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What constitutes good marketing research

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Sameer Mathur
Sameer Mathur

What constitutes good marketing research

Marketing
1 of 7
What Constitutes Good Marketing Research 6 CHAPTER
What is Marketing Research? It is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
TYPES OF MARKETING RESEARCH FIRMS Syndicated Service Research Firms Custom Marketing Research Firms Specialty Line Marketing Research Firms
THE MARKETING RESEARCH PROCESS DEFINE THE PROBLEM AND RESEARCH OBJECTIVES DEVELOP THE RESEARCH PLAN COLLECT THE INFORMATION ANALYZE THE INFORMATION PRESENT THE FINDINGS MAKE THE DECISION STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6
WE MAY NOT HAVE SEEN STAR WARS IF INFORMATION IS GIVEN PREFERENCE OVER INSIGHT
GILLETE Venus’s Success Is because of the Marketing Research done right
CREATED BY PRAKHAR BANSAL MNIT JAIPUR During An Internship by Prof. SAMEER MATHUR IIM LUCKNOW www.IIMInternship.com

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