FAQs or explainer videos address common customer questions in short videos that can be shared across websites and social media. User-generated content comes from outside a company and can help identify brand ambassadors, while testimonial videos feature real customers showcasing products. Product tutorials demonstrate how to use products in real-life scenarios, and live-streaming allows real-time video conversations between broadcasters and audiences.

1. FAQs - Responding to Customer Questions
FAQs - also known as “explainer” videos -
address common customer questions in
short form. These videos are easy to place
throughout your website as well as share
on any social platform.
3
4
User-Generated Content
User-generated content is any content
coming from someone outside of your
company or marketing team. Usually
unsolicited, they are also a great way to
identify potential brand ambassadors to
add to your influencer community.
1
Testimonial or Review Videos
Testimonial and review videos showcase
your product with a real customer. The
customer could be an influencer, brand
ambassador, or a knowledgeable c
ustomer that loves your brand.
2
Product Tutorial or How-To
Product tutorials show consumers how
to use your product or how to incorporate
your product into a real-life scenario.
These videos are in high demand because
they are practical and informative.
5
Live-Streaming
Live-streaming is video in real-time.
It turns a video into a broadcasted
conversation between the person that is
streaming and their audience watching.
people have purchased a
piece of software or app after
watching a brands video
82%
of global internet traffic will
come from video streaming
and downloads
Video marketing
industry to reach
by 2022
5 Short-Form Video Ideas
Get inspired with this list of short-form video ideas to incorporate for your next influencer marketing campaign.
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