The document discusses the impact of Web 2.0 on civil society and public discourse, highlighting features such as user participation, data ownership, and social networking. It outlines key principles of Web 2.0 applications and their role in shaping communication strategies for organizations. Additionally, it emphasizes the necessity for civil society organizations to adapt to the evolving digital landscape in order to effectively engage with the public.

1. Civil Society and the Internet What is Web 2.0? Introduction to the EESC Workshop “How to better reach the European Public? Role of the Internet in communicating and consulting civil society organisations. New media and innovative tools” Vanessa Witkowski, cafebabel.com & Dániel Fehér, Dialog 09, Brussels, 12/11/2007

2. Jumping on the bandwagon ” Analyzing the effect of the networked information environment on public discourse by cataloguing the currently popular tools for communication is, to some extent, self-defeating. These will undoubtedly be supplanted by new ones.” Yochai Benkler

3. The “Participatory Web” Key principles of Web 2.0 applications: The web as a platform Users owning the data on a site and exercising control over that data. Architecture of participation: Encouraging users to add value to the application as they use it Social Networks: A global and growing phenomenon, despite the digital divide Open Source type development Content and service syndication “ Long Tail”

4. How does it work? Common features of Web 2.0 websites: Rich Internet Application techniques Folksonomies (e.g. social tagging & tagclouds ) Syndication, aggregation and notification of data ( RSS feeds) Mashups : Merging content & services from different sources Blog publishing tools Wiki or forum software to support user generated content

5. What’s the difference? Syndication Stickiness Tagging (“Folksonomy") Directories (Taxonomy) Wikis Content Management Systems Participation Publishing Search Engine Optimization Domain name speculation Blogging Personal websites Wikipedia Britannica Online BitTorrent Akamai Flickr Ofoto Google AdSense DoubleClick Web 2.0 Web 1.0

6. Blogs About 6 million Blogs in the world Great way to connect internally and externally to individuals interested in the happenings of a particular organization EuroRSCG Magnet: Developing Effective Communication Strategies for the Blogosphere: http://www.brandchannel.com/images/papers/231_ERM-Blog_Comm.pdf

7. Picture campaign on Flickr http://www.flickr.com/photos/actionbabybook

8. Greenpeace: The Great Whale Trail http://www.greenpeace.org/international/campaigns/oceans/whaling/great-whale-trail

9. Advocacy search on Google set up by FairSay http://www.google.com/coop/ cse?cx =016180779539894339210%3Aotxnvknelkk

10. cafebabel.com: the community http://community.cafebabel.com/

11. “Don’t fight the Internet!”