The original document outlines a virtual mall business model. It describes providing an immersive online shopping experience similar to a physical mall, with revenue from store sales. Key activities included developing a 3D virtual mall and currency. The revised model retains the same value proposition and customer segments. It proposes generating most revenue from store rents and advertisements, with a small percentage of sales. Key activities were expanded to include store assistants and a rewards points system.

1. Turning a “Worst” idea to a
good one – Virtual Malls

2. Original Business Model

3. Original Business Model*
 Value Proposition
 Provides an experience similar to going to an actual mall
where the user can shop through virtual storefronts from
one consolidated site providing a rich, immersive experience
 Customer Segments
 E-Commerce shoppers
 Revenue Streams
 We get a percentage from each store sale
*Only major sections shown which shall be Improved upon

4. Original Business Model
 Key Activities
 Develop a 3d model of a website with different store fronts.
 User should be able to walk through the mall/see how many
people are inside which store.
 Each store can have their own hoarding advertising
promotions etc.
 Create a store currency/store credit card details which can be
used at any store to shop.

5. Revised Business Model

6. Revised Business Model
 Value Proposition
 Provides an experience similar to going to an actual mall where the
user can shop through virtual storefronts from one consolidated site
providing a rich, immersive experience
 Customer Segments
 E-Commerce shoppers
 Retail outlets – for virtual malls even the retail outlets are
customers as they also are the users the facilities of the
platform

7. Revised Business Model
 Revenue Streams
 Major revenue stream would be through the shop
monthly rents
 Second through the advertisements
 Third a small fraction from the sales made through
the platform

8. Revised Business Model
 Key Activities
 Develop a 3D model of a website with different store fronts
 Provide authentic online store assistant for each
store
 Set up store/mall reward points system