Find out what guiding principles AppFolio uses to attract and retain top talent and how you can leverage your tech tools for employee engagement.

1. 1. 2018 © AppFolio, Inc. Confidential.
Attract & Retain Top Talent
In Today’s Tech-Driven World
Katelyn Surak - Director, Training & Enablement, AppFolio Inc.

2. 2. 2018 © AppFolio, Inc. Confidential.

3. 3. 2018 © AppFolio, Inc. Confidential.
• Property management and accounting
• Online rent collection (free)
• Prospect / guest card tracking
• Vacancy Marketing
• Websites
• Online applications & leases
• Resident Screening
• Mobile Inspections
… So You Run A More Successful Business
Web-Based Property Management Software

4. 4. 2018 © AppFolio, Inc. Confidential.
Katelyn Surak
Director, Training & Enablement
AppFolio Inc.

5. 5. 2018 © AppFolio, Inc. Confidential.
AGENDA
• Crack Your Culture Code
• Attract the Top Talent
• Effectively Onboard New Hires
• Engage & Retain Top Performers

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COMPANY CULTURE
Crack the Culture Code

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ATTRACTING &
RETAINING TALENT
Is a top unsatisfied business need
amongst property managers

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EMPLOYEE
MANAGEMENT ONBOARD
EFFECTIVELY
RAMP UP NEW EMPLOYEES AS
FAST AS POSSIBLE
RETAIN TOP
PERFORMERS
REDUCE TURNOVER AND DEEPEN
YOUR BENCH OF EXPERIENCE
MANAGE GROWTH
& TEAM CHANGES
EFFECTIVELY HANDLE
ATTRITION & GROWTH
ATTRACT TOP
TALENT
FIND THE RIGHT PEOPLE FOR
THE RIGHT JOB
ENGAGE EMPLOYEES
CREATE A POSITIVE WORK CULTURE

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COMPANY CULTURE: Behavior of humans within an organization
and the meaning that people attach to those behaviors

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Defining Your
Culture
What do you want people to
love about working for
your company?

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HOW DO YOU MEASURE UP?
Survey Employees to Pulse Check Your Culture

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ATTRACT TOP TALENT
Find the Right People for the Right Job

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YOUR ONLINE
REPUTATION
MATTERS
Not just for potential
customers,
but for potential employees

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Tech-Focused
Fun Office
Perks
Strong Company
Culture
Training &
Growth
Opportunity
ATTRACT THE MODERN EMPLOYEE
Do you offer appealing incentives that make your company stand out?

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Position &
Salary Reviews
Company Profile
& Photos
Interview Process
Review

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IT’S ALL ABOUT
THE CANDIDATE
EXPERIENCE
What is it like to apply and
interview for your company?

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TIP:
INTRODUCE
TEAM MEMBERS
Make your website a
compelling recruiting tool

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TIP:
STAGE THE ONSITE
INTERVIEW
Make the onsite experience one
that sells your company!

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TIP:
CONTACT CANDIDATES
FREQUENTLY
And set proper expectations up
front about timing!

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TIP:
PROVIDE CLOSURE, &
THE RIGHT WAY
Don’t reject via email if you
brought them onsite!

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HOLD YOUR TEAM
ACCOUNTABLE
Everyone contributes to the
candidate experience

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ONBOARDING TIPS & TRICKS
Maximize Technology for Training New Employees

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31%
of new hires
QUIT
within the first
6 months
themuse.com

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The Modern Way to Learn
SOURCE: ELUCIDAT
“70:20:10”
Learning Model
Technology is
shifting us away
from “Formal” to
“On the Job”

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ENABLE EMPLOYEES TO LEARN ON JOB
Encourage self-service by providing organized help content
Encourage self-
guided training and
utilize internal
company sites

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FACILITATE SOCIAL
LEARNING
Improve employee training and
engagement at once!

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LEVERAGE YOUR
CULTURE LEADERS
We all learn in different ways
Learners prefer coaching &
feedback in different ways
Not everyone is a good teacher!

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PROACTIVELY DECIDE
within the first
90 DAYS
INC.COM

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RETAIN YOUR TOP TALENT
Focus on Engaging Your Key Performers

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“Besides a paycheck, what are your
employees getting out of this exchange?
It’s a question well worth the asking once
you realize that company culture is
every bit as important as a paycheck.”
- FORBES
CULTURE IS
CURRENCY

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THE MOST COVETED
JOB BENEFIT
For Millennials in today’s workforce
SOURCE: KPCB TRENDS
By 2020, 75% of the
workforce will be
Millennials

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INVEST IN INDUSTRY
CONFERENCES
Budget for key employees to attend
a conference at least annually

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Host Monthly
Lunch & Learns
Train New Hires
Drive Internal
Process Changes
Attend Industry
Events
DESIGNATE INTERNAL EXPERTS
Establish point-people for knowledge sharing and encourage ownership

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SET TEAM GOALS TO
DRIVE SUCCESS
Maximize your tech investments
through team goals & contests

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DEVELOP COMPANY
CHAMPIONS
Create opportunities for additional
responsibility and ownership

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DRIVE STRONG
COMPANY CULTURE
Encourage team bonding and a
bigger sense of purpose

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RECAP &
NEXT STEPS

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EMPLOYEE
MANAGEMENT ONBOARD
EFFECTIVELY
RETAIN TOP
PERFORMERS
MANAGE GROWTH
& TEAM CHANGES
ATTRACT TOP
TALENT
ENGAGE EMPLOYEES
HIGHLIGHT YOUR
TECHY PERKS!
LEARNING AIDS
AND MENTORS
CREATE INTERNAL
EXPERTS
CREATE
COMPANY
CHAMPIONS

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❏ Create a plan for your Glassdoor account management
❏ Survey your employees to learn how to improve your culture
❏ Create employee engagement programs, such as mentors
❏ Ask others what they do!
Your Next Steps...

40. 40. 2018 © AppFolio, Inc. Confidential.
Katelyn Surak
Director, Training & Enablement
AppFolio, Inc.
Thanks!
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