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INTRODUCTION TO


GROWTH MARKETING


MARYNA BURUSHKINA


FOUNDER @ GROWTH CHANNEL


18 FEBRUARY
WHY CARE?


•(GROWING) COMPETITION


•(GROWING) USER EXPECTATIONS
ALLOCATE RESOURCES ONLY TO WHAT HAD BEEN PROVEN TO
WORK, THEREBY INCREASING DIGITAL MARKETING ROI.


ELIMINATING GUESSWORK, GATHERING AND ANALYSING
ENORMOUS VOLUMES OF DATA, AND OPTIMALLY
LEVERAGING THE RESULTING INSIGHTS.
Harvard Business Review
A PIECE OF WISDOM
1. TEST


2. OPTIMIZE


3. LEARN


4. REPEAT
KABBEX CASE STUDY: INTRO & PERSONAS
KABBEX CASE STUDY: COMPETITORS
KABBEX CASE STUDY: CHANNELS
Education Social proof Forms
GROWTH TACTICS FROM COMPETITION: SOCIAL PROOF
GROWTH TACTICS FROM COMPETITION: PARTNERSHIPS
GROWTH TACTICS FROM COMPETITION: LEAD MAGNETS
GROWTH TACTICS FROM COMPETITION: CLEAR VALUE
GROWTH TACTICS FROM COMPETITION: VISUAL PREVIEW
DIFFERENCES BETWEEN COUNTRIES
Consider Xing in addition to LinkedIn B2B outreach
English is widely accepted & can be used for a landing page
Emphasis on Amazon businesses vs. Marktplaats & Bol
Appreciate local businesses & direct contact information
DIFFERENCES BETWEEN COUNTRIES
Consider Xing in addition to LinkedIn B2B outreach
English is widely accepted & can be used for a landing page
Emphasis on Amazon businesses vs. Marktplaats & Bol
Appreciate local businesses & direct contact information
•PICK THE RIGHT SET OF METRICS


•PICK THE RIGHT PERIOD FOR
YOUR COHORT


•IDENTIFY AN INITIAL USER
ACTION WITHIN PERIOD 1 &
PERIOD 2
IMPORTANT
RESOURCES FOR INSPIRATION
▸ Growth Library


▸ Growth Tribe Academy


▸ MarketingExamples.com


▸ Growth Marketing Tactics
▸ Growth Hacking Strategies,
Techniques, Best Practices and
Case Studies
▸ Growth Channel Talk
THANK YOU!


QUESTIONS?


MARYNA BURUSHKINA


FOUNDER @ GROWTH CHANNEL


MARYNA@GROWTHCHANNEL.IO
PHILIPP FELDVOSS


COMMERCIAL ADVISOR @ GROWTH CHANNEL


PHILIPP@GROWTHCHANNEL.IO

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Introduction to Growth Marketing - Spooglers Switzerland Community