edSocialMedia Keynote St. John's Prep


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Keynote presentation delivered at St. John's Prep in Danvers, MA.

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edSocialMedia Keynote St. John's Prep

  1. 1. Bootcamp St. John’s Prep November 12, 2009 twitter hashtag = #edsocialmedia
  2. 2. Connecting to the network • Connect to SJP Guest network • Open a browser, and at wireless logon page proceed (override any warnings) • Enter the following Username and Password: • Username = social • Password = media • On second login screen reenter the username and password • note: if you are using Safari you must click the login button DO NOT press the Enter key!
  3. 3. Understanding the Power and Potential of Social Media Antonio Viva, Associate Head of School, Worcester Academy
  4. 4. “In 2008, if you were not on a social networking site, you’re not on the Internet.” Source: IAB Platform Status Report
  5. 5. Traditional Media • Television • Movies • Radio • Newspapers • Books • Magazines
  6. 6. New Media • Digital Television, Music and Video • Computer Games/Simulations • Digital Photography • Internet/Email • e-Books • Cellphones • Compact Disc
  7. 7. And then everything changed.....
  8. 8. POPTECH
  9. 9. Group Action Just Got Easier “Internet, Mobile phones and the applications built on top of them have transformed the way groups of people come together, share things and get things done.” - Clay Shirky
  10. 10. Communication Models Mass Media CLAY SHIRKY WHIPPLEHILL
  11. 11. Communication Models Social Media CLAY SHIRKY WHIPPLEHILL
  12. 12. The [journalistic] models that will excel in the next few years will rely on new forms of creation, some of which will be done by professionals, some by amateurs, some by crowds, and some by machines.” “Not an Upgrade - an Upheaval” - Clay Shirky
  13. 13. worcester academy -site:worcesteracademy.org
  14. 14. craiglist
  15. 15. Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. www.wikipedia.org
  16. 16. =
  17. 17. Can’t simply bolt social media on to your web site. WHIPPLEHILL
  18. 18. Can’t simply bolt social media on to your web site. WHIPPLEHILL
  19. 19. “Social Media means new opportunities to create and communicate with people who care.”
  20. 20. Online Conversations Online Relationships
  21. 21. So what is the difference and why should we care?
  22. 22. Are you social? 100 75 50 25 0 Video Read Blogs Photo Sharing Social Network Comment Sources: Universal McCann:Wave.3 (3/2008)
  23. 23. Slide Source: Wave3/Universal McCann
  24. 24. So how does this effect us and our institution?
  25. 25. The numbers alone are staggering...
  26. 26. One of these months, Facebook’s growth in the US is going to slow down. June was just not that month. Source: Justin Smith http://www.insidefacebook.com/2009/07/09/compete-us-unique-visitors-to-facebook-up-another-whopping-107-in-june/
  27. 27. Median Ages FEB 2009 Linked in 26 31 27 40 Slide Source: Travis Warren, WhippleHill
  28. 28. Source: http://www.insidefacebook.com/
  29. 29. This is not going away and represents a paradigm shift in the way we communicate and interact with one another.
  30. 30. Online Conversations Online Relationships
  31. 31. Between and Among Conversations • Parents • Students • Employees • Alumni • Strategic Partners • Professional Learning Network
  32. 32. Say what?
  33. 33. Everyone can participate
  34. 34. Usually un-organized
  35. 35. Spontaneous
  36. 36. Vibrant, Vivid & Vivacious
  37. 37. Any time, any place...
  38. 38. Authentic, and not always on message
  39. 39. Blog Reading has risen 66% on a global scale in a year and 60.3 million American have read a blog.
  40. 40. 74% of social networking users message friends as part of their daily routine.
  41. 41. Social networking is evolving fast. Increasingly features such as blogging, photo sharing and video sharing are the norm. They are aiming to be the one stop shop for all your internet needs. Consequently we are spending more time with them and doing more on them. Wave3/Universal McCann
  42. 42. Between and Among Relationships • Parents • Students • Employees • Alumni • Strategic Partners • Professional Learning Network
  43. 43. Social Networks have evolved into platforms to organize users internet experience. Users are posting a massive variety of content. Wave3/Universal McCann
  44. 44. How many of these “online consumers” are possible or prospective families for your institution?
  45. 45. How many of the 272 million users on social networks are your current students, parents, faculty or alumni?
  46. 46. Does your website have a blog? Are your school leaders blogging? Are students creating original content?
  47. 47. Start with what is already working and go from there!
  48. 48. Next steps...
  49. 49. Image Credits The following social media sites were referenced in this presentation. In addition, stock photos were provided by
  50. 50. Sources UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008! http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW %203_20080418124523.pdf! IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008 ! http://www.iab.net/media/file/2008_ugc_platform.pdf UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008! http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW %203_20080418124523.pdf! COMMON CRAFT “SOCIAL MEDIA IN PLAIN ENGLISH” http://www.commoncraft.com/socialmedia What The F**K is Social Media? http://www.slideshare.net/mzkagan/what-the-fk-social-media
  51. 51. Bootcamp BREAK
  52. 52. Bootcamp LUNCH
  53. 53. Account Setup Go to Twitter and set up a free Twitter account http://twitter.com Be sure to follow the edSocialMedia Bootcamp Twitter account http://twitter.com/edsocialmediabc Call us over if you have questions or need any technical assistance
  54. 54. Your Mission.... • Create content in 2 hours that speaks to the following prompt: • "Capture the essence of a university campus a the start of the summer break." • How will you capture the essence of the school using social media tools? • Each group must: • generate a minimum of 8 tweets spread out over two hours posted to edsocialmediaBC Twitter page. • write two, well crafted articles for the blog (between 450 - 750 words) • create a photoset in Flickr of 10 photos • post a brief (around 2 minutes) video for YouTube