The document discusses 6 steps for thinking outside the box: 1) understanding why it is necessary, not a luxury, 2) breaching boundaries, 3) using divergent information to cross boundaries, 4) looking for alternatives rather than corrections, 5) evaluating ideas on their own merits, and 6) challenging conventions when appropriate. It provides an example of applying these steps to generate new ideas about a TEDx conference by considering a grand stadium setting and speakers giving someone else's speech.