Universal Music Group is the world's largest music company operating in over 60 countries. They were founded in 1934 and are mostly owned by Vivendi. Their artists include Taylor Swift, Post Malone, Billie Eilish and Lady Gaga. The document analyzes the music videos for "Stand By You" by Rachel Platten, "A Thousand Years" by Christina Perri, and "Thursday" by Jess Glynne. It discusses representations, costumes, lighting, camera shots, and settings used in the videos to convey meanings and themes of love. Target audiences for music videos are interested in how visuals and imagery portray the story and meaning behind songs, especially love songs, and typically view them on YouTube.