This document discusses ecommerce trends in B2B and B2C sales. It notes that B2B buyers now expect similar experiences to B2C, and that global B2B ecommerce sales are projected to reach $7.66 trillion by end of 2017, significantly higher than the $2.14 trillion in B2C sales. It then outlines common features sought for B2B ecommerce like accessing prices, placing orders remotely, and reordering quickly. The rest of the document describes a Magento extension that adds B2B functionality for account types, product visibility rules, pricing rules, order approval workflows, credit limits and more. It provides an example of a company using features like pricelists

2. Ecommerce is the trending
method of choice for B2B
customers today.
80%
of all B2B buyers now expect the
same experience as B2C buying.

3. By end of 2017,
B2C ecommerce sales worldwide would be
2.14 trillion
and B2B ecommerce sales would be
7.66 trillion
Difference in market value
258 %
2.14 Trillion
7.66 Trillion
0
1
2
3
4
5
6
7
8
9
B2C ecommerce sales B2B ecommerce sales

4. • Find the right product or part
• Get the right price based on the negotiated contract
• Place an order without having to email or call sales or customer service?
• Get a quote on the go with agreed price levels
• Quickly re-order
5 most sought after B2B ecommerce features

5. Standard B2B Business Processes in eCommerce
• Customer registers for a B2B account with all
details of their organization
• After verification their account is create and
based on negotiation they are associated with a
customer level.
• Prices, Credit limits and Payment terms are
allocated
• Customer can create Quote and convert them
to order when required with PO number.
• Pay online or offline method based on credit limits.
• Order needs to get approved before getting fulfilled.
• Customer gets items delivered or picks up from
local/regional warehouse.
• Account balance/ Credit Limits get update on
payment clearance.

6. A Smart extension to enable
B2B features in a Magento store

7. B2B Features
• User Account Types
• Item Visibility
• Price Rules
• Prioritize Rule
• Order placement
• Order Approval
• Credit Limit
• Order Edit
• Quick Order
• Quote

8. User Account Types and Permissions
B2C Accounts B2B Accounts Sales Rep Accounts
There can be multiple Contact Person
Accounts under one B2B Account.
Contact Person Accounts can login and place
orders for his organization. They can have:
 Admin Privilege
 Standard Privilege
They can stay associated
with multiple B2B Customer
Accounts.
They can login and place an
order for any of its
associated accounts.
Standard
capabilities of a
Magento Customer
Account.

9. Product Categories can be selectively made
visible to specific customer groups.
Item Visibility

10. • Pricelist allocation to Customer
• Customer specific Tier price
• Customer specific Special price
• Customer specific Category discount
• Additional customer specific discount on Order
Price Rules

11. Set the priority of all types of price rules that can
be made applicable for a purchase.
Prioritize Rule

12. Orders can be placed by Contact Persons on behalf of his
organization (B2B Customer Account)
• Contact Person with Admin privilege can monitor all orders of
his organization and can add new Contact persons.
• Contact Persons with Standard privilege can only see orders
placed by themselves.
Order Placement

13. Approval cycle based on Order value.
• Order Value > 1000 USD – to be approved by Contact Person A
• Order Value > 6000 USD – to be approved by Contact Person B
Order Approval

14. Credit limit can be maintained and configured as a
Payment Method for placing orders by Contact Persons.
The Credit limit will be updated after an order
consumes a certain amount.
Credit Limit

15. The Contact Person enabled with Approver Rights can Add,
Update and Remove products. Order can be edited without
cancelling the order or changing the order id.
Order Edit

16. All Contact Persons have a Quick Order link in their account
dashboard. An item can be added by just typing three characters of a
product SKU and an amount can be allocated as well.
Quick Order

17. Contact Persons will be able to create a Quote based on
the prices allocated for the organization. The Quote can
be later converted to an Order.
Quote

18. Success Stories

19. Manufacturer, distributor and marketer of sports
related apparels and accessories.
8000+B2B CUSTOMERS
Customer Success Story
RICHARDSON SPORTS

20. B2B features in use :
• They needed an online portal with B2B capabilities
catering to their resellers and sales representatives.
• Multiple pricelists for different dealer levels
• Dealer specific Catalogue
• Ordre Edit without cancelling the order
Customer Success Story

21. www.insync.co.in