With Lisa Trosien, The Apartment Expert

1. 2021 © AppFolio, Inc. Confidential
Webinar
The future of
leasing

2. 2021 © AppFolio, Inc. Confidential
Before we
get started
● We will be sharing a recording & slides
of today’s workshop
● To ask a question at any time, please
use the built-in Zoom chat box
2

3. 2021 © AppFolio, Inc. Confidential
● Certified multifamily educator & consultant
● 25 years of industry experience
● Frequent speaker with the National Multifamily Housing Council,
NAA, & many others
● Member of the Apartment All Stars
3
Lisa Trosien
The Apartment Expert

4. 2021 © AppFolio, Inc. Confidential
What to expect
today
We’ll take Q&A all
throughout and will
answer your questions.
We’ll share actionable
advice you can apply
right away.
You’ll get proven tips &
methods to take your
team to the next level.
4

5. 2021 © AppFolio, Inc. Confidential
A. Property Manager
B. Regional/District Manager
C. Executive/C-Suite
D. Leasing Consultant
Poll: What’s your
main job role?
5

6. 2021 © AppFolio, Inc. Confidential
01
How COVID has
changed leasing
02
Tips for virtual
showings
03
Adopting leasing
technology
04
Leasing season:
2021 and beyond
6
What we’ll cover today:

7. 2021 © AppFolio, Inc. Confidential
7
How COVID
has changed
leasing

8. 2021 © AppFolio, Inc. Confidential
How did leasing teams
respond successfully to
COVID limitations?
8

9. 2021 © AppFolio, Inc. Confidential
How has COVID changed
leasing forever?
9

10. 2021 © AppFolio, Inc. Confidential
A. A-OK over here
B. Good, but could be better
C. Meh
D. Does this webinar serve margaritas?
Poll: How are
you feeling?
10

11. 2021 © AppFolio, Inc. Confidential
11
Ask Lisa
What are your questions
around how leasing
has changed?

12. 2021 © AppFolio, Inc. Confidential
Share your thoughts
12
What can your company do to make
things easier for you in this new
environment?

13. 2021 © AppFolio, Inc. Confidential
13
Virtual
showings

14. 2021 © AppFolio, Inc. Confidential
What makes a good
virtual showing?
14

15. 2021 © AppFolio, Inc. Confidential
What are the most
common problems
you see?
15

16. 2021 © AppFolio, Inc. Confidential
Should we continue to offer
virtual showings after
the pandemic?
16

17. 2021 © AppFolio, Inc. Confidential
17
What are your questions
around virtual showings?
Ask Lisa

18. 2021 © AppFolio, Inc. Confidential
What are your tips for
virtual showings?
Share your thoughts
18

19. 2021 © AppFolio, Inc. Confidential
19
Adopting
leasing
technology

20. 2021 © AppFolio, Inc. Confidential
A. C-Suite/Executive Team
B. Site-Level Employees
C. IT Department
D. I have no idea
Poll: Who selects
leasing software
at your company?
20

21. 2021 © AppFolio, Inc. Confidential
How can technology be
implemented in ways that help
the team, instead of making
them feel like there’s another
“to-do” on their list?
21

22. 2021 © AppFolio, Inc. Confidential
How can the C-suite ensure
long-term usage of technology?
22

23. 2021 © AppFolio, Inc. Confidential
23
Ask Lisa
What are your questions
around adopting
leasing technology?

24. 2021 © AppFolio, Inc. Confidential
Share your thoughts
24
What features matter most to you
when using leasing technology?

25. 2021 © AppFolio, Inc. Confidential
25
Leasing season:
2021 and beyond

26. 2021 © AppFolio, Inc. Confidential
What leasing changes from the
past year are here to stay?
26

27. 2021 © AppFolio, Inc. Confidential
27
What does the future hold for
marketing and leasing
professionals?

28. 2021 © AppFolio, Inc. Confidential
28
Why should marketing
and leasing be
separate yet connected?

29. 2021 © AppFolio, Inc. Confidential
29
What do you want to know
about marketing and leasing?
Ask Lisa

30. 2021 © AppFolio, Inc. Confidential
Share your thoughts
30
What are the best ways marketing
and leasing can work together?

31. 2021 © AppFolio, Inc. Confidential
31
“Marketing and Leasing” if you’d like us to send you
Lisa’s guide on how to maximize your marketing and
leasing efforts in 2021 and beyond
Leave a comment
in the chat:

32. 2021 © AppFolio, Inc. Confidential
32
“Marketing and Leasing” if you’d like us to send you Lisa’s guide on how to maximize your marketing and leasing
efforts in 2021 and beyond
Leave a comment in the chat &
we’ll send you the guide

33. 2021 © AppFolio, Inc. Confidential
● Visit www.apartmentexpert.com
● Follow Lisa on Twitter - @LisaTrosien
● Follow Lisa on Facebook - www.facebook.com/ApartmentExpert
● Connect on LinkedIn - www.linkedin.com/in/lisa-trosien/
33
Lisa Trosien
More questions?

34. 2021 © AppFolio, Inc. Confidential
34
Our gift
to you:
A one month subscription to Headspace app
● Meditation
● Sleep
● Stress
● Mindfulness

35. 2021 © AppFolio, Inc. Confidential
35
AppFolio in action
Using technology to
liberate your team

36. 2021 © AppFolio, Inc. Confidential
A. Embraces technology
B. Shys away from technology
C. Doesn’t have technology that
meets my needs
D. Doesn’t have a budget for
technology
Poll: My
organization...
36

37. 2021 © AppFolio, Inc. Confidential
37
Demo