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STARTUP GROWTH MARKETING 🚀


MARYNA BURUSHKINA


FOUNDER @ GROWTH CHANNEL


8 JUNE 10:30 AM EST
WHY CARE?


• (GROWING) COMPETITION


• (GROWING) USER EXPECTATIONS
KABBEX CASE STUDY: COMPETITORS
KABBEX CASE STUDY: INTRO & PERSONAS
BIT.LY/WTGC-PERSONA
PERSONA TEMPLATE
KABBEX CASE STUDY: CHANNELS
Education Social proof Forms
GROWTH TACTICS FROM COMPETITION: SOCIAL PROOF
GROWTH TACTICS FROM COMPETITION: PARTNERSHIPS
GROWTH TACTICS FROM COMPETITION: LEAD MAGNETS
GROWTH TACTICS FROM COMPETITION: CLEAR VALUE
BIT.LY/WTGC-CDJ
CUSTOMER DECISION JOURNEY
TEMPLATE
ALLOCATE RESOURCES ONLY TO WHAT HAD BEEN PROVEN TO
WORK, THEREBY INCREASING DIGITAL MARKETING ROI.


ELIMINATING GUESSWORK, GATHERING AND ANALYSING
ENORMOUS VOLUMES OF DATA, AND OPTIMALLY
LEVERAGING THE RESULTING INSIGHTS.
Harvard Business Review
A PIECE OF WISDOM
1. TEST


2. OPTIMIZE


3. LEARN


4. REPEAT
RESOURCES FOR INSPIRATION
▸ Growth Library


▸ Growth Tribe Academy


▸ MarketingExamples.com


▸ Growth Marketing Tactics
▸ Growth Hacking Strategies,
Techniques, Best Practices and
Case Studies
▸ Growth Channel Talk
MARYNA@GROWTHCHANNEL.IO


TWITTER: @MARYNASIFE


GROWTHCHANNEL.IO
THANK YOU
21

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