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THE AGE OF SCALE

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Keynote for Wikimedia UK GLAM-WIKI conference, British Library, London, April 12, 2013.
https://uk.wikimedia.org/wiki/GLAM-WIKI_2013

Also presented at the National Museum, Denmark; Danish Broadcasting; Danskkulturarv.dk; the FIAT/IFTA conference; National Museum Congress, the Netherlands; Arts Council Norway annual conference; J. Boye, Copenhagen

Scope, scale, and speed are the focus of most of my work this year.

  • Michael,

    Thank you for taking the trouble to reply, and for your encouragement. I'm very excited about the future.

    Life, by decades (my take, for what it's worth):

    Age 10 Life is great, I'm gung ho.
    Age 20 Now I'm somebody--watch out world!
    Age 30 I have the know-how--and the enthusiasm,too!
    Age 40 I am very capable; and, my word, am I ever responsible!
    Age 50 I'm in my prime--and in the swim.
    Age 60 I know what's really important in life.
    Age 70 I know a lot of the answers in life.
    Age 80 I'm beginning to know the right questions.
    Age 90 How much time do I have left to get it right?
    Age 100 Every day is sweet, and every moment counts.
    Age 110 I know what I'd do if I had to do it all over.
    Age 120 They never gave me the guidebook to life!

    (Of course, for 70 on, all I can do is extrapolate from what I've seen.)

    Best wishes in 2014 and beyond!

    Candace
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  • @CandaceRussell - - Thank you, Candace! I'm touched!!! (Go get 'em ;)
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  • Phenomenal, Michael! I had enjoyed the reading; but the slide show was riveting and so contemporary. Like TED--what better compliment could I give?
    This has helped me dream big with what I can do with my life as I turn 62--and with what I am praying for for the world on a universal scale! It can begin to--has begun to--happen now! Thank you so much! May you be blest along with all visionary, inspired, earnest, risk-taking, hard-working people.
    --Candace Jordan Russell, Roswell Museum and Art Center research librarian and so-called archivist, on LinkedIn
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  • @LindaSHFK (LOL! Thanks Linda - - I'll get that when I'm back at my desktop :/
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  • Typo: CONRIBUTE
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THE AGE OF SCALE

  1. THE AGE OF SCALE LONDON 2013
  2. I’VE BEEN THINKING A LOT ABOUT SCOPE, SCALE, AND SPEED
  3. SCOPE WHAT WE CHOOSE TO WORK ON
  4. SCALE HOW BIG OUR WORK IS
  5. SPEED THE PACE AT WHICH WE MOVE
  6. SCOPE SCALE SPEED THE WORLD HAS CHANGED IN EXACTLY THESE THREE WAYS
  7. BUT MOST GLAMS* HAVEN’T NOTICED *GALLERIES, LIBRARIES, ARCHIVES, MUSEUMS
  8. MOST ORGS HAVEN’T NOTICED
  9. WE FORGED OUR DREAMS IN A SIMPLER TIME
  10. WHEN SUCCESS MEANT COLLECTIONS
  11. BUILDINGS
  12. AND STAFF
  13. BUT NOW BILLIONS CAN ENGAGE AND CONTRIBUTE
  14. OUTCOMES THAT WERE ONCE INCONCEIVABLE HAVE BECOME ROUTINE
  15. AND NEW TOOLS SUGGEST A NEW APPROACH TO THE MISSION
  16. NEW DREAMS
  17. You can tell a lot about someone’s dreams by what they choose to measure… and what they measure with.
  18. Video: http://youtu.be/EbVKWCpNFhY MY DREAMS GO TO 11
  19. The Chandra X-Ray Telescope
  20. “We won’t even consider a new project unless it returns 10x better performance than the last one.” A Smithsonian Astrophysicist told me
  21. 10xfarther back to the beginning of the universe.” returns 10x improvement lets us see“Every
  22. returns 10x (simulation)
  23. The Crab Nebula (composite) http://www.chandra.harvard.edu/photo/2013/w49b/
  24. Let’s make some graphs
  25. 10 million people 1 year
  26. Annual attendance National Gallery of Art 1978 through 2011
  27. -1% growth over 33 years Annual attendance National Gallery of Art 1978 through 2011
  28. People who don’t visit the NGA People who do visit the NGA
  29. How you feel about this depends On what you think your mission is and how you think about scale. But either way…
  30. There’s a lot of room at the top --Business proverb How you feel about this depends On what you think your mission is and how you think about scale. But either way…
  31. “We won’t even consider a new project unless it returns 10x better performance than the last one.”
  32. Hypothetical Project X, starts where the National Gallery of Art started, grows at 10% a year for 33 years
  33. Let’s adjust the vertical scale (Zoom out to 500 million)
  34. 10 million 100 million people
  35. 10% annual growth gives you 102 million more visitors/year after 33 years
  36. Wikipedia Unique visits…
  37. Let’s adjust the vertical scale (Zoom out to 6 billion) Wikipedia Unique visits…
  38. 10 million 100 million 1 billion people
  39. Oops! Wrong scale! This is actually Wikipedia Unique visits …A MONTH! (Let’s adjust it to unique visits/year)
  40. Wikipedia Unique visits! (…extrapolated to 12 months, an approximation)
  41. 2.4 billion Internet users (34% of world population)
  42. 4.6 million National Gallery of Art visitors 2.4 billion Internet users (34% of world population)
  43. …A 2.395 billion person difference
  44. A global “audience” of collaborators (individuals, learners, fans, community) of this scale was not imaginable to an organization 30 years ago…
  45. But it is now
  46. 108.4 million viewers for 2013 Super Bowl http://www.flickr.com/photos/mbk/2241960032/ (CC BY-NC-SA 2.0) 2013 super bowl: 108.4 million viewers. http://www.latimes.com/sports/sportsnow/la-sp-sn-super-bowl-ratings-20130204,0,4439351.story
  47. 108.4 million viewers for 2013 Super Bowl 1,341,882,399 views of Gangnam Style http://www.youtube.com/user/officialpsy
  48. 108.4 million viewers for 2013 Super Bowl 1,341,882,399 views of Gangnam Style
  49. http://www.techdirt.com/blog/casestudies/articles/20121209/07431921317/psy-makes-81-million-ignoring-copyright-infringements-gangnam-style.shtml
  50. http://www.techdirt.com/blog/casestudies/articles/20121209/07431921317/psy-makes-81-million-ignoring-copyright-infringements-gangnam-style.shtml Lucia Gangnam Style http://youtu.be/5R1b1GaY8r4
  51. https://plus.google.com/+TimOReilly/posts/VGhQ5kXZaom “It seems to me that the potential of YouTube to be a game changer in the media marketplace, a powerful new channel and business model for artists is still not widely understood.”
  52. http://www.fastcompany.com/1146469/youtube-monty-python-videos-boost-dvd-sales-23000 via Merete Sanderhoff (@msanderhoff)
  53. 23,000% increase in sales after posting free, high quality clips on YouTube. http://www.fastcompany.com/1146469/youtube-monty-python-videos-boost-dvd-sales-23000 via Merete Sanderhoff (@msanderhoff)
  54. http://blog.ted.com/2012/11/13/ted-reaches-its-billionth-video-view/
  55. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html
  56. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html Crowd Accelerated Innovation [at 5:50] “And there are just three things you need for this thing to kick into gear. You can think of them as three dials on a giant wheel. You turn up the dials, the wheel starts to turn.”
  57. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html 1) A crowd “The bigger the crowd, the more potential innovators there are. That’s important, but actually most people in the crowd occupy these other roles. They’re creating the ecosystem from which innovation emerges.”
  58. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html 2) Light “You need clear, open visibility of what the best people in that crowd are capable of, because that is how you will learn how you will be empowered to participate.”
  59. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html 2) Light “You need clear, open visibility of what the best people in that crowd are capable of, because that is how you will learn how you will be empowered to participate.” Woah! I think this is a profoundly important concept that merits much deeper contemplation (but not here)
  60. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html 3) Desire “…Innovation’s hard work. It’s based on hundreds of hours of research, of practice. Absent desire, it is not going to happen.”
  61. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html Openness [at 6:55]
  62. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html Openness [at 6:55] “We’ve become a little obsessed with this idea of openness...”
  63. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html 1) “We opened up our talks to the world, and suddenly there are millions of people out there helping spread our speakers’ ideas, and thereby making it easier for us to recruit and motivate the next generation of speakers.”
  64. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html 2) “By opening up our translation program, thousands of heroic volunteers — some of them watching online right now, and thank you! — have translated our talks into more than 70 languages, thereby tripling our viewership in non-English- speaking countries.”
  65. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html 3) “By giving away our TEDx brand, we suddenly have a thousand-plus live experiments in the art of spreading ideas. And these organizers, they’re seeing each other, they’re learning from each other. We are learning from them. We’re getting great talks back from them. The wheel is turning.”
  66. http://www.ted.com/pages/tedx_in_a_box
  67. http://www.ted.com/pages/tedx_in_a_box
  68. Wikipedia 1.8 billion edits http://toolserver.org/~emijrp/wikimediacounter/
  69. SpaceShipOne: owned by the Smithsonian, but on Wikipedia… 1,414 words, 128 hyperlinks, 15 images, 14 external references, 26 languages, ~400 editors
  70. 2006 (Attitudes have changed!
  71. “[Somebody who reads Wikipedia is] rather in the position of a visitor to a public restroom. It may be obviously dirty, so that he knows to exercise great care, or it may seem fairly clean, so that he may be lulled into a false sense of security. What he certainly does not know is who has used the facilities before him.” Robert McHenry, a former editor-in-chief of the Encyclopaedia Britannica 2006 (Attitudes have changed!
  72. https://www.zooniverse.org/ 792,780 people taking part worldwide
  73. http://www.openstreetmap.org/ | http://wiki.openstreetmap.org/wiki/Stats | http://www.openstreetmap.org/browse/changeset/14947636 Over 900,000 registered users have contributed 14 million edits and 1.6 billion locations
  74. http://www.nytimes.com/2009/11/17/technology/internet/17maps.html
  75. http://www.nytimes.com/2009/11/17/technology/internet/17maps.html “’It is a huge shift,’” said Michael F. Goodchild, a professor of geography at the University of California, Santa Barbara. ‘This is putting mapping where it should be, which is the hands of local people who know an area well.’” “That is changing the dynamics of an industry…”
  76. http://www.kickstarter.com/year/2012
  77. http://www.kickstarter.com/year/2012 In 2012… 2,241,475 people from 177 counties pledged $319,786,629 to support 18,109 projects
  78. http://www.nytimes.com/2013/02/10/magazine/why-would-you-ever-give-money-through-kickstarter.html?smid=go-share&_r=1&
  79. http://www.nytimes.com/2013/02/10/magazine/why-would-you-ever-give-money-through-kickstarter.html?smid=go-share&_r=1& “…it provides something increasingly rare in today’s society: a platform for an essentially noneconomic transaction, the kind that builds friendships and communities. Kickstarter…is baffling by the tenets of a self-serving marketplace.”
  80. “…it provides something increasingly rare in today’s society: a platform for an essentially noneconomic transaction, the kind that builds friendships and communities. Kickstarter…is baffling by the tenets of a self-serving marketplace.”
  81. “…it provides something increasingly rare in today’s society: a platform for an essentially noneconomic transaction, the kind that builds friendships and communities. Kickstarter…is baffling by the tenets of a self-serving marketplace.” There is an increasing amount of “private space masquerading as public space” John Palfrey, Harvard Berkman Center Digital Public Library of America
  82. http://www.kickstarter.com/year/2012
  83. http://europeana.eu/
  84. http://europeana.eu/ “Scale is really at the heart of the business model for Europeana” Harry Verwayen Business Development Director Europeana Over 20 million CC-0 Records Over 2,400 content providers
  85. http://ocw.mit.edu/index.htm
  86. http://ocw.mit.edu/index.htm This order of magnitude is visible at web scale
  87. http://www.theartnewspaper.com/articles/China%E2%80%99s+new+Age+of+Enlightenment/23495
  88. http://www.theartnewspaper.com/articles/China%E2%80%99s+new+Age+of+Enlightenment/23495 China is scaling museum construction to a degree that I can barely comprehend…
  89. http://www.economist.com/node/9339948 China is scaling museum construction to a degree that I can barely comprehend…
  90. http://www.economist.com/node/9339948 1,000 new museums between 2000 and 2015 THAT’S ONE NEW MUSEUM OPENING EVERY FIVE DAYS FOR 15 YEARS
  91. http://openlibrary.org/
  92. “without users, our shelves are empty” Brewster Kahle
  93. “The people who are supposed to be doing universal access to knowledge, and are getting $12b a year to do it, are not getting the job done” Brewster Kahle
  94. http://www.librarything.com/
  95. 1.6 million members 81 million books 96 million tags 2.1 million reviews 3.9 million talk/comments
  96. User “ending2012” has added/cataloged 65,535 books
  97. User “bluetyson” has written 35,779 reviews
  98. User “ThomasKleinert” has added 144,973 tags
  99. “Library is not an institutional thing: anyone who has a large collection of books has a library.” Tim Spalding
  100. IS SCALE JUST FOR BIG ORGANIZATIONS?
  101. http://www.youtube.com/channel/UCO9Q5_D6tItyoilmDogexng
  102. http://www.youtube.com/channel/UCO9Q5_D6tItyoilmDogexng Public.Resource.Org is a small non-profit that helps make public/government information available to all. In one project, they ask US government entities to send them old analog videos, which they rip and put online.
  103. http://www.youtube.com/channel/UCO9Q5_D6tItyoilmDogexng 20 million views on YouTube 20 million views on Internet Archive MORE VIDEO than all but 3 U.S.A government agencies “Me in my spare time and a couple of volunteers” --Carl Malamud
  104. http://smarthistory.khanacademy.org/
  105. ”A free, not-for-profit, multi-media web- book designed as a dynamic enhancement (or even substitute) for the traditional art history textbook.” http://www.huffingtonpost.com/rebecca- taylor/smarthistory_b_785154.html http://smarthistory.khanacademy.org/
  106. 512 videos 247 essays 6 million visits Viewed in 200 countries Tech budget of $700 + two laptops http://smarthistory.khanacademy.org/
  107. http://www.youtube.com/user/smarthistoryvideos
  108. http://www.youtube.com/user/smarthistoryvideos ”As professors, we reach 200 students a semester.” -- Beth Harris Last semester, Smarthistory content reached 750,000 users
  109. http://www.youtube.com/user/smarthistoryvideos ”As professors, we reach 200 students a semester.” -- Beth Harris Last semester, Smarthistory content reached 750,000 users
  110. SPECIAL KINDS OF SCALE
  111. http://dml2013.dmlhub.net/content/videos-day-1-keynote-ignite-talks
  112. http://dml2013.dmlhub.net/content/videos-day-1-keynote-ignite-talks symbolic impactful thin thick
  113. http://dml2013.dmlhub.net/content/videos-day-1-keynote-ignite-talks symbolic impactful thin thick SLACKTIVISM Example: liking a cause on Facebook
  114. http://dml2013.dmlhub.net/content/videos-day-1-keynote-ignite-talks symbolic impactful thin thick Voting Designed to be easy for everyone, but impactful
  115. http://dml2013.dmlhub.net/content/videos-day-1-keynote-ignite-talks symbolic impactful thin thick OCCUPY… The “occupy” movement is a lot of work, but they’re not directly working on proposing new policies
  116. symbolic impactful thin thick http://en.wikipedia.org/w iki/Occupy_Sandy Occupy Sandy After hurricane Sandy, experienced occupy members became a highly effective local aid team
  117. symbolic impactful thin thick easy to scale hard to scale
  118. http://www.shakespearebehindbars.com/ OTHER KINDS OF SCALE
  119. Scale has a Z axis X Y ZThe Z axis, depth, is for emotion and impact on individuals. OTHER KINDS OF SCALE
  120. Scale has a Z axis X Y ZThe Z axis, depth, is for emotion and impact on individuals. It scales, not in quantities of individuals served, but in how deeply we affect them. OTHER KINDS OF SCALE
  121. http://metrotimes.com/arts/behind-bars-with-the-bard-1.1371708
  122. http://metrotimes.com/arts/behind-bars-with-the-bard-1.1371708 “Inmates who have been involved in the program say they experience a profound personal growth through it, first by recognizing the depths of their own emotions, then by connecting with fellow prisoners through the camaraderie of sharing a stage.”
  123. http://metrotimes.com/arts/behind-bars-with-the-bard-1.1371708 “…Those benefits are hard to quantify, but they have a big effect on a number that isn't. Participants in the Shakespeare Behind Bars program have drastically lowered recidivism rates to a low of 7 percent, [compared to a] national recidivism rate at 43 percent.”
  124. AND MISSIONS CAN BE SHAPED IN DRAMATIC NEW WAYS THE Z AXIS Can you deepen the experiences of the people you already serve? http://www.yongestreetmedia.ca/features/humanbooks1208.aspx
  125. AND MISSIONS CAN BE SHAPED IN DRAMATIC NEW WAYS http://www.yongestreetmedia.ca/features/humanbooks1208.aspx
  126. AND MISSIONS CAN BE SHAPED IN DRAMATIC NEW WAYS http://www.yongestreetmedia.ca/features/humanbooks1208.aspx “The Toronto Public Library held its first Human Library event at five branches on Nov. 6, attracting more than 200 users who checked out the likes of a police officer, a comedian, a sex-worker-turned- club-owner, a model and a survivor of cancer, homelessness and poverty.”
  127. SPECIAL KINDS OF SCALE 0 to 1 http://channelviewpublications.wordpress.com/2013/01/24/education-and-literacy-in-ethiopia/
  128. SPECIAL KINDS OF SCALE 0 to 1 Going from the total absence of something to the basic presence of it is its own kind of scale. http://channelviewpublications.wordpress.com/2013/01/24/education-and-literacy-in-ethiopia/
  129. Room to Read is a non- profit that builds libraries and schools in places where literacy and education are wanted, but absent.
  130. • 850 million people lack basic literacy (2/3 are women) • 100 million primary age kids are not in school. UN Estimates via http://books.google.com/books?isbn=006112 107X
  131. Distributed 10 million books Built 12,000 libraries Built 3,200 schools Since 1998 Room to Read has…
  132. “There are no books for kids in some languages, so we had to become a self- publisher,” Wood explains. […] Room to Read has, so far, published 591 titles in languages including Khmer, Nepalese, Zulu, Lao, Xhosa, Chhattisgarhi, Tharu, Tsonga, Garhwali and Bundeli.
  133. “In 20 years,” [founder John Wood] told me, “I’d like to have 100,000 libraries, reaching 50 million kids.
  134. “In 20 years,” [founder John Wood] told me, “I’d like to have 100,000 libraries, reaching 50 million kids. Our 50-year goal is to reverse the notion that any child can be told ‘you were born in the wrong place at the wrong time and so you will not get educated.’ That idea belongs on the scrapheap of human history.”
  135. CULTURAL IMPOVRISHMENT ISN’T JUST A 3RD WORLD THING IT EXISTS EVERYWHERE
  136. http://www.guardian.co.uk/books/2012/dec/10/uk-lost-200-libraries-2012
  137. http://www.guardian.co.uk/books/2012/dec/10/uk-lost-200-libraries-2012 "Working men and women in the north-east have fought, generation after generation, for the right to read and grow intellectually, culturally and socially – to be as 'civilized' as anyone else. It is a heritage that took decades and decades to come to fruition but will be wiped out in a moment. You are not only about to make philistines of yourselves, but philistines of us all." Billy Elliot playwright Lee Hall
  138. http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-of- o_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=fb&src=sp&comm_ref=false
  139. Everything I am is based on this ugly building on its lonely lawn--lit up during winter darkness; open in the slashing rain--which allowed a girl so poor she didn't even own a purse to come in twice a day and experience actual magic: traveling through time, making contact with the dead--Dorothy Parker, Stella Gibbons, Charlotte Brontë, Spike Milligan. A library in the middle of a community is a cross between an emergency exit, a life raft and a festival. http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-of- o_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=fb&src=sp&comm_ref=false
  140. No new libraries will be built to replace them. These libraries will be lost forever. And, in their place, we will have thousands more public spaces where you are simply the money in your pocket, rather than the hunger in your heart. Kids--poor kids--will never know the fabulous, benign quirk of self-esteem of walking into "their" library and thinking, "I have read 60 percent of the books in here. I am awesome." Libraries that stayed open during the Blitz will be closed by budgets. A trillion small doors closing. http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-of- o_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=fb&src=sp&comm_ref=false
  141. No new libraries will be built to replace them. These libraries will be lost forever. And, in their place, we will have thousands more public spaces where you are simply the money in your pocket, rather than the hunger in your heart. Kids--poor kids--will never know the fabulous, benign quirk of self-esteem of walking into "their" library and thinking, "I have read 60 percent of the books in here. I am awesome." Libraries that stayed open during the Blitz will be closed by budgets. http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-of- o_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=fb&src=sp&comm_ref=false
  142. http://danielsolisblog.blogspot.com/2011/01/cutting-libraries-in-recession-is-like.html
  143. We love our museums, libraries, and archives We want them to be successful
  144. We love our museums, libraries, and archives We want them to be successful We need them to be super successful
  145. PUT THE TOOLS OF KNOWLEDGE CREATION INTO MORE HANDS
  146. SHARE THE JOY AND MEANING OF ARTISTIC AND CULTURAL EXPLORATION WITH MORE CITIZENS
  147. DEEPEN ENGAGEMENT WITH THE CHALLENGES THAT FACE OUR SPECIES
  148. NURTURE THE HABITS OF A CIVIL AND SUSTAINABLE SOCIETY
  149. PUT THE TOOLS OF KNOWLEDGE CREATION INTO MORE HANDS SHARE THE JOY AND MEANING OF ARTISTIC AND CULTURAL EXPLORATION WITH MORE CITIZENS NURTURE THE HABITS OF A CIVIL AND SUSTAINABLE SOCIETY DEEPEN ENGAGEMENT WITH THE CHALLENGES THAT FACE OUR SPECIES
  150. PUT THE TOOLS OF KNOWLEDGE CREATION INTO MORE HANDS SHARE THE JOY AND MEANING OF ARTISTIC AND CULTURAL EXPLORATION WITH MORE CITIZENS NURTURE THE HABITS OF A CIVIL AND SUSTAINABLE SOCIETY DEEPEN ENGAGEMENT WITH THE CHALLENGES THAT FACE OUR SPECIES This is our job in society… But can we do this quickly enough and at big enough SCALE to make a substantial difference in the lives of Individuals and the fate our our species?
  151. Many museum visits are...
  152. imperfect
  153. Scale can be confusing If scale matters, are 1 billion TED videos better than 2.4 million museum visits?
  154. Not necessarily, but the vast difference in scale is evidence that something significant—rich in potential—is going on There are more powerful ways of accomplishing museum missions than getting people through the doors.
  155. “Anything is scalable” http://www.wired.com/business/2013/01/ff-qa-larry-page/all/ Larry Page
  156. http://www.wired.com/business/2013/01/ff-qa-larry-page/all/
  157. “Page expects his employees to create products and services that are 10 times better than the competition. That means he isn’t satisfied with discovering a couple of hidden efficiencies or tweaking code to achieve modest gains. Thousand-percent improvement requires rethinking problems entirely, exploring the edges of what’s technically possible, and having a lot more fun in the process.”
  158. “Page expects his employees to create products and services that are 10 times better than the competition. That means he isn’t satisfied with discovering a couple of hidden efficiencies or tweaking code to achieve modest gains. Thousand-percent improvement requires rethinking problems entirely, exploring the edges of what’s technically possible…”
  159. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory.
  160. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory. This “small scale/boutique” rationale is often used by GLAMs to avoid the challenge of scale and speed
  161. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory.
  162. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory.
  163. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory. Larry Page
  164. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory. Larry Page There’s a lot of room at the top!
  165. DON’T GET ME WRONG
  166. I DON’T WANT LESS 1:1 ENGAGEMENT
  167. I WANT MORE OF EVERYTHING
  168. MORE GLAMS MORE VISITORS DEEPER ENGAGEMENT
  169. MORE WEB MORE PARTICIPATION BETTER OUTCOMES
  170. And when we do, new opportunities present themselves… WE CAN GO TO 11
  171. THANK YOU

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