This document discusses sales strategies for startups. It outlines the sales funnel process from generating leads through online marketing and networking to qualifying leads. It recommends building contact lists in spreadsheets and using a CRM system. The document defines leads and differentiates between inbound and outbound leads. It provides tips for collecting data from early beta signups and leveraging tools like web forms and launch rock. It also describes the lead qualification cycle and recommends tools for prospecting and researching leads like Feedgen, Jigsaw, LinkedIn and web searches.