Over the last two years, the property management industry has faced an incredible number of challenges, but none have been as tough to solve as hiring and staffing. With the “Great Resignation” in full effect, attracting qualified candidates and retaining key employees has become more important than ever. But what if we embrace it all as an opportunity? Join us for an interactive webinar led by Stacy Holden, Industry Principal at AppFolio, to hear how organizations are solving their most pressing staffing challenges and why an innovative approach can help you redefine what successful recruitment looks like.

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Reimagining
staffing:
Discovering the
opportunity in
the ‘Great
Resignation’

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Before we
get started
To submit a question at any time, please use the Q&A Zoom window
Polls help us provide more value during the session - we hope you’ll answer them
The recording & slides from today’s webinar will be shared later via email
Stay on for a live Q&A session with Stacy at the end of the presentation

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20+ years of experience in rental
housing
Monitors industry needs and
guides product strategy
Industry Principal, AppFolio
Board member of Portland State
University’s School of Real Estate
Development
Stacy Holden
Presenter

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Source: U.S. Bureau of Labor Statistics
We’re experiencing the highest recorded quits rate

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6 https://www.appfolio.com/blog/strategies-to-recruit-and-retain/
Ryan Severino
Chief Economist, JLL
“We had a labor shortage going even before
the pandemic hit. The Boomers were aging out
of the workplace and the younger generations
weren’t enough to replace them.”

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Recruitment is fiercely competitive
Federal minimum wage
since 2009
Average Amazon
starting wage in 2021
Signing bonus in
some locations
$7.25 $18.00 +$3,000
Source: Reuters

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Portfolio size represented:
Markets represented:
Length of experience represented:
Survey Background
Conducted July-August 2021 | 1,048 Responses

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74% of respondents said HR,
Staffing & Recruitment
is a top concern
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Respondents’ most challenging tasks
within HR, Staffing & Recruitment

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Which business process takes
most time to train?
12
Quick Poll

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Vice president/corporate executive
10,000 - 19,999 conventional units under management
“With the staffing challenges,
our priority is improving the
day-to-day with our team members.
They are getting overwhelmed.”
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01
Embrace turnover
as an opportunity
02
Infuse roles with
purpose
03
Create magnetic
cultures
The future of property
management hiring & staffing

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01
Embrace
turnover as an
opportunity
Photo by Alena Darmel from Pexels

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“30-50% annual employee turnover was once
the norm, anecdotal evidence suggests some
are seeing close to 70% of their workers
heading for the exits, including many of their
most experienced property managers and
maintenance personnel.”
National Apartment Association
https://www.naahq.org/news-publications/surviving-‘-great-resignation’

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What if we viewed
“The Great Resignation”
as an opportunity?

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Freshworks strives to inspire & retain talent
Strong culture
+ high employee satisfaction
Well-liked and
highly rated CEO
Plenty of employee “perks”
and benefits
01 02 03

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“ It’s a stark departure from
optimizing for efficiency, or
productivity, or hours clocked.
The theory is that assuming
you’ve hired the right talent,
they will thrive if they are happy
in their roles.”
Stacy Epstein
Chief marketing officer
Freshworks
Source: Forbes

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“ Safety used to be staying in one
place, but Millennials and Gen Z
see staying in one place as risky.
Instead, they see movement as
safety, because the more they
move the more prepared they
are for an unpredictable future.
They have a loyalty to learning,
not the company.”
Steve Cadigan
Talent hacker & advisor
Cadigan Talent Ventures
Source: LinkedIn

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Re-evaluate
your teams
roles and
responsibilities
Source: AppFolio Survey, 2020

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Streamline
workflows
to reduce
frustration
Source: AppFolio Survey, 2020

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Change the
conversation
Source: AppFolio Survey, 2020

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What do you think of Chipotle’s
approach to embracing turnover?
27
Quick Pulse

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Infuse roles
with purpose
Photo by Mikhail Nilov from Pexels

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Top influencing factors for the workforce
Rethinking work + life
01

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Newly empowered
02
Top influencing factors for the workforce
Rethinking work + life
01

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“[It’s] particularly challenging because it's an
employee's market, workers have choices. So
they're all these employers competing for this
pool of labor and employees have options.”
Top Floor Podcast
Paula Munger
Assistant Vice President for Research
National Apartment Association

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Purpose is a core value
03
Newly empowered
02
Top influencing factors for the workforce
Rethinking work + life
01

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“Just increasing salary, wages … it won't cause them to stick
around. Instead, companies need to think more long-term
about what could cause an employee to be loyal to an
organization and how those preferences have changed.”
Top Floor Podcast
Leah Cuffy
Research Analyst
National Apartment Association

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Great news:
The property management
industry is all about purpose.

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Remember:
“Purpose” means something
different to everyone.

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Photo by Gustavo Fring from Pexels

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How many of you have received a
gift like that from your manager??
Quick Poll

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Help them see
how they
contribute to
the big picture
Source: AppFolio Survey, 2020

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Really listen to
and hear your
team members
Source: AppFolio Survey, 2020

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Create
magnetic
cultures
Photo by PhotoMIX Company from Pexels

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“If you want to recruit and retain your employees, you have to
adapt and realize that what they're looking for is far past
salary. They're looking to have a sense of purpose. They're
looking for a strong sense of company culture.”
Top Floor Podcast
Leah Cuffy
Research Analyst
National Apartment Association

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Not just company culture.
Magnetic company culture.

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Develop the
next generation
of property
management
Source: AppFolio Survey, 2020

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Be a mentor, not a boss.

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How are you mentoring the next
generation of property
management today?
Quick Pulse

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Prioritize
employee
wellness
Source: AppFolio Survey, 2020

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Life is messy.

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Modernize your
workforce and
technology
Source: AppFolio Survey, 2020

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Employees want to automate
manual tasks
Nearly all Millennial employees would
be willing to automate parts of their job
Source: Zapier Survey 2019
93%

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If you are looking for ways to modernize
your workforce, let’s chat
Intuitive, easy-to-use
platform so teams can
get up and running
quickly
Gives you and your
team clarity to focus
on what matters most
Smartly automated to
reduce friction points
and manual processes
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Embrace turnover as
an opportunity
02
Infuse roles with
purpose
03
Create magnetic
cultures
The future of property management hiring & staffing

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More Resources
To Explore
01
The Burnout Fix
Dr. Jiménez
02
The Top Floor
AppFolio
03
Jackie Ramstedt +
AppFolio
04
Retention Report
Work Institute
05
Workquake
Steve Cadigan
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Ask me anything.
55
Questions?

56. Rise above
the tide
Reimagine, rebuild, reinforce
real estate workplaces.
Wave Summit | April 12, 2022 | 100% Free
Keynote speaker
Steve Cadigan
Save the date

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Discover what AppFolio
can do for you.
Opt in for a customized demo by
answering our quick poll.
Stacy Holden
Industry Principal, AppFolio

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Thank you