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Growth Channel White Paper (April 2020)

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Growth Channel is a SaaS for personalised marketing planning. We work with marketers, startups,CMOs and agencies. With Growth Channel, a user fills in a short form about their campaign, based on which, Growth Channel identifies their micro-segment and instantly shares a complete personalised marketing plan. It covers everything from strategy considerations and campaign activation ideas, to distribution channels, best practices, KPIs and content templates. The more precise user information - the more accurate and detailed the recommendations will be.

Creating a marketing plan takes days and weeks to conduct. And if you’re not a marketer, you’re either guessing or spending $1k-50k outsourcing.

By applying AI and machine learning, we reduced the cost of a marketing plan from $1k-$50k down to just $99, and from days and weeks to just minutes.

Get your free set of marketing ideas today with Growth Channel!

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Growth Channel White Paper (April 2020)

  1. 1. 1 🚀 AUTOMATE YOUR MARKETING PLANNING 🚀 THROUGH AI & MACHINE LEARNING
  2. 2. INSPIRE MARKETERS AND STARTUPS WITH AI ENHANCED MARKETING INTELLIGENCE OUR MISSION IS TO 2
  3. 3. • ZETABYTES OF MARKETING DATA IS AVAILABLE OUT THERE, BUT IN UNSTRUCTURED FORMAT (IDC, HOLLAND) • 37% OF MARKETERS SEEK EFFICIENCY AND AGILITY IN THEIR MARKETING OPERATIONS (FORRESTER) • MARTECH SPACE IS OVERPOPULATED, YET THERE ISN’T A COMPREHENSIVE SOLUTION TO SUPPORT MARKETERS IN THEIR PLANNING PROCESSES. THEY STILL USE SPREADSHEETS, PEN AND PAPER (CUSTOMER INSIGHT) • MARKETERS SPEND ON AVERAGE 60 HOURS FOR MARKETING RESEARCH AND PLANNING, COSTING THEM $1000-$10000 (CUSTOMER INSIGHT) • EVERYONE IS TALKING ABOUT GROWTH MARKETING, YET THERE ARE NO TOOLS YET TO ACTUALLY HELP APPLY IT (CUSTOMER INSIGHT) • MOST STARTUP FOUNDERS DON’T KNOW WHERE TO START WHEN IT COMES TO MARKETING THEIR PRODUCT (CUSTOMER INSIGHT) CURRENT PROBLEMS OF THE MARTECH SPACE 3
  4. 4. THE PROBLEM THE RISE OF UNSTRUCTURED DATA ▸ IDC predicts that the Global Datasphere will grow from 33 Zettabytes (ZB) in 2018 to 175 ZB by 2025. ▸ 80-90% of data will be unstructured. It is simply no longer humanly possible to aggregate, let alone analyse, the unfathomable quantities of data involved in running a business in the digital age. (1) 1 Holland, T.M. (2016, April 22). The World Will Use a Zettabyte of Data in 2016 - Samsung. 4
  5. 5. AS THE INFLUX OF DATA CONTINUES GROWING UNCONTROLLABLY, THE IMPLEMENTATION OF MACHINE LEARNING IN MARKETING CAMPAIGNS WILL BECOME EVEN MORE RELEVANT WHEN IT COMES TO STRIKING UP ENGAGING CONVERSATIONS WITH CONSUMERS. INDEED, IT COULD BE SO INTEGRAL THAT SPENDING AS A WHOLE ON COGNITIVE AND ARTIFICIAL INTELLIGENCE SYSTEMS COULD REACH A WHOPPING $77.6 BILLION BY 2022, ACCORDING TO THE INTERNATIONAL DATA CORPORATION. COMPANIES LIKE BEN & JERRY’S, MAZDA AND SEPHORA HAVE ALREADY RECOGNIZED THE POSITIVE IMPACT THAT MACHINE LEARNING CAN HAVE ON THEIR BRANDS, INCLUDING HIGHER ENGAGEMENT RATES AND INCREASED ROI. OTHER MARKETERS WILL LIKELY SOON BE FOLLOWING THEIR LEAD. Harvard Business Review A PIECE OF WISDOM 5
  6. 6. THE PROBLEM DAY-TO-DAY MARKETING CHALLENGES ▸ As Forrester’s “TechRadarTM: Marketing And Advertising Technology, Q1 2016” report puts it, today’s advertisers must simultaneously dedicate their energy to “brand storytelling, audience- based targeting, insights from customer data, personalisation, and customer experience,” all across a myriad of new media channels and devices. ▸ 6% of marketers believe their current tools and approaches are sufficient to deal with the complexities of modern marketing ▸ 38% of marketers are currently delivering contextual marketing across digital and offline channels ▸ 34% of marketers cited difficulty translating customer insights into actionable outcomes ▸ 35% of marketers cite difficulty understanding how various channels contribute to conversions as one of the biggest challenges they face 6
  7. 7. 7
  8. 8. THE PROBLEM BOTH BRANDS AND AGENCIES ALREADY APPLY AI TECHNOLOGIES BUT STILL EXPERIENCE DRAWBACKS ▸ Brands and agencies want to increase value of marketing investment through AI adoption, but have concerns over communication limitations and lack of control. ▸ Marketer adoption of AI-powered marketing has shot up from 43% in 2016 to 88% today, reflecting AI’s increasing advances in marketing technology (MarTech) and marketers’ need for better decisions, greater productivity, and faster execution. However, most marketers deploy AI to support tactical campaign tasks in an assistive capacity, rather than collaborating with autonomous AI. ▸ Just 26% of those who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. Albert Technologies research 2019 8
  9. 9. THE PROBLEM COMPANIES SEEK RESOURCE OPTIMISATION ▸ While 86% of respondents say the success of their marketing programs depends on the ability to deliver personalized marketing across channels, devices and customer lifecycle stages, only 50% or less say they feel “very well supported” by their current technology in meeting their top objectives, including: ▸ Gaining direct control over digital media buying (only 50% feel “very well supported”) ▸ Improving the effectiveness of their marketing campaigns (49%) ▸ Improving customer experience (43%) ▸ Increasing customer retention (39%) ▸ Gaining efficiency and agility in their marketing operations (37%) ▸ Achieving a better return on marketing spend (36%) ▸ Increasing customer acquisition (33%) A Forrester Consulting Thought Leadership Paper Commissioned By Albert. April 2019. Harnessing AI’s Potential 9
  10. 10. THE PROBLEM MARKETERS LOOK FOR MORE CONTROL AND EFFECTIVENESS A Forrester Consulting Thought Leadership Paper Commissioned By Albert. April 2019. Harnessing AI’s Potential 10
  11. 11. THE PROBLEM MARKETERS SEEK MORE EFFECTIVE USE OF DATA AND MARKETING CAMPAIGNS A Forrester Consulting Thought Leadership Paper Commissioned By Albert. April 2019. Harnessing AI’s Potential 11
  12. 12. MARKET SITUATION TODAY’S MARKETERS USE AI TOOLS TO… ▸ Automate your tedious tasks with a virtual personal assistant & chatbots ▸ Organize and analyze visual assets intelligently ▸ AI generated content, dynamic emails ▸ Smart content curation ▸ Voice search ▸ Programmatic media buying ▸ Marketing automation, retargeting ▸ Audience targeting & segmentation ▸ Predictive analytics and lead scoring ▸ Sales forecasting ▸ Churn Prediction ▸ Social listening & sentiment analysis ▸ Product pricing Mapping the most effective AI technologies for marketing across the customer lifecycle. By Dave Chaffey . Smart Insights. 31 Jan, 2019 but not for planning, managing their marketing campaigns or growth hacking…. 12
  13. 13. MARKET SITUATION MANY MARTECH COMPANIES ARE FOCUSED ON ADVERTISING, CONTENT & SOCIAL Source: Crunchbase 13
  14. 14. LOOKING AT THE MARTECH LANDSCAPE OF 2019 THE MARTECH INDUSTRY IS OVERPOPULATED…WE AREN’T (JUST) ADDING A NEW PLATFORM TO THE LANDSCAPE… BUT CREATING NEW (SUB) CATEGORIES! + PLANNING + GROWTH HACKING 14
  15. 15. INSTEAD OF OPTIMISING SPECIFIC MARKETING TASKS, OR WORKING WITHIN INDIVIDUAL MARKETING CHANNELS, THESE NEW TOOLS CAN HANDLE THE ENTIRE PROCESS ACROSS ALL CHANNELS. Harvard Business Review A PIECE OF WISDOM 15
  16. 16. ALBIZURI GARCIA, CEO OF GAIN IF MARKETERS EXPECT TO CREATE MORE MEANINGFUL CAMPAIGNS WITH TARGET AUDIENCES AND BOOST ENGAGEMENT, INTEGRATING MACHINE LEARNING CAN BE THE TOOL TO UNVEIL HIDDEN PATTERNS AND ACTIONABLE TACTICS TUCKED AWAY IN THOSE HEAPING AMOUNTS OF BIG DATA. 16
  17. 17. • COLLECTS AND ORGANISES MARKETING DATA (UPDATED DAILY), AND THEN PRESENTS TO EACH USER IN A PERSONALISED DASHBOARD • PROVIDES AUTOMATED (EDITABLE) MARKETING PLANNING RECOMMENDATIONS POWERED BY AI • MARKETERS CAN GENERATE A PERSONALISED CUSTOM MARKETING PLAN IN A MATTER OF MINUTES, FOR 10-100X LESS THAN THE CURRENT AVERAGE INDUSTRY COST • MARKETERS CAN BROWSE THROUGH RELEVANT GROWTH EXPERIMENTS AND EASILY PLAN THEM ACROSS THEIR ROADMAP INTRODUCING GROWTH CHANNEL SAAS FOR PERSONALISED MARKETING PLANNING 17
  18. 18. 🚀 POWER UP YOUR MARKETING 18
  19. 19. ▸ Preview available on https://projects.invisionapp.com/share/YFWCS4JCH84#/screens ▸ Live prototype: https://growthchannel.io/get-marketing-ideas/ GENERATE YOUR CUSTOM MARKETING PLAN IN A MATTER OF MINUTES INTRODUCING GROWTH CHANNEL
  20. 20. PRICING A PLAN FOR EVERY BUSINESS TYPE 20
  21. 21. CUSTOMER SUCCESS PERSONALISED FOR EVERY USER 21
  22. 22. MILESTONES WHERE WE ARE IN THE PROCESS AND WHAT’S LEFT TO TACKLE MVP launch: Private beta. Lead generation and user feedback for continuous product development and improvement. Looking for investors, joining startup incubators & accelerators. Partners network development. September’17 October’19 Technology setup February’20 March’20 May’20 June’20 Project scoping Team setup Product market fit Module 1 MVP launch Module 1 Public launch Module 1 development & user feedback Module 2&3 development Soft (beta) launch: 1 month license given to 25 influencers and 10 target corporates. Further feedback taken to finalise development & produce case studies. Public launch: Full PR and viral campaign. Study cooperation with high-end digital research consultancies and publications (AI and machine learning for marketing). Software available to everyone. September’20 22 Digital Ads Module launch Incorporation (Austin TX) Seed fundraising Module 1 Beta launch
  23. 23. WHY NOW ▸ Machine learning and artificial intelligence is growing (in marketing) at a pace of wind. We do not want to miss the opportunity. ▸ “Corporate investment in artificial intelligence is predicted to becoming a $100 billion market by 2025." - HBR ▸ Module 1 is entirely missing from the scope of most solutions presented today. Gives us great opportunity to launch the MVP and receive grand exposure. 23
  24. 24. WHY GROWTH CHANNEL ▸ Bring marketing planning process from 60+ hours of research down to a minute ▸ Organise all marketing planning resources into a single dashboard ▸ Elevate growth hacking adoption ▸ Provide benchmark data for easier KPI planning PLANNING MODULE 24
  25. 25. GROWTH CHANNEL 1.2 MARKET RESEARCH FEEDBACK WANTED 25 HTTPS://GROWTHCHANNEL.TYPEFORM.COM/TO/XFWUFA
  26. 26. 26 🚀 JOIN THE POWER TEAM TODAY 🚀 GROWTHCHANNEL.IO

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