Learn how to drive revenue with video marketing with Paulo Martins, Head of Commercial Digital Marketing at Marketo an Adobe Company, and Greg Kelly, Strategic Partnerships Lead at Vidyard.
Accomplish Big Goals With Objectives & Key Results (Christina Wodtke)Future Insights
Session slides from Future Insights Live, Vegas 2015:
https://futureinsightslive.com/las-vegas-2015/
Christina Wodtke has devoted her career to tackling monumental tasks. She’s helped grow companies like LinkedIn, Yahoo, and the New York Times. Nowadays she works with startups and entrepreneurs, sharing her strategies for success and inspiring them to pursue big goals and outlandish dreams. Christina knows how to inspire diverse teams to work together, going all out in pursuit of a single, ultra-challenging goal. Hint: It’s not about to-do lists and accountability charts. How do you get your team to commit to bold goals? How do you stay motivated despite setbacks and disappointments? And is failure ever a viable option? Christina Wodtke will demonstrate how she uses objectives and key results to help teams tackle and realize big goals in a methodical way, leaving nothing to chance. You’ll learn the beauty of a good fail and how regular check-ins can keep you on track to success.
This document outlines the agenda for a quarterly business review meeting. It includes sections to discuss wins and achievements, goals that still need work, progress on joint goals, short-term goals for the next 1-3 months, long-term goals for the next 3-6 months, upcoming product developments, and getting feedback from the customer on where the company's product stands currently. The meeting aims to review key metrics and milestones, discuss improvement areas, and create plans to continue successes and address challenges.
This document provides an overview of the role and responsibilities of a Customer Success Manager at Salesforce. A Customer Success Manager acts as an advocate for the customer, guiding the development of a Salesforce roadmap aligned to business objectives. They recommend services, products, and applications to help customers maximize value and adoption. Customer Success Managers establish regular communication across stakeholders to provide governance advice and identify risks. Their primary focus is on helping customers achieve consumption goals, adoption targets, and shaping the business value plan for Salesforce.
Our Customer Engagement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.
The document provides an executive summary and performance dashboard for Q1 2010 for LOB 1 and LOB 2. Key highlights include gradually improving close rates for LOB 1 nesting between 24-25%. LOB 2 launched in February 2010 and had higher cancellation rates for earlier waves despite client support. Action plans are outlined to improve metrics like AHT, QA scores, and attrition rates.
Customer Success Plans - Value Realization MethodologiesShawn Hank
Disha Gosalia is the VP of Customer Success at New Relic, a cloud-based observability platform company with over 17k customers. She discusses New Relic's customer success strategies, including:
1) Creating success plans mapped to customers' business objectives and measured across workstreams to drive adoption, usage, and value realization.
2) A digital customer success portfolio that provides success plans digitally for smaller customers and customized success plans created by a CSM for larger customers.
3) A new customer handshake process including account intake and a kickoff meeting to validate goals and KPIs for an initial success plan.
OKR Best Practices. Useful tips for creating Objectives & Key ResultHenrik Dannert
Keep your employees Focused, Motivated and Aligned. OKRs make workflow transparent, synchronized between teams and concentrated on the common goal
Our OKR Book includes all the things you need to know about OKR, answers to common questions and comments from seasoned HR-consultants. It will help you understand the OKR framework and how to implement it in your company.
The document summarizes a webinar on aligning sales and customer success. It includes:
1. An agenda covering why alignment is needed, the power of successful customers, selling to the right customer, and the responsibilities of sales and customer success.
2. A discussion of why lifetime value is important and customers having more choices and lower switching costs.
3. Points that successful customers generate renewals, expansions, and new logos, and the importance of resources not being wasted on improper customers.
4. An overview of sales responsibilities to sell to the right customer, set proper expectations, avoid overselling, and ensure clean handoffs to customer success.
5. A review of
Accomplish Big Goals With Objectives & Key Results (Christina Wodtke)Future Insights
Session slides from Future Insights Live, Vegas 2015:
https://futureinsightslive.com/las-vegas-2015/
Christina Wodtke has devoted her career to tackling monumental tasks. She’s helped grow companies like LinkedIn, Yahoo, and the New York Times. Nowadays she works with startups and entrepreneurs, sharing her strategies for success and inspiring them to pursue big goals and outlandish dreams. Christina knows how to inspire diverse teams to work together, going all out in pursuit of a single, ultra-challenging goal. Hint: It’s not about to-do lists and accountability charts. How do you get your team to commit to bold goals? How do you stay motivated despite setbacks and disappointments? And is failure ever a viable option? Christina Wodtke will demonstrate how she uses objectives and key results to help teams tackle and realize big goals in a methodical way, leaving nothing to chance. You’ll learn the beauty of a good fail and how regular check-ins can keep you on track to success.
This document outlines the agenda for a quarterly business review meeting. It includes sections to discuss wins and achievements, goals that still need work, progress on joint goals, short-term goals for the next 1-3 months, long-term goals for the next 3-6 months, upcoming product developments, and getting feedback from the customer on where the company's product stands currently. The meeting aims to review key metrics and milestones, discuss improvement areas, and create plans to continue successes and address challenges.
This document provides an overview of the role and responsibilities of a Customer Success Manager at Salesforce. A Customer Success Manager acts as an advocate for the customer, guiding the development of a Salesforce roadmap aligned to business objectives. They recommend services, products, and applications to help customers maximize value and adoption. Customer Success Managers establish regular communication across stakeholders to provide governance advice and identify risks. Their primary focus is on helping customers achieve consumption goals, adoption targets, and shaping the business value plan for Salesforce.
Our Customer Engagement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.
The document provides an executive summary and performance dashboard for Q1 2010 for LOB 1 and LOB 2. Key highlights include gradually improving close rates for LOB 1 nesting between 24-25%. LOB 2 launched in February 2010 and had higher cancellation rates for earlier waves despite client support. Action plans are outlined to improve metrics like AHT, QA scores, and attrition rates.
Customer Success Plans - Value Realization MethodologiesShawn Hank
Disha Gosalia is the VP of Customer Success at New Relic, a cloud-based observability platform company with over 17k customers. She discusses New Relic's customer success strategies, including:
1) Creating success plans mapped to customers' business objectives and measured across workstreams to drive adoption, usage, and value realization.
2) A digital customer success portfolio that provides success plans digitally for smaller customers and customized success plans created by a CSM for larger customers.
3) A new customer handshake process including account intake and a kickoff meeting to validate goals and KPIs for an initial success plan.
OKR Best Practices. Useful tips for creating Objectives & Key ResultHenrik Dannert
Keep your employees Focused, Motivated and Aligned. OKRs make workflow transparent, synchronized between teams and concentrated on the common goal
Our OKR Book includes all the things you need to know about OKR, answers to common questions and comments from seasoned HR-consultants. It will help you understand the OKR framework and how to implement it in your company.
The document summarizes a webinar on aligning sales and customer success. It includes:
1. An agenda covering why alignment is needed, the power of successful customers, selling to the right customer, and the responsibilities of sales and customer success.
2. A discussion of why lifetime value is important and customers having more choices and lower switching costs.
3. Points that successful customers generate renewals, expansions, and new logos, and the importance of resources not being wasted on improper customers.
4. An overview of sales responsibilities to sell to the right customer, set proper expectations, avoid overselling, and ensure clean handoffs to customer success.
5. A review of
This document discusses customer lifecycle calls to action (CTAs) and how to leverage them effectively. It provides an overview of what lifecycle CTAs are and their value in helping customer success managers stay organized and proactive. Examples are given of commonly used lifecycle CTAs along the customer journey. Best practices for implementing, managing, and getting ongoing adoption of lifecycle CTAs are also covered. The presentation aims to demonstrate how lifecycle CTAs can serve as a "GPS" to guide customer interactions and success.
This document discusses key performance indicators (KPIs) and key result areas (KRAs) for performance evaluation. It provides resources for KPIs and KRAs including lists, templates, and methods. It also discusses best practices for creating effective KPIs, such as linking them to strategy, focusing on 3-5 key areas, and designing them to empower employees. Finally, it outlines different types of KPIs including leading vs lagging indicators and qualitative vs quantitative measures.
https://www.wrike.com/blog/tag/okr/ - OKR (Objectives and Key Results) is a planning and goal setting technique made famous by Intel and Google. OKRs represent aggressive goals and define the measurable steps you’ll take towards achieving those goals. This presentation walks you through why and how you can use OKRs to power your business.
The document outlines key account management best practices including analyzing high potential accounts, reallocating resources, understanding customer needs and requirements, developing account plans with goals and accountability, monitoring performance, and holding account teams accountable. It also provides an overview of the key account management process with steps for analyzing and classifying customers, profiling and planning for key accounts, executing account plans, and evaluating account performance.
Business Growth Strategy And Revenue Model PowerPoint Presentation SlidesSlideTeam
To enhance market penetration and make your presence eminent in market and product extension, this PowerPoint presentation is all that you need. Whether it's your business growth strategy or you are focusing on revenue model, every agenda can be marked clearly on the PowerPoint presentation. It not only focuses on agenda list but also offers good table of content which enhances the beauty of your work. The PPT slides are not only useful for business plan development but also can be used for school projects, as the colorful presentation slideshow helps to grab all the eyeballs by offering the perfect combination of color scheme. The brilliant mixture of graphic and text placed hand in hand in the PowerPoint presentation slide make it stand out and makes your task easy. Business Growth Strategy and Revenue Model PowerPoint Presentation Slides take care of all important sections like agenda, client information, team information and many more. That’s not the end but there are pre-designed bar graphs and colorful venn diagrams in the presentation that make it visually very impressive. Be a great guide with our Business Growth Strategy And Revenue Model PowerPoint Presentation Slides. Direct them firmly in the best direction.
Customer Success Model PowerPoint Presentation Slides SlideTeam
Measure customer success using Customer Success Model PowerPoint Presentation Slides. Make sure customers achieve their desired outcomes while using your products and services. Evaluate customer satisfaction by adding these relevant customer success model complete presentation slideshow. This content-ready customer success model presentation comprises of topics such as customer segmentation, customer success cycle, customer success maturity model, pillars of customer success, and more. Analyse your customer service strategy to increase upsell opportunities. Add customer success PowerPoint templates to manage the relationship between a vendor and its customers. These templates are completely customizable. You can edit the color, text, icon and font size as per your need. Download customer success model complete presentation to satisfy the customers’ requirements which in turn improves the customer lifecycle value for the company. Our Customer Success Model Powerpoint Presentation Slides enable a glocal approach. They allow close contact with customers anywhere.
Parker is a businessman who needs a place to start his day alert, relax between meetings, and conduct business comfortably. Starbucks provides this solution with its welcoming coffee houses. Sales partners aim to make a connection by targeting business professionals, social groups, students, and locals daily. The sales philosophy is to sell passionately in a friendly environment to create loyal, returning customers through good service and a quality product.
A sales strategy is a plan for efficiently allocating a company's sales resources to maximize revenues and minimize costs. It involves designing the sales force structure, size, and infrastructure to match market demand. Developing a sales strategy involves assessing the performance environment, evaluating the organizational design, conducting a competitive analysis, developing buyer personas, and creating a roadmap. The roadmap should include ROI models, change management plans, and sequencing of improvement initiatives to successfully implement defined strategies.
The document outlines Rincon Company's customer success strategy. It will focus on later stages of the customer lifecycle like engagement, adoption, and renewal. Key aspects include implementing a health score to measure adoption effectiveness, standardizing CLV and churn calculations, allocating 12% of ACV to customer retention costs, and developing tailored playbooks for different customer segments. Barriers customers may face and ways to address them at each stage are identified. The customer success team structure with roles for client services, support, and success managers is also presented.
This presentation examines how you can manage & grow sales with a sales pipeline set up with the proper sales pipeline stages and how to master sales pipeline management.
Resources & Links:
iDeal Sales CRM: https://idealcrm.app/
Sales Pipeline Full Article: https://idealcrm.app/construction-sales/sales-pipeline-stages-explained-b2b/
Sales Pipeline Excel Download: https://idealcrm.app/wp-content/uploads/Sales-Pipeline-Excel.xlsx
-------------
One of the best ways to keep track of sales is with a sales pipeline - an important tool that helps you manage and grow sales.
What We Cover:
- Sales Pipeline Definition
- Sales Pipeline vs Sales Funnel
- Sales Pipeline Management Best Practices
- Sales Pipeline Stages
- Sales Pipeline Stages Example
- Sales Pipeline Software
- Sales Pipeline Excel Template - free download
When you’re striving for aggressive growth in marketing, using OKRs is a great way to provide focus; here you’ll find marketing OKR examples for every role. If you’re looking for a basic introduction to OKRs, check out our Complete Guide to OKRs:
https://7geese.com/okr-objectives-and-key-results-faqs/
Table of Contents:
- Inbound Marketing OKR Examples
- Event Marketing OKR Examples
- Content Marketing OKR Examples
- Email Marketing OKR Examples
- Social Media Marketing OKR Examples
- Search Engine Optimization (SEO) OKR Examples
This document provides an introduction to Objectives and Key Results (OKRs). It defines OKRs, discusses their benefits, and offers best practices for implementing them. OKRs help companies set clear goals and track progress towards objectives. The document outlines that OKRs have both qualitative objectives and quantitative key results, and should be bottom-up defined as well as top-down aligned. Common OKR cadences and some examples from successful companies like Google and Spotify are also presented. The document concludes by offering next steps for getting started with OKRs, such as scoping an OKR project and piloting the rollout.
Developing The Ultimate Customer Success Strategy Gainsight
Want to adopt Customer Success but don't know where to start? A seasoned customer success manager looking to optimize your team, workflow and organization?
Accurately defining your Desired Outcomes for each customer segment
Outlining the roadmap to your customer's Desired Outcome
Aligning your team, organization and workflow to optimize for meeting your customer's desired outcomes
During the presentation, the audience will be invited to ask any questions about the content, customer success or Gainsight that come up.
B2B marketing is no longer a matter of delivering support tools and services to the sales organisation. The challenge for marketing is to take more of an independent role in B2B as a positioning driver. The loss of an extremely close, direct connection between sales and marketing also causes a loss in the alignment of sales and marketing investments for driving business. There isn’t necessarily sufficient marketing focus on generating revenue streams, as sales often ignores what will drive future revenue. B2B sales and marketing needs to re-align its objectives and priorities.
This document discusses OKRs (Objectives and Key Results), a goal-setting framework used by many Silicon Valley companies to help teams communicate, measure, and achieve goals in an ambitious yet accountable way. It describes how OKRs originated from practices at Intel, and were later adopted by companies like Google, Amazon, and Microsoft. The document provides templates and best practices for implementing OKRs, including having 3-5 OKRs per quarter set at different management levels, with objectives stating where the organization is going and key results providing measurable targets. It emphasizes using OKRs to focus efforts, align teams, provide accountability, and encourage risk-taking and innovation.
Customer Success Quarterly Business Review (QBR) TemplateSkilljar
This document summarizes the agenda and key discussion points from a quarterly business review meeting between a customer success manager and a client company. The agenda covered metrics on course registrations and completions, user engagement data, new and upcoming product features, the client's training roadmap, and open questions. The manager provided recommendations to customize the client's course catalog and certificates and discussed integrating the learning platform with Salesforce.
How to increase sales force productivityLouis Ekome
This presentation contains tips on how productivity of the sales force can be improved in a business organization. Business organizations and managers often think about how they can get more out of their sales force. I hope you will find this useful if you are in that category
Customer Success University launches June 30, 2014 with the first course: Customer Success Management 101.
This self-paced course, made up of 12 lessons developed by top Customer Success experts, provides you with the critical foundation for a career as a Customer Success Manager.
CSM101 is step one of three on the way to becoming a Certified Customer Success Manager.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Marketers these days want to do all of the video marketing! But when it comes down to implementing it, we're too resource-strapped, our team is too small, and we get to thinking: can we actually get the results we want from video marketing? The answer is yes!
In this live webinar, you'll learn:
-How to embed a video into a landing page and an email
-Where the Vidyard video data view lives
-How to use video data for smart campaigns & lead scoring
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
This document discusses customer lifecycle calls to action (CTAs) and how to leverage them effectively. It provides an overview of what lifecycle CTAs are and their value in helping customer success managers stay organized and proactive. Examples are given of commonly used lifecycle CTAs along the customer journey. Best practices for implementing, managing, and getting ongoing adoption of lifecycle CTAs are also covered. The presentation aims to demonstrate how lifecycle CTAs can serve as a "GPS" to guide customer interactions and success.
This document discusses key performance indicators (KPIs) and key result areas (KRAs) for performance evaluation. It provides resources for KPIs and KRAs including lists, templates, and methods. It also discusses best practices for creating effective KPIs, such as linking them to strategy, focusing on 3-5 key areas, and designing them to empower employees. Finally, it outlines different types of KPIs including leading vs lagging indicators and qualitative vs quantitative measures.
https://www.wrike.com/blog/tag/okr/ - OKR (Objectives and Key Results) is a planning and goal setting technique made famous by Intel and Google. OKRs represent aggressive goals and define the measurable steps you’ll take towards achieving those goals. This presentation walks you through why and how you can use OKRs to power your business.
The document outlines key account management best practices including analyzing high potential accounts, reallocating resources, understanding customer needs and requirements, developing account plans with goals and accountability, monitoring performance, and holding account teams accountable. It also provides an overview of the key account management process with steps for analyzing and classifying customers, profiling and planning for key accounts, executing account plans, and evaluating account performance.
Business Growth Strategy And Revenue Model PowerPoint Presentation SlidesSlideTeam
To enhance market penetration and make your presence eminent in market and product extension, this PowerPoint presentation is all that you need. Whether it's your business growth strategy or you are focusing on revenue model, every agenda can be marked clearly on the PowerPoint presentation. It not only focuses on agenda list but also offers good table of content which enhances the beauty of your work. The PPT slides are not only useful for business plan development but also can be used for school projects, as the colorful presentation slideshow helps to grab all the eyeballs by offering the perfect combination of color scheme. The brilliant mixture of graphic and text placed hand in hand in the PowerPoint presentation slide make it stand out and makes your task easy. Business Growth Strategy and Revenue Model PowerPoint Presentation Slides take care of all important sections like agenda, client information, team information and many more. That’s not the end but there are pre-designed bar graphs and colorful venn diagrams in the presentation that make it visually very impressive. Be a great guide with our Business Growth Strategy And Revenue Model PowerPoint Presentation Slides. Direct them firmly in the best direction.
Customer Success Model PowerPoint Presentation Slides SlideTeam
Measure customer success using Customer Success Model PowerPoint Presentation Slides. Make sure customers achieve their desired outcomes while using your products and services. Evaluate customer satisfaction by adding these relevant customer success model complete presentation slideshow. This content-ready customer success model presentation comprises of topics such as customer segmentation, customer success cycle, customer success maturity model, pillars of customer success, and more. Analyse your customer service strategy to increase upsell opportunities. Add customer success PowerPoint templates to manage the relationship between a vendor and its customers. These templates are completely customizable. You can edit the color, text, icon and font size as per your need. Download customer success model complete presentation to satisfy the customers’ requirements which in turn improves the customer lifecycle value for the company. Our Customer Success Model Powerpoint Presentation Slides enable a glocal approach. They allow close contact with customers anywhere.
Parker is a businessman who needs a place to start his day alert, relax between meetings, and conduct business comfortably. Starbucks provides this solution with its welcoming coffee houses. Sales partners aim to make a connection by targeting business professionals, social groups, students, and locals daily. The sales philosophy is to sell passionately in a friendly environment to create loyal, returning customers through good service and a quality product.
A sales strategy is a plan for efficiently allocating a company's sales resources to maximize revenues and minimize costs. It involves designing the sales force structure, size, and infrastructure to match market demand. Developing a sales strategy involves assessing the performance environment, evaluating the organizational design, conducting a competitive analysis, developing buyer personas, and creating a roadmap. The roadmap should include ROI models, change management plans, and sequencing of improvement initiatives to successfully implement defined strategies.
The document outlines Rincon Company's customer success strategy. It will focus on later stages of the customer lifecycle like engagement, adoption, and renewal. Key aspects include implementing a health score to measure adoption effectiveness, standardizing CLV and churn calculations, allocating 12% of ACV to customer retention costs, and developing tailored playbooks for different customer segments. Barriers customers may face and ways to address them at each stage are identified. The customer success team structure with roles for client services, support, and success managers is also presented.
This presentation examines how you can manage & grow sales with a sales pipeline set up with the proper sales pipeline stages and how to master sales pipeline management.
Resources & Links:
iDeal Sales CRM: https://idealcrm.app/
Sales Pipeline Full Article: https://idealcrm.app/construction-sales/sales-pipeline-stages-explained-b2b/
Sales Pipeline Excel Download: https://idealcrm.app/wp-content/uploads/Sales-Pipeline-Excel.xlsx
-------------
One of the best ways to keep track of sales is with a sales pipeline - an important tool that helps you manage and grow sales.
What We Cover:
- Sales Pipeline Definition
- Sales Pipeline vs Sales Funnel
- Sales Pipeline Management Best Practices
- Sales Pipeline Stages
- Sales Pipeline Stages Example
- Sales Pipeline Software
- Sales Pipeline Excel Template - free download
When you’re striving for aggressive growth in marketing, using OKRs is a great way to provide focus; here you’ll find marketing OKR examples for every role. If you’re looking for a basic introduction to OKRs, check out our Complete Guide to OKRs:
https://7geese.com/okr-objectives-and-key-results-faqs/
Table of Contents:
- Inbound Marketing OKR Examples
- Event Marketing OKR Examples
- Content Marketing OKR Examples
- Email Marketing OKR Examples
- Social Media Marketing OKR Examples
- Search Engine Optimization (SEO) OKR Examples
This document provides an introduction to Objectives and Key Results (OKRs). It defines OKRs, discusses their benefits, and offers best practices for implementing them. OKRs help companies set clear goals and track progress towards objectives. The document outlines that OKRs have both qualitative objectives and quantitative key results, and should be bottom-up defined as well as top-down aligned. Common OKR cadences and some examples from successful companies like Google and Spotify are also presented. The document concludes by offering next steps for getting started with OKRs, such as scoping an OKR project and piloting the rollout.
Developing The Ultimate Customer Success Strategy Gainsight
Want to adopt Customer Success but don't know where to start? A seasoned customer success manager looking to optimize your team, workflow and organization?
Accurately defining your Desired Outcomes for each customer segment
Outlining the roadmap to your customer's Desired Outcome
Aligning your team, organization and workflow to optimize for meeting your customer's desired outcomes
During the presentation, the audience will be invited to ask any questions about the content, customer success or Gainsight that come up.
B2B marketing is no longer a matter of delivering support tools and services to the sales organisation. The challenge for marketing is to take more of an independent role in B2B as a positioning driver. The loss of an extremely close, direct connection between sales and marketing also causes a loss in the alignment of sales and marketing investments for driving business. There isn’t necessarily sufficient marketing focus on generating revenue streams, as sales often ignores what will drive future revenue. B2B sales and marketing needs to re-align its objectives and priorities.
This document discusses OKRs (Objectives and Key Results), a goal-setting framework used by many Silicon Valley companies to help teams communicate, measure, and achieve goals in an ambitious yet accountable way. It describes how OKRs originated from practices at Intel, and were later adopted by companies like Google, Amazon, and Microsoft. The document provides templates and best practices for implementing OKRs, including having 3-5 OKRs per quarter set at different management levels, with objectives stating where the organization is going and key results providing measurable targets. It emphasizes using OKRs to focus efforts, align teams, provide accountability, and encourage risk-taking and innovation.
Customer Success Quarterly Business Review (QBR) TemplateSkilljar
This document summarizes the agenda and key discussion points from a quarterly business review meeting between a customer success manager and a client company. The agenda covered metrics on course registrations and completions, user engagement data, new and upcoming product features, the client's training roadmap, and open questions. The manager provided recommendations to customize the client's course catalog and certificates and discussed integrating the learning platform with Salesforce.
How to increase sales force productivityLouis Ekome
This presentation contains tips on how productivity of the sales force can be improved in a business organization. Business organizations and managers often think about how they can get more out of their sales force. I hope you will find this useful if you are in that category
Customer Success University launches June 30, 2014 with the first course: Customer Success Management 101.
This self-paced course, made up of 12 lessons developed by top Customer Success experts, provides you with the critical foundation for a career as a Customer Success Manager.
CSM101 is step one of three on the way to becoming a Certified Customer Success Manager.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Marketers these days want to do all of the video marketing! But when it comes down to implementing it, we're too resource-strapped, our team is too small, and we get to thinking: can we actually get the results we want from video marketing? The answer is yes!
In this live webinar, you'll learn:
-How to embed a video into a landing page and an email
-Where the Vidyard video data view lives
-How to use video data for smart campaigns & lead scoring
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
5 Tips to Supercharge Your Video Content in 2018LinkedIn
Most B2B organizations know how crucial video content is to their marketing strategies. One of the top challenges around video that we’ve heard from B2B marketers is that they don’t know what types of videos work best in engaging their audience. We’ve got 5 actionable tips to help you build video content that resonates with your audience.
Top Video Marketing Trends to Take Advantage of in 2020Marketo
Many growing businesses, especially those with lean marketing teams, miss out on reaping the rewards of new and exciting revenue-generating channels because of a fear that they will require considerable time or money.
When it comes to video marketing, that is just not the case. Marketo and Vidyard will show you key video marketing trends that you can act on tomorrow, with limited time or financial investment.
In this live webinar, you'll hear:
-THREE video trends you can take advantage of now
-Best practices for getting started and scaling video
-How to partner with sales and drive revenue with video
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
Video marketing allows small businesses to reach large audiences at low cost. It provides many benefits such as increasing brand awareness, generating leads, and improving website traffic. Successful video marketing strategies create engaging videos with content that informs customers about a business and its products/services in an easy to understand way. Businesses can distribute videos through sites like YouTube and employ techniques to maximize viewership. Common types of marketing videos profile a company, its employees, products/services, or provide testimonials.
How to use video content-and marketing automationHamlet B2B
It’s probably no surprise to you that video is a preferred content medium. Just look back at how you spent your day online yesterday—chances are that you watched at least one video. How could you resist that play button? And you’re not alone: Cisco predicts that more than 84% of all internet traffic will be video by 2018.
This document provides tips and best practices for video marketing. It discusses keeping video messages short at 60 seconds or less to maintain viewer attention. It also recommends measuring video analytics to understand viewer engagement and determine effective content. Additional tips include leveraging existing marketing assets to reduce video production costs and promoting branding by displaying the company logo prominently in videos.
DigiVid360-Video Marketing Tips and Statistics Kelley Howard
Video is growing rapidly as a format for online content. It can increase engagement on websites, with click-through rates for emails with video being 96% higher. This document provides tips for creating effective marketing videos, including using compelling thumbnails, adding transcripts, keeping videos short while covering topics fully, boosting videos initially with advertising, and leveraging conferences to capture multiple customer testimonials or interviews at once. The goals are to drive awareness, consideration, conversions and loyalty at each stage of the buyer's journey.
The document provides an overview of best practices for using video in marketing. It discusses how B2B companies are increasingly using video to engage audiences in a quick, concise manner. It provides tips for video marketing tactics like creating value for consumers rather than plain advertisements, using keywords and captions for SEO, leveraging existing social media channels, and including calls to action and metrics to measure success. The document contains several chapters that will provide examples and strategies for storytelling, using video in different industries, and creating effective explainer videos.
This document discusses trends in video marketing. It notes that most major brands are increasing their spending on online video and creating video content libraries. Many companies are hiring directors of video strategy to manage their growing video content and presence. Integrations between video platforms and marketing automation/CRM systems allow marketers to better analyze video performance and customer insights to improve future content. The future of video marketing is predicted to include more and better videos from marketers, and marketing automation will help serve the most relevant videos to prospects at the optimal times.
If an image can say a thousand words, what can a video do? While video marketing is an effective form of digital marketing, many business owners dismiss it as a viable option for their business. This could be due to discomfort in front of a camera, a lack of videography equipment or a relevant skill set, or simply because they don’t know how video marketing would fit into their marketing mix. After completing this episode, the business owner will have a much clearer understanding of how to do video marketing and many of the potential objections to this form of marketing will have been addressed.
Part of the webinar series: DIGITAL MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2021 - PART II
See more at https://www.financialpoise.com/webinars/
Our Video Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you create an effective video marketing plan and produce engaging video content to support your marketing goals.
This document provides tips for improving video marketing in the new year. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first few seconds of videos wisely to engage viewers. It also suggests spicing up B2B messaging in videos, implementing a process based on video analytics, combining video data with marketing automation, and considering the speaker/presenter when casting videos.
This document provides tips for improving video marketing in 2014. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first 8 seconds of a video to qualify the audience. It also suggests spicing up B2B videos with creative content, implementing a process to measure video performance using analytics, and combining video data with marketing automation.
The document discusses the benefits of adding videos to a website. It notes that 52% of web traffic is video and videos that are under 4 minutes are often watched. Adding videos can help convey information in a more compelling way than plain text. Videos provide a personal touch and face to a website. They are also an excellent way to present information that is difficult to explain with words alone. Videos can improve click through rates and return on investment for marketing. The document provides examples of types of videos a company could create, such as testimonials, CEO greetings, tutorials, and FAQs.
This document discusses how video marketing can attract, engage, and delight customers at each stage of the customer journey. It summarizes trends towards simpler, more authentic video content and how video drives customer engagement. Tips are provided for getting started with video marketing using tools from Vidyard and HubSpot to host, optimize, and analyze video performance. Considerations for scaling video use across marketing and sales channels are also outlined.
Four Reasons Why Video Belongs In Your Marketing StrategyMarketo
Marketo Engage, Brightcove and SealedAir discuss the top four reasons for implementing a video strategy into your marketing mix. They provide great tips and examples for beginners in the space and enhancements that are useful for those with more experience.
Content and Commerce converge through online videoChris Reighley
Content and Commerce converge through online video - a Webinar with Do-Ipse, Invodo and MarketLive.
Presented by Chris Reighley, Russ Somer and Kristi Burton
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
This document summarizes predictions for marketing operations in 2021 from Adobe's Head of Marketing Operations. Some key points include:
- Technology will continue enabling productivity but also blocking it if experiences are bad, especially for younger workers. Attention will be harder to focus with more distractions.
- Virtual experiences have clear benefits but replicating in-person dynamics is difficult without awareness to ensure engagement.
- Newly formed or existing remote teams face challenges like limited physical connection and inertia, requiring creative solutions.
- Predictions for 2021 include precedent from the pandemic year, more available talent, expanded data privacy laws, and rapid innovation.
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Marketo Engage January 2021 Product Release PresentationMarketo
The document summarizes the January 2021 release of Marketo Engage. It includes:
1) Enhancements to audience sync with Adobe Experience Cloud applications and ad networks.
2) Improvements to the user experience including support for workspaces and partitions.
3) New capabilities for sales teams including Sales Insight for non-native Salesforce integrations and enhancements to Best Bets, email workflows, and account/opportunity panels.
4) Additional features like program member custom field tokens, Salesforce OAuth authentication, and a landing page preview API.
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
The document discusses planning for demand generation activities in 2021. It provides tips for budget planning, aligning activities with content, and ensuring consistency. It also discusses optimizing programs through A/B testing, evaluating results, and making data-driven decisions. Additionally, it covers using intent data to enhance account targeting and prioritize sales opportunities by surfacing accounts actively searching on relevant topics. The key takeaways are to plan strategically while allowing flexibility, capitalize on all engagements, optimize through testing, and leverage intent data when built and used correctly.
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
The document provides an overview of Adobe's roadmap for Marketo Engage in fiscal year 2020. It discusses key themes and priorities for the roadmap including:
1. Foundation for growth through improved integrations with Adobe Experience Cloud and Adobe Experience Platform.
2. Powering sales experiences with new features for Sales Insight to provide reps with buyer insights and enhancements for mobile usage.
3. Connecting people and content through predictive audiences powered by artificial intelligence to help target the right customers, and new capabilities for attribution and measurement through Bizible.
The roadmap highlights how these initiatives will help drive demand, empower marketing and sales teams, and deliver exceptional customer experiences across the journey
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
1. Paulo Martins
Head of Commercial Digital Marketing
Adobe
Unlocking the Power Of Video
How to drive revenue with video marketing
Greg Kelly
Strategic Partnerships Lead
Vidyard
2. In case you missed it...
There are three things that I believe are
affecting the marketer directly and acutely.
One of those - is video. The reality is
everything we do, everything we say, is on
video!
Steve Lucas
Former CEO, Marketo
https://theblog.adobe.com/adobe-accelerates-customer-experience-management-for-b2b-marketers-with-video-capabilities-from-vidyard/
PS. This means you can add video marketing capabilities to your
Marketo subscription - ask your CSM/AE for more information on how!
3. 3
Always pressured to prove the return on
marketing investments across content
types and touchpoints
#ProveImpact
5. No insights into
viewers or
performance
Host on YouTube, Vimeo, or
other hosting platform with no
control of the customer
experience
Invest in
Video Production
What’s the status quo?
12. “Watch Video Demo” as the main goal
Website Re-Skin
Pro Tip: Drive traffic to places that are most impactful for your business.
Previous website New website
13. “Watch Video Demo” as the main goal
Website Re-Skin
Previous website New website
+1,103% more traffic to our 4 MIN DEMO
14. Using on-demand video demos to generate + qualify leads
4 Minute Demo
If a prospect watches more than 70% of
the DEMO + It’s an account under our
ICP do this:
- Add extra behavior score points.
- Create an Act Now.
- Notify the SDR Team.
- Etc…
16. A great way to qualify leads and move them through the funnel
On-Demand Webinars
Pro Tip: Instead of using a LP with a YouTube/Vimeo hosted video, use our new video lead
capture capability and for known leads, let them enjoy the content form-free like the above!
17. Let’s face it - you’ll get more engagement on demand vs. live
On-Demand Webinars
Only around 20-30% of the webinar registrants will attend it LIVE!
What do you do with the rest of the 80-70% of your registrants?
The on-demand version gets more views than the LIVE event.
What do you do with those leads consuming your content? Why
not lead score on-demand video viewers?
19. Help prospects hear about your solution from their peers
Customer Testimonials
Pro Tip:
These don’t have to be
Oscar winning videos - they
have to tell a story of how
your customer is better
today with your solution
24. FASTER DEALS!
The #1 reason how video marketing impacts our business today
VS
5x FASTER
LEAD MQL
25. Key Takeaways For You
Video Marketing - Getting Started
- Choose the technology that can give you the right insights
- Use the data in a meaningful way for the business
- Look at all the opportunities to use video across all the funnel
- MOVE TO THE EVOLUTION SIDE OF THE B2B VIDEO STRATEGY.
26. Curious to see our new solution in action?
Marketo Announces New Video Marketing Capabilities
Email greg.kelly@vidyard.com and he’ll send you a personalized video
tour of our new joint video marketing solution!