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Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six Years
Buffer, founded in 2010, aims to help companies manage their social media with $12M in annual recurring revenue and 60,000 customers. Key breakthroughs include transparency, remote work, and a culture-first approach, while failures involved security breaches and cash flow crises. The company's 10 core values focus on positivity, transparency, self-improvement, and accountability.
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Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six Years
- 1. @buffer @leowid Building Buffer: 3Breakthroughs, 2 Failures - Our Biggest Lessons Yet by @leowid Co-founder and COO at Buffer
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- 3. @buffer @leowid • Foundedin 2010 by Joel Gascoigne in Birmingham • $12m in ARR • 60,000 paying customers, 4m registered • 80 team members spread across 20+ different countries • Our mission is to help give companies a voice on social media: Social Media management and analytics at buffer.com Quick stats
- 4. @buffer @leowid 5 KeyThings That Have Shaped Buffer Breakthroughs: • Defaulting to transparency • Embracing remote work • Building a culture first company Failures: • Getting hacked • Cash flow crisis and layoffs
- 5. @buffer @leowid Defaulting toTransparency
- 6. @buffer @leowid Help fromStrangers
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- 13. @buffer @leowid Building aCulture First Company
- 14. @buffer @leowid Culture islike a disinfectant
- 15. @buffer @leowid Culture makesyou anti fragile
- 16. @buffer @leowid Result: Our10 values 1. Choose positivity and happiness 2. Default to transparency 3. Have a focus on self improvement 4. Be a "no ego" doer 5. Listen first, then listen more 6. Have a bias towards clarity 7. Make time to reflect 8. Live smarter, not harder 9. Show gratitude 10. Do the right thing buffer.com/transparency
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- 20. @buffer @leowid Cash FlowCrisis and Layoffs
- 21. @buffer @leowid Learning tobuild a company, not a product
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- 25. @buffer @leowid Check out buffer.com to give us a try :) Thank you!