Catersource - Event Solutions - Extending the Life of Your Event with 365 Marketing
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1. The document discusses how to extend the life of an event through 365 marketing using content marketing. 2. It recommends engaging audiences throughout the year with content to keep them engaged and monetizing content for additional event revenue. 3. The speaker provides tips on developing a content marketing strategy including starting with goals, defining success and failure, understanding your audience, and involving stakeholders to create and distribute content.
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Catersource - Event Solutions - Extending the Life of Your Event with 365 Marketing
- 1. Extending the Life of Your Event with 365 Marketing #CSES by trevorhlynn
- 2. Participant–Speaker Agreement • Exit clause – leave whenever you want. • Two-way street – stop me anytime. • Your content– notes, photos, record. • Just observe – sit an exercise out. www.socialtables.com @TrevorHLynn
- 3. Objectives www.socialtables.com 1. Extend the life of your event with Content Marketing 2. Keep your audience engaged throughout the year 3. Monetize your content for additional event revenue @TrevorHLynn
- 4. If there’s only one thing… www.socialtables.com @TrevorHLynn
- 6. About Social Tables 6 Diagrams Guest Lists Seating Charts @TrevorHLynn www.socialtables.com
- 7. Activity! 90 seconds. 1. Introduce yourself to your neighbor. 2. Tell them your goal for this session. 3. Ask them where they get content today. www.socialtables.com @TrevorHLynn
- 8. What is content? www.socialtables.com @TrevorHLynn
- 9. The original internet page www.socialtables.com@TrevorHLynn
- 10. ..but I’m not a media company www.socialtables.com @TrevorHLynn
- 11. The value of content is timeless @TrevorHLynn www.socialtables.com
- 12. www.socialtables.com Before you do anything
- 13. Start with the end result www.socialtables.com @TrevorHLynn
- 14. Pick one goal and focus www.socialtables.com @TrevorHLynn
- 17. The plan www.socialtables.com End goal Define success Define failure
- 18. Activity! 90 seconds If you started today, what would your end goal be? www.socialtables.com @TrevorHLynn
- 20. It’s your unique advantage www.socialtables.com @TrevorHLynn
- 21. Engage your community www.socialtables.com @TrevorHLynn
- 22. Become the expert voice www.socialtables.com @TrevorHLynn
- 23. Why content? www.socialtables.com Your unique advantage Engage your community You become the expert voice
- 24. It’s all about your audience www.socialtables.com @TrevorHLynn
- 25. Be where your audience is www.socialtables.com @TrevorHLynn
- 26. Not all content is created equally www.socialtables.com @TrevorHLynn
- 27. You want to be everywhere, in context www.socialtables.com @TrevorHLynn
- 32. Know your audience www.socialtables.com Preferred medium Length of content Volume they want
- 34. I don’t have the time www.socialtables.com Get speakers involved Get sponsors involved Get staff involved Get attendees involved
- 35. Content Profile Matrix New Member Campaign Goal Educa&on X Research Call-‐to-‐ac&on Awareness Audience Beginner X Intermediate Professional Execu&ve Medium Blog Newsle?er X Video Podcast Structure Q&A Opinion How-‐to X News Bandwidth Daily X Weekly Bi-‐weekly Monthly www.socialtables.com @TrevorHLynn
- 40. Putting it all to work www.socialtables.com Excite new attendees Keep previous attendees happy Leverage the value
- 42. Staying In Touch TrevorHLynn trevor@socialtables.com 202-656-1846 (877) 9-SEAT-ME www.socialtables.com www.socialtables.com @TrevorHLynn