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Baltimore County Public Schools, May 24, 2010: Social Media


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Baltimore County Public Schools, May 24, 2010: Social Media

  1. 1. Social media: Less hype, more help Blogs, microblogs, virtual worlds, social networks … and what they mean for your business Bill Sheridan E-Communications Manager / Editor Maryland Association of CPAs
  2. 2. Why are we talking about this stuff? Video: “Social Media Revolution 2 (Refresh),” by Erik Qualman / Socialnomics
  3. 3. 7x=1670 4x=1890
  4. 4. So why are we here? <ul><li>Facebook: 500 million users </li></ul><ul><li>LinkedIn: 65 million users </li></ul><ul><li>Twitter: 20 million users … or so </li></ul>… and growing.
  5. 5. Teens and social media <ul><li>65-70 percent use social networking sites. </li></ul><ul><li>One in five uses Twitter. </li></ul><ul><li>It’s not technology. </li></ul>Source: Pew Internet and American Life project report
  6. 6. Teens and texting <ul><li>The average American teen sends about 3,000 text messages each month. </li></ul>
  7. 7. Our futures depend on this stuff Video: “A Vision of Students Today,” from Michael Wesch, in collaboration with 200 students at Kansas State University
  8. 8. Boo! <ul><li>Don’t let fear drive your social media decisions. </li></ul><ul><li>Inform yourself! </li></ul>
  9. 9. Blogs <ul><li>A Web site of news and commentary that allows readers to give feedback about what they are reading. </li></ul>
  10. 10. Why blog? <ul><li>Establish your company as a thought leader </li></ul><ul><li>Reinvent your marketing strategy </li></ul><ul><li>Build communities and improve customer relations </li></ul><ul><li>Control </li></ul><ul><li>Expand your brand </li></ul>
  11. 11. Companies that blog have … <ul><li>55 percent more visitors to their official Web sites. </li></ul><ul><li>97 percent more links to their Web sites. </li></ul><ul><li>434 percent more indexed pages. </li></ul>Source: HubSpot
  12. 12. Blogs in the classroom <ul><li>Two-way communication </li></ul><ul><li>Motivating students who may not participate in classroom discussions </li></ul><ul><li>Assignments all in one place </li></ul><ul><li>Students’ own opinions </li></ul><ul><li>Classroom management (assigning homework, posting lessons) </li></ul><ul><li>Collaboration (teachers working with students on writing skills) </li></ul>More examples:
  13. 13. Keys to blogging success Content … … and commitment
  14. 14. Microblogging <ul><li>Blogging in miniature. </li></ul><ul><li>Twitter is the most popular example. </li></ul><ul><li>Great for quick-hitting, real-time alerts, announcements. </li></ul>
  15. 15. Twitter in the classroom … for extra credit! “ The concept is to have students thinking about accounting all the time!” Dr. Steven Hornik, University of Central Florida <ul><li> </li></ul><ul><li> </li></ul>
  16. 16. Twitter in the classroom “ I wanted to find a way to incorporate more student-centered learning techniques and involve the students more fully into the material.“ Monica Ranking, University of Texas at Dallas history professor
  17. 17. Microblogging
  18. 18. Social networks <ul><li>Communities of people with similar interests. </li></ul><ul><li>What can you do? </li></ul><ul><li>Share resources. </li></ul><ul><li>Plan / organize events. </li></ul><ul><li>Communicate. </li></ul><ul><li>Network. </li></ul>
  19. 19. Social networks
  20. 20. Social networking (old) Social media (new) An evolution in the way we build relationships + = Social media: The new math Source: Matt Goddard, CEO, R2integrated
  21. 21. Old school vs. new school Chambers of commerce Friends and family E-mail Class reunions Industry meetings Newsletters
  22. 22. Social networks <ul><li>You can build social networks and communities around almost anything . </li></ul>
  23. 23. Second Life / Virtual worlds
  24. 24. Second Life / Virtual worlds 80 percent of active Internet users will have a virtual world presence by 2011. - Gartner Group
  25. 25. <ul><li>Adidas </li></ul><ul><li>Dell </li></ul><ul><li>Toyota </li></ul><ul><li>Sun Microsystems </li></ul><ul><li>American Apparel </li></ul><ul><li>The city of St. Louis </li></ul><ul><li>IBM </li></ul><ul><li>Starwood </li></ul><ul><li>Reuters </li></ul><ul><li>CNET Networks </li></ul><ul><li>Yankee Stadium </li></ul><ul><li>Harvard (and 200+ other schools) </li></ul><ul><li>H&R Block </li></ul><ul><li>MACPA </li></ul>Who’s there?
  26. 26. Second Life in the classroom Ernst & Young Dr. Mike Kraten, CPA Suffolk University Dr. Steve Hornik University of Central Florida
  27. 27. Second Life in the classroom Ernst & Young Dr. Mike Kraten, CPA Suffolk University Dr. Steve Hornik University of Central Florida
  28. 28. Benefits of virtual worlds for education <ul><li>The sense of self. </li></ul><ul><li>The death of distance. </li></ul><ul><li>The power of presence, sense of space and capacity to co-create. </li></ul><ul><li>The pervasiveness of practice. </li></ul><ul><li>The enrichment of experience. </li></ul>VW Sensibilities - eLearn Magazine Another Life: Virtual Worlds as Tools for Learning, Jay Cross – eLearning Magazine
  29. 29. The experience of virtual worlds “ In the future, as the technology continues to improve, I expect to see virtual worlds become immersive experiences that are difficult to differentiate from the real world.” -- John Zdanowski, CFO, Linden Lab
  30. 30. “ If the Web is reshaping the world as we know it and will be the water in which the new generation of digital natives will swim, then it behooves all of us to understand its implications.” David Sibbet, The Grove Consultants International
  31. 31. So what’s the final word? <ul><li>Rethinking, not replacing, traditional education </li></ul><ul><li>And why not? </li></ul>
  32. 32. Three final points … <ul><li>Stop being afraid. </li></ul><ul><li>Question everything by asking, “How can we make this more social?” </li></ul><ul><li>Re-orient toward the future. </li></ul>Source: Jeff De Cagna, Principled Innovation
  33. 33. Questions?
  34. 34. Want a copy of these slides? <ul><li>Visit </li></ul>
  35. 35. Social media resources <ul><li>Self-guided social media tutorial: </li></ul><ul><li>Blogs </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Microblogging </li></ul><ul><li>Twitter: </li></ul><ul><li>Twhirl: </li></ul><ul><li>TweetDeck: </li></ul><ul><li>TwitterBerry: </li></ul><ul><li>SocialScope: </li></ul><ul><li>Tweetie: </li></ul><ul><li>TwitterFon: </li></ul>
  36. 36. Social media resources <ul><li>Social networks </li></ul><ul><li>Facebook: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Plaxo: </li></ul><ul><li>HubStreet: (a new one for CPAs and lawyers) </li></ul><ul><li>Multimedia sharing sites </li></ul><ul><li>YouTube: (videos) </li></ul><ul><li>Flickr: (photos) </li></ul><ul><li>Picasa: (photos) </li></ul><ul><li>SlideShare: (slidedecks) </li></ul>
  37. 37. Social media resources <ul><li>Podcasting </li></ul><ul><li>iTunes: (for finding and listening to podcasts) </li></ul><ul><li>Audacity: (for recording / editing podcasts) </li></ul><ul><li>Wikis </li></ul><ul><li>PB Wiki: </li></ul><ul><li>WikiSpaces: </li></ul><ul><li>Virtual worlds </li></ul><ul><li>Second Life: </li></ul><ul><li>CPAs on Second Life: </li></ul>
  38. 38. MACPA resources <ul><li>CPA Success, our daily blog </li></ul><ul><li>CPA Spotlight, our weekly podcast </li></ul><ul><li>Other MACPA blogs: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>CPA Learning 2, a Web 2.0 playground </li></ul>
  39. 39. Resources <ul><li>The Corporate Blogging Book, by Debbie Weil </li></ul><ul><li>Debbie’s blog, </li></ul><ul><li>MACPA social networks: </li></ul><ul><ul><li>Twitter: </li></ul></ul><ul><ul><li>Facebook: </li></ul></ul><ul><ul><li>LinkedIn: </li></ul></ul><ul><ul><li>Flickr: </li></ul></ul><ul><ul><li>YouTube: </li></ul></ul><ul><li>Second Life resources: </li></ul><ul><ul><li>CPAs on Second Life: </li></ul></ul><ul><ul><li>CPA Island: </li></ul></ul>
  40. 40. Web 2.0: Less hype, more help <ul><li>Bill Sheridan E-Communications Manager / Editor Maryland Association of CPAs [email_address] </li></ul><ul><li>Follow me on: </li></ul><ul><li>Twitter: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Facebook: </li></ul>