5 Anti-patterns of Modern Product Management

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What anti-patterns should you be aware of that will be counterproductive to building successful products? How do you overcome these anti-patterns to practice modern product management that is focused both on Discovery and Delivery?

Austin VOP
5 Anti-patterns of
Modern Product Management
Reza Shirazi
ProductCamp Austin - September 2019

Austin VOP
About
Reza Shirazi
Senior Product Manager
AfﬁniPay
Austin VOP
Austin Voice of Product
Austinvop.com
Interview product leaders to share their
insights and build a stronger product
community in Austin
Biweekly Newsletter
tinyletter.com/austinvop

Austin VOP
modern product management
Discovery + Delivery

Austin VOP
anti-pattern
a common response to a recurring problem that is usually
ineﬀective and risks being highly counterproductive

Austin VOP
Solutions & Features
vs.
Problems & Opportunities
Sales led Product Management
#1 Roadmaps

Austin VOP
Requests & Complaints
vs.
User Insights & Opportunities
#2 Users

Austin VOP
Order Taking
vs.
Empowered Product Team
HiPPO led Product Management
#3 Executives

Austin VOP
Tech Component
vs.
User/Customer/Persona
Engineering led Product Management
#4 Teams

Austin VOP
Agile Product Management
vs.
Product Management using Agile
#5 Process

Austin VOP
"The point of Product Management is not to put things
in Jira in a speciﬁc format, use a speciﬁc framework for
writing out goals, or make sure your developers have
full backlogs. The point of Product Management is to
create valuable products that customers love,"
Melissa Perri

Austin VOP
pattern
an example for others to follow

Austin VOP
Continuous Discovery
+
Continuous Delivery
Continuous
Collaboration

Austin VOP
Trust Communication Continuum

Austin VOP
Thank you
AustinVOP.com
tinyletter.com/austinvop

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5 Anti-patterns of Modern Product Management

1. Austin VOP 5 Anti-patterns of Modern Product Management Reza Shirazi ProductCamp Austin - September 2019

2. In Kind Advocate Sponsors SUPPORTERS

3. Austin VOP About Reza Shirazi Senior Product Manager AfﬁniPay Austin VOP Austin Voice of Product Austinvop.com Interview product leaders to share their insights and build a stronger product community in Austin Biweekly Newsletter tinyletter.com/austinvop

4. Austin VOP modern product management Discovery + Delivery

5. Austin VOP anti-pattern a common response to a recurring problem that is usually ineﬀective and risks being highly counterproductive

6. Austin VOP Solutions & Features vs. Problems & Opportunities Sales led Product Management #1 Roadmaps

7. Austin VOP Requests & Complaints vs. User Insights & Opportunities #2 Users

8. Austin VOP Order Taking vs. Empowered Product Team HiPPO led Product Management #3 Executives

9. Austin VOP Tech Component vs. User/Customer/Persona Engineering led Product Management #4 Teams

10. Austin VOP Agile Product Management vs. Product Management using Agile #5 Process

11. Austin VOP "The point of Product Management is not to put things in Jira in a speciﬁc format, use a speciﬁc framework for writing out goals, or make sure your developers have full backlogs. The point of Product Management is to create valuable products that customers love," Melissa Perri

12. Austin VOP pattern an example for others to follow

13. Austin VOP Continuous Discovery + Continuous Delivery Continuous Collaboration

14. Austin VOP Trust Communication Continuum

15. Austin VOP Thank you AustinVOP.com tinyletter.com/austinvop

16. In Kind Advocate Sponsors SUPPORTERS

5 Anti-patterns of Modern Product Management

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