The slides explain what the essential components of a digital marketing strategy. It explains how a marketer should think about the business, revenue model and come up with a marketing plan in congruence with it. Read the full article on https://ankitbagga.com/2020/06/17/things-for-marketing-strategy/

1. 5 Things
marketers miss
out in their
Marketing plans
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2. KEY POINTERS
Business Model
Revenue Model
SWOT Analysis
Buyer's Persona
Marketing
Initiatives
MDM Inc. | Social Media Strategy

3. BUSINESS
MODEL
Marketers who fail to understand the
business side of the product are more
likely to skip the foundations of any
winning digital marketing plan.
The first thing is to study the business
model of the company. If it’s a C2C, B2B,
B2C model.
This will help you understand the channels
you would be using and set the brand
tone and personality (this could be very
helpful for brands who are planning to go
digital).
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4. REVENUE
MODEL
The next thing is to understand the
industry and the pricing and revenue
models including the margins, the
average order value, the frequency of the
goods sold and the way the users are
charged (subscription, EMI, one time
pay).
If you are working with startups which are
still figuring out the product-market fit,
feel free to make changes to the pricing
models and test it.
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5. SWOT
ANALYSIS
SWOT analysis helps you settle on the
proposition. The following a popular
framework called the Pirate Metrics
which will help you organise your
thoughts on the product level changes
you could leverage
Acquisition
Activation
Retention
Referral
Revenue
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6. BUYER’S
PERSONA
Use the OCEAN model to find your buyer's
psychographic nuances.
List down relevant details about the
background of your typical buyer, the
challenges that he is facing (bereft of
your product), common objections that he
might have along with the fears that he
might have before considering your
product.
You can also capture his relevant hobbies
and interests along with his goals and
demographic information like location,
gender, age, approx. annual income and
education level and marital status.
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7. MARKETING
INITIATIVES
Once you have finalised the new avenues
of marketing, think of some overarching
initiatives that you can take and put a
metric driven goal to it.
In some of the initial campaigns that you
plan, it’s natural to not hit the goal but
it’s important to reconcile the goal to be
able to track performance and set up
realistic goals.
Define the marketing initiatives in as
much detail as you can as this will not
only make the idea more clear in your
mind, it might also be useful for post-
campaign analysis.
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8. Read the full article on
https://ankitbagga.com/growth-blog