Facebook has over 300 million active users who log on daily, and allows brands to create public profile pages to interact with users. Pages are for brands and organizations only, while groups can be made by any user about any topic. Pages do not show admin names and have no limits on fans, while groups display admin names and are limited to 5,000 members. Content on pages should aim to provoke action from subscribers and establish a regular posting schedule using a conversational tone.