While companies scramble to grab the attention of young minds through social media, educators are left scratching their heads. We will share what we learned about working with millennial students, the generation gap, and the secret to winning the attention of students on their turf.

2. WHAT IS THIS PRESENTATION
ALL ABOUT?
The Millennial
Generation:
Who are they?
What are they like?
What are they doing?
How do we engage
them?
2

3. http://www.youtube.com/watch?v=2_CgM2btWzM 3

4. The Millennial Generation
Researchers agree
The Millennial that the uniqueness
Generation has
emerged as a force
of millennials results
that will shape the from technological
social and economic forces that have
dynamics of the next affected this
decade generation.
(Howe & Strauss, 2000).
4

5. Millennial Students Characteristics
5

6. “Individuals raised with
computers deal with information
differently compared to previous
cohorts: They develop hypertext
minds, they leap around.”
- Marc Prensky
6

7. Characteristics of the Millennials
O Students of the Millennial Generation are
accustomed
O to using keyboards rather than pens or
pencils
O to reading information from computer
screens or mobile devices rather than
from printed texts
O to being connected with friends in
digital environments
7

8. Characteristics of the Millennials
O Learn better through discovery and experiential
learning rather than by being told
O Have the ability to shift their attention rapidly
from one task to another and may choose not to
pay attention to things that don’t interest them
— attention deployment
O Believe multitasking is a way of life and are
comfortable when engaged in multiple activities
simultaneously
O Believe staying connected is essential and they
want a fast response time (Howe & Strauss, 2000)
8

9. Their learning styles originated
with millennials growing up with
technology
–millennials were born around
the time the PC was
introduced
–20 percent of the students
began using computers
between the ages of 5 and 8
–and almost all millennials
were using computers by the
time they were 16 to 18
years of age (Jones, 2002). 9

10. MILLENIALS TECHNOLOGY
AND
Created social networking profile 75%
Used wireless internet away from home 62%
Posted video of themselves online 20%
Use twitter 14%
Use a cell phone to text 88%
Texted in the past 24 hours 80%
Texted while driving 64%
No landline (cell phone only) 41%
0% 20% 40% 60% 80% 100%
http://bit.ly/aUJvzp 10

11. MILLENIALS Technology
AND
Social networking sites: how use has changed
80%
70%
60%
71% 75%
50%
51%
40%
30%
20%
10%
0% 7%
Nov-08
Aug-06
Feb-05
Jan-10
http://bit.ly/aUJvzp 11

12. MILLENIALS NEWS
AND
http://bit.ly/aUJvzp 12

13. Educational Issues
O Diversity of needs, backgrounds, and experiences
O High Drop-out and failure rates (average 3 out of 10)
O Poor class participation
O Typically under prepared
O Difficulties relating to authority figures using
traditional communication techniques
13

14. They are worth the trouble
O Violent Crime is down
60-70%
O Teen pregnancy is down
O Engaged in community
service
O Tolerant – welcome
everyone as part of the
community
14

15. Millennial Students
O Have never known a life without
computers and the Internet
O Consider computers a part of life
O Connect to information
O Communicate in real-time
O Have social networking
O Have been raised in the presence of
video and computer games
O Students in their 20s may have had
more experience with games than with
reading (Oblinger,2004).
15

16. How they “ Tick ”
O Exposed to vast amounts of
information at a very young age
O Different patterns of
communications and social intimacy
O Ambitious, but with unrealistic
expectations
O Well aware of rules, but enjoy the
challenge of circumventing the rules
16

17. ENGAGING THE MILLENNIALS
O Learn at a fast pace that does not involve a
―telling style‖/ ―text-oriented‖ style of teaching
O Like visual examples, less text, and less telling
O Want interactivity
17

18. 18

19. “Your goal should not be to discard
social media, but to figure out how
to make it a powerful tool, rather
than a useless distraction.”
-Ben Parr
19

20. Social Media Revolution 2010
A Vision of K-12 Students
Today
20

21. “The qualities that
make Twitter seem
insane and half-baked
are what makes it so
powerful.”
- Jonathan Zittrain
–Harvard Law Professor & Internet Expert
21

22. Glossary of Twitter Terms
Tweet. A message sent via Twitter (140
Charters).
Hashtag. Hashtags allow the community to
easily stream a particular subject by using a
hash in front of the tag. Example: Putting
#iPhone in a tweet about the iPhone.
DM. A Direct Message sent via Twitter only the
recipient can see.
Twittastic. The Twitter version of fantastic.
Dweet. A tweet sent while drunk.
http://webtrends.about.com/od/twitter/a/twitter_glossary.htm 22

23. “Why do I want to write only
140 characters at a time?”
-Josh Murdock
Variety of Content – News Source – Instant
Information – Promotional Tool – Networking
https://twitter.com/professorjosh
23

24. “It use to be, you had to be
famous to let everyone know
what was on your mind. Not
any more!” -Lisa Macon
https://twitter.com/lisamacon 24

25. “University Makes Twitter a
Required Class for
Journalism Students.”
University officials cited increasing demand
from employers for new hires well-versed in
social media, and Twitter’s importance in global
events like the Iran elections earlier this year.
http://mashable.com/2009/10/23/twitter-class/
25

26. “Before long you begin to
realize how much Twitter
helps you inspire others.”
-Amanda Kern
https://twitter.com/amandakern 26

27. “ The principle goal of education
is to create men and women who
are capable of doing new things,
not simply repeating what other
generations have done.”
- Jean Piaget
27

28. Hotseat at Purdue University
28
http://www.itap.purdue.edu/tlt/hotseat/

29. Facebook Stats - www.facebook.com
More than 500 million active users
50% of our active users log on daily
Average 130 friends
People spend over 700 billion minutes per month
on Facebook
Average user is connected to 80 community
pages, groups, and events
Average user creates 90 pieces of content each
29
month

30. “FACEBOOK IS MY SOCIAL
AND WORK NETWORK.”
– Josh Murdock http://www.facebook.com/joshmurdock
Connect – Collaborate – Share – Network
My “Like” Pages
30

31. “Not being on Facebook is like
not having a TV or not owning a
cell phone. You can avoid it, but
you’ll really miss out. ” – Lisa Macon
http://www.facebook.com/lisamacon
My “Like” Page
31

32. Facebook for EAP courses
English for Academic Purposes – Wendy Wish-Bogue
32

33. “Instead of asking students to
stop using it, embrace
Facebook as a learning &
communication tool.” – Amanda Kern
http://www.facebook.com/amandakern 33

34. 34

35. Twitter: @professorjosh
Facebook: facebook.com/joshmurdock
Email: jmurdock3@valenciacc.edu
Twitter: @lisamacon
Facebook: facebook.com/lisamacon
Email: lmacon@valecniacc.edu