The website uses visually appealing images and minimal text to engage a young audience. The main image on the homepage represents the artist looking toward his future while using traditionally masculine colors from his album. Navigation tools and links are in matching colors from the album image for brand consistency. The homepage also features tour dates, merchandise, audio/video content, and a subscription to keep fans engaged. Links take users to music streaming services to appeal to a wide audience.

1. Product 2: Website Analysis
– Shawn Mendes
Holly Elsom

2. shawnmendesofficial.com

3. Main Image
• The main image is a close up shot of the artist facing away from the
camera. This could be representative of him looking into his future
and the rest of his career. The colours used are blue and orange and
black which are traditionally ‘manly’ colours which represent him as
masculine. His lips are slightly open which is normal for a singer who
would be singing for most of their day with their mouth open. The
album the picture is the cover for, is ’wonder’ which relates to the
image as we can only see half of his face which leaves mystery and
‘wonder’ for the audience.

4. House Style
• The typography used is all in capital letters which makes it easy to
read which is beneficial for a younger audience who may struggle to
find interest in reading. There is lack of text on the homepage which
would keep this younger audience interested by the used of images.
The text is a pastel orange colour which relates back to the main
image of the album which features the same colour. The social bar
and navigational tools are in the same pastel blue colour from the
album image which relates the home page back to his brand and
image.

5. Tour dates
• Further down the home
page are the artists tour
dates with links to purchase
tickets or reserve them. This
ensure fans are able to easily
access the artists live
performances and ensures
the audience will be directed
to a safe website without
having to find tickets else
where online.

6. Further features
• The homepage also features merchandise links, audio-visual content
including music links and video links for his live tour and lastly a
subscription box for the audience to engage with the artist and feel
involved. These features are all attractive to a younger audience as
the use of images and lack of text will appeal to them.
• It allows them to be visually engaged.
• I will use this in my website and ensure I visually engage the audience
who are young and lack interest in reading text.

7. First linked Page
• The first linked page in the
navigations tools is ‘music’ which,
when pressed, keeps you on the
home page but takes you down to
the music section where you can
scroll through his latest releases. If
you click ‘Listen Now’ on one it
takes you to a page of different
services you can stream the song
on. This makes it appeal to a mass
audience who listen to music on
different streaming services. The
songs are shown with the single
images which make it visually
appealing.