know basics about secret strategy to make “Controversial” your brand presence.
This document discusses how Google AdWords/Pay Per Click works and how it can benefit construction companies. It explains that through AdWords, construction companies can get their ads to appear at the top of Google search results on computers and phones to drive more traffic to their website from potential customers. It emphasizes that the top 4 ad slots get the most clicks and are critical for a construction company to occupy. The document also highlights the importance of optimizing ads, keywords, landing pages and testing to improve click-through rates and conversions for acquiring new customers through AdWords.
7 Frustrations Business Owners Have About Their WebsiteWill Hanke
The document discusses 7 common frustrations that business owners have with their websites:
1. Seeing the website as a necessary evil rather than a valuable marketing tool
2. Concerns about the costs of developing and maintaining a website
3. Finding the website difficult to use and update themselves
4. Lack of traffic and not understanding how to drive people to the site
5. Doubting the value of blogging for their business
6. Struggling to keep the website and content up to date
7. Not knowing where to start in improving their website
The document provides advice and recommendations for addressing each of these frustrations.
The document discusses how to formulate a keyword strategy using long tail keywords. It recommends identifying long tail keywords to target in order to reach more specific audiences and increase website traffic. The presentation teaches how to build a list of keywords, find new keywords through tools and past searches, and optimize a website and content for keywords. The goal is to rank higher in search results and drive more relevant traffic to a business through a long tail keyword strategy.
The document discusses strategies for using web marketing to take advantage of opportunities in one's local territory. It recommends first analyzing the territory to understand the target audience and their needs. Then, businesses should create tailored offers for that target using strategies like street marketing, couponing, contests, loyalty programs, and affinity marketing. Examples are given for each strategy with the overall goal of using various online and offline tactics to engage customers and drive more business.
The document advertises an upcoming webinar on leveraging visitor behavior and social preferences to drive conversion. It discusses how personalizing the user experience based on analytics can increase engagement and conversion rates. It also promotes utilizing social data and networks to better personalize experiences for users and acquire new customers through their social connections. The webinar will cover four steps for using social media to boost conversions and discuss how understanding different user "tribes" can help tailor content and optimize experiences.
This document promotes an online business opportunity selling products through an e-commerce site called ZamZuu. It claims individuals can earn 50-60% commissions and cash back by referring customers to shop on their personalized ZamZuu site without carrying any inventory. The document highlights real customer stories of savings and emphasizes the growing online retail market as reasons to get started for a one-time $249.95 setup fee and $49.95 monthly hosting fee.
This document summarizes a webinar series on writing conversion copy from Brian Massey, a conversion scientist. It highlights Massey's expertise and background in marketing, advertising, and conversion optimization. It also provides information on an upcoming webinar from Massey on getting past psychological barriers in website visitors' minds to influence them to take the desired action.
why, why, why fail? Because they do not use Glabex! simple and straightforward. so no success! Because you use Glabex!
It is free
It helps you to establish you ecommerce
It helps you to sell!
It helps You to win your customer!
no what else? it help you to socialize!
But How?
by inviting Your friends, your friends friends.
For what?
for chat.. eeh - no
for picture sharing.. ? ehh - no
for selling Yes!
This document promotes sales and marketing services from Inventive SMi including B2B lead generation, appointment setting, and email marketing to help optimize sales performance. Inventive SMi can be contacted at their website www.inventive.smi.com or by phone at +1-609-945-1765.
Dale Calvert developed a marketing group that supports network marketing companies and six figure earners. The group helps with website development and expanding online presence for various businesses. Calvert Marketing Group is located in Georgetown, Kentucky and provides continuing education products and training on internet marketing techniques. The presentation discusses ways to generate website traffic, such as through blogs, article directories, classified ads, social media, and more. Special bonuses include a course on building a list of 100,000 in 90 days and a two month membership to an internet marketing training program.
Look for crafting engaging about us page with the help of eCommerce web development company that perfectly talks about who you are, what’s your story. Here’s how you could create an authentic experience for your eCommerce visitors:
This document discusses mobility in e-business and outlines strategies for successful online ventures. It begins with an e-commerce case study of a flower delivery company that achieved 45% annual growth without a physical office presence. It then discusses concepts like humanizing the web through virtual offices that allow businesses to be accessible to customers without geographic constraints. The document also outlines top strategies for e-commerce including prioritizing web real estate, search engine optimization, affiliate programs, providing valuable content, and implementing customer loyalty programs. It emphasizes using techniques like video to create personal connections with customers.
Automate Your E-commerce Operations: How to 4X Your revenueChad Rubin
For this webinar, Skubana CEO, Chad Rubin was able to sit down with Lyndsay McGregor of XSellco and explain how he does all he can to optimize, automate & outsource his business so he can scale quicker than others.
Check out each slide as he goes into his tips & tricks of how he outsources, you can even see his full tech-stack!
Enjoy!
The document discusses how local businesses can generate internet leads and sales through an online presence. It notes that over 80% of consumers now search online for local services. It recommends that businesses include their website details on all marketing materials to push people online. It also stresses the importance of an optimized website that engages visitors and includes a call to action for leads. Regularly evaluating and updating the website is important to keep the brand and content relevant and effective at attracting new clients.
The document discusses three ways to retire from real estate - walking away and earning nothing more, trying to sell the business with uncertain valuation and prospects, or joining the MyGreenParachute program. The MGP program claims to give retirees ongoing control and income through residual commissions by referring clients to active agents while collecting marketing fees. Becoming a member provides various residual income opportunities from client referrals even working only part-time.
This document provides information about making a real estate deal and buying a first property. It directs the reader to a website that offers coaching to help efficiently purchase a first real estate investment deal. The website www.multifamilycoachingprogram.com is listed as a resource for those interested in acquiring coaching to buy their first real estate deal.
This document discusses how Google AdWords/Pay Per Click advertising works and how it can benefit law firms. It makes three key points:
1. Google AdWords allows law firms to pay to appear at the top of Google search results on computers and mobile phones, driving more traffic to their website and generating more leads.
2. To be successful, a law firm's ad needs to be one of the top 4 results. Landing lower means the ad will not be seen or clicked on.
3. Optimizing the landing page that website visitors are directed to after clicking an ad is important to convert those visitors into clients or sales for the law firm. Dedicated, well-designed landing pages work better
Pyramads is an online promotional system that allows users to create a social media presence and earn unlimited money through digital marketing. It offers various digital marketing services like SEO, pay-per-click advertising, online branding, and email marketing. Users can purchase membership packages starting from Rs. 5,175 annually that provide credits to complete tasks daily and earn income. In addition to daily earnings, users can also earn direct, binary, and royalty income. The marketing model is based on a binary structure and offers weekly payments along with rewards like travel and luxury goods based on sales volume.
You already know content marketing in the New SEO. What are you waiting for? Every marketers need to know basics about secret strategy to make “Controversial” your brand presence.
This document discusses how Google AdWords/Pay Per Click works and how it can benefit construction companies. It explains that through AdWords, construction companies can get their ads to appear at the top of Google search results on computers and phones to drive more traffic to their website from potential customers. It emphasizes that the top 4 ad slots get the most clicks and are critical for a construction company to occupy. The document also highlights the importance of optimizing ads, keywords, landing pages and testing to improve click-through rates and conversions for acquiring new customers through AdWords.
7 Frustrations Business Owners Have About Their WebsiteWill Hanke
The document discusses 7 common frustrations that business owners have with their websites:
1. Seeing the website as a necessary evil rather than a valuable marketing tool
2. Concerns about the costs of developing and maintaining a website
3. Finding the website difficult to use and update themselves
4. Lack of traffic and not understanding how to drive people to the site
5. Doubting the value of blogging for their business
6. Struggling to keep the website and content up to date
7. Not knowing where to start in improving their website
The document provides advice and recommendations for addressing each of these frustrations.
The document discusses how to formulate a keyword strategy using long tail keywords. It recommends identifying long tail keywords to target in order to reach more specific audiences and increase website traffic. The presentation teaches how to build a list of keywords, find new keywords through tools and past searches, and optimize a website and content for keywords. The goal is to rank higher in search results and drive more relevant traffic to a business through a long tail keyword strategy.
This document summarizes the major changes to search engine optimization that occurred in 2013. It identifies 6 major algorithm updates from Google that year, including Penguin updates that aimed to reduce low-quality links. It also discusses the rise of authorship and publisher accounts on Google+ to verify websites and content. Mobile website speed and performance became more important factors in search ranking as well. The document recommends focusing on creating high-quality, useful content for visitors and staying on top of algorithm changes.
This document provides 7 secrets to getting more website traffic. The secrets include using a content management system like WordPress, optimizing page titles, adding consistent content by listening to customers, filling out local business profiles on Google, adding video content featuring yourself, posting to directories, and fixing broken links which can be found through Google's Webmaster Tools. The overall goal is to help drive more traffic to a website through search engine optimization techniques.
An online marketing plan involves defining target personas, creating relevant content like articles, videos and images, promoting the content where target audiences spend time using targeted ad campaigns, and adding clear calls to action on web pages to guide visitors' next steps and collect their information. The plan aims to grow a website's customer base by understanding the target market and creating and promoting useful content for those audiences.
The document outlines an SEO meetup hosted by Will Hanke of WhereIsMyBusiness.com. The meetup agenda includes networking, a presentation on outranking competitors in SEO, and a Q&A session. Hanke will discuss how SEO has become competitive, recommend tools for auditing websites and competitors, and provide tips on link building strategies. The presentation aims to teach attendees practical tactics for improving their search engine rankings and outcompeting others in their industries.
Google Plus and Other SEO Tools for Better RankingsWill Hanke
This presentation was for the St. Louis Social Media Group on April 30, 2014. We discuss the reason for Google Plus, the demise and the importance of the network. Plus, I share some other SEO tools that the group may want to use.
5 SEO Tips for More Traffic - Jim Canada's Business Development GroupWill Hanke
The document provides 5 SEO tips for getting more traffic to a website. The tips are to start making content, claim your website by verifying it on search engines, start testing things like pages, buttons and calls to action using tools like HeatMaps and UserTesting.com, repurpose old content that isn't performing well anymore, and start using social networks. It also recaps the 5 tips and advertises an upcoming workshop on content marketing.
Black Hat SEO - Unethical Practices That Can Kill Your CompetitorsWill Hanke
The document discusses black hat and grey hat SEO techniques that can harm website traffic. It provides examples of unethical practices like keyword stuffing, cloaking, doorway pages, blog spamming and link schemes. The presentation encourages using good, consistent content and SEO instead and warns against being naive about these harmful tactics.
A Gudie to SEO & Marketing Investments for eCommerce WebsitesEsferasoft Solutions
eCommerce is a huge business, with US ecommerce sales reaching $300 billion in 2014, up 310% in just 10 years. To ensure an ecommerce website rises to the top of search rankings, proper keyword research, on-page SEO optimization, technical SEO, and link building are crucial. Some tips include rewriting product descriptions, optimizing for mobile users, adding a blog, and regularly offering sales and discounts. Storytelling, high-quality product photos, product videos, and improving customer reviews can help boost an ecommerce store's performance.
E-commerce Website Trends in 2020: 4 Winning FeaturesPaulDonahue16
Your e-commerce website should be both clean and visually appealing. It must incorporate features that make it more trustworthy and easier to navigate. This is to encourage customers to visit your e-commerce website and make a purchase.
Easy-to-follow guide on how to promote a website. Discover:
- Social media bookmarking sites you can use
- Online Directories that matter
- Article Marketing and why it's important
- Where to submit your Press Releases
This document promotes web design and hosting services for laundromat businesses. It highlights how many people search for laundromat services online every month and includes testimonials from satisfied laundromat customers who used the web design services to boost their online presence and attract new customers. The document encourages laundromat owners to get an online presence to take advantage of the large number of people searching for laundromat services each month.
This document outlines rules and tips for using social media and technology in a classroom setting. It encourages students to use phones, laptops, and tablets in class but to turn ringer volumes off. It also advises students to speak up in class rather than raise their hands and aims to make the class fun and interactive.
How to Maximize Your Lead Flow with PPC - for Window Treatment & Awning Compa...Will Hanke
The latest changes in Google AdWords, Paid Search, and how PPC can be the key to almost unlimited scalability in terms of lead flow for your window treatment and/or awning business.
Originally presented at the International Window Coverings Expo 2022 in Fort Lauderdale FL. Optimizing Your Google Business Profile for Window Treatment companies
This document discusses strategies for leveraging email marketing lists to generate more leads. It covers why building an email list is important, how to build a list through things like lead magnets and webinars, how to segment a list into categories like new vs existing customers, and what types of content to send in emails like blog posts, deals, and industry news. It also discusses leveraging the list through retargeting website visitors, lookalike audiences, and re-engaging past customers to generate more leads. The overall goal is to maximize the potential of an email list through ongoing nurturing, segmentation, and retargeting strategies.
This document provides an overview of optimizing a Google Business listing. It discusses the importance of Google Maps listings, issues that could hurt rankings, and a proven formula for ranking in the top 3. The formula includes claiming and optimizing the Google Business listing with photos and information, obtaining consistent citations across the web, driving real reviews, and on-page optimization. The presenter is an expert in digital marketing for window treatment and awning businesses who provides training and resources on their website.
This document outlines a COVID-19 marketing plan for businesses. It suggests that with people isolated at home, they will have more time and motivation to do home projects and repairs. It identifies 5 main areas to focus on: generating leads, assuring customers, handling sales remotely, safely interacting with customers in-home, and getting paid. Specific tactics are provided for each area like updating online listings, offering no-contact services, and accepting contactless payments. The plan aims to help businesses position themselves for an expected rise in demand during this time.
E4E How I Generated 1000 Leads in 30 DaysWill Hanke
This document provides tips for starting a new marketing agency from scratch. It recommends building foundational assets like a website and lead magnet. It also suggests telling people about the agency by joining associations to access membership lists, cold emailing prospects, and providing value through books and webinars. The long-term strategy involves creating a "Dream 100" customer list, developing an outreach plan using direct mail and phone calls, and following up repeatedly until gaining clients or removing prospects. The goal is to appear as the niche expert and have customers see no other choice for their marketing needs.
Optimize Your Window Treatment & Awning Website for SEOWill Hanke
This document provides tips on optimizing a website for search engine optimization (SEO). It discusses modifying parts of a website like meta page titles, heading tags, and meta descriptions to boost organic traffic. It also recommends using free SEO tools like Google Search Console and Screaming Frog to evaluate a site. Additionally, it discusses using lead magnets like free resources to attract visitors and convert them into leads using marketing automation tools like email sequences. Defining customer personas is presented as the first step to building an effective marketing funnel and automation process.
Optimizing Your Window Treatment & Awning Google Business ListingWill Hanke
This document provides an overview of optimizing a Google Business Listing using the Digital Dominance Method. It discusses the biggest changes with Google Maps listings, including the reduction to 3 results and paid ads in maps. It then outlines a proven formula for ranking in the top 3 results, including claiming and optimizing the Google Business Listing with photos and information, adding citations across the web with consistent business details, driving real reviews, and on-page website optimization. Additional tips are provided for managing citations, reviews, and utilizing tools to improve rankings on Google Maps and local search results.
This document provides an overview of strategies for local SEO and on-page SEO for window treatment and awning companies. It discusses optimizing key elements of a website like page titles, meta descriptions, and heading tags. It also covers local SEO tactics like ensuring consistent business information across citations, optimizing the Google My Business profile, and focusing on keyword research and reviews. The presentation offers a free strategy session and SEO review to analyze a company's current online visibility and provide recommendations.
The New SEO Formula for Window Treatment & Awning CompaniesWill Hanke
1. The document discusses the new SEO formula for window treatment and awning companies, focusing on maximizing lead flow using the latest internet marketing strategies.
2. It outlines several key changes in the Google algorithm, including not being able to use duplicate content across sites, low quality links hurting rankings, and needing a real physical office to rank well locally.
3. The new SEO approach requires a heavy focus on user experience optimization, on-site optimization, building authority through off-site optimization, and tracking results. Keywords, unique content, and reviews are important elements.
This document discusses optimizing a website for search engine optimization (SEO). It covers the main parts of a website that can boost organic traffic when modified, such as content, conversions approaches, and leaks. It also discusses how other websites can influence a site's search rankings. The presentation covers basic SEO tips and tools like meta titles, headings, descriptions, site speed, mobile friendliness and blogs. It also discusses lead magnets to generate traffic and marketing automation using sales funnels, email sequences, and defining customer personas.
This document lists various screen recording and video conferencing tools including Loom Screen Recording, BeLive.tv, and mentions that more details about the tools will be provided in July. Loom Screen Recording is referenced multiple times as a screen recording tool available at loom.com.
What's Your 2019 internet Marketing Plan?Will Hanke
The document provides guidance on developing an internet marketing plan for 2019. It discusses setting goals and targets, understanding the ideal customer, crafting an effective message, optimizing the website for conversion, tracking results, and executing the plan. Key recommendations include focusing on same-day service, upfront pricing, reviews, social media, paid ads, and prioritizing Google Business listings and reviews. The overall goal is to maximize leads and sales using the latest strategies and tools.
This document outlines a 5-step process for setting up automated marketing systems involving awareness, consideration, and conversion. The steps include reading recommended books, documenting two business processes using diagramming software, finding someone to implement the processes, and then enjoying time off after the systems are in place. The overall message is about automating marketing work through establishing systems.
This document discusses key trends in digital marketing for 2018, including search engine optimization, paid advertising, chatbots, online reviews, and website security. It focuses on how SEO is evolving to emphasize link building, voice search, visual search, and mobile-first indexing. Paid advertising and chatbots are also highlighted as emerging channels. The importance of securing websites with HTTPS and cultivating natural online reviews from customers is stressed. The document provides an overview of these topics and encourages readers to take advantage of new opportunities in digital marketing.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!