The document summarizes two websites for Taylor Swift and Billie Eilish. For Taylor Swift's website, it promotes her new album with bold writing and uses her outfit colors from the album cover. Navigation and social media links are always visible. Product images and descriptions aim to increase sales. Billie Eilish's website uses her album font and nude colors inspired by her album cover photo. Navigation and social media links are also always visible. Writing stands out against background colors.

1. W E B S I T E S
R E S E A R C H A N D A N A L Y S I S

2. TAY L O R S W I F T
H O M E P A G E
As you click on her
website, she is
promoting her new
studio album.
Bright bold writing with
the title of the album
draw the viewers'
attention to the
promotion of the album.
The colour pallete for this page and
as you scroll down are red and
cream. This links to the colours of
the outfit that she is wearing in the
CD cover, which connects her music
to the website itself.
Even as you scroll down the website, the banner
at the top of the page continuously shows
socials and navigational tools. This is so that the
viewers can both easily navigate through to
other pages of her website and so they know
where else to find her on social media.
The image on the left
hand side has been used
to promote her album as
this is the actual album
cover image.

3. TAY L O R S W I F T
L I N K E D P A G E
- M E R C H
The colour pallete for this
linked page are red and
cream. This links back to the
homepage colour scheme
based on the cover of the
album. This makes the
website well-coordinated.
At the top of the linked
page there is a countdown
timer that is counting
down the days to the 12th
November when the
album drops. This is a
reminder to fans who are
eager to listen to her new
music.
By having the background
colour as a pale cream colour
it allows the writing (in both
colour) to stand out well
allowing fans to read the
writing clearly and being
drawn to it rather than just
scrolling past without reading.
The image in the corner of the page shows
fans what they can buy and what it'll look
like. This makes fans more excited to buy
her music as they can visually see what is
available to them not just a description.
This often results in more sales of her
music and music in general/listens to their
music when images are shown to fans.
The description of what the product has
inside is also what the fans eyes are drawn t
after the image as its next to the image. Th
is due to the fact we read left to right so
that’s where our eyes move next
automatically. This is what most webistes us
to place text and images (z-line) in order to
have them in places in which people look a
the most.
Aswell as showing what fans can buy through
an image, a description of what the product
entails within, is described next to the image
itself. This allows fans to know exactly what
each product has in it that we cannot see in
the picture, such as specific number of songs,
etc. This could be the what makes the fan
chose to by the product or not.

4. B I L L I E E I L I S H
H O M E P A G E
The dainty, swirly writing
of her name in the left
corner of the banner is in
the identical font to the
name of the studio album
in the centre of the page.
Even as you scroll down the website, the banne
at the top of the page continuously shows
socials and navigational tools. This is so that th
viewers can both easily navigate through to
other pages of her website and so they know
where else to find her on social media.
The colour pallete for this page and as you scroll dow
are nudes such as whites, creams and browns. This
colour scheme is similar to the portait photograph o
her (the album cover). This makes the websitelook
aestetically pleasing but also references the music vide
through the website making links to her music.
With the text on the page
being a white/cream colour
on abrown background it
allows the writing to stand
out to viewers of the website
without having to be a bright,
bold font.

5. B I L L I E E I L I S H
L I N K E D P A G E
– T O U R
By clicking on the linked
page "Tour" on the
banner it takes you to a
separate page from the
home page all about
tour dates. Similar to if
you clicked any of the
other pages listed.
The colour pallete for this linked page
are nudes such as whites, creams and
browns. This colour scheme is the
same as the homepage. This gives the
website aestetic aswell as being well-
coordinated.
The only difference in the colour scheme is the fac
that dates in which are fully booked have the word
"Sold Out" written in red. This maked these date
stand out from all the rest as they need them
tobedrawn attention to so the fan buying tickets ca
be aware of the no tickets available for that date.
Specific countries (New Zealand
and Australia) are specifically
mentioned as getting early access to
tickets. This widens her fanbase to
further across the globe and entises
fans/people from those countries to
buy tickets as they can buy them
before anyone else.
The same writing as her
name in the corner is used
again when writing the name
of her album and tour, which
further links this linked page
to the homepage.