Search engines are programs that search documents and webpages for specified keywords and return results where those keywords are found. Search engine optimization (SEO) is the process of improving a website's visibility in organic search engine results. Effective SEO involves on-page techniques like keyword optimization as well as off-page techniques like backlinks, and the majority of web traffic comes from major search engines.

2. • Search engines are programs that search
documents for specified keywords and
returns a list of the documents where the
keywords were found.
• http://www.thesearchenginelist.com/
• See the example to the next slide.

4. • People using search
engines to find
information.
• Using search engines
for research.
• Using search engines
to shop.
• Using search engines
to find entertainment.

5. • It is the process of maximizing the number of
visitors to a particular website by ensuring
that the site appears high on the list of results
returned by a search engine.
• Search Engine Optimization (SEO) is the
process of getting traffic from the “free,”
“organic,” “editorial” or “natural” search results
on search engines. Using search engines for
research.

8. • Organic search engine optimization (non-paid SEO)
refers to the methods used to obtain a high
placement (or ranking) on a search engine results
page in unpaid, algorithm-driven results on a given
search engine.
• Paid results are basically advertisements — the Web
site owners have paid to have their Web pages
display for certain keywords, so these listings show
up when someone runs a search query containing
those keywords

10. Order Of SEO
Why 2 Comes After 1 and 3 Comes After 2
• Things happen in an order
for a reason. This mentality
is just the same when it
comes to performing SEO.
• On-Page SEO vs. Off-
Page SEO: Which comes
First?
• Both are equally important,
but it’s vital that your
company goes in the correct
order. On-page SEO should
be the first step; followed by
off-page SEO.

11. • The majority of web
traffic is driven by the
major commercial
search engines.
Although social media
and other types of
traffic can generate
visits to your website,
search engines are the
primary method of
navigation for most
Internet users.

12. • Search engines are smart, but they still need help.
The major engines are always working to improve
their technology to crawl the web more deeply and
return better results to users.
• The right SEO can get you thousands of visitors and
increased attention, the wrong moves can hide or
bury your site deep in the search results where
visibility is minimal.
• SEO also helps boost rankings so that content will be
placed where searchers will more readily find it.

13. • YES! You can.
• The world of SEO is complex, but
most people can easily understand
the basics. Even a small amount of
knowledge can make a big difference.
• Combine this with a little practice
and you are well on your way to
becoming a guru.
• Depending on your time
commitment, your willingness to
learn, and the complexity of your
website(s).