Why Second Life? Patricia F. Anderson, pfa@umich.edu  (a.k.a. Perplexity Peccable) Assisted by Marc Stephens (a.k.a. Memetic Projects) © 2008 Regents of the University of Michigan. All rights reserved.
First, Why Virtual Worlds? ROI Economics Skills building / modeling Transferability Access Global  Asynchronous Synchronous
Why Virtual Worlds Qualitative Vision Diversity Collaboration Community Future & Current Trends Virtual Worlds for Children & Youth Integration Portability Scalability
Why Virtual Worlds IBM GIO Report: http://domino.watson.ibm.com/comm/www_innovate.nsf/pages/world.gio.gaming.html
Why Virtual Worlds Trondsen, Eilif. Virtual Worlds and Collaborative Work, Survey Results: http://sric-bi.com/news/VWCcollabwksurvey2008-03.pdf
Where are our kids? Gaia: http://www.gaiaonline.com/
Who’s there with our kids? Motherhood is Hell: February 28, 2008: Confessions of a Middle-Aged WebKinz Addict: http://motherhoodishell.blogspot.com/2008/02/confessions-of-middle-aged-webkinz.html
What are our kids learning in virtual worlds? Alice: an Educational software that teaches students computer programming in a 3D environment: http://www.alice.org/
Why should we care if our kids play there? The Affordances of Virtual Worlds and 21st Century Learning Environments (Tuesday 29th April 2008 9:53am): http://spotlight.macfound.org/main/entry/affordances_virtual_worlds/
New developments Naone, Erica. Whole Body Gaming (Monday May 5, 2008): http://www.abcnews.go.com/Technology/GadgetGuide/story?id=4790043&page=1
New developments Emortal, the next generation playground: http://www.emotiv.com/
Important Virtual Worlds Trends MediaGrid Second Life World of Warcraft Wonderland Croquet OpenLife OpenSim
So You’ve Heard About Second Life Screenshot of SecondLife website http://secondlife.com/
So You’ve Heard About Second Life “ Second Life is a 3D online digital world imagined, created, and owned by its residents.” “ Your world. Your imagination.” http://secondlife.com/
So You’ve Heard About Second Life  Also known as the  Metaverse , a term from  Snow Crash , a novel by Neal Stephenson. What does it mean -- “3D online digital world”? http://abyss.hubbe.net/fredrik_favs.html
Second Life is a Virtual World With: Doctors, bankers, candlestick makers; Builders, workers, dancers,  shirkers;  Churches and homes; gardens and domes; Libraries, museums; teachers and beach bums!
Second Life is Growing …  From ~2002 to ~2007 …
Who is Already There? Corporate Adidas Apple Inc. Best Buy BMW Cisco Systems Coca Cola Comcast Dell H&R Block IBM NBA (basketball, really) NBC Nissan Pontiac Reuters Sun Microsystems Toyota The Weather Channel Warner Brothers …  and many more …
Who is Already There? Businesses Map of corporate presence in Second Life from the Kzero blog. (Second Life Brand Map version 1.6) Source:  Kzero: Second Life Brand Map: http://www.kzero.co.uk/blog/?page_id=431
Who is Already There? Schools Bowling Green State University Columbia University Duke University Drexel University Harvard University New York University Ohio State University Pennsylvania State University Princeton Stanford University SUNY Temple University UCLA & UC - Berkeley University of Cincinnatti University of Colorado at Denver Medical Center University of Kansas Medical Center University of Texas Medical Branch University of Tennessee College of Medicine Vassar College Virginia Tech …  and over  100  more. Source: SimTeach: http://tinyurl.com/2fen2s
Who is Already There? Schools Map of colleges and universities with a presence in Second Life from the Kzero blog. (Second Life College Map version 1.6) Source: Kzero: Second Life University Map: http://www.kzero.co.uk/blog/?page_id=551
Why Second Life …  Be where the students are Engaging our new students Immersive environment (you gotta see it to believe it) Allows interactive distance education on a level previously unimaginable Personal productivity - meetings and more Collaboration & simulation & visualization, oh my …
More Practically … Professional Engagement Economics Discovery Education Productivity Collaboration International / Global Qualitative Reasons
Second Life  Now or Later?  “ Imagine it’s 1949 and you’re a big brand. Do you NOT participate in TV? Or, it’s 1925. Do you NOT participate in radio?” Tuple vs. Kipple. Value of Measuring Engagement. June 7, 2007.
What’s There?  Basilica di San Francesco di Assisi
What’s There? Nanotechnology Island
What’s Happening There? Interacting with Cells
What’s Happening There? Outer Space Simulations
What’s Happening There? Clinical Training
What’s Happening There? Historical Reenactment
Things to Do: Meetings
Things to Do: Concerts
Things to Do: Events Images of presenter with slides in front of a conference audience at the Second Life Best Practices in Education annual meeting.
Things to Do: Information
Things to Do:  Outreach / Advocacy
Things to Do: Data Visualization
Things to Do: Collaboration Think wiki-types of functionality in visual and 3D spaces
Things to Do: Healthcare Consumer Communities
Education Ohio University Second Life Campus http://www.youtube.com/watch?v=aFuNFRie8wA
Education Ideas Basic sciences Interactive anatomical & cellular models Class or small group interaction with anatomical avatars  Communication skills Patient history taking Problem solving Cultural competencies Ethical role-playing Clinical space design  & modeling
Education Ideas Guided discovery Treasure hunts Exploration Construction Design 3D modeling Roleplay Meetings  Distance learning International teaching
What You Need To Know Beforehand Tech Bandwidth Hardware Screen resolution / Video cards Frequent Downloads / Software Updates Social & Planning The Wednesday Factor  (grid is down for upgrades) Small Groups SLURLS  Money in SL
Go shopping with a muscle man Build a cathedral. Visit with angels, devils, and dragons Build a skeleton for a giant, with a beating heart. Teach others how to help. Scan an Easter Island statue and import it as a 3D object. Explore a coral reef ecosystem -- in high heels. Piggyback a ride on Saturn and take tourist pics of the rest of the solar system. “ Your imagination.  Your world.”
Starter Resources for Higher Ed SL Education  Conklin, Mega S. 101 Uses for Second Life in the College Classroom. http://facstaff.elon.edu/mconklin/pubs/glshandout.pdf Open Sledware (Open Courseware in Second Life): http://opensledware.wikispaces.com/ Second Life Educators Archives: https://lists.secondlife.com/pipermail/educators/ SimTeach Wiki: http://www.simteach.com/wiki/index.php
Starter Resources for SL Science & Research McConaghy, T. Troy. A Sampler of Science in Second Life. Nature Network: http://network.nature.com/blogs/user/U475C43B9/2007/06/17/a-sampler-of-science-in-second-life Second Life Research: http://secondliferesearch.blogspot.com/ Science & Technology in Second Life: http://scilands.wordpress.com/blog/
More Resources Cited in This Presentation The Affordances of Virtual Worlds and 21st Century Learning Environments (Tuesday 29th April 2008 9:53am): http://spotlight.macfound.org/main/entry/affordances_virtual_worlds/ Alice: an Educational software that teaches students computer programming in a 3D environment: http://www.alice.org/ Gaia: http://www.gaiaonline.com IBM GIO Report: http://domino.watson.ibm.com/comm/www_innovate.nsf/pages/world.gio.gaming.html Motherhood is Hell: February 28, 2008: Confessions of a Middle-Aged WebKinz Addict: http://motherhoodishell.blogspot.com/2008/02/confessions-of-middle-aged-webkinz.html Naone, Erica. Whole Body Gaming (Monday May 5, 2008): http://www.abcnews.go.com/Technology/GadgetGuide/story?id=4790043&page=1  Trondsen, Eilif. Virtual Worlds and Collaborative Work, Survey Results: http://sric-bi.com/news/VWCcollabwksurvey2008-03.pdf
More Resources Cited in This Presentation Kzero: Second Life University Map: http://www.kzero.co.uk/blog/?page_id=551 Kzero: Second Life Brand Map: http://www.kzero.co.uk/blog/?page_id=431 Brandon, John. The 8 Top Corporate Sites in Second Life. Computerworld May 2,2007. http://tinyurl.com/3yzzgk  Second Life Research: Brand Entry Timeline for the Automotive Industry. http://secondliferesearch.blogspot.com/2007/06/brand-entry-timeline-for-automotive.html Tuple vs. Kipple. Value of Measuring Engagement. June 7, 2007. http://blogs.electricsheepcompany.com/joel/?p=21
Want to get started? Come to our next presentation in two days!

Why Second Life?

  • 1.
    Why Second Life?Patricia F. Anderson, pfa@umich.edu (a.k.a. Perplexity Peccable) Assisted by Marc Stephens (a.k.a. Memetic Projects) © 2008 Regents of the University of Michigan. All rights reserved.
  • 2.
    First, Why VirtualWorlds? ROI Economics Skills building / modeling Transferability Access Global Asynchronous Synchronous
  • 3.
    Why Virtual WorldsQualitative Vision Diversity Collaboration Community Future & Current Trends Virtual Worlds for Children & Youth Integration Portability Scalability
  • 4.
    Why Virtual WorldsIBM GIO Report: http://domino.watson.ibm.com/comm/www_innovate.nsf/pages/world.gio.gaming.html
  • 5.
    Why Virtual WorldsTrondsen, Eilif. Virtual Worlds and Collaborative Work, Survey Results: http://sric-bi.com/news/VWCcollabwksurvey2008-03.pdf
  • 6.
    Where are ourkids? Gaia: http://www.gaiaonline.com/
  • 7.
    Who’s there withour kids? Motherhood is Hell: February 28, 2008: Confessions of a Middle-Aged WebKinz Addict: http://motherhoodishell.blogspot.com/2008/02/confessions-of-middle-aged-webkinz.html
  • 8.
    What are ourkids learning in virtual worlds? Alice: an Educational software that teaches students computer programming in a 3D environment: http://www.alice.org/
  • 9.
    Why should wecare if our kids play there? The Affordances of Virtual Worlds and 21st Century Learning Environments (Tuesday 29th April 2008 9:53am): http://spotlight.macfound.org/main/entry/affordances_virtual_worlds/
  • 10.
    New developments Naone,Erica. Whole Body Gaming (Monday May 5, 2008): http://www.abcnews.go.com/Technology/GadgetGuide/story?id=4790043&page=1
  • 11.
    New developments Emortal,the next generation playground: http://www.emotiv.com/
  • 12.
    Important Virtual WorldsTrends MediaGrid Second Life World of Warcraft Wonderland Croquet OpenLife OpenSim
  • 13.
    So You’ve HeardAbout Second Life Screenshot of SecondLife website http://secondlife.com/
  • 14.
    So You’ve HeardAbout Second Life “ Second Life is a 3D online digital world imagined, created, and owned by its residents.” “ Your world. Your imagination.” http://secondlife.com/
  • 15.
    So You’ve HeardAbout Second Life Also known as the Metaverse , a term from Snow Crash , a novel by Neal Stephenson. What does it mean -- “3D online digital world”? http://abyss.hubbe.net/fredrik_favs.html
  • 16.
    Second Life isa Virtual World With: Doctors, bankers, candlestick makers; Builders, workers, dancers, shirkers; Churches and homes; gardens and domes; Libraries, museums; teachers and beach bums!
  • 17.
    Second Life isGrowing … From ~2002 to ~2007 …
  • 18.
    Who is AlreadyThere? Corporate Adidas Apple Inc. Best Buy BMW Cisco Systems Coca Cola Comcast Dell H&R Block IBM NBA (basketball, really) NBC Nissan Pontiac Reuters Sun Microsystems Toyota The Weather Channel Warner Brothers … and many more …
  • 19.
    Who is AlreadyThere? Businesses Map of corporate presence in Second Life from the Kzero blog. (Second Life Brand Map version 1.6) Source: Kzero: Second Life Brand Map: http://www.kzero.co.uk/blog/?page_id=431
  • 20.
    Who is AlreadyThere? Schools Bowling Green State University Columbia University Duke University Drexel University Harvard University New York University Ohio State University Pennsylvania State University Princeton Stanford University SUNY Temple University UCLA & UC - Berkeley University of Cincinnatti University of Colorado at Denver Medical Center University of Kansas Medical Center University of Texas Medical Branch University of Tennessee College of Medicine Vassar College Virginia Tech … and over 100 more. Source: SimTeach: http://tinyurl.com/2fen2s
  • 21.
    Who is AlreadyThere? Schools Map of colleges and universities with a presence in Second Life from the Kzero blog. (Second Life College Map version 1.6) Source: Kzero: Second Life University Map: http://www.kzero.co.uk/blog/?page_id=551
  • 22.
    Why Second Life… Be where the students are Engaging our new students Immersive environment (you gotta see it to believe it) Allows interactive distance education on a level previously unimaginable Personal productivity - meetings and more Collaboration & simulation & visualization, oh my …
  • 23.
    More Practically …Professional Engagement Economics Discovery Education Productivity Collaboration International / Global Qualitative Reasons
  • 24.
    Second Life Now or Later? “ Imagine it’s 1949 and you’re a big brand. Do you NOT participate in TV? Or, it’s 1925. Do you NOT participate in radio?” Tuple vs. Kipple. Value of Measuring Engagement. June 7, 2007.
  • 25.
    What’s There? Basilica di San Francesco di Assisi
  • 26.
  • 27.
    What’s Happening There?Interacting with Cells
  • 28.
    What’s Happening There?Outer Space Simulations
  • 29.
    What’s Happening There?Clinical Training
  • 30.
    What’s Happening There?Historical Reenactment
  • 31.
    Things to Do:Meetings
  • 32.
    Things to Do:Concerts
  • 33.
    Things to Do:Events Images of presenter with slides in front of a conference audience at the Second Life Best Practices in Education annual meeting.
  • 34.
    Things to Do:Information
  • 35.
    Things to Do: Outreach / Advocacy
  • 36.
    Things to Do:Data Visualization
  • 37.
    Things to Do:Collaboration Think wiki-types of functionality in visual and 3D spaces
  • 38.
    Things to Do:Healthcare Consumer Communities
  • 39.
    Education Ohio UniversitySecond Life Campus http://www.youtube.com/watch?v=aFuNFRie8wA
  • 40.
    Education Ideas Basicsciences Interactive anatomical & cellular models Class or small group interaction with anatomical avatars Communication skills Patient history taking Problem solving Cultural competencies Ethical role-playing Clinical space design & modeling
  • 41.
    Education Ideas Guideddiscovery Treasure hunts Exploration Construction Design 3D modeling Roleplay Meetings Distance learning International teaching
  • 42.
    What You NeedTo Know Beforehand Tech Bandwidth Hardware Screen resolution / Video cards Frequent Downloads / Software Updates Social & Planning The Wednesday Factor (grid is down for upgrades) Small Groups SLURLS Money in SL
  • 43.
    Go shopping witha muscle man Build a cathedral. Visit with angels, devils, and dragons Build a skeleton for a giant, with a beating heart. Teach others how to help. Scan an Easter Island statue and import it as a 3D object. Explore a coral reef ecosystem -- in high heels. Piggyback a ride on Saturn and take tourist pics of the rest of the solar system. “ Your imagination. Your world.”
  • 44.
    Starter Resources forHigher Ed SL Education Conklin, Mega S. 101 Uses for Second Life in the College Classroom. http://facstaff.elon.edu/mconklin/pubs/glshandout.pdf Open Sledware (Open Courseware in Second Life): http://opensledware.wikispaces.com/ Second Life Educators Archives: https://lists.secondlife.com/pipermail/educators/ SimTeach Wiki: http://www.simteach.com/wiki/index.php
  • 45.
    Starter Resources forSL Science & Research McConaghy, T. Troy. A Sampler of Science in Second Life. Nature Network: http://network.nature.com/blogs/user/U475C43B9/2007/06/17/a-sampler-of-science-in-second-life Second Life Research: http://secondliferesearch.blogspot.com/ Science & Technology in Second Life: http://scilands.wordpress.com/blog/
  • 46.
    More Resources Citedin This Presentation The Affordances of Virtual Worlds and 21st Century Learning Environments (Tuesday 29th April 2008 9:53am): http://spotlight.macfound.org/main/entry/affordances_virtual_worlds/ Alice: an Educational software that teaches students computer programming in a 3D environment: http://www.alice.org/ Gaia: http://www.gaiaonline.com IBM GIO Report: http://domino.watson.ibm.com/comm/www_innovate.nsf/pages/world.gio.gaming.html Motherhood is Hell: February 28, 2008: Confessions of a Middle-Aged WebKinz Addict: http://motherhoodishell.blogspot.com/2008/02/confessions-of-middle-aged-webkinz.html Naone, Erica. Whole Body Gaming (Monday May 5, 2008): http://www.abcnews.go.com/Technology/GadgetGuide/story?id=4790043&page=1 Trondsen, Eilif. Virtual Worlds and Collaborative Work, Survey Results: http://sric-bi.com/news/VWCcollabwksurvey2008-03.pdf
  • 47.
    More Resources Citedin This Presentation Kzero: Second Life University Map: http://www.kzero.co.uk/blog/?page_id=551 Kzero: Second Life Brand Map: http://www.kzero.co.uk/blog/?page_id=431 Brandon, John. The 8 Top Corporate Sites in Second Life. Computerworld May 2,2007. http://tinyurl.com/3yzzgk Second Life Research: Brand Entry Timeline for the Automotive Industry. http://secondliferesearch.blogspot.com/2007/06/brand-entry-timeline-for-automotive.html Tuple vs. Kipple. Value of Measuring Engagement. June 7, 2007. http://blogs.electricsheepcompany.com/joel/?p=21
  • 48.
    Want to getstarted? Come to our next presentation in two days!