Salesforce Sales Cycle Management tracks accounts, contacts, leads, and opportunities. Accounts represent companies with information like apps used. Contacts are individuals at accounts that may help with business. Leads come from sign-ups and outreach that salespeople qualify as opportunities if revenue can be generated. Opportunities represent potential deals in the sales pipeline with dollar values as deals progress.

1. Salesforce Sales Cycle Management
Accounts – Company Info, Apps, etc
Contacts:
These are individuals at the company
(account) which may help facilitate Opportunities:
business are some point.
There is a dollar value associated
with a conversation and signs that
a deal is in reason.
Leads:
These are sign ups, web form These will define your deal pipeline.
write ins, @mentions, cold calls. Once the
salesperson has qualified that this is a real
lead, which has the chance to generate
revenue, they convert it to an opportunity.