In our Q1 Knoxville HubSpot User Group (HUG) meetup, Holly Yalove (KnoxHUG Leader and VIEO Design Principal & Cheif Strategist) presented "Secrets toLeveraging Videofor Marketing & Sales Success." At this first meetup of 2019, our HUG members learned tips and best practices for using video in sales, marketing, and service tactics including how to use HubSpot's new video integration.
Is content marketing giving you a hard time? Follow these actionable tips to create, repurpose, and distribute engaging content for your website, blog, and social media channels.
Video marketing for Dummies: A beginner's Guide to Video MarketingParitoshSinha8
In this PPT we are going to show you how to do Video marketing and boost your business with the help of Video Marketing. Reference: https://www.appypie.com/video-marketing-strategy
The true art of customer journey management is the ability to continuously improve your digital touchpoints based on real-world feedback from your audience. This session will explain how agile marketing—a well-structured management methodology—helps marketers work in a more iterative and adaptive fashion that is more responsive to the ongoing evolution of customer journeys.
Bring Your Boring B2B Brand To Life With VideoInfluitive
Head of Content Marketing Cassandra Jowett shared insights from Influitive's human-centric video marketing strategy at Vidyard's Fast Forward Video Marketing Roadshow in Toronto on September 20, 2016.
Is content marketing giving you a hard time? Follow these actionable tips to create, repurpose, and distribute engaging content for your website, blog, and social media channels.
Video marketing for Dummies: A beginner's Guide to Video MarketingParitoshSinha8
In this PPT we are going to show you how to do Video marketing and boost your business with the help of Video Marketing. Reference: https://www.appypie.com/video-marketing-strategy
The true art of customer journey management is the ability to continuously improve your digital touchpoints based on real-world feedback from your audience. This session will explain how agile marketing—a well-structured management methodology—helps marketers work in a more iterative and adaptive fashion that is more responsive to the ongoing evolution of customer journeys.
Bring Your Boring B2B Brand To Life With VideoInfluitive
Head of Content Marketing Cassandra Jowett shared insights from Influitive's human-centric video marketing strategy at Vidyard's Fast Forward Video Marketing Roadshow in Toronto on September 20, 2016.
Product Strategy - How to figure out a plan for your product?Julie Knibbe
- What is product strategy?
- How do you evaluate your current position and performance (KPIs, metrics, Kano..)
- Can you be agile and have a vision?
- How to master the art of roadmapping when you have to juggle short term gains and longer term projects?
Tyler Lessard from Vidyard discusses how it's possible to do video on every budget and how to make sure you're reaching everyone in the customer journey!
SEE THE FULL WEBINAR: https://info.storytellermn.com/video-marketing-strategy-webinar
Mastering video content for your business is no longer an option, but that doesn’t mean that every tactic is going to work for you.
The toolbox needed for a successful digital marketer is growing larger and larger by the year. We’ll help you identify the key video strategies that will help you engage with your audience and share your brand stories in 2018.
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
In This Webinar You Will Learn:
*How to establish a strong value proposition with a video.
*How to create a powerful distribution strategy.
*How to establish the credibility that creates consistent viewer engagement.
*How to create repeatable training.
*How to create your story, passion, why you’re in business
video.
*How to create a testimonial video.
*SEO visibility for videos
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
Product Strategy - How to figure out a plan for your product?Julie Knibbe
- What is product strategy?
- How do you evaluate your current position and performance (KPIs, metrics, Kano..)
- Can you be agile and have a vision?
- How to master the art of roadmapping when you have to juggle short term gains and longer term projects?
Tyler Lessard from Vidyard discusses how it's possible to do video on every budget and how to make sure you're reaching everyone in the customer journey!
SEE THE FULL WEBINAR: https://info.storytellermn.com/video-marketing-strategy-webinar
Mastering video content for your business is no longer an option, but that doesn’t mean that every tactic is going to work for you.
The toolbox needed for a successful digital marketer is growing larger and larger by the year. We’ll help you identify the key video strategies that will help you engage with your audience and share your brand stories in 2018.
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
In This Webinar You Will Learn:
*How to establish a strong value proposition with a video.
*How to create a powerful distribution strategy.
*How to establish the credibility that creates consistent viewer engagement.
*How to create repeatable training.
*How to create your story, passion, why you’re in business
video.
*How to create a testimonial video.
*SEO visibility for videos
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
Marketing Masterclass: Exclusively for LPL Financial Advisors:Samantha Russell
Do you have trouble differentiating your service and defining your unique value proposition? Do you know your marketing needs a facelift but you just aren't sure where to start or what to do?
In this webinar, exclusively for LPL advisors, Samantha Russell will share:
- Why traditional advisor marketing and messaging just doesn't work anymore
- How to think about establishing your own unique brand, and
- Practical tips you can implement right away - to help you nail your messaging in your website, copywriting, social posts, and more!
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
Chatbots are becoming increasingly popular as you can leverage chatbot technology to generate new leads and enhance your customers' overall experience. Our virtual Knoxville HUG event on December 18th was an educational workshop covering how to create a chatbot strategy and how to build out a chatbot in HubSpot.
Account-Based Marketing (ABM) is a growth strategy that relies on marketing and sales working closely together to influence multiple stakeholders for a select set of high-value companies. Our virtual Knoxville HUG event on June 30th focused on the five steps for building and executing an ABM strategy and HubSpot's new tools that support ABM.
Smart Content: Using Personalization to Increase ConversionsKnoxville HUG
Our Q4 Knoxville HUG Event covered why personalization matters in your content, what kind of difference it can make, and how to implement real-time personalized content using HubSpot's Smart Content. Considering that 67% of digital consumers say it's important for a brand to automatically adjust content to them, personalized content makes a huge difference!
How to Increase Revenue Using Customer Feedback and AdvocacyKnoxville HUG
Did you know that companies who prioritize improving customer experience generate 60% higher profits? Happy and engaged customers also buy 90% more often and spend 60% more per transaction! That's why our Q3 Knoxville HubSpot User Group (HUG) event for 2019 was focused on customer feedback and advocacy.
Reporting Tips to Specify & Strategize for Your Business GoalsKnoxville HUG
Your business’ success relies on more than just good ideas and luck. To get where you want to go, you need a strategy for achieving your vision and gaining a greater foothold in the market. Data drives every business landscape. Reporting tools and the information you glean from them can help you to gain a valuable advantage against the competition. At our Q2 Knoxville HUG, HubSpot Academy professor, Jorie Munroe, shared tips for:
• Defining your company’s objectives
• Setting up dashboards and high-level reports
• Identifying the correct metrics to use
• Understanding what types of reports are ideal for use with those metrics
• Best practices and trend monitoring
• HubSpot tools to make data analysis and reporting easier
Money Talks: Using Live Chat & Conversational Strategies to Increase Sales & ...Knoxville HUG
In our Q4 Knoxville HubSpot User Group (HUG) meetup, Holly Yalove (KnoxHUG Leader and VIEO Design Principal & Cheif Strategist) presented "Money Talks: Using Live Chat & Conversational Strategies to Increase Sales & Customer Delight." At this last meetup of 2018 our HUG members learned how to plan and execute conversational strategies using HubSpot's CRM and conversation tools.
Drab to Fab: Transform Inbound Marketing with Digital AdsKnoxville HUG
In our Q3 Knoxville HubSpot User Group (HUG) meetup, Lindsay Elsten, a client success manager at VIEO Design, presented "Drab to Fab: Transform Inbound Marketing with Digital Ads" where our HUG members learned how to leverage digital advertising in their inbound marketing strategies and get better ROI with "inboundy" ads.
Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG
HubSpot Director of Marketing and #KnoxHUG Guest Speaker Debbie Farese covers the latest shift in inbound sales and marketing and how to use it to delight your prospects and customers.
Winning Keyword ResearchStrategies for 2018Knoxville HUG
Our #KnoxHUG Meetup for Q1 2018 covered winning strategies for keyword research in 2018. This presentation includes insights on how search and search engines have changed over the years and how SEO focus has shifted to topics and content structure vs. trying to rank for single keywords.
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG
HubSpot's Sarah Posnak joined our 3rd quarter HubSpot User Group meetup to talk about personalization. Did you know that smart content can help cut the number of steps to conversion?!
Our fourth quarter Knoxville HubSpot User Group (HUG) event was very exciting! Nick Salvatoriello (a.k.a. Nick Sal), Principal Inbound Professor at HubSpot, gave an amazing presentation on how to build, optimize, and accelerate growth for your marketing contact database. Enjoy!
Our third Knoxville HubSpot User Group (HUG) event was a blast! Chad Elmore, Director of Communication at Pyxl gave a presentation on the different stages of the buyer's journey. Enjoy!
Our second Knoxville HubSpot User Group (HUG) event was one to remember! HubSpot sent Evan Dean all the way from Boston to share some exciting tips and tricks for email marketing. Here's his presentation--we hope you enjoy it!
We’re calling the event “Cheers to Inbound Marketing,” and what better place to hold it than at a craft beer market? From 5:30–8 pm, we will have food, drink, networking, prize drawings, and a little inbound education.
During the Cheers to Inbound Marketing event, we’ll also be announcing the dates for the remaining quarterly HUG meetings, all of which will be at Casual Pint Hardin Valley. We’ll tackle lots of in-depth inbound marketing and HubSpot topics in 2015, and we’re taking requests
The other dates are:
• Q2 Knoxville HUG Meetup: 5/19/15
• Q3 Knoxville HUG Meetup: 8/11/15
• Q4 Knoxville HUG Meet Up: 10/13/15
The Casual Pint is located at 10677 Hardin Valley Road, Knoxville, TN 37932, just off Pellissippi Parkway.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
12. 7 in 10...
SOURCE: State of Video Marketing Report, Demand Metric, 2017
VIDEO IN MARKETING
...B2B buyers report watching
video on their path to purchase
...Marketers report that video
converts better than other
types of content
13. Using 1-to-1
video is a key
sales strategy
21%
1-to-1 video
MEDIA MOST LIKELY TO
ELICIT A REPLY
13%
Twitter
7%
Facebook
21%
Phone Call 25%
LinkedIn
12%
Mailer/Swag
SOURCE: The Ultimate Sales Engagement Guide, Sales Hacker, 2018
VIDEO
IN SALES
14. VIDEO: NOT JUST FOR LARGE COMPANIES
More than 50% produce video in-house
SOURCE: Video in Business Benchmark Report, Vidyard, 2018
17. #1 - Consider Your Audience
Video content should:
ü Speak to the right stage of the buyer’s journey
ü Align with your marketing goals
TIPS & BEST PRACTICES
18. #2 - Focus on Content vs. Technical Quality
You don’t need a big budget to get started!
Often, the best videos:
ü Are informal, spontaneous, and authentic
ü Have the 4 Es:
Engagement, Emotion, Education, and Empathy
TIPS & BEST PRACTICES
19. #3 – Leverage Videos You Already Have
Things like:
ü Past webinars
ü Social videos
ü Product walkthroughs, etc.
TIPS & BEST PRACTICES
20. 12 TYPES OF MARKETING VIDEOS
1) DEMO VIDEOS
Showcase how your product works
• Software tours
• Unboxing
• Physical product tests
21. 2) BRAND VIDEOS
Build brand awareness and intrigue,
and attract your target audience
• Showcase company vision or mission
• Showcase products and services
22. 3) EVENT VIDEOS
Conferences, roundtables, fundraisers, etc.
Consider:
• A highlight reel
• Interesting interviews
• Presentations given
23. 4) EXPERT INTERVIEWS
Build authority and trust with your
target audience
• Internal experts
• Industry thought leaders
or influencers
24. 5) “HOW TO” OR EDUCATIONAL
Help your target audience better understand your
business and solutions
• Teach something new
• Build on foundational knowledge
• Great for marketing, sales, and service
25. 6) EXPLAINER VIDEOS
Explain why your target audience needs your product
or service
• Focused on a fictional journey of your company’s
core buyer persona
• Explains how your product or service overcomes
their problem/struggle
26. 7) ANIMATED VIDEOS
Great format for explaining abstract products and
services or hard-to-grasp concepts
27. 8) CUSTOMER TESTIMONIAL & CASE STUDY VIDEOS
• Feature your loyal, satisfied customers
• Provide proof that your product/service works
28. 9) LIVE VIDEOS
Give viewers special behind-the-scenes looks at
your company
• Live-stream interviews, presentations, and events
• Encourage questions and comments
• Live videos draw longer streams and higher
engagement rates
29. 10) 360° & VIRTUAL REALITY (VR) VIDEOS
Allows viewers to experience a location or event
30. 11) AUGMENTED REALITY VIDEOS
Adds a digital layer to what someone is viewing
currently in the world
Ex: Visualize furniture in a space (IKEA Place App)
31. 12) PERSONALIZED MESSAGE VIDEOS
A creative way to continue a conversation or
respond via email or text
• Record recaps of important meetings
• Give personalized recommendations
33. VIDEO
IN SALES
Sales reps are
using video now
more than ever
to cut through
the noise
2015 2016 2017
22%
25%
VIDEO USAGE IN SALES
CONVERSATIONS
SOURCE: State of Video Marketing Report, Demand Metric, 2017
37%
34. VIDEO IN YOUR INBOUND SALES CADENCE
Connecting
● Connect with buyers who
are engaging with your
content
● Ex: Personalized selfie
introduction to put a face
to your name
Exploring
● Help buyers better
understand the nature
of their problem
● Ex: Screen share as a
teaser to relevant
content
Advising
● Advise buyer how to best
solve their problem
● Use curated playlists of
bottom-funnel content
● Leverage video in proposals
and use for internal handoffs
46. MARKETERS: YOU’RE USING VIDEO; NOW WHAT?
Expand. Use video on blogs, social,
landing pages, and more
Engage. Add in-video CTAs to guide the
customer journey
Optimize. Use video analytics for
smarter marketing
47. GETTING STARTED: HubSpot Video for Marketing Hub
#1
Log in and activate
HubSpot Video
–no extra cost
(HS Pro and Enterprise
Customers)
Each user who wants to add videos to content in HubSpot must
enable HubSpot Video in their own account & accept Vidyard
terms of service
48. #2
Upload and
embed your first
video into
a HubSpot
Landing Page
GETTING STARTED: HubSpot Video for Marketing Hub
49. #3
Check out more
tips at:
HUBSPOTVIDEO.HUBS.VIDYARD.COM
(Also view their
Inspiration Hub!)
GETTING STARTED: HubSpot Video for Marketing Hub
59. Expand. Pull from shared team libraries of
sales and marketing videos
Engage. Embed your calendar to book
meetings right from within video
Customize. Customize your video sharing
page to drive higher conversions
SALES REPS: YOU’RE USING VIDEO, NOW WHAT?
64. #KnoxHUG knoxville.hubspotusergroups.com
ADDITIONAL RESOURES FOR HUBSPOT VIDEO
● LEARN MORE ABOUT HUBSPOT VIDEO
○ https://www.vidyard.com/hubspot-video-integration/
● LEARN ABOUT AVAILABLE UPGRADES
○ https://www.vidyard.com/hubspot-video-marketing/
○ https://www.vidyard.com/hubspot-video-sales/
○ https://www.vidyard.com/hubspot-video-service/
● WATCH HUBSPOT VIDEO TUTORIALS
○ https://hubspotvideo.hubs.vidyard.com
65. Free for HubSpot Pro and Enterprise customers
HUBSPOT VIDEO, POWERED BY VIDYARD