The death of brick-and-mortar stores has been greatly exaggerated and has changed the business among legacy players. Leading retailers maximize digital touchpoints and revamp store experiences, while those without a clear strategy fall exponentially further behind. Retailers must cater to an omnichannel world by internalizing the customer-first mindset and blending digital and physical commerce via tools like live in-store inventory, localized search results, drive-to-store, display ads and more.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
The death of brick-and-mortar stores has been greatly exaggerated and has changed the business among legacy players. Leading retailers maximize digital touchpoints and revamp store experiences, while those without a clear strategy fall exponentially further behind. Retailers must cater to an omnichannel world by internalizing the customer-first mindset and blending digital and physical commerce via tools like live in-store inventory, localized search results, drive-to-store, display ads and more.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
The presentation focuses on the importance of Omni-Channel Retailing, overcoming hurdles & how emerging unified platforms empower retailers to successfully adopt Omni-Channel strategy. This was presented by Ananth Padmanabhan in the event 'RetechCon' 2015.
Enhancing the Retail Omnichannel Customer ExperienceSPS Commerce
Our recent webinar slides, featuring Todd Kozan, ebusiness and channel strategy consultant with Forrester, and Pete Zaballos, vice president of marketing at SPS Commerce, on Enhancing the Retail Omnichannel Customer Experience, reported on findings from Forrester’s study of consumers and retailers about omnichannel.
This presentation deals with Marico's inbound and outbound supply chain. We discuss here the supply chain problems that Marico faced and the remedial steps it took to solve the problems. Use of IT (ERP/SAP solution) and disintermediation in supply chain appear as notable steps Marico undertook to solve its Supply Chain problems.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
This a Case Study Analysis of the Case BigBasket.
This analysis is done as a part of the class activity and if anyone referring it can use it for educational purpose.
Omnichannel is one of the most abused buzzwords in retail. But, in a world of digitally connected consumers, developing and implementing a solid omnichannel strategy is critical to the long-term success of a retail business.
During this webinar featuring Sucharita Mulpuru-Kodali, one of Forrester’s most distinguished analysts, we’ll review the most fundamental considerations of an omnichannel strategy, including:
- Setting realistic goals and expectations for your organization
- Building out a step-by-step plan with manageable phases
- Deploying best practices while managing to a budget
- Leveraging core order management functionality to pull the strategy together
You’ll walk away with valuable insight and practical information that will guide your omnichannel goals and investments.
Retail Location - Meaning of Retail Location, Types of Retail Location, Freestanding, City or Town business district, Shopping Center, Nontraditional location such as in an airport or within another store, Importance of Suitable Location, Steps involved in choosing a Retail Location
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
The presentation focuses on the importance of Omni-Channel Retailing, overcoming hurdles & how emerging unified platforms empower retailers to successfully adopt Omni-Channel strategy. This was presented by Ananth Padmanabhan in the event 'RetechCon' 2015.
Enhancing the Retail Omnichannel Customer ExperienceSPS Commerce
Our recent webinar slides, featuring Todd Kozan, ebusiness and channel strategy consultant with Forrester, and Pete Zaballos, vice president of marketing at SPS Commerce, on Enhancing the Retail Omnichannel Customer Experience, reported on findings from Forrester’s study of consumers and retailers about omnichannel.
This presentation deals with Marico's inbound and outbound supply chain. We discuss here the supply chain problems that Marico faced and the remedial steps it took to solve the problems. Use of IT (ERP/SAP solution) and disintermediation in supply chain appear as notable steps Marico undertook to solve its Supply Chain problems.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
This a Case Study Analysis of the Case BigBasket.
This analysis is done as a part of the class activity and if anyone referring it can use it for educational purpose.
Omnichannel is one of the most abused buzzwords in retail. But, in a world of digitally connected consumers, developing and implementing a solid omnichannel strategy is critical to the long-term success of a retail business.
During this webinar featuring Sucharita Mulpuru-Kodali, one of Forrester’s most distinguished analysts, we’ll review the most fundamental considerations of an omnichannel strategy, including:
- Setting realistic goals and expectations for your organization
- Building out a step-by-step plan with manageable phases
- Deploying best practices while managing to a budget
- Leveraging core order management functionality to pull the strategy together
You’ll walk away with valuable insight and practical information that will guide your omnichannel goals and investments.
Retail Location - Meaning of Retail Location, Types of Retail Location, Freestanding, City or Town business district, Shopping Center, Nontraditional location such as in an airport or within another store, Importance of Suitable Location, Steps involved in choosing a Retail Location
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Software as a Service (SaaS) for the Supply ChainSteve Keifer
This white paper offers an overview of the features and benefits of a SaaS model. It then discusses SaaS in the context of Supply Chain applications and B2B e-Commerce.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
OVERVIEW
Nick will discuss how AngularJS can be used to build omnichannel applications that leverage one codebase for all applications platforms – web, mobile, and packaged iOS and Android apps. The result? Faster time to market, better product/market fit, a better user experience, and drastically lower costs.
INTENDED AUDIENCE
Developers, designers and managers who need to deliver lean agile solutions across web, mobile web, and packaged mobile apps.
Nick Van Weerdenburg
Nick is the founder of rangle.io and leads rangle.io’s business development, consulting, and enterprise architecture activities. He’s a firm believer in the thin-server, full-JavaScript stack, and actively evanglizes this across the Toronto tech community.
This presentation discusses the role of the non-conscious (emotion and instinct) in driving preference for products and brands. It discusses how digital marketing and neuroscience, properly leveraged can achieve incredible success for CMO's and their digital marketing teams.
Ericsson Mobility Report, November 2012 Slide KitEricsson
A slide presentation of the Ericsson Mobility Report November 2012. Ericsson has performed in-depth data traffic measurements since the early days of mobile broadband from a large base of live networks covering all regions of the world.
http://www.ericsson.com/ericsson-mobility-report
There will be more change in the next 10 years than there has been in the previous 100. This paper describes these expected foundational shifts and explains how we can manage them to our advantage.
In their latest discussion presentation "Winning the Game", Geoff Hollingworth, Ericsson North America Evangelist, in collaboration with Jason Hoffman, founder and CTO of Joyent, discuss what these changes will mean for devices, the cloud and the network.
This interactive presentation is supported by 8 videos. It describes the foundational changes that will occur across industries and networks, and attempts to explain how we can manage them to our advantage. The target audience of this paper is those who are involved in planning, building and profitably operating digital networks.
http://www.ericsson.com/unplug/growth/
How operators turn data growth into profitable revenue growth.
Over the past year, we’ve talked to customers all over the world about our UNPLUG! Logics – smart ways of creating mobile broadband value that are inspired by models from other industries. We started UNPLUG! by discussing business before moving onto technology – and we’ve had a great response. Now it’s time for the third phase of the campaign – it’s time to focus on growth.
4th Generation IP for Mobility, Video and CloudEricsson
Presentation by Jan Häglund PhD, VP Product Area IP & Broadband, Ericsson, from the Broadband World Forum, Amsterdam 2012.
For more information on 4th Generation IP for mobility and the cloud: http://www.ericsson.com/yourbusiness/telecom_operators/fixed-broadband-convergence
We all create content.
But most of it is simply awful.
No one wants to call someone's (content) baby ugly...
This is not just about marketing. This is relevant for all business professionals who write emails, create PowerPoint slides and leave voice mails (And that's all of us).
Inspired by Hubspot's Inbound Marketing training, Joe Pulizzi's CMI presentations and my own views, this training seeks to create a world where no babies are ugly - where all our content is interesting...
Innovate – Monetizing Mobile Broadband and OTT
Speaker Michael Martinsson, Fixed Broadband and Convergence Market Category Driver. Presentation from the Broadband World Forum, Amsterdam, 2012.
This presentation covers how marketing today has changed. Marketers are no longer in control. Focusing on social media is a mistake too many businesses are making. I challenge marketers to first ask "Why?" To determine what metrics you will use to determine success and to have a content strategy to support the content needs of your audience in all the channels where they consume content.
Omni Channel Best Practices Guide by RaymarkRaymark
Omni-channel retail is getting a lot of buzz these days. For good reason: consumers are shopping in new ways, and they expect to relate with brands on their own terms, whenever, wherever and however they desire. Faced with a world of options at their fingertips, gaining consumer loyalty can be an uphill battle. In this guide, Raymark explores the best practices retailers must consider when implementing omni-channel point of sale, clienteling and other retail systems.
For more information, visit www.raymark.com.
Weaving through the future of retail: Creating a true Omni-channel customer e...CLEARgo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
STEPPING INTO THE FUTURE OF RETAIL WITH BRAMHOPE GROUPDonné Mitchell
TRANSFORMATION FROM BEING A STORE TO BEING CUSTOMER SERVICE OFFERING!
In future retail logistics, things will not only be different,
they will be better!
The future of retail technology blends physical and virtual experiences that help retailers do more business with the same customers and keep them engaged with the brand.
TRANSFORMATION FROM BEING A STORE TO BEING CUSTOMER SERVICE OFFERING
BENEFITS YOU, THE RETAILER, WILL ENJOY
WITH BRAMHOPE AS YOUR PARTNER…
Not carrying all products in store – reducing inventory risk
Offering the right product mix
Reaching your customers at the point of decision
Building your brand awareness
Increasing retention of existing customers
Getting your customers to try new products
Using technology to keep customers coming back
Offering customers something they truly want
Today’s empowered consumer expects a connected, personalised, and frictionless experience throughout their shopping journey. Understanding the consumer's style, network, influencers and aspirations, in addition to just knowing what they buy, why they buy, and even why they choose not to buy, are factors that are becoming ever more vital to the success of a retailer. James Lovell, IBM Retail Commerce Lead, will share latest insights and recommendations on how IBM are creating industry leading customer experiences in a digital era.
Omni Channel Business Trend: an Opportunity to Grab Our Customer BusinessJeffrey BAHAR
STAR event was held to give an appreciation for top 50 Samsung's Handphone Retailers across Indonesia. Spire, along with Google and Kadence, was invited to STAR event to share their knowledge and applicable strategy to improve offline handphone retail business. Spire Indonesia Senior Manager, Albertus Edy shared the importance of offline to online (omni-channel) strategy to the retailers.
He said the online retailing has not completely shift the purchase behaviour, since most of the purchase activities are still found in offline retail stores. However, business adaptation to bring multi-channel experiences would be a significant advantage in current competition. Available at anywhere and accessible at anytime are the concept of Omni-channel that is urgently required.
In today’s omnichannel world, the distinction between brands and retailers is of little interest to consumers. They will buy from whoever is best able to “deliver the goods.” Branded manufacturers can take advantage of this unprecedented opportunity to get closer to the consumer, if they manage to acquire the requisite fulfillment and supply chain capabilities.
Rise Vilnius together with Pricer.Lt organized the "Food retail innovations" Conference 2017 to discuss topics on:
· New food retail trends and experts’ insights;
· Omnichannel retailing;
· How to know and understand your customers and offer the right proposal?
· New food retail technologies and concepts;
· Transparent pricing: Challenges and Opportunities
· Discussion panel – Food retail: the need for innovations, the speed of changes implementation and main obstacles, future development directions.
Conference speakers:
· Tomas Bazys, „Maxima LT“, Director of IT Maintenance Department
· Donatas Jankauskas, HANSAB, Head of Financial solutions group
· Povilas Kepalavičius, StrongPoint Baltics, Head of smart store solutions
· Audrius Ramoska, RetailEYE, Founder and CEO
· Odeta Isevičiūtė, Dealoyal, Co-Founder
· Arūnas Vizickas, Pricer.lt, Founder and CEO
This eBook will allow retail business and IT managers to understand, which are the key elements that must be considered in retailers' path to become omnichannel champions. Find out which are the most critical omnichannel capabilities to develop as well as its strategy and roadmap for the implementation plan.
Return to Success: Streamlining Returns in the Supply Chain for Enhanced Effi...Aggregage
Don't miss this opportunity to gain valuable insights and practical strategies that can transform your supply chain and return processes, ultimately enhancing customer satisfaction and driving business growth. Register now for our webinar on recognizing and addressing hang-ups in the supply chain for a more seamless return experience!
Winning Supply Chain in Omnichannel - Trends and ImplicationsMichael Hu
I gave a talk at Professor Chopra's class at Kellogg on emerging trends in omnichannel retailing and the need for new supply chain and fulfillment models.
Webinar: How to Increase Omni-Channel Adoption With AssociatesAxonify
This webinar was recorded on February 24th at 11am ET. To get the full recording visit: http://know.axonify.com/omni-channel-webinar-2015
Axonify CEO Carol Leaman dives into the topic of omni-channel learning. She discusses how Toys R Us Canada has taken an innovative approach to omni-channel training, and the success they’ve had since doing so.
Guide: Omni-Channel Order Management by RaymarkRaymark
The retail industry is undergoing a phenomenal transformation. Technological advances and changes in the traditional shopping journey have retailers scrambling to keep up with the newest trends.
Today’s complex consumers are more knowledgeable, connected, empowered and mobile. The internet and social networks provide easy access to product and price information, as well as reviews. Capabilities such as being able to shop on mobile devices empower consumers to interact with a brand and consume content when and where they want.
The consumer’s shopping journey is now dynamic. Consumers’ are constantly evaluating their options and interacting with retailers across channels. The modern consumer researches online before making purchases in store, researches for products and alternatives on their mobile device while shopping in a store and even makes purchases online but visits a brick-and-mortar store to collect them. The shopping journey is an ongoing cycle because the digital touch points that consumers interact with are always on and accessible.
In this guide, we discuss how the success of a retail omni-channel strategy is dependent on three main technology pillars: e-commerce platform, order management system (OMS) and POS.
For more information, visit www.raymark.com.
What does "omnichannel" mean, really? It turns out it often means something different to marketers than it does to their consumers. HP's Morgan Chemij explores how the brand is trying to solve for this misalignment with a true one-to-one marketing goal. But where to start? He brings us through how HP assessed best practices, reassessed its internal strengths, and developed both short and long term plans for making omnichannel relevant to consumers.
Creating an Omnichannel Supply Chain for BrandsMichael Hu
Branded manufacturers can take advantage of the unprecedented omnichannel opportunity to get closer to the consumer, if they manage to acquire the requisite fulfilment and supply chain capabilities. European Business Review
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
7. 86% of consumers want more retailers to add “buy online, pickup
in-store” to their arsenal of shipping methods – WD Partners report
• .
Benefit: Customers can be re-
engaged creating additional sales once they
enter the store
8. Supply Chain
Visibility
Lack of inventory visibility
Increases the need for safety
stock
Makes forecasting, planning,
and purchasing difficult
Inability to promise inventory
availability
Optimizing inventory can
address several difficulties…
High Storage costs
Inability to fill orders
promptly
Margin loss on markdowns
Inefficient fulfillment process
And provide several
advantages
Inventory optimization
Channel fulfillment has less
challenges
Increased adaptability to
channel evolution
Impact of overall peak
volumes can be reduced
9. Point of
Interaction
Point of Return
Point of
Fulfillment
POI and POF mapping - Great Start
Omni Channel Supply Chain Strategy
Maximizing profitability requires intelligent, automated
decision-making based on real-time visibility into:
Inventory, orders and events, & constrain-based planning
10. Key Concepts: POIs, POFs and PORs
(1) Points of
Interaction (POIs):
Physical or digital
locations from which
orders can be placed.
(2) Points of
Fulfillment (POFs):
Locations from which
a customer order can
be shipped/ fulfilled.
(3) Points of Return
(PORs): Physical or
digital locations from
which a customer can
return all or part of an
order.
Points of Interaction
(POIs)
Points of Return
(PORs)
Points of Fulfillment
(POFs)
Source: SCDigest
11. Points of Interaction
Store Guideshops
Inventory only show
rooms
Pop up movable store Website
Virtual fitting roomsVirtual reality stores
Physical Virtual
12. ADVANTAGE
Instant gratification
After sales support
Direct interaction with
sales team
Quality assurance
DISADVANTAGE
Huge capital
investment
Limited to area where
store is located
Physical
13. -low cost- Glasses from Warby Parker cost only $95, compared with other prescription
glasses that can cost between $150-$300 or more.
-convenience- Warby Parker offers the option to try-on and ultimately purchasing glasses
online, without having to leave your home.
-socially responsible-
Warby Parker cares about
people, and proves this
by providing glasses to
people in need.
-eyeglasses are a
necessity-Eyeglasses are
a necessity for people
all around the world,
which is a really great
benefit to a company that sells eyewear.
Strengths
Often times, the biggest difference between two products that do
the same thing is the story that it tells, and how people relate
to it.
14. Point of Return
ON ONE HAND ON THE OTHER HAND
People who return….
• Buy more stuff
• Spend more money
• Feel satisfied with returning to
the store
By 2017 projected e-commerce
sales will reach $440
Billion…Projected retail returns
will be equivalent to $460 Billion
15. Reverse Logistics
Omni-channel strategies may also help in reducing returns.
The omni-channel experience encourages customers to utilize
multiple channels to assure they’re making the right purchase
Contact with the customer after the sale is also important
Access to better information leads to better purchases and
fewer returns.
16. Two broad approaches to online fulfillment:
• Store-based fulfillment locations -orders are fulfilled at physical retail stores
• Warehouse/DC-based fulfillment locations - orders are fulfilled at warehouses/DCs
• Integrated/Multi-channel DCs. Filling ecommerce, store, and wholesale replenishment orders
from a single distribution center
• Dedicated/Single-channel DCs. Running separate fulfillment facilities for stores, wholesale, and
on-line customers.
• Third-party DCs: Shipping consolidators & Online marketplace. Fulfilling ecommerce, store,
and/or wholesale replenishment orders from outsourced third-party DCs
19. Demand and Supply
Defining and Mapping POIs, POFs, and PORs
Points of Interaction (POIs) Points of Fulfillment (POFs)
Own Stores
Own Web
Kiosk
Catalog
Sales Rep
Outlet Store
Channel Web
Main DCs
Regional DC
Vendor Drop Ship
Own Stores
Vending Machine
Own E-Commerce DCs
Mobile
Dark Store
Wholesaler
Channel Store 3PL E-Commerce DCs
A critical early step in the Omnichannel journey is to first identify
current or planned Points of Interaction and Point of Fulfillment and
Point of Return.
Source: SCDigest
21. Defining and Mapping POIs & POFs
Points of Interaction (POIs) Points of Fulfillment (POFs)
Own Stores
Own Web
Kiosk
Phone
Sales Rep
Outlet Store
Channel Web
Main DCs
Regional DC
Vendor Drop Ship
Own Stores
Mobile
Wholesaler
Channel Store
22. 2
Sustainability Is…..
• A change in mindset and the way you
do business and not just a new
program or two.
• Very unique to every company and
therefore, there is no one-sized-fits-
all approach.
25. On a finite planet, should consumers have a
choice about sustainable products
Or should all choices be sustainable?
26.
27. “Millennials: The Challenger Generation”
48% of Millennials agree with this
statement:
“The things I consume have more
power to change things than the
people I vote for.”