Here are three examples of public relations from around the world:
1. The UK government's "Be Clear on Cancer" campaign which aims to raise awareness of cancer symptoms and encourage early diagnosis.
2. Samsung's global brand marketing and sponsorship activities which aim to increase brand awareness and favorability of Samsung products worldwide.
3. The Brazilian government's efforts to improve its international image and relations with other countries through strategic communication and diplomacy.
The three most important functions of public relations are:
1. Media relations because the media is how most organizations reach their key audiences. Strong media relationships are crucial.
2. Writing, because written communication is at the core of public relations and how most information is
This presentation focuses on the status of adoption of social media by corporate investor relations departments in U.S. public companies. It was delivered on October 2, 2009, by Dave Hogan, APR, at the annual conference of the International Association of Online Communicators (IAOC) in Washington, D.C.
"People Relationships: School PR Techniques That Work" presented at the Texas Association of School Boards 2011 Summer Leadership Institute.
Special thanks to Brad Domitrovich (www.slideshare.net/braddomitrovich) for the opportunity to fill-in as a presenter in his absence.
This presentation focuses on the status of adoption of social media by corporate investor relations departments in U.S. public companies. It was delivered on October 2, 2009, by Dave Hogan, APR, at the annual conference of the International Association of Online Communicators (IAOC) in Washington, D.C.
"People Relationships: School PR Techniques That Work" presented at the Texas Association of School Boards 2011 Summer Leadership Institute.
Special thanks to Brad Domitrovich (www.slideshare.net/braddomitrovich) for the opportunity to fill-in as a presenter in his absence.
CV of veteran communications professional with 18-years combined experience as a Public Relations Director, journalist, and strategic communications and planning consultant
Social Media Today produced this online survey of 347 industry members, as well as interviewing four key individuals who self-identify as social change agents. It was inspired by Susan Scrupski’s pioneering work starting in 2009 with The 2.0 Adoption Council, which led to the founding of Change Agents Worldwide, a network of forward-thinking social champions around the world.
The survey focused on the impact a social skill set has on individual career performance and options. These skills include collaborative and network technologies, storytelling, crowd-sourcing across geographies and companies, as well as personal values placed on transparency and authenticity.
Based in Dubai, UAE, White Water Public Relations is a PR agency delivering communication and public relations strategies that step away from the cookie-cutter practices. With an experience of over 8 years, White Water ensures your brand gets the right exposure to leap ahead of your competition.
CV of veteran communications professional with 18-years combined experience as a Public Relations Director, journalist, and strategic communications and planning consultant
Social Media Today produced this online survey of 347 industry members, as well as interviewing four key individuals who self-identify as social change agents. It was inspired by Susan Scrupski’s pioneering work starting in 2009 with The 2.0 Adoption Council, which led to the founding of Change Agents Worldwide, a network of forward-thinking social champions around the world.
The survey focused on the impact a social skill set has on individual career performance and options. These skills include collaborative and network technologies, storytelling, crowd-sourcing across geographies and companies, as well as personal values placed on transparency and authenticity.
Based in Dubai, UAE, White Water Public Relations is a PR agency delivering communication and public relations strategies that step away from the cookie-cutter practices. With an experience of over 8 years, White Water ensures your brand gets the right exposure to leap ahead of your competition.
Seminar presentation about :
Automatic Image Annotation structure: shallow and deep,
cons and pros of different features and classification methods in AIA and
useful information about databases,toolboxes, authors
Learning to Classify Users in Online Interaction NetworksSymeon Papadopoulos
Presentation given at ICCSS 2015, Helsinki, Finland. It illustrates an approach for classifying users of OSNs solely based on their interactions with other users.
Introduction to Latent Dirichlet Allocation (LDA). We cover the basic ideas necessary to understand LDA then construct the model from its generative process. Intuitions are emphasized but little guidance is given for fitting the model which is not very insightful.
It’s the art and science of talking to the right audience in the right voice. It influences and shapes a company’s image, reputation, brand perception and culture.
4. Michael Jackson, 2005 Spoke directly to audience Used the Internet Had a “normal” appearance
5. Michael Jackson, 2005 Spoke directly to audience Used the Internet Had a “normal” appearance Speaking to HIS audience (potential jurors) and to the media on HIS terms
6. Michael Jackson, 2005 Spoke directly to audience Used the Internet Had a “normal” appearance Speaking to HIS audience (potential jurors) and to the media on HIS terms Ended up with an acquital on all charges
7. What is Public Relations? PRSA – Public Relations Society of America
8. What is Public Relations? PRSA – Public Relations Society of America Top 20 PR firms took in $2 billion in 2001 – average of $100 million per firm
9. What is Public Relations? PRSA – Public Relations Society of America Top 20 PR firms took in $2 billion in 2001 – average of $100 million per firm Karen Hughes, spokesperson for President Bush (White House Press Secretary)
10. What is Public Relations? Karen Hughes, spokesperson for President Bush (White House Press Secretary)
11. Planned process to influence public opinion Honest communication for credibility
12. Planned process to influence public opinion Honest communication for credibility Openness and consistency of actions for confidence
13. Planned process to influence public opinion Honest communication for credibility Openness and consistency of actions for confidence Fairness of actions for reciprocity and goodwill
14. Planned process to influence public opinion Honest communication for credibility Openness and consistency of actions for confidence Fairness of actions for reciprocity and goodwill Continuous two-way communication to prevent alienation and build relationships
15. Planned process to influence public opinion Honest communication for credibility Openness and consistency of actions for confidence Fairness of actions for reciprocity and goodwill Continuous two-way communication to prevent alienation and build relationships Environmental research and evaluation to determine the actions of adjustments needed for social harmony
16. PR as management interpreter On the one hand, they must interpret the philosophies, policies, programs and practices of their management to the public
17. PR as management interpreter On the one hand, they must interpret the philosophies, policies, programs and practices of their management to the public On the other hand, they must convey the attitudes of the public to their management
18. Functions of public relations 1. Writing: THE fundamental public relations skill, with written vehicles from news releases to speeches and from brochures to advertisements falling within the field
19. Functions of public relations 1. Writing: THE fundamental public relations skill, with written vehicles from news releases to speeches and from brochures to advertisements falling within the field 2. Media relations: Dealing with the press is another frontline public relations function
20. Functions of public relations 1. Writing: THE fundamental public relations skill, with written vehicles from news releases to speeches and from brochures to advertisements falling within the field 2. Media relations: Dealing with the press is another frontline public relations function 3. Planning: Of special events (event planner), media events, management functions, etc.
21. Functions of public relations 4. Counseling: In dealing with management and its interactions with key publics (also done as consulting/freelance)
22. Functions of public relations 4. Counseling: In dealing with management and its interactions with key publics (also done as consulting/freelance) 5. Researching: Of attitudes and opinions that influence behavior and beliefs.
23. Functions of public relations 4. Counseling: In dealing with management and its interactions with key publics (also done as consulting/freelance) 5. Researching: Of attitudes and opinions that influence behavior and beliefs. 6. Publicity: The marketing-related function, most commonly misunderstood as the “only” function of PR, generating positive publicity for a client or employer
24. Functions of public relations 7. Marketing communications: Other marketing-related functions such as creating brochures, sales literature, meeting displays and promotions
25. Functions of public relations 7. Marketing communications: Other marketing-related functions such as creating brochures, sales literature, meeting displays and promotions 8. Community relations: Positively putting forth the organizations messages and imagines within the community (Note: New Media)
26. Functions of public relations 7. Marketing communications: Other marketing-related functions such as creating brochures, sales literature, meeting displays and promotions 8. Community relations: Positively putting forth the organizations messages and imagines within the community (Note: New Media) 9. Consumer relations: Interfacing with consumers through written and verbal communications
27. Functions of public relations 10. Employee relations: Communicating with the all-important internal publics of the organization, those managers and employees who work for the firm 11. Investor relations: For public companies, communicating with stockholders and those who advise them
28. Functions of public relations 10. Employee relations: Communicating with the all-important internal publics of the organization, those managers and employees who work for the firm 11. Investor relations: For public companies, communicating with stockholders and those who advise them 12. Special publics relations: Dealing with those publics uniquely critical to particular organizations, NAACP, NOW, AARP
29. Functions of public relations 13. Public affairs and issues management: Dealing with public policy and its impact on the organization, as well as identifying and addressing issues of consequence that affect the firm.
30. Functions of public relations 13. Public affairs and issues management: Dealing with public policy and its impact on the organization, as well as identifying and addressing issues of consequence that affect the firm. 14. Web site development and Web interface: Creating what often is the organization’s principle interface with the public (Web site). Monitoring the Web and responding when appropriate, to organizational challenge
32. Spin Lying, confusing, distorting the truth. Spinning in that regard is unethical. However, there is nothing wrong with presenting all sides, particularly if key facts and context need to be presented “Spinning frenzy: P.R.’s Bad Press
38. Characteristics/Successful PR career Diversity of experience Performance Communications skills Relationship building Proactivity and passion Teamliness
39. Characteristics/Successful PR career Diversity of experience Performance Communications skills Relationship building Proactivity and passion Teamliness Intangibles (personality, likeability, chemistry, other unique expertise)
42. Six important skills Knowledge of the field Communication knowledge Relationship building
43. Six important skills Knowledge of the field Communication knowledge Relationship building Technological knowledge
44. Six important skills Knowledge of the field Communication knowledge Relationship building Technological knowledge Business knowledge
45. Six important skills Knowledge of the field Communication knowledge Relationship building Technological knowledge Business knowledge Management knowledge
49. Attitude requisites Pro Communication Advocacy Counseling orientation Ethics (“Do the right thing”)
50. Attitude requisites Pro Communication Advocacy Counseling orientation Ethics (“Do the right thing”) Willingness to take risks (Take SMART risks)
51. Attitude requisites Pro Communication Advocacy Counseling orientation Ethics (“Do the right thing”) Willingness to take risks (Take SMART risks) Positive outlook
52. Individual activity Questions on page 16, one per student, plus: 1 (a) Give three examples of public relations from around the world 8 (Rewritten) which of the seven functions of public relations are MOST important and why 3 (a) Question is “Why is PR misunderstood?” – Give three examples that contribute to this misunderstanding