This document outlines a hybrid go-to-market framework that incorporates both inbound and outbound strategies. It describes stages from identifying an ideal customer profile to qualifying sales opportunities to closing deals and retaining customers. The framework includes identifying an ideal customer profile to target, engaging buying committees, making customized sales offers, handling objections at the sales qualification stage, personalizing opportunities in the sales pipeline, celebrating new customers to turn them into advocates, and engaging customers through lifetime value stages from education to advocacy. The goal is to offset customer acquisition costs with long-term customer lifetime value.