Pimping Paid and Promoted Imagery By Rachel Malone Olsen

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From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: Pimping Paid and Promoted Imagery - Given by Rachel Malone-Olson, @duluthrachel - aimClear, Social Account Manager. #SocialPro #12B

Marketing

#SocialPro #12B @duluthrachel
PINTEREST
Pimping Promoted
Pins

#SocialPro #12B @duluthrachel
PINTEREST - WHO
§ 100 million active users

#SocialPro #12B @duluthrachel
PINTEREST - WHO
§ 100 million active users
§ 85% Female

#SocialPro #12B @duluthrachel
PINTEREST - WHO
§ 100 million active users
§ 85% Female
§ Average Income ~100K

#SocialPro #12B @duluthrachel
PINTEREST - HOW

#SocialPro #12B @duluthrachel
PINTEREST - HOW
§  Engagement: Closeup, Repin, or Click
§  Traffic: Website Click

#SocialPro #12B @duluthrachel
PINTEREST - HOW
§  52% of Pinterest users pin primarily from their smartphone

#SocialPro #12B @duluthrachel
VALUE
PINTEREST - WHAT

#SocialPro #12B @duluthrachel
§ Trends
§  Lead Gen
§  eBooks
§  White Papers
PINTEREST - WHAT

#SocialPro #12B @duluthrachel
§ Re-pins
§  Traffic to your site
§  Re-targeting!
PINTEREST - WHAT

#SocialPro #12B @duluthrachel
§  Small images
§  Self-serving messages
§  Confusing content
PINTEREST - WHAT

#SocialPro #12B @duluthrachel
PINTEREST - WHY
§ 70% of Pinterest visitors take action
§  Save, re-pin, click-through

#SocialPro #12B @duluthrachel
PINTEREST - WHY
§ 67% of content pinned is from a
business website

#SocialPro #12B @duluthrachel
PINTEREST - WHY
§ 2 million pins sent from one Pinterest
user to another… DAILY

#SocialPro #12B @duluthrachel
PINTEREST - BONUS

#SocialPro #12B @duluthrachel
INSTAGRAM
Intensifying
Interesting Images

#SocialPro #12B @duluthrachel
INSTAGRAM - WHO
§ 400 million MONTHLY active users
source

#SocialPro #12B @duluthrachel
INSTAGRAM - WHO
§ 400 million MONTHLY active users
§ 70% are outside of the US
source

#SocialPro #12B @duluthrachel
INSTAGRAM - WHO
§ 51% Male Users
§ 49% Female Users
source

#SocialPro #12B @duluthrachel
INSTAGRAM - HOW

#SocialPro #12B @duluthrachel
Tell a story…

#SocialPro #12B @duluthrachel
STIMULATION
INSTAGRAM - WHAT

#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT

#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§  Provide Demos
or Tutorials

#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§  Provide Demos
or Tutorials
§  Sell the
experience

#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§  Entice
excitement
through
partnership

#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§  Entice
excitement
through
partnership
§  FOMO

#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ Michael Kors
§  33K new followers
§  16X more than organic
source

#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ Average Instagram user spends
21 minutes a day using the app
source

#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ 70 million photos shared per day
source

#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ Nielson reported ad recall on
Instagram as 2.8x higher than
other online norms
source

#SocialPro #12B @duluthrachel
THANK YOU!
JOIN US @SMX WEST
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin