Marketing analytics


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Marketing analytics

  1. 1. Why Measure?
  2. 2. <ul><li>Marketing analytics is increasingly becoming popular among businesses today </li></ul><ul><li>Marketing analytics enables businesses to look at the big picture with respect to what’s working with the prospects and what’s not </li></ul><ul><li>Many businesses are deploying advanced technological tools to assess the effectiveness of its marketing efforts </li></ul><ul><li>Here are some reason as to why you should measure your marketing efforts… </li></ul>
  3. 4. <ul><li>To measure, manage and analyze your marketing performance </li></ul><ul><ul><li>Using marketing analytics you can optimize your marketing strategies so as to attain maximum results </li></ul></ul><ul><li>To know the value of your marketing </li></ul><ul><ul><li>Marketing analytics can help you conclude the actual returns on your marketing investments </li></ul></ul>
  4. 5. <ul><li>A study by Lenskold group revealed that marketers measuring their marketing efforts are more likely to succeed compared to those who don’t </li></ul><ul><li>Marketing analytics helps you gain a deeper insight into market trends and preferences </li></ul><ul><li>Studying marketing analytics over a period of time can help you predict the results of up-coming marketing campaigns better </li></ul>
  5. 6. <ul><li>Compare your marketing campaigns </li></ul><ul><ul><li>Establish benchmark marketing campaigns and see how other campaigns measure up </li></ul></ul><ul><li>Study the results of marketing campaigns over a period of time to determine </li></ul><ul><ul><li>What the prospects like and what they don’t </li></ul></ul><ul><ul><li>The response level of each prospect segment </li></ul></ul><ul><li>Once you identify the trends, your marketing efforts will be more spot-on and result oriented </li></ul>
  6. 7. <ul><li>You can use marketing analytics effectively to— </li></ul><ul><ul><li>Improve your campaign performances </li></ul></ul><ul><ul><li>Indulge in well-targeted marketing </li></ul></ul><ul><ul><li>Build and foster long term relationship with your prospects and customers </li></ul></ul><ul><ul><li>Inject efficiency into your marketing process and reduce misallocation of marketing budget </li></ul></ul><ul><ul><li>Justify your marketing budget and resources demands </li></ul></ul>
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