Pimping Paid + Promoted Imagery

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You've likely advertised on Facebook, and maybe Twitter. But other social media platforms also offer advertising options, enabling you to broaden your reach, engage with customers and find new prospects. Learn about the paid social media opportunities in Pinterest, Tumblr, LinkedIn, YouTube and others, and how to best take advantage of what each has to offer.

#SocialPro #12B @duluthrachel
PINTEREST
Pimping Promoted
Pins

#SocialPro #12B @duluthrachel
PINTEREST - WHO
§ 100 million active users

#SocialPro #12B @duluthrachel
PINTEREST - WHO
§ 100 million active users
§ 85% Female

#SocialPro #12B @duluthrachel
PINTEREST - WHO
§ 100 million active users
§ 85% Female
§ Average Income ~100K

#SocialPro #12B @duluthrachel
PINTEREST - HOW

#SocialPro #12B @duluthrachel
PINTEREST - HOW
§  Engagement: Closeup, Repin, or Click
§  Traffic: Website Click

#SocialPro #12B @duluthrachel
PINTEREST - HOW
§  52% of Pinterest users pin primarily from their smartphone

#SocialPro #12B @duluthrachel
VALUE
PINTEREST - WHAT

#SocialPro #12B @duluthrachel
§ Trends
§  Lead Gen
§  eBooks
§  White Papers
PINTEREST - WHAT

#SocialPro #12B @duluthrachel
§ Re-pins
§  Traffic to your site
§  Re-targeting!
PINTEREST - WHAT

#SocialPro #12B @duluthrachel
§  Small images
§  Self-serving messages
§  Confusing content
PINTEREST - WHAT

#SocialPro #12B @duluthrachel
PINTEREST - WHY
§ 70% of Pinterest visitors take action
§  Save, re-pin, click-through

#SocialPro #12B @duluthrachel
PINTEREST - WHY
§ 67% of content pinned is from a
business website

#SocialPro #12B @duluthrachel
PINTEREST - WHY
§ 2 million pins sent from one Pinterest
user to another… DAILY

#SocialPro #12B @duluthrachel
PINTEREST - BONUS

#SocialPro #12B @duluthrachel
INSTAGRAM
Intensifying
Interesting Images

#SocialPro #12B @duluthrachel
INSTAGRAM - WHO
§ 400 million MONTHLY active users
source

#SocialPro #12B @duluthrachel
INSTAGRAM - WHO
§ 400 million MONTHLY active users
§ 70% are outside of the US
source

#SocialPro #12B @duluthrachel
INSTAGRAM - WHO
§ 51% Male Users
§ 49% Female Users
source

#SocialPro #12B @duluthrachel
INSTAGRAM - HOW

#SocialPro #12B @duluthrachel
Tell a story…

#SocialPro #12B @duluthrachel
STIMULATION
INSTAGRAM - WHAT

#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT

#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§  Provide Demos
or Tutorials

#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§  Provide Demos
or Tutorials
§  Sell the
experience

#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§  Entice
excitement
through
partnership

#SocialPro #12B @duluthrachel
INSTAGRAM - WHAT
§  Entice
excitement
through
partnership
§  FOMO

#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ Michael Kors
§  33K new followers
§  16X more than organic
source

#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ Average Instagram user spends
21 minutes a day using the app
source

#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ 70 million photos shared per day
source

#SocialPro #12B @duluthrachel
INSTAGRAM - WHY
§ Nielson reported ad recall on
Instagram as 2.8x higher than
other online norms
source

#SocialPro #12B @duluthrachel
THANK YOU!
JOIN US @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016

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Nick Broomfield

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Nick Broomfield is an English documentary filmmaker born in 1948. He is known for his self-reflexive documentary style, where he includes himself and the filmmaking process in the documentary. Some of his most popular documentary films include Kurt and Courtney (1998), Aileen: Life and Death of a Serial Killer (2003), and Biggie and Tupac (2002) which investigated the deaths of rappers Biggie Smalls and Tupac Shakur. Broomfield has received many awards for his work including a BAFTA tribute evening, a BAFTA award, and awards from the Sundance and Chicago film festivals.

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This document provides tips and guidance for using social media for business purposes. It discusses which platforms are best for different goals like sales, branding, or customer service. Facebook, Twitter, and Google+ are identified as top platforms, while Pinterest and Instagram can work for niche businesses. The document emphasizes understanding your audience, having a style guide, engaging followers with images and calls to action, and converting social media followers into customers through things like a responsive website and clear calls to action. Monitoring performance and continually improving is also recommended.

Pinterest Marketing Survival Guide: Don't Be Left For Dead By Matt Sitala

Marketing Land

How Brain Science Turns Browsers into Buyers: SXSW 2012

Roger Dooley

This document summarizes a presentation given at SXSW Interactive in 2012 titled "How Brain Science Turns Browsers into Buyers". The presentation discusses how neuroscience and behavioral science can be used to improve marketing effectiveness by understanding how the brain responds to different stimuli. Traditional marketing often fails because it does not account for unconscious processing or personalization. New techniques shown include using videos personalized with the viewer's name, social targeting of ads based on interests and connections, and leveraging behavioral "mating triggers" when marketing to men.

Download Bristol - Social Media For Business

Jon Payne

This document provides tips and advice for using social media platforms like Facebook, Twitter, Pinterest, and Google+ for business purposes. It emphasizes the importance of understanding your target audience, creating a style guide for posts, and engaging with followers by posting quality images and videos on a regular schedule. It also notes that while some social media activities can be handled by individuals, maintaining a consistent presence across multiple platforms is a significant time commitment best handled by a team or marketing agency.

Social Media For Sales Organizations and Entrepreneurial Enterprises

Shane Gibson

The document discusses how social media is transforming sales and marketing. It notes that customers now own brands through social media comments and shares. It provides statistics on user numbers on social media platforms and views content receives. It outlines rules for effective social media engagement and emphasizes listening to customers. The document advocates using social media to build communities and advises developing a launch plan to identify goals and audiences when getting started with social media marketing.

Why Are We on Social Media, Again? | SoCon13

Center for Sustainable Journalism at Kennesaw State University

The document discusses reasons for being on social media. It notes that marketers should socialize their business strategy rather than devising a social media strategy. A key reason for using social media is to get to know customers by listening to better understand their wants and build brand experience. Successful social media uses focus on engaging authentically with customers in a conversational manner.

Culture Follows Structure - DSM Agile

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Download Bath - Social Media For Business

Pinterest Marketing Survival Guide: Don't Be Left For Dead By Matt Sitala

How Brain Science Turns Browsers into Buyers: SXSW 2012

Download Bristol - Social Media For Business

Social Media For Sales Organizations and Entrepreneurial Enterprises

Why Are We on Social Media, Again? | SoCon13

Culture Follows Structure - DSM Agile